OntheBoards.tv

• On the Boards is a thriving 34-year old contemporary performing arts center in Seattle, WA.

• OntheBoards.tv launched as a website in January 2010.

• OntheBoards.tv is an on-demand website for HD-quality contemporary performance films available for stream, download or mobile viewing via individual, institutional or subscription purchase.

The goals of OntheBoards.tv

1. To break-down the barriers of geography, time and cost for arts participation. (new audiences)

2. To create an opportunity for audiences to develop relationships with performing artists and become art fans. (current audiences)

3. To establish a new standard for performance documentation.

4. To provide a new revenue stream for artists.

5. To provide content for universities & colleges.

Featured Artists (24)• Radoslaw Rychcik• Teatro de Ciertos Habitantes• Rude Mechs• Mariano Pensotti (coming soon)• Michelle Ellsworth (coming soon)

• Tanja Leidtke (Dance)• Diana Szeinblum (Dance)• Jan Fabre/Troublyn (Dance)• Morgan Thorson (Dance) • Kidd Pivot/Crystal Pite (Dance)• Catherine Cabeen (Dance)• Christian Rizzo (Dance)• Pat Graney (Dance)• Ralph Lemon (Dance)• Dayna Hanson (Dance)• zoe | juniper (Dance)• Young Jean Lee • Temporary Distortion • Reggie Watts • Allen Johnson • Radiohole

Purchase Options• $5 to stream (48 hours)• $15 to download (own)• $30 for academic

download• $50-$100 to subscribe• $250 for educational

institution subscription

Formats• High definition• Regular definition• For mobile devices

OntheBoards.tv Products

The basic process

1. A team of independent filmmakers film a live performance, in front of an audience, with 5-6 high-definition cameras (at OtB or elsewhere).

2. The filmmakers and the artists jointly edit the film, resulting in a product that the artist approves.

3. The film along with a trailer and additional content is loaded onto the site.

How is it going?

• Most users are in Seattle and New York, with our highest international participation in Canada and Australia.

• Since our launch in January 2010 we have had over 45,000 visitors to the site from 110 countries and 52 states.

• We have over 8,000 registered users, 136 paid individual subscribers and 16 paid educational subscriptions. We have sold over 708 single downloads or streams.

• Our most popular shows are The Shipment, a theater work by Young Jean Lee and contruct, the last work by Australian choreographer Tania Leidtke and Dark Matters, a dance work by choreographer Crystal Pite/Kidd Pivot.

A few things we have learned• Our films allow audiences to watch

shows that they could not see live and to watch shows through a technical, analytical perspective. They are a “separate” product.

• OntheBoards.tv attracts an audience of “arts insiders.” People follow specific artists to the website.

• Technical issues will always exist.

• A small organization can implement this type of project.