Date post: | 29-Jun-2015 |
Category: |
Documents |
Upload: | kelly-vandenbussche |
View: | 213 times |
Download: | 3 times |
Alliance Peugeot – GM
Peugeot
Peugeot• Headquartered in Paris, France• Major French car brand• Part of PSA Peugeot Citroën (Second largest
carmaker based in Europe)
Peugeot• History
o Founded in 1810 by the Peugeot familyo 1842: Production of coffee, pepper and salt grinderso 1858: Applied for the lion trademarko 1882: Production of bicycleso 1891: Produced its first automobile o 1896: Built the first Peugeot engines o 1896: Armand Peugeot formed his own company:
• Société Anonyme des Automobiles Peugeot
Peugeot• History
o 1903: Added a motorcycle to its rangeo 1926: Car company and bike company parted ways o 1975: Takeover of Citroën:
• PSA: Peugeot Société Anonymeo 2010: Planned on pursuing new markets:
• China• Russia• South America
o 2011: Re-entered the Indian market
PeugeotPepper & salt grinder Bicycle
Motorcycle
PeugeotFirst car My car
(Peugeot 206)
New model(Peugeot 208)
GM
GM• Headquartered in Detroit, Michigan• American multinational automotive corporation• World's largest automaker • 202,000 people in 157 countries• Produces cars and trucks in 31 countries
GM• History
o Founded in 1908, in Flint, Michigan by William C. Duranto Holding company for Buicko 1910: Durant lost control of GM to a bankers' trust (Large
amount of debt)o 1911: Durant took back control of GMo 1916: General Motors Company became General Motors
Corporation
GM• History
o 1917: Durant lost control for good (New vehicle market collapsed)
o Alfred P. Sloan: Took charge of the corporationo 1931 – 2007 (77 years): Global saleso 2008 – 2010: Second largest global automaker by saleso 2011: Retook the number one spot from Toyota
GM Chevrolet Buick (Chevrolet Cruze) (Buick Regal)
GMC(GMC Acadia)
GM Cadillac Isuzu (Cadillac CTS) (Isuzu D-MAX)
Opel(Opel Ampera)
Alliance Peugeot – GM• Build cars and components in Europe• Develop engines, transmission systems and
entire vehicles that would be sold under their respective brands
• Would not be a merger • Would be unlikely to involve an exchange of
shares
Alliance Peugeot – GM
Thank you