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Online tools Use free online tools to collect membership dues and understand digital analy7cs
Online tools Use free online tools to collect membership dues and understand digital analy7cs
MyLegion.org MyLegion.org is designed to connect members of The American Legion to their Post and Department leadership, It allows members to view informa7on on file at Na7onal Headquarters, view messages and events published through the department and post myLegion sites, and network with other myLegion members. It provides departments with membership informa7on, reports and electronic membership tools such as data change forms for all posts and squadrons within their department. MyLegion.org allows a post to submit member data change forms and Consolidated Post Reports electronically. Upload post image, newsleJer, message, and calendar. Create membership lis7ngs, view members renewing online, search for members who have expired or are members of the department headquarters post, and chat with other officers discussing veterans issues and sharing membership ideas.
It is a member management system 7ed directly to The American Legion database.
Online tools Non-‐myLegion.org
E-‐mail Try to have one email account with one easy to remember password.
Use one account for all mul7media.
Also, try to keep one password for ALL accounts.
Email sample: [email protected]
Password sample: !Egbdf1234
GET STARTED:
Surveys Gathering feedback from members has great impact on any post, district or department.
l Understand what you want
l Keep it short and simple
l Ensure consistent gathering
l Examine the answers
OPTIONS: Ques7onPro, SurveyMonkey, Zoomerang
Ask the right ques7ons l Avoid loaded or leading words or quesBons
l Misplaced quesBons
l Mutually non-‐exclusive response categories
l Nonspecific quesBons
l Confusing or unfamiliar words
l Forcing answers
l Double barreled quesBons
l Long quesBons
www.surveymonkey.com
Why create e-‐newsleJers? Visit any major company’s website and somewhere, you’ll find an invita7on to subscribe to its eNewsleJer. eNewsleJers are an effec7ve means to drive traffic to your website, engage and inform your members and iden7fying the needs of our community.
Four key reasons why:
• Your members use e-‐mail
• Low costs
• Revenue genera7on:
• Member reten7on
eNewsleJer 7ps l Make it Useful.
l Make it InteresBng.
l Make it Simple.
l Make it AuthenBc.
mailchimp.com
Web analy7cs
Analy7cs • What to look for l Bounce Rate: If traffic is leaving before I even get them past the first page – why and how can I stop them from leaving?
l Top Landing Pages: Make it beJer and keep more visitors involved on the site.
l Exit Pages: Where are people leaving my site, and why?
l New vs. Returning Visitors: This ra7o tells you how well you’re engaging the first 7me visitor and helping them find you again.
l Browser info: If 20% of your visitors are landing on your site via a Firefox browser, but your site doesn’t “work” in Firefox, you have the opportunity to serve that many more visitors by coding your site to work in mul7ple browsers.
Web analy7cs The most important thing to remember about analy7cs is not to get distracted by all the bells and whistles, and only bite off as much as you can chew.
Being aware of the issues doesn’t mean they all have to be fixed right away.
Priori7ze the problems and aJack the one that has the highest poten7al return first.
Visit Google Analy7cs
Online financial transac7ons
Calendar
hJp://www.localendar.com/
Online post mee7ngs Visit Join.me
Ques7ons?
