ONTARIOS ELITE BASKETBALL

SHOWCASE CAMP

Play for the future, you could be next!

BUSINESS BACKGROUND• we provide a 3 month camp for aspiring athletes to

learn technical based instruction to strengthen their skills and abilities to showcase to prospective scouts for recruitment at a final “game day”.

• Professionalism in basketball is a trend that is decreasing in Canada due to lack of showcasing opportunities.

BUSINESS BACKGROUND

Noticing this trend I….

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BUSINESS BACKGROUND

BUSINESS BACKGROUND• This is a general partnership business with Jay

Triano and the Raptors

• Our major participants are male and female in senior high school, college or university students looking for a future in basketball

• On “game day” we invite scouts from Division 1,2, & 3, European League and the N.B.A.

BUSINESS BACKGROUND

With connections to the City of Niagara Falls through my previous co-op

placement, I approached them with this idea and they agreed to rent me

the arena with intent to buy.

FINANCING• Myself- $50,000• Jay Triano- $100,000• The Raptors Foundation- $50,000

= $200,000 –start up

FINANCING• We will take 100 athletes for the 3

month camp at a total fee of $1000.00/ athlete

• On “game day” spectators will be allowed access to the arena to watch the game at a fee of $5.00/ person

• The arena can hold 2,030 spectators, on the event that “game day” sells out, gateway revenue will = $10,150.00

RATIONALE...Canada is untapped in regards to opportunity to play professional basketball. Canadian colleges and universities don’t offer sports scholarships, leaving Canadian players with a disadvantage

RATIONALE…

• Growing up playing on different travel teams, I realized there was a need for a top quality basketball program in Canada that allows athletes to showcase their talents.

OBJECTIVES

OBJECTIVES• To provide technical based instruction by

breaking down each movement into small components while teaching in a positive and enthusiastic environment.

• To provide the opportunity to showcase talents of prospective players to potential employers of the N.B.A, European Team or Colleges/ University teams.

MISSION STATEMENT

• To aide and encourage aspiring athletes by providing an opportunity to expand their knowledge and movements of the game, while showcasing their talents for the future.

LOCATION

5145 Centre St. Niagara Falls

LOCATION• Right in the core of Niagara Falls tourist

area

• Location provides a competitive advantage because there isn’t another basketball showcase industry in this area

• This location will attract tourists during the summer/ camp season bringing in extra revenue

PRODUCTS/ SERVICES• My service is to promote aspiring

athletes to potential employers

• To break down movements of the sport for the betterment of each individual player

• Camp will start at the beginning of June and Finish with “game day” at the end of August

TARGET MARKETS• Male and female students in senior

high school, college and university

• Parents

• Potential scouts

• Tourists

MEETING THEIR NEEDS..• The need is having the opportunity

in Canada for scouts to come and watch Canadian athletes excel in the sport of basketball.

• Paying the $1,000.00 you receive:An intense skill development package that will enhance your skills and abilities that will increase your opportunities of playing professionally.

COMPETITIVE ANALYSIS• DIRECT :-”More than Hoops”- New Hamburg Ont.-”International Basketball League”- Edmonton Ont.

INDIRECT:-Brock Basketball Camp-A.N Myer March Break Basketball camp-Olympia Sports Camp- High school/ college/ university programs

MARKET PLATFORM• Marketing will take place during

basketball season in high schools,colleges & universities.

• Flyers & invitations will be sent to the prospective athletes.

• Commercials on Raptor Channel• Billboards throughout Ontario• Information on the Raptors Website

MANAGEMENT TEAM

CampDirector

CHRISTINALAJEUNESSE

VolunteersCHRISTINA

LAJEUNESSE

Paid Staff(Referees)

Marketing Manager

CARL LAJEUNESSE

Financial Manager

CARL LAJEUNESSE

Game DayOperations

ManagerCHRISTINA/TRIANO

MANAGEMENT TEAMCAMP DIRECTOR:Christina Lajeunesse

MARKETING/FINANCIAL MANAGER:Carl Lajeunesse-Bachelors degree in “Global Business Management”-Bachelors degree in Business Accounting

GAME DAY OPERATIONS:Christina Lajeunesse & Jay Triano

MANAGEMENT TEAMJAY TRIANO:-Retired Canadian professional basketball player & current coach of the Toronto Raptors-Former National Player-Competed in 2 Olympics starting in 1984-Was a 6th round draft pick for the Calgary Stampeders of the C.F.L, same year he was drafted to the N.B.A by the L.A Lakers

PROJECTED FINANCIAL RESULT

The arena is a fully equipped facility with all amenities a showcase camp would

need.

PROJECTED FINANCIAL RESULTS

LOSSES FOR FIRST YEAR:Gym Floor- $ 70,000.00Staff- $ 10,000Maintenance- $10,000

MAXIMUM REVENUE FOR FIRST YEAR:$1,000 x 100 athletes = $100,0002030 spectators x $5 fee = $10,150.002030 spectators x $3/drink= $6,090Total: $116,240.00

ONTARIOS ELITE BASKETBALL

SHOWCASE CAMP

Play for the future, you could be next!