8/3/2019 Oomph! Media Pvt

1/19

8/3/2019 Oomph! Media Pvt

2/19

EntertainmentIndustry

8/3/2019 Oomph! Media Pvt

3/19

Indian Entertainment Industry

Industry touched INR 652 millionIndustry touched INR 652 million

Registered growth of 11% over year 2009Registered growth of 11% over year 2009

Film Industry contributes ~20%Film Industry contributes ~20%

Largest Film Industry in the world in termsLargest Film Industry in the world in termsof number of films producedof number of films produced

Digitalization and increase in number ofDigitalization and increase in number of

screen has enhanced moviescreen has enhanced movie--goinggoing

experienceexperience

Government Initiative has given a boost toGovernment Initiative has given a boost to

the industry (100% FDI allowed viathe industry (100% FDI allowed via

automatic route)automatic route)

8/3/2019 Oomph! Media Pvt

4/19

0

200

400

600

800

1000

1200

1400

2007 2008 2009 2010 2011E 2012E 2013E 2014E 2015E

Year

INR (Billion)

Overall Industry Size/Growth

8/3/2019 Oomph! Media Pvt

5/19

Film and Production

ProductionProduction-- a very important aspecta very important aspect

of filmof film--makingmaking

Story and castingStory and casting

PrePre--production processproduction process

PostPost--production processproduction process

Film distributionFilm distribution

Money involvedMoney involved

Brand worthBrand worth-- Big Banners and theirBig Banners and their

effect on audienceseffect on audiences

8/3/2019 Oomph! Media Pvt

6/19

What are Production Houses?

Production of live or recordedProduction of live or recorded

entertainmententertainment

Variety of programsVariety of programs-- TV shows, Films,TV shows, Films,

Sports Event, Live Concerts, etcSports Event, Live Concerts, etc

Provision of money (Budget)Provision of money (Budget)

DecisionDecision--makingmaking

Contacts and associationsContacts and associations

8/3/2019 Oomph! Media Pvt

7/19

OOMPH!

Our Vision:Our Vision:

To be one of the Top GlobalTo be one of the Top GlobalCommunication & EntertainmentCommunication & Entertainment

company by harnessing talent,company by harnessing talent,

technology, creativity and passiontechnology, creativity and passion

with an enthusiasm to change thewith an enthusiasm to change theconvention through conviction.convention through conviction.

8/3/2019 Oomph! Media Pvt

8/19

At OOMPH

Film ProductionFilm Production

-- PrePre--productionproduction

-- PostPost--productionproduction

Film DistributionFilm Distribution

Film StudioFilm Studio

8/3/2019 Oomph! Media Pvt

9/19

Pre-production

Involves all aspects of film makingInvolves all aspects of film making

before filming beginsbefore filming begins

Story/ScriptStory/Script

Budget and FinancingBudget and Financing

BuzzBuzz

EquipmentEquipment

CrewCrew

CastingCasting

R

ehearsalsR

ehearsals

8/3/2019 Oomph! Media Pvt

10/19

Post-production

Involves all the aspects of filmInvolves all the aspects of film--makingmaking

after raw video has been shotafter raw video has been shot

EditingEditing

SoundSound

CopyrightCopyright

ImagesImages

Technology usage to replicate dataTechnology usage to replicate data

Physical copying of dataPhysical copying of data

8/3/2019 Oomph! Media Pvt

11/19

Film Distribution Distribution TerritoriesDistribution Territories

BiddingBidding

Multiplex/Exhibitor TieMultiplex/Exhibitor Tie--upsups

Copyrights/LicenseCopyrights/License

Promotion/PositioningPromotion/Positioning

ScreeningScreening

8/3/2019 Oomph! Media Pvt

12/19

OOMPH! Studio Movie SetsMovie Sets

EquipmentsEquipments

EditingEditing

Sound recordingSound recording

AnimationAnimation

8/3/2019 Oomph! Media Pvt

13/19

The Beginning

IncorporatedIncorporated inin MumbaiMumbai AugustAugust 20012001

FilmFilm ProductionProduction

FilmFilm productionproduction --keykey sourcesource ofof revenuesrevenues

BuiltBuilt capabilitiescapabilities forfor costcost effectiveeffective filmfilm productionproduction

ProducedProduced moviesmovies suchsuch as,as, JabJab WeWe Met,Met, BhagamBhagam BhagBhag,, GolmaalGolmaal--FunFun

Unlimited,Unlimited, MaineMaine PyaarPyaar KyunKyun KiyaKiya

FilmFilm DistributionDistribution

DistributedDistributed 3131 moviesmovies overover pastpast threethree yearsyears

CreatesCreates presencepresence andand increasesincreases visibilityvisibility inin thethe marketmarket

ProminentProminent distributordistributor inin MumbaiMumbai territory,territory, recentlyrecently enteredentered DelhiDelhi

SuccessfullySuccessfully distributeddistributed blockbustersblockbusters suchsuch asas OMOM ShantiShanti OM,OM, PhirPhir HeraHera

PheriPheri,, Partner,Partner, HeyyHeyy BabyyBabyy,, DusDus

8/3/2019 Oomph! Media Pvt

14/19

Our Films

Focus :Focus :

-- High entertainment value andHigh entertainment value and

mainstream Hindi filmsmainstream Hindi films

Target Audience :Target Audience :-- All segmentsAll segments

Range :Range :

-- Family entertainers, comedy,Family entertainers, comedy,thrillers and romantic filmsthrillers and romantic films

8/3/2019 Oomph! Media Pvt

15/19

5 Parameters

Star castStar cast :: Bankability and marketBankability and market

valuevalue

BannerBanner :: Adequate resources toAdequate resources to

complete the film in timecomplete the film in time

Script/DirectorScript/Director :: Strength of scriptStrength of script

and track record of directorand track record of director

Music :Music : Track record of music directorTrack record of music director

Production :Production : Our marketing capabilityOur marketing capability

8/3/2019 Oomph! Media Pvt

16/19

Our recipe of Entertainment

ScriptScript-- WritersWriters

ScreenplayScreenplay

StarsStars

MusicMusic

SalabilitySalability

8/3/2019 Oomph! Media Pvt

17/19

Track record of strong and

consistent growth

Total Income (USD million)

7

15

24

5

10

15

20

25

30

FY2008 FY2009 FY2010

US$

FY2006 Revenue Composition

8/3/2019 Oomph! Media Pvt

18/19

What we want...

OOMPH! has been steadily making its placeOOMPH! has been steadily making its place

in the industry.in the industry.

We expect to do more quality films andWe expect to do more quality films and

work with quality stars and directors.work with quality stars and directors. We have met with peoples expectationsWe have met with peoples expectations

and will continue to do so.and will continue to do so.

We will give people what they want to see.We will give people what they want to see.

Indian Cinema will se a revolution throughIndian Cinema will se a revolution through

OOMPH!OOMPH!

Happy Viewing!Happy Viewing!

8/3/2019 Oomph! Media Pvt

19/19