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OOH & Valentine's Day: the perfect match for your advertising campaign

Date post:	22-Jan-2018
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Sources: Clear Channel Marketing OOH audience are Valentine’s consumers And drives them to your online store Most popular Valentine’s gifts They like to spend a lot Especially men OOH connects with Valentine’s shoppers Why OOH matters @ VALENTINE’S DAY Valentine’s & OOH: the p€rf€ct match 18% spends 50-75€ 17% spends 75-100€ 20% spends 100-150€ 80% of Belgians 18-50 exchange Valentine’s gifts 42% 18-34 research online 34% 18-34 purchase online More & more last-minute & expensive gifts Men spend twice as much as women Inﬂuence your shopper just before purchase

Transcript

Page 1: OOH & Valentine's Day: the perfect match for your advertising campaign

Sources: Clear Channel Marketing

OOH audienceare Valentine’s consumers

And drives them to your online store

Most popular Valentine’s gifts

They like to spend a lot

Especially men

OOH connects with Valentine’s shoppers

Why OOH matters@ VALENTINE’S DAY

Valentine’s & OOH: the p€rf€ct match

18% spends 50-75€

17% spends 75-100€

20% spends 100-150€

80% of Belgians 18-50

exchange Valentine’s gifts

42% 18-34 research online

34% 18-34 purchase online

More & more last-minute & expensive gifts

Men spend twice as much as women

Influence your shopper just before purchase

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