RETAIL SOLUTIONS

TM

Get in to E-tailing and reach yourcustomers through multi-channel commerce

A central source for customer engagement and to manage inventory across all channels

Reduce Advertisement costsand improve in-store customer engagement

with Oorjit Coupon/O�er Platform

Reduce crowded POS and improve e�ciencyusing BOPUS solutions (Buy Online and Pick Up in Store)

36% of shoppers surveyed plan to buy online and pick up in store

Bring the online experiences to your store using Oorjit Beacon Technology

BENEFITS FOR RETAIL

Merge the physical and virtual

shopping worlds into one for the

customer. Mirror the engagement

o�ered in the digital space at the

store and vice versa. Align your

strategic goals with omni-channel

engagement capabilities.

Understand customer behavior

and o�er them information

through blogs and useful news-

letters. Build up engagement

through activity in forums and

social media, which can be

tailored to increase buying behav-

ior.

Omni-channel retailexperience and engagement

Educate andengage customers

Customers now have the time to

research online in detail about the

products they want to purchase.

They are now a�orded the ability

to purchase the product online

and pick it up from the convenient

store.

The ability to track customers’

on-site behavior provides better

insight into the purchasing deci-

sion process and demographics,

which helps you provide person-

alised o�ers and experiences

which will increase conversions

Facilitate‘Buy Online Pick Up in Store' (BOPUS)

Targeting customersmade easier

Increase marketing touch points

and use these to build up new

channels and assets online.

Ecommerce platforms, social

media, mobile devices and evolv-

ing technology are the channels

that promise you that competitive

advantage.

Use a combination of online

engagement and o�ine shopping

experiences to convert new

customers to loyal ones. This

would ensure repeated pur-

chases at trusted stores.

Increased onlinechannels and digital assets

EncourageLoyalty

Stores can be used by custom-

ers to check the products for

preview. They can be enticed

into purchasing by providing

personalised spot o�ers using

your location based solutions.

Use compelling product recom-

mendations and other upselling

and cross-selling strategies based

on customer browsing history to

increase your customer’s shop-

ping cart size. Recommend prod-

ucts and o�ers based on user

purchase history.

Convert window shoppers to buyers

Increased Upsell andCross-sell opportunities

SOLUTIONS FOR ONLINE-OFFLINE RETAILE

E-Tailing SolutionsCustomizable, multi-channel ecommerce platforms to build your online marketplace that delivers the best

customer experience. Built with a vision to suit existing and future business models with scalable, adaptable

modules. Convert potential buyers to regular shoppers, increase revenue by combining online and o�ine

shopping.

Powerful search capability that can recognize keyword

search patterns, recommend products in searches and

correct commonly made typos

Intelligent inventory management system for inventory

control and inventory analysis – uninterrupted sales and

optimizing liquidity

Single-Window access to your online and o�ine data

synced using POS Merchant application

Promotional newsletters, social media integration, mobile

noti�cations for engaging customers, and measuring the

engagement using analytics reports

Customerization support to provide a unique user experience

by understanding personal preferences

Smart Business Intelligence module for analytics and reports

to support your real-time decision making process

Mobile Commerce app and Social Commerce capability for

increasing online engagement

Buy Online Pick Up From Store facility

Encourage repeated purchases using ‘Subscription

billing’ facility

Closed Group Reward ProgramProvide exclusive o�ers and rewards to your

privileged customers with an intelligent Closed

Group portal. Identify customers with high value

and o�er unique services for loyal and valued

buying behavior. Use this online space to directly

engage with such customers to encourage

buying behavior and repeated purchases.

Personalized attention towards customers for exclusive

engagement

Customer/Employee Reward Program to o�er elite bene�ts

Customer pro�ling to identify and classify distinguished

shoppers using online behavior monitoring

Internal Marketing within the classi�ed network

Corporate partnerships to o�er other third party services to

customers

Oorjit Go – Mobile CommerceFacilitate omni-channel customer engagement

through mobile commerce. Mobile shopping is

expected to account for $163 billion in sales

worldwide, by 2015 and it is wise to make early

inroads into the mobile market. Oorjit Go enables

your customers to browse, choose and purchase

your products on the go.

Target customers who are more prone to using mobile

commerce

Increase engagement through push noti�cations and

text message alerts

GPS based location tracking and providing localized o�ers

Simpli�ed interface for a smooth shopping experience

on the go

Coupon PlatformA dynamic coupon platform to encourage repeated engagement with the help of digital, mobile and printable

coupons. Coupons can be used to induce customers to choose your store over others, purchase more, and

reduce the cash conversion cycle.

Get rid of costly newspaper ads and printed coupon

inserts to engage your customers

Recommend coupons online to increase store tra�c, thus

increasing sales and revenue

Use the coupon website ecosystem to increase your

brand’s online visibility and reduce advertisement costs

Consumer and Merchant Mobile applications for easier

management and quick redemption of coupons

Tailored coupons according to user pro�le for increased

customer retention

Increase Average Revenue per User (ARPU) by

encouraging cross-selling of products

Deal SolutionsVarious deals can be used to increase sales and drive tra�c by using an online platform for promotion. New

customers can be encouraged to visit and purchase from your stores. Deals can help maximize consumption

by o�ering a marketing channel to sell unused/excess inventory.

Social media tools that can be used for viral marketing of

exclusive deals, to encourage immediate buying

Promote urgency and guaranteed store tra�c with unique

deals which can be made to go viral.

Solutions for merchants and customers for swift,

convenient redemption and increased accessibility

Integration of various deals – seasonal deals, daily

deals, niche deals, �ash sale, o�-season deals, etc

O�er smart and customizable deals by scheduling

deals to maximize revenue during o�-peak hours and

in the o�-season

Enhanced and value added consumer experience at

the point-of-sale and post-sale

Marketing CloudIncrease your brand reach and engagement using a powerful and dynamic marketing engine, aligning it with

your strategic goals and long-term vision. Explore the opportunities in the digital space to enhance your brand

visibility and reach out to di�erent markets. Connect with people using a 360 degree online identity and build

up a quality customer base.

Revamping for your online identity to di�erentiate

your brand

Use marketing cloud to create unique engagement by

integrating with your e-tailing, coupons, deals, reward

programs etc

Campaign management tools for managing marketing

campaigns and �nding new business opportunities,

using emails, landing pages, mobile noti�cations

Customer Pro�ling using marketing cloud analytics

Build engaging forums and educative blogs which

gives insights and reports to formulate an e�ective

content marketing strategy

Social Opportunity Module gives opportunity to

improve user engagement by tracking and

monitoring social media

Oorjit LocateLet your merchandise speak for themselves. Oorjit Locate comes with beacon technology integrated mobile

application that can ping your customers when they pass by.

Enhanced user buying experience

High chance of redeeming deals for your merchandise

Precision marketing for marketing personalized o�ers

Proximity marketing for real-time customer

interaction

Customers can avail and redeem your deals or o�ers

without any assistance

Help customers to �nd products in the store using IPS

(Indoor Positioning System)

THANK YOU

TM