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ONTARIO TOURISM MARKETING PARTNERSHIP CORPORATION
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
ONTARIO TOURISM
MARKETING PARTNERSHIP CORPORATION
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
ONTARIO TOURISM MARKETING PARTNERSHIP (OTMPC)
• WHO WE ARE • 2016-2017 STRATEGY • PROMOTE YOUR BUSINESS WITH OTMPC
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
ONTARIO TOURISM MARKETING PARTNERSHIP (OTMPC)
AN AGENCY OF THE GOVERNMENT OF ONTARIO RESPONSIBLE FOR TOURISM MARKETING • POSITION ONTARIO AS A PREFERRED GLOBAL
DESTINATION WITH A POWERFUL BRAND AND IMPACTFUL MARKETING
• INCREASE TOURISM EXPENDITURE AND VISITATION
• PROVIDE PARTNERSHIP VALUE
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
LOOKING FORWARD
2016/17
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
***INSERT CUSTOM IMAGE***
2016/17 MARKETIN
G STATEGY
PHOTO CAPTION Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
INTERNATIONAL ACTIVITIES
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
MEDIA RELATIONS ACTIVITIES
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
TRAVEL TRADE RELATIONS ACTIVITIES
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
ONTARIO SIGNATURE EXPERIENCE
The OSE is a stepping stone for Ontario tourism operators who aspire to be included in Canada’s international marketing and to highlight the diversity of Ontario experiences.
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
WORKING WITH
OTMPC TO PROMOTE
YOUR BUSINESS
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
BENEFITS OF WORKING WITH OTMPC • Market your product or service under the Ontario brand • Lever our resources and opportunities • Reach key tourism markets that you might not otherwise
have access to, or that might be too expensive to pursue independently
• Bring "top-of-mind" awareness to your product or service while positioning Ontario as a premier four-season travel destination
• Choose from a wide variety of opportunities, from marketing, advertising, travel trade, media relations and more
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
LEVERAGE THE BRAND
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
Multi-media campaign (online advert ising, contesting, social media, print, events and media relations)
1.35 mill ion copies distributed in Ontario and the U.S.; 50,000 French copies distributed in Ontario and Quebec
18 breweries/trails/events highlighted in this issue
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
ONTARIO FALL WEEKEND ITINERARY IDEAS
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
ONTARIO FALL WEEKEND ITINERARY IDEAS
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
ONTARIO FALL WEEKEND ITINERARY IDEAS
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
ONTARIO FALL WEEKEND ITINERARY IDEAS
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
LEVERAGE DIGITAL
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
SAMPLE BUSINESS LISTING
Advertise your business, event and packages for FREE. Includes: images, description, google mapping, social channels and more!
FREE Listing, Packages and Events
ontariotravel.net Mobile app Call Centre
Online Chat
INTEGRATION = VALUE
Trip planner on ontariotravel.net
2.8m visits to the ontariotravel.net website in 2014/15 Call Centre - #calls 2014-2015: 68,286 Live Chat - #chats 2014-2015: 10,382 Otics - #960,000 consumers 2014-2015 through the centres annually
Travel Counsellors OTICs
VALUE FOR PARTNERS
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
DIGITAL RESULTS 2014/2015
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
230,000 Current OTMPC
opt-ins/ subscribers
To help protect your privacy, PowerPoint has blocked automatic download of this picture.
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
LEVERAGE SOCIAL MEDIA
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
SOCIAL MEDIA IMAGE “These days Collingwood is giving visitors one more reason to flock to the area, beyond the crashing shores of Georgian Bay and beautiful views of the escarpment, a cold pint of craft beer is slowly becoming a major draw. This year Collingwood welcomed their newest resident, Side Launch Brewery, and it is no surprise this award- winning brew is set to propel the region into the Craft Beer spotlight.”
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
CONNECT WITH US…
@Ontario Travel
@Ontario Travel
@Ontario Travel
@Ontario Travel
@TravelOntarioCanada
@OntarioTravel
#DiscoverON
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
LEVERAGE RESOURCES
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
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10 WAYS TO WORK WITH OTMPC Register your FREE business, event or package listings
Present to our team
Provide content/story ideas
Media relations/familiarization tours
Social media
Opt-in to receive OTMCP communications
Ontario Travel Information Centres
Collaborate on marketing initiatives
Tourism Industry Partners Program (TIPP) funding for out-of-province campaigns
Advertise in OTMPC programs
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
REGISTER NOW!
Opt in to receive OTMPC communications
www.tourismpartners.com for partner information
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
PARTNERSHIP EXAMPLES
WHAT ARE YOU DOING?
Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
Nicole Papineau Partnership Development and Sales Manager 416 212 1886 [email protected]
