AS OF

April 2019

brandGUIDELINES

02

The intent of this current document (2019) is to act as a guide to standardize consistency of the Ontario One Call brand and application of the Ontario One Call logo and tagline. No variation from this manual is allowed without prior permission from management. Further updates to this document will be released as needed.

This document provides high level direction on using the Ontario One Call brand. It covers our logo, brand colours, image and tagline, typography, image style, print layouts, digital applications as well as an introduction on applying the Ontario One Call brand to applications such as stationary, giveaways and booth graphics.

This is the o�cial logo of Ontario One Call. Only the logos as shown in this document, and as found on the Ontario One Call online Toolkit, OntarioOneCall.ca, may be used in any and all organizational communications. All logos in the Ontario One Call Toolkit are art files and must be used as found. No other text font may be used with the symbol. The art cannot be altered in any way except for sizing to fit media requirements. The symbol may not be used by itself without the name.

APRIL 2019brandGUIDELINES

Logo – Full Colour Formats

Pantone376

Pantone424

Pantone

C56M3Y100K0

C57M47Y48K14

CMYK

R127G186B0

Hex: #7FBA00

R130G127B119

Hex: #827F77

RGB

03APRIL 2019brandGUIDELINES

Black100%

Black

White100%

Reverse ~ White

Logo – Black + White Formats

Black30%

Black65%

Greyscale

04APRIL 2019brandGUIDELINES

‘N’ or any height of the capital letters in ONTARIO ONE CALL represents the safety area. Care should be taken that the logo has adequate white space around it to maintain brand presence, visual impact and readability.

This is meant to be a practical and not totally restrictive guideline to respect the brand logo.

The logo may not be reproduced below 0.75” in width to maintain legibility.

Logo Safe Area and Sizing

0.75”

05APRIL 2019brandGUIDELINES

Unaccceptable usage of Logo

Do not reshape the logotype in any way. Always scale

logotype proportionately.

Do not italicize or skew thelogotype in any way.

Do not outline the logotype.

Do not apply any shapesor elements to the logotype.

Do not change the kerning (letter spacing) of the

logotype.

Do not remove the icon from the logotype.

Do not apply drop shadows or any other visual e�ects to the

logotype.

Do not arch, distort or manipulate the logotype

in any way.

Do not rotate the logotypeor apply it at an angle.

Do not put the logotype inside a box or any other graphic element that encloses it.

Do not put the logotype on visually competitive back-grounds. Place on a solid

background whenever possible.

06APRIL 2019brandGUIDELINES

Logo – Used in Combination with Member Logo

07APRIL 2019brandGUIDELINES

Example of proper use:

Ontario One Call logo can be used with a member logo. Logos should be visually balanced in size and seperated with a black keyline. When possible, logos should be lined-up at the baseline.

baseline

baseline

Primary use of tagline-graphic:The tagline-graphic should be used in a vertical configuration where applicable. It can be used on light or dark backgrounds.

Secondary use of tagline-graphic:When the vertical configuration can’t be applied, a horizontal option can be used.

Tagline + Graphic

08APRIL 2019brandGUIDELINES

Dark background Black background

DIG

NO MATTER

HOW BIG,

CALL OR

BEFORE YOUCLICK

be safe

Light background

DIG

NO MATTER

HOW BIG,

CALL OR

BEFORE YOUCLICK

be safe

DIG

NO MATTER

HOW BIG,

CALL OR

BEFORE YOUCLICK

be safe

Dark/Black backgroundLight background

No Matter How Big, Call or Click before you dig.

be safe.No Matter How Big, Call or Click before you dig.

be safe.

Icons are visual shorthand for functional use only, to reduce reliance on the written word. They are used to navigate and direct audiences across digital and print communications.

The checkmark is used to indicate when an item is included or is used correctly.

Iconography

09APRIL 2019brandGUIDELINES

Icons that Indicate Type of Project

Icons that Indicate Type of Equipment

Dotted Line - 6 pt dash, 3 pt gap

Checkmark

Garden Trowel

Shovel

Auger

Excavator

Bobcat

Hydrovac

Deck Fence Garden Pool

The print typeface used for large headlines is a combination of Gotham Black and MigraHeavy.

The print typeface used for semi headlines is Gotham Narrow Bold.

The print typeface used for body text is Avenir Next Condensed.

Avenir Next Condensed is used when creating marketing and communication materials.The typeface comes in a wide range of weights, which makes it highly versatile for di�erent communications. The typeface has very good legibility.

Typography

10APRIL 2019brandGUIDELINES

step 1 - CONTACTContact Ontario One Call (for free)a minimum of 5 business days before your dig.

Why should I contact Ontario One Call?Planting a tree, building a fence or a deck, putting in a pool or doing anything else that requires you to dig?

safedigging 3 Steps toLarge Headline

MigraHeavy 40pt

Large HeadlineGotham Black 48pt

Semi HeadlineGotham Black 18pt

Small HeadlineAvenir Next CondensedDemi Bold 13pt/15pt

Body TextAvenir Next CondensedRegular 11pt/15pt

Our infographics help to communicate our messaging and educate our audience in a more simplified manner. It helps bring life to our copy and bring attention to our call to actions. Infographics created should be simple, one-colour icons that are memorable and should aim to educate our audience.

Infographics

11APRIL 2019brandGUIDELINES

For Contractors

For Home Owners

step 1CONTACTContact Ontario One Call (for free) a minimum of 5 business days before your dig. Provide required information: who, when, where, maximum depth, type of work (fence, pool, landscaping, etc) and method (machine or hand).

step 2WAITWait for utility and buried infrastructure companies to mark (locate) or clear your digging area.

step 3CONFIRMConfirm all buried infrastructure companies have responded to your request and marked the dig area properly.

step 4RESPECTRespect the marks. These marks will be colour-coded and each buried infrastructure company will provide instructions that relate to your locate.

step 5 - DIGDig safely.

safedigging 5 Steps to

No Matter How Big, Call or Click before you dig.

for Contractors

be safe.

step 1 - CONTACTContact Ontario One Call (for free) a minimum of 5 business days before your dig.

safedigging 3 Steps to

step 2 - WAITWait for utility and buried infrastructure companies to mark (locate) or clear your digging area.

step 3 - DIGDig Safely. These marks will be colour-coded and each buried infrastructure company will provide instructions that relate to your locate.

REDelectricityYELLOWgas, oil, steam, chemical

BLUEwater

ORANGEcommunications, catv

GREENsewer, storm drainPINKtemporary survey markings

proposed excavation

PURPLEreclaimed water, irrigation & slurry lines

No Matter How Big, Call or Click before you dig.

be safe.

Photography

12APRIL 2019brandGUIDELINES

Photographs should be close-up lifestyle images which create emotional connections with the audience. Photographs of people should be enaging and represent the demographic of 34 - 40 with a variety of ethnic groups, both male and female. When possible photographs should be bold, colourful and captivating. They should focus on the act of digging.

Photographs of professionals (excavators/contractors) must wear Personal Protective Equipment (PPE).

Brochure, Postcards + Buckslips

These elements are in the Ontario One Call Toolkit and should be used as is and not manipulated. Suggested paper stock for brochures and buckslips 100lb. textweight coated gloss. Suggested paper stock for postcards 10 pt. cover coated gloss.

Brochure for Home Owner4” x 9” - 2-fold

Buckslip for Home Owner3.5” x 8.5” - 2-sided3.5” x 7” - 2-sided

Postcard for Home Owner 5” x 7” - 2-sided

Postcard for Contractor5” x 7” - 2-sided

Why should I contact Ontario One Call? If you are planting a tree, building a fence or a deck, putting in a pool or doing anything else that requires you to dig, you must contact Ontario One Call. Contacting Ontario One Call will help protect your property and your loved ones. We notify utilities and buried infrastructure companies that you are digging. Once notified, they will then let you know where things are buried. Be safe, cables and pipes could be just below the surface.

Deck Fence Garden Pool1.800.400.2255 l OntarioOneCall.ca

step 1 - CONTACTContact Ontario One Call (for free) a minimum of 5 business days before your dig.

safedigging 3 Steps to

step 2 - WAITWait for utility and buried infrastructure companies to mark (locate) or clear your digging area.

step 3 - DIGDig Safely. These marks will be colour-coded and each buried infrastructure company will provide instructions that relate to your locate.

REDelectricityYELLOWgas, oil, steam, chemical

BLUEwater

ORANGEcommunications, catv

GREENsewer, storm drainPINKtemporary survey markings

proposed excavation

PURPLEreclaimed water, irrigation & slurry lines

No Matter How Big, Call or Click before you dig.

be safe.

DIG

NO MATTER

HOW BIG,

CALL OR

BEFORE YOUCLICK

1.800.400.2255OntarioOneCall.ca

Available 24/7

Deck Fence Garden Pool

be safe

do

dig?YOU

13APRIL 2019brandGUIDELINES

REDelectricityYELLOWgas, oil, steam, chemical

BLUEwater

ORANGEcommunications, catv

GREENsewer, storm drainPINKtemporary survey markings

proposed excavation

PURPLEreclaimed water, irrigation & slurry lines

Why should I contact Ontario One Call?

If you are planting a tree, building a fence or a deck, putting in a pool

or doing anything else that requires you to dig, you must contact

Ontario One Call. Contacting Ontario One Call will help protect your

property and your loved ones. We notify utilities and buried infrastructure

companies that you are digging. Once notified, they will then let you know where

things are buried. Be safe, cables and pipes could be just below the surface.

step 1 - CONTACTContact Ontario One Call (for free) a minimum of 5 business days before your dig.step 2 - WAITWait for utility and buried infrastructure

companies to mark (locate) or clear your digging area.

step 3 - DIGDig Safely. These marks will be colour-coded and each buried infrastructure company will provide instructions that relate to your locate.

safedigging

3 Steps to

Sponsored by:DIG

NO MATTER

HOW BIG,

CALL OR

BEFORE YOUCLICK

1.800.400.2255OntarioOneCall.ca Available 24/7

Deck Fence Garden Pool

be safe

do

dig?YOU

Posters

These elements are in the Ontario One Call Toolkit and should be used as is and not manipulated. Suggested paper stock for posters 100lb. textweight coated gloss.

Poster Options8.5” x 11”

14APRIL 2019brandGUIDELINES

15APRIL 2019brandGUIDELINES

BE SAFE. No Matter How Big,

Call or Click before you dig.

1.800.400.2255OntarioOneCall.ca

Equipment Stickers

Stickers should be used on rental equipement to promote a connection to Ontario One Call. Stickers keep the brand messaging consistent in the market and keep the call-to-action top of mind.

Call or Clickbefore you dig.

1.800.400.2255OntarioOneCall.ca

Stickers2” x 2”3” x 3”

Sticker3.5” x 2”

Example Placement of Sticker

DIG

NO MATTER

HOW BIG,

CALL OR

BEFORE YOUCLICK

be safe

BE SAFE. No Matter How Big, Call or Click before you dig.

1.800.400.2255OntarioOneCall.ca

1.800.400.2255OntarioOneCall.ca

DIG

NO MATTER

HOW BIG,

CALL OR

BEFORE YOUCLICK

be safe

1.800.400.2255OntarioOneCall.ca

16APRIL 2019brandGUIDELINES

Vehicle Stickers

Stickers should be used on vehicles to promote a connection to Ontario One Call. Stickers keep the brand messaging consistent in the market and keep the call-to-action top of mind. The vehicle sticker should be placed where it is easily visable to the public and have enough clearance away from other vehicle graphics. Clearance around sticker should be minimum 1/2”.

Sticker8” x 8”12” x 12”8” x 14”

Example of Sticker Placement on a Service Vehicle

Example of Sticker Placement on a Pick-Up Truck

Call or Clickbefore you dig.

1.800.400.2255OntarioOneCall.ca DIG

NO MATTER

HOW BIG,

CALL OR

BEFORE YOUCLICK

1.800.400.2255OntarioOneCall.ca

DIG

NO MATTER

HOW BIG,

CALL OR

BEFORE YOUCLICK

1.800.400.2255OntarioOneCall.ca DIG

NO MATTER

HOW BIG,

CALL OR

BEFORE YOUCLICK

1.800.400.2255OntarioOneCall.ca

DIG

NO MATTER

HOW BIG,

CALL OR

BEFORE YOUCLICK

be safe

1.800.400.2255OntarioOneCall.ca

DIG

NO MATTER

HOW BIG,

CALL OR

BEFORE YOUCLICK

be safe

1.800.400.2255OntarioOneCall.ca

DIG

NO MATTER

HOW BIG,

CALL OR

BEFORE YOUCLICK

be safe

1.800.400.2255OntarioOneCall.ca