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Safe Harbor Statement

The following is intended to outline our general

product direction. It is intended for informationpurposes only, and may not be incorporated intoany contract. It is not a commitment to deliver any

material, code, or functionality, and should not berelied upon in making purchasing decision. Thedevelopment, release, and timing of any features or

functionality described for Oracles productsremains at the sole discretion of Oracle.


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Agenda

Oracle Applications Strategy

Oracle Daily Business Intelligence Overview Customer Success

Next Steps


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Our Mission

Making our software a source of

continual competitive advantage forour customers

Better Information

Better Results


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Siebel OraclePeopleSoftJD Edwards Third Party

Oracles Business Intelligence StrategyExtending Applications Value With Best In Class BI Technology


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Oracle Application ObjectivesInformation-based applications

Greatest Business Insight

- Know whats happening in your business Deep and Adaptable Business Processes

- Be able to quickly change your business

based on that knowledge Superior Ownership Experience

- Manage your information systems simply

with reduced risk and lowest cost for asuperior ownership experience


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Pervasive useAnalysts

Real-time, predictive dataHistorical data

Insight-driven businessprocess optimization

Reporting results

To:From:

Unified infrastructure &prebuilt analytic solutions

Analytic tools

The Evolving Role of BI

Unified, enterprise viewFragmented view

Bl i t f G t B i I i ht


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Blueprint for Greater Business InsightOne Technology for Packaged & Custom Analytic Apps

CxO Partners SuppliersProcess Workers ManagersCustomers Sales Teams

Fusion BI Infrastructure and Middleware

PackagedAnalytic

Applications

CustomAnalytic

Applications

Oracle Hot-Pluggable BI

Other Operational& Analytic Sources
http://www.salesforce.com/


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Process & Steps to build a BI Application

1. Research business requirements for processes & users

2. Design the underlying logical model KPIs, Dimensions etc

3. Architect physical data model Fact tables, Aggregates etc

4. Buy and configure a database management system to storeinformation

5. Buy an ETL tool to extract, transform and load data from the

transactional tables

6. Develop ETL programs based on an intimate understanding oftransactional data structures

7. Buy a BI tool for interactive end user access Ad-Hoc, Dashboards,

Alerts, Offline, MS Office etc.8. Develop Dashboards & KPI, Hierarchies and prompts

9. Integrate Security: authorization, authentication and auditing

10. Integrate user experience with transactional applications

11. Perform rigorous performance testing and QA12. Manage changes to BI Apps because of upgrades and updates to

the transactional systems

These stepsrequire differenttypes of BI, ETL

and DBtechnology

These stepstypically take a

long time to

perfect asknowledge of

best practices islearned

These stepsrequire

significantresources with

specialized skills

/ expertise

B fi f O l BI A li i hil


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DW Design

Benefit from Oracle BI Applications whilemaintaining single BI architecture

Build from Scratchwith Traditional BI Tools

PrepackagedBI Applications

Back-endETL andMapping

Define Metrics& Dashboards

Training &

Roll-out

Prebuilt ETL Business Adapters forSiebel, Oracle, PeopleSoft, SAP, others

Weeks or months

Prebuilt DW designAdaptable to your enterprise DW

Role-based dashboards and alerts

Thousands of pre-defined metrics

Pre-built ETLTailoring

DW Design Mod

Specific Metrics& Dashboards

Training & Rollout

Quarters or Years

Faster deployment Lower TCO Assured business value


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A level of business insight whereevery user throughout the organization

is guided by the right information

to make the most informed decisionat the moment that action should be taken

What Is Greater Business Insight?

Applications Knowledge is Critical


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Applications Knowledge is CriticalAnalytic Apps Require Tight Link To Transaction Systems

Pre-built ETL Mappings

Operational SummariesTransaction

TablesDimensional Summaries

Common SchemaCommon Schema


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EBS R 2 C i d D li f P b il A


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Plan MgmtPlan Mgmt

Commodity Supplier MgmtCommodity Supplier Mgmt

Commodity Spend MgmtCommodity Spend Mgmt

Product MgmtProduct Mgmt

EngineeringEngineering Manufacturing MgmtManufacturing Mgmt

Customer Fulfillment MgmtCustomer Fulfillment Mgmt

Shipping MgmtShipping Mgmt

Payables MgmtPayables Mgmt

Payables StatusPayables Status Customer Support MgmtCustomer Support Mgmt

Inbound Telephony MgmtInbound Telephony Mgmt

Service Renewals MgmtService Renewals Mgmt

Capital Project Cost MgmtCapital Project Cost Mgmt

Contract Project Cost MgmtContract Project Cost Mgmt

Sourcing ManagementSourcing Management

Procurement SpendProcurement SpendManagementManagement

Supplier ManagementSupplier Management

Employee AbsenceEmployee AbsenceManagementManagement

Sales AgreementSales AgreementManagementManagement

Web Store ManagementWeb Store Management

11i.9 (DBI v6)11i.9 (DBI v6)11i.9 (DBI v6) 11i.10 (DBI v7+)11i.10 (DBI v7+)11i.10 (DBI v7+) 12 (DBI v8)12 (DBI v8)12 (DBI v8)

IntelligenceReportsIntelligenceIntelligenceReportsReports

3333

214214

377377

5454

313313

827827

6060

362362

918918

Capabilities/RolesCapabilities/Capabilities/RolesRoles

Purchasing PerformancePurchasing Performance Purchasing StatusPurchasing Status Warehouse MgmtWarehouse Mgmt Transportation MgmtTransportation Mgmt

Maintenance MgmtMaintenance Mgmt Depot Repair MgmtDepot Repair Mgmt Field Service MgmtField Service Mgmt Funds MgmtFunds Mgmt Salary & Turnover MgmtSalary & Turnover Mgmt Workforce Budget MgmtWorkforce Budget Mgmt

Open Enrollment StatusOpen Enrollment Status Contingent Worker MgmtContingent Worker Mgmt Compliance CertificationCompliance Certification

Product MgmtProduct Mgmt Product Cost MgmtProduct Cost Mgmt Inventory MgmtInventory Mgmt Product Revenue BookingsProduct Revenue Bookings

and Backlogand Backlog

Sales Forecast MgmtSales Forecast Mgmt

DashboardsDashboardsDashboards

KPIsKPIsKPIs

EBS R12: Continued Delivery of PreEBS R12: Continued Delivery of Pre--built Appsbuilt Apps

Easy-To-Use Dashboards Within E-Business Suite


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Personalized

Queries Drill & Pivot Time

Comparisons

CurrencySelector

KPIs, Graphs Tables

Guiding Links Email, Chat Conference Export to Excel

& PDF

Delegate Pure HTML

No Training

Easy-To-Use Dashboards Within E-Business Suite

Drill Through: Summary to Actual Transactions


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g y

Summary &Trends

Detail

Information

Transactions

Wh t O l DBI C t A A hi i


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Reduced Compliance with National Nuclear Security Agencyregulations and management reporting from 5 weeks to lessthan an hour.

Implemented in 5 weeks, reallocated resources to focus on

business management, rather than data management

Track 1.5B EUR of projects for 15000 employees in 20countries without end-user training.

Increased Sales Productivity 100%, sales metrics updated4 times a day.

Supplier Spend data for 3000 GAP, Old Navy, andBanana Republic Stores used to take 3-4 months to compile,now at our fingertips

What Oracle DBI Customers Are Achieving

in comparison to SAP BW, Oracle DBI can be implemented: For between 33 and 80% of the cost

In less than half the time.Perhaps more significantly, it would also appear

to deliver superior end user satisfaction.


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Performance Based analysis doubled cost recovery from city

services (greater than twice the national average)

Unified, self service BI and Transactional Architecture reduced IT

costs 35% below national average for City Governments

Some departments used to spend an entire week gathering data for

reports. Now weve been able to automate that (with DBI).-- Pat Dues, ERP Lead,City Managers Ofifce

3000+ Employees, 1.7M+ Constituents, $1.2B City Budget

Live on Oracle EBS 11.5.10

Daily Business Intelligence (DBI), GL, Payables, Receivables, FixedAssets, Public Sector Budgeting, iExpenses, iProcurement, HRMS,Payroll, Advanced Benefits.

Replaced manual mainframe extraction and spreadsheet analysis

which took weeks to deliver information DBI was implemented in 8 weeks with zero end user training


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Oracle enjoys a special position within the BI marketplace, byvirtue of its ability to deliver strong enterprise applications,

database solutions, and application server technology.

From Integrated Business Intelligence Report

With Daily Business Intelligence, firms will be able to reachacross previously isolated business and IT silos, accomplishing

cross-functional business goals that were previously beyond their grasp. From Daily Business Close Leverages Business Intelligence to Fulfill Executive Agenda

In a major move towards decision process automation, Oracle hasgiven users out-of-the-box access to business analytics that also include supportfor collaborative decision making and predefined and customizable workflows thatguide users through a decision making process. Henry D. Morris, Dan Vesset

Strong Endorsements From Analysts

B f DBI


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Before: DBI

"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality

described remains at the sole discretion of Oracle"

Before

A il bl S OBI EE I i


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Available Soon: OBI EE Integration

After

"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality

described remains at the sole discretion of Oracle"

Value Proposition : Flexible, Extensible BI Platform thatis open multiple data sources; low TCO of DBI

Oracle Daily Business Intelligence


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Oracle Daily Business IntelligenceSummary

Fastest Path to Information from the E-Business Suite

Leverages Existing EBS Infrastructure

On the Path to Fusion Part of Rapid Install

Implement in Days or Weeks vs. Months/Years for other

Apps Vendors Drill directly from Summaries to Transactions

www.oracle.com/dbi for more info
http://www.oracle.com/dbihttp://www.oracle.com/dbi


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