Opel CD Complete Low 2004

Design of the OpelDealership

Opel Corporate Design

Status: March 2004.

GME DNDRüsselsheim

Contents Corporate Design

Contents

I Single Brand – Application Rules

01 Foreword02 Overview03 Monolith – Contract Indication04 Fascia05 Guidance System06 Overview – Distributor07 Overview – Authorised Repairer

II Multibrand – Application Rules

01 Foreword02 Overview03 Fascia04 Overview – Distributor05 Overview – Authorised Repairer06 Definition “brand neutral”07 Checklist

III Specifications

01 Foreword02 Opel Monolith, Ground mounted: Type “A”03 Opel Monolith, Ground mounted: Type “B”04 Opel Monolith, Wall mounted: Type “C”05 Monolith Indication of Contracts/Services06 Opel Guidance System07 Flag and Flagstaff08 Yellow-White Opel Fascia09 Opel Signature10 Distributor/Authorised Repairer Name11 Area Marking12 Entrance, Ceiling Trim13 Architectural Symbol (Brand Symbol/Rear Wall Panel)14 Opel Guidance System15 Floor and Wall Tiles16 Carpet17 Suspended Ceiling, Customer Centre18 Wall Covering, Showroom/Customer Centre19 Lighting20 Shop System21 POS System22 Furniture23 Colour Scheme24 Suppliers

Contents Corporate DesignSingle Brand – Application Rules

Contents

01 Foreword

02 Overview

03 Monolith – Contract Indication

04 Fascia

05 Guidance System

06 Overview – Distributor

07 Overview – Authorised Repairer

Foreword Corporate DesignSingle Brand – Application Rules

The objective of this chapter is to provide ourdealerships around the world with the necessaryguidelines that will enable them to organiseand install the brand design effectively andconsistently.

Key guiding principles have been developedas a common guideline for various typicalsituations. This should enable local architectsto understand the application possibilities ofthe Opel corporate design elements.

It is important to achieve the alignment of theindividual elements that they can support eachother to provide the best possible effect to thebrand and the consumers.

Opel corporate design elements reflected bystandards and recommendations are:

· Monolith· Fascia· Flags· Guidance system, contract indication· Guidance system, directional signage· Opel Blitz, interior· Point of Sales (POS) system· Opel Shop· Colour scheme

See also your Distributor & Authorised Repairercontract as prescribed in the annexes.

For further support, please contact your localRetail Network Development team for architec-tural advice.

Exterior Elements Corporate DesignSingle Brand – Application Rules

Page1

Overview

3 Flags: Display a minimum of 3 Opel flags in linewith current corporate design manual.Location aligned with other corporate designelements. Flags should be installed in singlebranded groups, supporting identification ofbrand individual showroom. Visibility frommain road is preferred.

4 Guidance system:4a Guidance system, contract indication:

Installed guidance system indicating thecontract relations/services available withOpel located near the main entrance inline with current corporate design manual.

4b Guidance system, directional signage,optional:Other installations according to localneeds for guidance and information in linewith current corporate design manual.

Dealer identification has to be clear and informative:· Complete corporate design has to be in place.

1 Monolith: Clearly visible from main road. Minimisedobstruction. Preferred locations: entranceof site, corner of site, proximity to dedicatedbrand individual showroom.

2 Fascia: Installation of a minimum of 9 m yellowfascia with illumination and Opel signatureon prominent front of the building. To beinstalled, where product is displayed. Preferredlocation: prominent front of showroom(or customer centre, if Authorised Repairer).

Details

All references onto contractual standards are bold italic!

2

3

1

4a

4b


Monolith – Contract Indication Page1

Details

Contract: Distributor & Authorised Repairer

No contract indication on monolith allowed!

Generally:No other wordings are allowed!

Contract: Authorised Repairer only

“Service” indication mandatory!

Contract indication is applicable to freestanding monolith A+B and wallmounted monolith C.

Contract: Distributor only

“Sales” indication mandatory!

Contract: Commercial Vehicles only,

either Sales or Service

“Commercial Vehicles” indication mandatory!

Wrapped around the corner Splitted

Centered

On the upper edge Within facade

Fascia: Installation of a minimum of 9 m yellowfascia with illumination and Opel signatureon prominent front of the building.· Should be installed at dedicated areas only,

where product is displayed. · Preferred location: prominent front of the

building, showroom (or customer centre,if Authorised Repairer).

Details


Fascia Page1

1/3

2/3


· Lengths above requested minimum andlocation of fascia should be adjusted to buildingproportions.

· Modifications or changes to the signageelements need written confirmation by Opel.


Fascia Page2

Details

Extension: According to building proportions orlength of Distributor or Authorised Repairer name.

Minimum distance between Opel signatureand Distributor or Authorised Repairer name = Y.Y = length of Opel signature.

If Distributor or Authorised Repairer name to be placed on fascia, then only according to corporate design principles (Helvetica).

Minimum length of Opel signature = J + Opel signature + J.J = height of Opel signature.

Opel signature has to be placed either left or right with J distance to the corner.

To be continued around the corner in yellow with or without Distributor or Authorised Repairer name.

Absolutely prohibited: Opel signature in the middle.

Minimum length of yellow-white Opel fascia 9 m.

J

J

Y Y

J

Y

JJ

Direct Reception Customer Parking

Service

Sales

New Cars

Direct Reception

Parts and Accessories

Sales

Service

Commercial Vehicles

B Guidance system, directional signage, optional

The guidance system can be installed withfive directional information signs. Preferredlocations, forecourt of site, entrance of build-ing or wherever else necessary to indicatefunctions.

The Opel guidance system is supporting all othercorporate design elements and should be installedwherever consumers need help for orientation.The environment and the kind of use has to beclear and informative.

A Guidance system, contract indication

Guidance system indicating the contractrelations located near the main entrance inline with current corporate design manual.

Contract: Limited indications:Distributor Sales

Commercial Vehicles SalesRepairer Service

Commercial Vehicles ServiceParts

C Guidance system, area marking, optional

The individual single signs can be used for areamarking of all other specific areas also. Theproportions have to be adjusted to local needs.The design (colour/lettering) must be consistent.

Example:

Details


Guidance System Page1


Example:

Interior Elements Corporate DesignSingle Brand – Application Rules

Overview – Distributor Page1

5 Guidance system, directional signage orarea marking, all non brand exclusiveelements in accordance to current corpo-rate design guidelines or brand neutralwith prior approval from Opel. Freestandingor suspended from ceiling. To be installedwherever necessary.

6 General reception desk, according tocorporate design manual or brand neutralwith prior written approval from Opel.

7 Flooring, walls, ceiling in Opel showroomarea in line with current corporate designmanual and Opel colour scheme.

8 Flooring, walls, ceiling of all non brandexclusive areas to be according to corpo-rate design manual or brand neutral inall aspects with prior approval from Opel.

All areas to be clearly identifiable for theconsumer.

1 Opel Blitz, in the customer centre clearlyvisible from the main entrance. Opel Blitz tobe backlit with recommended rear wall panel.

2 Sales consultant desk in accordance withcorporate design manual located withinshowroom.

3 Opel Point of Sales (POS) system in accord-ance with corporate design manual in Opelshowroom area.

4 Opel Shop, mandatory if Opel accessoriesbeing displayed. In line with current corpo-rate design manual. Should be locatednear customer centre, direct reception, parts-counter.

Details

Customer centre

Showroom

8

5

6


7

4

3

5

1

2

Entrance

Customer centre

Interior Elements Corporate DesignSingle Brand – Application Rules

Overview – Authorised Repairer Page1

All areas to be clearly identifiable for the consumer.

1 Opel Blitz, in the customer centre clearlyvisible from the main entrance. Opel Blitz tobe backlit with recommended rear wall panel.

2 Repairer will participate in all POS pro-grammes and display all POS according tomarketing calendar, as announced in thebeginning of the year for core programmes.

3 Repairer must use an Opel Shop in linewith current corporate design manual anduse it only to display Opel sourced items.Should be located near customer centre, directreception, parts-counter.

Details


5 Provide a customer centre, equipped witha reception desk, parts sales desk and aservice desk having direct connection to themain building entrance. Desk according tocorporate design manual or brand neutral inall aspects with prior approval from Opel.



6

5

4

3

2

1

4

Contents Corporate DesignMultibrand – Application Rules

Contents

01 Foreword

02 Overview

03 Fascia

04 Overview – Distributor

05 Overview – Authorised Repairer

06 Definition “brand neutral”

07 Checklist

Foreword Corporate DesignMultibrand – Application Rules

The objective of this chapter is to provide guide-lines and recommendations to organise and installthe Opel brand design effectively and consistentlywithin a multibrand environment.

How to organise several brand identities at onefacility?

Key guiding principles and recommendationshave been developed between all GME brandsas a common guideline for multibrand solutions.

· All brands are equal – non hierarchical solutions.· Each brand has to have a clearly assigneddedicated showroom area.

· Shared facility areas have to be brand neutral.· Dealership functionality to follow unchangedthe brand individual guidelines.

· Dealer corporate identification has to be clearand informative.

Opel corporate design elements reflected bystandards and recommendations are:

· Monolith· Fascia· Flags· Guidance system, contract indication· Guidance system, directional signage· Opel Blitz, interior· Point of Sales (POS) System· Opel Shop· Colour scheme

Please be aware, that any modifications orchanges to the existing facilities to accommodatesuch multibrand activities shall not be donewithout prior written information by Opel NSCof Distributor’s or Authorised Repairer’s compli-ance with the applicable Distributor or AuthorisedRepairer standards.

For further support, please contact your localRetail Network Development team.

Exterior Elements Corporate DesignMultibrand – Application Rules

Page1

Overview

3 Flags: Display a minimum of 3 Opel flags in linewith current corporate design manual.Location aligned with other corporate designelements. Flags should be installed in singlebranded groups, supporting identification ofbrand individual showroom. Sum of totalflag poles need to be sum of brand individualrequirements. Recommended to use sameflagpoles for all GME brands.

4 Guidance system:4a Guidance system, contract indication:

Install guiding system indicating the con-tract relations/services available withOpel located near the main entrance in linewith current corporate design manual.

4b Guidance system, directional signage,optional:Brand neutral (no brand symbols, individualcorporate design, displaying functionsand directions) or brand specific. If brandspecific, every brand will have to haveits individual system in that case. Locatedwherever necessary.

Dealer identification has to be clear andinformative:· Complete Opel individual corporate design has

to be in place.· Opel individual monolith has to be installed.· Opel individual corporate design elements have

to be installed where product is displayed.· Keep minimum distance between identification

elements.

1 Monolith: Clearly visible from main road. Minimisedobstruction. Minimum distance betweenmonoliths 10 m. Monoliths to be centredand parallel to main flat surface. Preferredlocation: entrance, corner of site, proximityto dedicated brand individual showroom.

2 Fascia:Installation of a 9 m yellow fascia withillumination and Opel signature on promi-nent front of the building. To be installed,where product is displayed. Preferred location:showroom (or customer centre, if AuthorisedRepairer). Recommended minimum distance:2.50 m neutral area between different fascias.

Details


Brand X

Shared area, brand neutral· Entrance· Guidance system,

directional signage

min. 2.5 m

Opel· Fascia· Monolith· Flags

min. 10 m 1

3

4a2

4b

Recommended minimum distance between different brands 2.50 m

Not recommended: Joining of fascias of different brands

Dealer name integrated Dealer name not integrated

Multi-storey buildings, with dedicated floors for individual brands;a minimum distance according to floor height is recommended

2.50 m

brand neutral

min

imum

Exterior Elements Corporate DesignMultibrand – Application Rules

Fascia Page1

Details

Installation of 9 m yellow fascia with illumi-nation and Opel signature on prominent frontof building.

If name of Distributor or Authorised Repaireris displayed on Opel fascia it has to be inlinewith current corporate design manual other-wise to be brand neutral with prior writtenapproval from Opel.

Modifications or changes to the facilityneed written confirmation by Opel.· The fascia has to be installed at dedicated

areas only, where product is displayed. · Preferred location: prominent front of the

building, showroom (or customer centre,if Authorised Repairer).

· Lengths and location of fascia should beadjusted to building proportions.

· Minimum distance: 2.50 m. Neutralise areabetween different fascias.


Brand X showroom

Shared area,brand neutral

Opelshowroom

76

3

5

2

5

41

Interior Elements Corporate DesignMultibrand – Application Rules

Overview – Distributor Page1


3 Opel Point of Sales (POS) system in accord-ance with corporate design manual in Opelshowroom area.

4 Opel Shop, mandatory if Opel accesso-ries being displayed. In line with currentcorporate design manual. Should belocated near customer centre, direct recep-tion, parts-counter.


6 General reception desk, according tocorporate design manual or brand neutralwith prior written approval from Opel.


Opel specific showroom area has to be clearlyidentifiable for the consumer.· Equipped according to Opel guidelines and

standards.· To include sales consultant work desk – dedicatedto Opel.

· No competitive brand item, product, logo, etc.to be shown in Opel dedicated area.

· Brand individual corporate design elements haveto be installed where product is displayed.

Layout organisation: · Customer centre: Having direct connection

to the main building entrance and to the Opelspecific showroom area.

· Opel showroom: Having a direct connectionto the customer centre.

1 Opel Blitz, in the customer centre clearlyvisible from the main entrance. Opel Blitzto be backlit with recommended rear wallpanel.

2 Sales consultant desk in accordancewith corporate design manual locatedwithin showroom.

Details


5 Provide a customer centre, equipped witha reception desk, part sales desk and aservice desk having direct connection tothe main building entrance. Desk to beaccording to corporate design manual orbrand neutral with prior written approvalfrom Opel.


Entrance and shared customer centre area to bebrand neutral in design and colour.

1 Opel Blitz, in the customer centre clearlyvisible from the main entrance. Opel Blitz tobe backlit with recommended rear wall panel.Preferred location behind counter.

2 Repairer will participate in all POS pro-grammes and display all POS accordingto marketing calendar, as announcedin the beginning of the year for core pro-grammes.

3 Repairer must use an Opel Shop in linewith current corporate design manual anduse it only to display Opel sourced items.Should be located near customer centre, directreception, parts-counter.

Details


Overview – Authorised Repairer Page1

Entrance

Customer centre

Shared area, brand neutral


6

3

5

4

4

2

1


Definition “brand neutral” Page1

Details

Definition of brand neutral as used in Dealer & Authorised Repairer Agreement (DARA):

Brand neutral:· In shape, colour and appearance not related

to any vehicle manufacturer corporate designprogramme.

· In the context of the specific Repairer/Distributorfacility not representing or being related to anyrepresented vehicle brand.

· Consumer perception to be used to evaluate.

The appearance of all non brand exclusiveelements (for example: entrance, general recep-tion desk, etc.) and non brand exclusive areasto be according to corporate design manual orbrand neutral in all aspects, including colours,logos, lighting and furniture, with prior writtenapproval from Opel.


Checklist Corporate DesignMultibrand – Application Rules

Checklist for Multibrand Sites from October 1st, 2003 Page1

In accordance with the changes of the BlockExemption Regulation more multibrand environ-ments are expected to materialise. In compari-son with the past this will be a new experiencefor customers and Distributors and/or AuthorisedRepairers.

With more than one brand being displayed on aDistributor and/or Authorised Repairer site there isa risk of “brand confusion”, leading to unfavour-able customer perceptions, which is not in the bestinterest of our brand. It is of particular impor-

tance to display the brand symbols and productsin a clear and distinct way. To avoid any confu-sion, a clear separation between brand areas ina showroom is required and common areas(i.e. entrance, customer reception or direct servicereception) must be brand neutral.

The purpose of this checklist is to outline theitems that need action when more than one brandand/or service is offered at one site, ensuringthat a clear and consistent brand image is por-trayed to customers.

Extract from the DISTRIBUTOR contract:

10.8 OTHER MOTOR VEHICLE BRANDSIf DISTRIBUTOR wishes to display, promote, sell or distribute new Motor Vehicles and Accessories,which are not distributed by OPEL NSC or an AFFILIATED COMPANY under the Opel brand, the followingprovisions shall apply:

10.8.1 DISTRIBUTOR shall give OPEL NSC sixty (60) days prior written notice before display, promotion, saleor distribution of such Motor Vehicles, in order to allow sufficient time for the Parties to assess on howDISTRIBUTOR STANDARDS will be applied in the new environment.

10.8.2 DISTRIBUTOR shall ensure that the capacity of the DISTRIBUTOR OPERATION shall be at all times, includingin the event described under 10.8, sufficient to comply with applicable DISTRBUTOR STANDARDS, adjustedwhere necessary.

10.8.3 DISTRIBUTOR shall implement the promotion, sale or distribution of non-Opel Motor Vehicles andAccessories in a manner, which has no negative impact on the DISTRIBUTOR STANDARDS. Any modificationsor changes to the existing DISTRIBUTOR FACILITIES to accommodate such non-Opel activities shall notbe done without prior written confirmation by OPEL NSC of DISTRIBUTOR’S compliance with the applicableDISTRIBUTOR STANDARDS.

10.8.4 DISTRIBUTOR shall display, promote and sell Motor Vehicles and Accessories either from separateshowroom sales facilities dedicated solely to the Opel brand or from a clearly defined separate showroomarea dedicated solely to the Opel brand.

10.8.5 At all times, DISTRIBUTOR shall ensure that display of competing Motor Vehicles, Accessories, servicingand brand-related items will be exercised in a manner to avoid confusion between brands.

Extract from the AUTHORISED REPAIRER contract:

10.12 OTHER MOTOR VEHICLE BRANDS If REPAIRER wishes to become an Authorised Repairer for Motor Vehicles, which are not distributed byOPEL NSC or an AFFILIATED COMPANY under the Opel brand, the following provisions shall apply:

10.12.1 REPAIRER shall give OPEL NSC sixty (60) days prior written notice, in order to allow sufficient time forthe Parties to assess on how REPAIRER STANDARDS will be applied in the new environment.

10.12.2 REPAIRER shall ensure that the capacity of the REPAIRER OPERATION shall be at all times, including inthe event described under 10.12 sufficient to comply with applicable REPAIRER STANDARDS, adjustedwhere necessary.

10.12.3 REPAIRER shall implement the servicing of other motor vehicles in a manner which has no negative impacton the REPAIRER STANDARDS. Any modifications or changes to the existing REPAIRER FACILITIES toaccommodate such non-OPEL activities shall not be done without prior written confirmation by OPEL NSCof REPAIRER’S compliance with the applicable REPAIRER STANDARDS.

10.12.4 REPAIRER shall not permit any third party to benefit unduly through any servicing performed in acommon workshop from investments made by OPEL NSC, notably in equipment, training of personnel,Opel Intellectual Property Rights, REPAIRER STANDARDS and/or knowhow.

10.12.5 At all times, REPAIRER shall ensure that providing Aftersales Services of competing brands will be exercisedin a manner to avoid confusion between brands.

Checklist Corporate DesignMultibrand – Application Rules

Page2

Checklist for Multibrand Sites from October 1st, 2003

1 Standard complianceThe addition of another brand is notadversely affecting Opel Distributor orAuthorised Repairer standards com-pliance, e.g. showroom space (not onlytheoretically but practically allocatedarea), parking, personnel.–> Comment: Refer to Standards Annex 4

(Repairer)/Annex 5 (Distributor), scalingtables and planning potentials.

2 Modifications or changes to the facilityneed written confirmation by Opel beforebeing put in place. This also applies tochanges of the Opel corporate design orchanges due to the installment of cor-porate design elements of the additionalbrand. –> Comment: Photos of the site as well as a

sketch of the envisioned changes shouldbe included with the request.

3 The signage of the additional brandneeds to be installed before tradingcommences, providing Opel has givenwritten approval for changes of facility.Recommendations are:a. The corporate design on the outside

of the facility is above of the show-room/-area where the brands are beingdisplayed (Distributor only).

b. The minimum distance between thefascia/corporate design elements oftwo brands is 2.50 meters.

c. The monoliths have a minimum distanceof 10 meters and are set with parallelmain surfaces to each other.

4 The available customer areas are splitinto shared and brand specific areas:a. Shared and brand neutral areas

(neutral: in shape, colour, and appear-ance not related to any other vehiclemanufacturer’s corporate design pro-gramme) are parking areas, entrance,customer reception or direct reception.In the general reception/customercenter the brands represented shallbe displayed via a single clear brandsymbol for each brand – but not every-where – ideally once and clear.–> Comment: Brand specific Parts &

Accessories Displays are acceptablein shared areas as long as theyclearly signal their brand orientation.

b. Brand specific areas are showrooms,showroom areas, or separate branddedicated entrances.

5 The customer entrance area and customer receptionmust have a direct connection to theOpel brand related showroom area andcustomer reception and needs to beneutral, unless individual brand entrances/customer receptions exist. –> Comment: Refer to Standards Annex 4

(Repairer)/Annex 5 (Distributor), scalingtables and planning potentials.

6 The brand dedicated showroom area(Distributor only)a. is clearly assigned and the brand spe-

cific showroom area (dedicated to asingle brand) has to be clearly identifi-able by a customer;–> Comment: Best practices use for example:

Lighting, floor, plants, furniture, POSdisplays, intelligent wall, wall of limitedheight (showroom size permitting), etc.as separation device.

b. complies with the standards and is inline with the most current corporatedesign guidelines.

c. is equipped with sales desks whichare brand dedicated (i.e. without anyother brand symbols)

7 Test-/Demo-/Courtesy-carsare dedicated to the respective brandand cannot be used for the display ofother brand logos. Therefore any individ-ual dealer adhesives must not displayOpel logos on other brand cars as wellas other brand logos must not appearon Opel cars.

DISTRIBUTOR STAMP

✓Verified

Contents Corporate DesignSpecifications

Contents

01 Foreword

02 Opel Monolith, Ground mounted: Type “A”

03 Opel Monolith, Ground mounted: Type “B”

04 Opel Monolith, Wall mounted: Type “C”

05 Monolith indication of contracts/services

06 Opel Guidance System

07 Flag and Flagstaff

08 Yellow-White Opel Fascia

09 Opel Signature

10 Distributor/Authorised Repairer Name

11 Area Marking

12 Entrance, Ceiling Trim

13 Architectural Symbol (Brand Symbol/Rear Wall Panel)

14 Opel Guidance System

15 Floor and Wall Tiles

16 Carpet

17 Suspended Ceiling, Customer Centre

18 Wall Covering, Showroom/Customer Centre

19 Lighting

20 Shop System

21 POS System

22 Furniture

23 Colour Scheme

24 Suppliers

Foreword Corporate DesignSpecifications

A car buyer’s perception of a brand is influencedby the product itself, its performance, its quality,its design, and the value for money it offers.Additionally, the perception is also created bythe way a brand is communicated to the public,and, last but not least, by both the dealerships’appearance and the service they provide to theircustomers. All these different aspects, includinga certain type of prejudice a consumer mighthave, lead up to a brand image – be it positive,neutral or negative. Once the image is coined, itcan only be influenced or changed over thecourse time, through changing the identity of the brand. In recent years, Opel and its part-ners have successfully worked on the identity ofOpel as a company and a brand. However, since market conditions and thecompetitive environment are changing beyondcontrol, Opel and its partners are comitted tolook upon change as both a challenge and anopportunity.

The objective of this manual is to provide ourdealerships around the world with theneccessary elements that will enable them tosupport Opel’s identity-building process botheffectively and consistently. The CorporateDesign specifications outlined in this manual aregeared towards enhancing the competitivenessof dealers as well as towards strenghening theirrelationship with Opel’s partners.

Exterior Elements Corporate DesignSpecifications

Opel Monolith Ground mounted Type: ”A” Page1

Dimensions

4.

2.

3.

1.

5.

1.Cassettes Alucobond, yellow 3

suspendible, RAL 10234 mm

2.Extruded Aluminium white 3section sheet RAL 9016

powder coated

3.Vertical light Acrylic glass yellow 3Element with tubes Röhm 374

inside

4. Acrylic faced white 3Opel Brand translucentSymbol Aluminium sided grey 3

RAL 7000

5.Base Aluminium grey 3Panels panel RAL 7031

The monoliths are used for primary identificationof distributors and authorised repairers.

Type A 1260 x 4000 x 128/412 W/H/TH

The monoliths are designed around a self-sup-porting skeleton frame.

The internal frame is made of hot-dip galvanisedsteel profiles which are distortion-free weldedtogether. Pipe cross-sections in compliance withstatic requirements.

The side frames are made of white RAL 9016,powdered extruded aluminium (AIMgSi 0.5). Theframe ends are sealed with 4 cast aluminiumend caps. Lifting lugs are incorporated in thesupport frame.

Divergent materials and colours are not allowed

Parts & No.Material Description Colour Page

Must Recommended Alternative Must Alternative

Must Recommended Nice to Have



Details

Perspective view, high voltage solution

Edge steel section

Brand symbol

Alucobond panel

The front surface is made from a single panel of 4 mm thick Alucobond with visible surface inOPEL Yellow RAL 1023. The front panel lips areconnected to the support frame using fasteningclips. A special clip in cover panel serves forpanel retention.

The base panels are made of aluminium shee-ting with visible surfaces in grey RAL 7031 andscrewed to support frame.The base plates may be removed to facilitateconnection of electrical cables.

The light strips are made of extruded acrylicglass profile, OPEL yellow, corresponding toRöhm yellow 374 and are clipped into the alumi-nium frame. The light strips are illuminated usingstandard commercial fluorescent tubes 26 mmØ, colour "Universal white" (e.g. Philips .../25).The fluorescent tubes are mounted on the supportframe in compliance with VDE regulations.Compensation is achieved with a lead-lagcircuit.

Lighting:

Type A 4 x 150 cm, 58 W 2 x 120 cm, 36 W

The logos ("Blitzes") are made of solid plastic.The base is made of shock-resistant polystyre-ne, inside white, outside grey RAL 7000. Hoodof acrylic glass, Röhm white 072 reflective panel,box frame grey RAL 7000. The connectionbetween base an hood is achieved using greyplastic expansion rivets. The logos are single-contour illuminated using neon high-voltagetubes. Tube diameter 20 mm, light colour, white6,000° Kelvin, rated current 40 mA, rated voltage990 V, transformer: electronic constant currenttransformers.

The logos are fastened to the Alucobond panelusing 4 yellow plastic spacers. The electrialcable passes through a spacer and is con-cealed.

Low voltage solutions are possible too, pleaseask your NSC for selected suppliers.



Details

Elements, high voltage solution

3

2

1

4

7

6

14

5

17

16

10

8

13

18

12

11

15

9

greyRAL 7000

On the same level

No. Name Material Colour

1. Blitz fixing Stainless steel Yellow RALbolts 1023

2. Blitz back Stainless steel Naturplate

3. Neon lighting High voltage White 6,000tubes, dia. 20 mm K

4. Translucent Vacuum formed WhiteWhite-Opal shock-resistant inside, RALBlitz sign polystrene 7000

outside

5. Cast Sand cast White RALaluminium cover aluminium end cap 9016

6. Extruded Single piece White RALaluminium aluminium 9016section extrusions AIMgSi

0.5, powder coated

7. Vertical light Extruded Yellow RALelement translucent acrylic 1023

8. Edge lighting Standard linear Yellow RALtubes, dia 26 mm 1023

9. Panel fixing 3 mm alu. sheet, Grey RALstuds folded, powder 7031

coated

10. Galvanised Cold rolled steel Natursteel clamping profiles, weldedsection and hot dip

galvanized

11. Galvanised Cold rolled steel Natursteel top profiles, weldedsection and hot dip

galvanized

12. Cassettes Single folded Yellow RALAlucobond panel 1023of 4 mm thickness

13. Base Panels Single piece Grey RALaluminium 7031extrusions AIMgSi 0.5, powder coated

14. IP65 uplighter Phillips, QVF 415 White

15. Galvanised Cold rolled steel Natursteel support profiles, weldedframe and hot dip

galvanized

16. Galvanised Cold rolled steel Natursteel fixing profiles, weldedshoe and hot dip

galvanized

17. Mass concrete Mass conretefoundation foundation

18. Theaded Threaded anchor Naturanchor bolts bolts

Low voltage solutions are possible too, please ask your NSC for selected suppliers.



Details

Elements

Ground level

12001200

10 10

700

800

150

200

200

1260963

412

97 128 97148 14870

0

4350

4000

108

1 2 8

The spotlights are bolted into dowels in the con-crete foundation via a hot-dip galvanised steelangle bracket.Both spotlights may be connected directly to thecable junction box of the monoliths (under baseplate).

Spotlight: Philips QVF 415Bulb: Philips Typ 200 T 30 LC/PElectrical supply: 230 V, 50 Hz, fuse protection

16 A with type K turn-offcharacteristics

Light strips 350 WLogo 220 WSpot light 400 W

Total 970 W

The monoliths are to install fully assembled andready for connection to junction box in compli-ance with VDE/EN regulations and valid EWGguidelines 89/336 EGW and 23/73 EGW with CEapproval stamp.


Opel Monolith Ground mounted Type: ”B” Page1

Dimensions

4.

2.

3.

1.

5.




powder coated


inside


RAL 7000

5.Base Aluminium grey 3Panels panel RAL 7031

The monoliths are used for primary identificationof distributors/authorised repairers.

Type B 1575 x 5000 x 160/530 W/H/D

The monoliths are designed around a self-sup-porting skeleton frame.

The internal frame is made of hot-dip galvanisedsteel profiles which are distortion-free weldedtogether. Pipe cross-sections in compliance withstatic requirements.

The side frames are made of white RAL 9016,powdered extruded aluminium (AIMgSi 0.5). Theframe ends are sealed with 4 cast aluminiumend caps. Lifting lugs are incorporated in thesupport frame.







Details


Edge steel section

Brand symbol

Alucobond panel


The base panels are made of aluminium shee-ting with visible surfaces in grey RAL 7031 andscrewed to support frame.The base plates may be removed to facilitateconnection of electrical cables.

The light strips are made of extruded acrylicglass profile, OPEL yellow, corresponding toRöhm yellow 374 and are clipped into the alumi-nium frame. The light strips are illuminated usingstandard commercial fluorescent tubes 26 mmØ, colour "Universal white" (e.g. Philips .../25).The fluorescent tubes are mounted on the supportframe in compliance with VDE regulations.Compensation is achieved with a lead-lag cir-cuit.

Lighting:

Type B 4 x 150 cm, 58 W 4 x 120 cm, 36 W



Low voltage solutions are possible too, pleaseask your NSC for selected suppliers.



Details

Elements, high voltage solution

3

2

1

4

7

6

14

5

17

16

10

8

13

18

12

11

15

9

greyRAL 7000

On the same level

No. Name Material Colour

1. Blitz fixing Stainless steel Yellow RALbolts 1023

2. Blitz back Stainless steel Naturplate

3. Neon lighting High voltage White 6,000tubes, dia. 20 mm K

4. Translucent Vacuum formed WhiteWhite-Opal shock-resistant inside, RALBlitz sign polystrene 7000

outside

5. Cast Sand cast White RALaluminium aluminium end cap 9016

6. Extruded Single piece White RALaluminium aluminium 9016section extrusions AIMgSi

0.5, powder coated

7. Vertical light Extruded Yellow RALelement translucent acrylic 1023

8. Edge lighting Standard linear Yellow RALtubes, dia 26 mm 1023

9. Panel fixing 3 mm alu. sheet, Grey RALstuds folded, powder 7031

coated

10. Galvanised Cold rolled steel Natursteel clamping profiles, weldedsection and hot dip

galvanized

11. Galvanised Cold rolled steel Natursteel top profiles, weldedsection and hot dip

galvanized

12. Cassettes Single folded Yellow RALAlucobond panel 1023of 4 mm thickness

13. Base Panels Single piece Grey RALaluminium 7031extrusions AIMgSi 0.5, powder coated

14. IP65 uplighter Phillips, QVF 415 White

15. Galvanised Cold rolled steel Natursteel support profiles, weldedframe and hot dip

galvanized

16. Galvanised Cold rolled steel Natursteel fixing profiles, weldedshoe and hot dip

galvanized

17. Mass concrete Mass conretefoundation foundation

18. Theaded Threaded anchor Naturanchor bolts bolts




Details

Elements

Ground level

12001400

890

800

150

200

200

15751204

530130 160 130

185 185

890

5350

5000

The spotlights are bolted into dowels in the con-crete foundation via a hot-dip galvanised steelangle bracket.Both spotlights may be connected directly to thecable junction box of the monoliths (under baseplate).

Spotlight: Philips QVF 415Bulb: Philips Typ 200 T 30 LC/PElectrical supply: 230 V, 50 Hz, fuse protection


Light strips 430 WLogo 300 WSpot light 400 W

Total 1130 W

The monoliths are to install fully assembled andready for connection to junction box in com-pliance with VDE/EN regulations and valid EWGguidelines 89/336 EGW and 23/73 EGW with CEapproval stamp.


Opel Monolith Wall mounted Type: ”C” Page1

Dimensions

4.

2.

3.

1.

5.

Wall mounted alternative only in cases wherelocal approval (building permit) for full sizemonolith cannot be secured

The monoliths are used for primary identificationof distributors/authorised repairers.

Type C 1260 x 1600 x 128/412 W/H/D

The monoliths are designed around a selfsup-porting skeleton frame. The internal frame ismade of hot-dip galvanised steel profiles whichare distortion-free welded together. Pipe cross-sections in compliance with static requirements.

The side frames are made of white RAL 9016,powdered extruded aluminium (AlMgSi 0.5). theframe ends are sealed with 4 cast aluminiumend caps. Lifting lugs are incorporated in thesupport frame. (Only for types A and B).




powder coated


inside


RAL 7000







Details


Edge steel section

Brand symbol

Alucobond panel

Fixing surface


The base panels are made of aluminiumsheeting with visible surfaces in grey RAL 7031and screwed to support frame.The base plates may be removed to facilitateconnection of electrical cables.

The light strips are made of extruded acrylicglass profile, OPEL yellow, corresponding toRöhm yellow 374 and are clipped into the alumi-nium frame. The light strips are illuminated usingstandard commercial fluorescent tubes 26 mmØ, colour "Universal white" (e.g. Philips .../25).The fluorescent tubes are mounted on thesupport frame in compliance with VDE regu-lations. Compensation is achieved with a lead-lag circuit.

Lighting:

Type C 2 x 90 cm, 30 W



Low voltage solutions are possible too, please ask your NSC for selected suppliers

greyRAL 7000

On the same level



Details

Structure, high voltage solution

4. 3.

1.

5.

7.

5.

7.11.

8.

9.

6.

2.

12.

700

260

412

97 128 97

Front elevation

1600

55

625

1700

1260963148 148700

80

Plan view

Side elevation

250

1 "Blitz" fixing bolts2 "Blitz" back plate3 Neon lighting4 "Blitz" sign5 Cast aluminium cap6 Extruded aluminium section7 Translucent acrylic channel8 Edge lighting9 Panel fixing studs

10 Alucobond panel11 Galvanised steel support frame12 Galvanised steel fixing bracket

Bulb: Philips Typ 200 T 30 LC/PElectrical supply: 230 V, 50 Hz, fuse protection


Light strips 80 WLogo 220 WSpot light - W

Total 300 W

The monoliths are to install fully assembled andready for connection to junction box in com-pliance with VDE/EN regulations and valid EWGguidelines 89/336 EGW and 23/73 EGW with CEapproval stamp.



Monolith Indication of Contracts/Services Page1

Details

Elements

The signage is used for the monolith type A, Band C.

The signage is of anthracite grey fonts, basedon laser cut acylic. The face is of 10 mm opal,backed with 5 mm black acrylic. The back hasto have a drainage to allow water and dust todrain away. The measuring of 1800 mm heightmatters only for type A and B.The measuring for type C has to be fixed locally.

No other lettering than indication of contracts is allowed!

1.Fonts face 10 mm anthracite grey, 2

back 5 mm RAL 7016acrylic





Monolith Indication of Contracts/Services Page2

1.Fonts face 10 mm anthracite grey, 2

back 5 mm RAL 7016acrylic




Details

Elements


Opel Guidance System, contract indication Page1

Dimensions

Sales

Service

Parts

2.

1.3.4.

1.Frame Aluminium Coated white 2Stand powder coated stainless steel RAL 9016

2.Sign Enameled steel Powder-coated white 2Panel sheet aluminium RAL 9016

screen

3.Aluminium Film Adhesive & grey 2Lettering coating RAL 7000

4.Sign Film Adhesive & yellow 2Colour coating RAL 1023

The following elements are available for contractindication, outside the OPEL premises.

Entrance signpost EW1 / EW21220 x 2000 mmGuidance system indication, contract relations are limited to:SalesCommercial Vehicles SalesServiceCommercial Vehicles ServiceParts

add. panel with Opel Blitz






Opel Guidance System, directional signage Page2

Dimensions


Service

New Cars

Used Cars

Direct Reception

5.

2.

1.3.4.

1.Frame Aluminium Coated white 2Stand powder coated stainless steel RAL 9016

2.Sign Enameled steel Powder-coated white 2Panel sheet aluminium RAL 9016

screen

3.Aluminium Film Adhesive & grey 2Lettering coating RAL 7000

4.Sign Film Adhesive & yellow 2Colour coating RAL 1023

5.Arrows Film Adhesive & black 2

coating RAL 9005

The following elements are avaible for guidance,inside and outside the OPEL premises.

Entrance signpost EW1 / EW21220 x 2000 mmIndividual directional sign1100 x 150 mmArea designation sign1100 x 150 mmArea designation sign1650 x 225 mmInformation sign, enamelled600 x 600 mmInformation sign, enamelled600 x 195 mmInformation sign, enamelled908 x 454 mmFoil text for white cover






Opel Guidance SystemInformation Sign outside of a dealership

Page3

Details

Dimensions, appearance

1220

60 65 60

1100

1500

150

110

12545

60 60

6060

150

150

150

150

150

1100

65 45 155 20815

150

6542

,542

,5

1100

65 45 125 35815

150

6542

,542

,5

Service


Service

New Cars

Used Cars

Direct Reception

Service

Construction details:

Entrance signpost EW1 / EW2:

The support frame is made of aluminium profilepipe 60 x 60, stove-enamelled white RAL 9016.The top cross pipe may be removed to enablefastening of individual directional sign.The directional sign are slotted into guidegrooves on each side.

For EW1: Front side, 5 individual directional sign,rear side one full-length panel.

For EW2: Front and rear sides, 5 individualdirectional signs.

Standard text is printed, specific text and arrowsare added with adhesive foil.

The entrance signpost is fastened on site to asleeve foundation, a base plate must also beused for non-standard versions.Weight: +/- 30 kg

Individual directional sign:Area designation sign:Area designation sign:

The signs are made of 2 mm thick aluminiumsheet with peripheral flanging. Visible surface instove-enamelled white RAL 9016. Standard textis printed, specific text and arrows are addedwith adhesive foil. Each individual sign isfastened with two concealed side fasteningbrackets.

Directional sign1100 x 150 mm 1,4 kgArea designation sign1100 x 150 mm 1,4 kgArea designation sign1650 x 225 mm 2,8 kg

Information sign, enamelled:

The signs are made of 1,5 mm thick steel sheetwith peripheral flanging. The signs are fastenedat top using two consealed slotted eyelets andat bottom with two ring eyelets.

The OPEL logo (Blitz) and stripes are enamelled,changing text and arrows are added withadhesive foil.

600 x 600 mm 4,5 kg600 x 195 mm 1,7 kg908 x 454 mm 5,5 kg


Flag and Flagstaff Page1

Details

1.Flagpole Aluminium silver

eloxal

2.Horizontal bar Aluminium silver

eloxal

Flagpole, special aluminium alloy, silver for finish normally 7 to 8 m above ground. Internal hosting mechanism with comfortable removable winder.

Horizontal bar with solid bearing for 360 ° twins, length of 160 cm, 3 eye screns for OPEL flags.





PrincipleClassic Turn

7 -

8 m

Flagpole

Horizontal bar

Facade Elements Corporate DesignSpecifications

Yellow-white Opel Fascia Page1

Dimensions

E F

G

CB

A

CB

A

TH

I.

I.

CrosssectionI. - I.

1.

4.

2. 3.

1.Fascia Alucobond yellow 2Cassette 4 mm RAL 1023

2.Light channel Acrylic yellow 2Front glass 3 mm Röhm 374

3.Light channel Aluminium yellow 3U-section RAL 1023

4.WhiteTrim Alucobond white 2

4 mm RAL 9016

Small: Large:TH = 1010 mm TH = 1310 mm

A = 760 A = 1060

B = 60 B = 60

C = 190 C = 190

E = 25 E = 25

F = 60 F = 60

G = 70 G = 70







Details

Outer corner

Standard cassette

Fitted section

Inner corner

Standard cassette

Building

Fascia cassette

Bracket

U-section withbolt fasteners

RAL 9016White trim

0.19

m0.

06 m

0.76

/1.0

6 m

1.25 m

0.06 m

Alucobond-standard cassetteRAL 1023

Light channel

Alucobond is a two composite plate consistingof two aluminium covering sheets with anintermediate layer of polyethylene.

Apart from the material specifications named,Alucobond also offers the following advantages.

The recommended weight at the 4 mm platethickness is 5.5 kg/m2.

Good bending, deflection and bucklingstrenghts. Alucobond has completely planesurfaces.

Good oscillation and noise dampening proper-ties. Alucobond dampens vibrations and has alow susceptibility to droning.

Easy to work. Alucobond can be processed withor without cutting using conventional tools.

Trouble-free joining methods. Alucobond can bejoined with screws, rivets and adhesives. Thecore layer can be welded with hot air.

The individual trim elements are cassettes with asection length of 1.25 m. Any fitted sectionswhich may be needed can be made accordingto individual requirements.

The cassettes are suspended in a substructureand are additionally secured against being re-moved from the suspension. There are inner andouter corner elements for forming corners 45degrees, which provide the yellow-white Opelfascia with an additional characteristic feature.

The design allows all elements of the yellow-white Opel fascia to be replaced individually.

The Light channel is part of the facing trim andruns underneath the yellow fascia cassette andonly illuminates to the front. A yellow acrylicglass top covers the aluminium channel (U-section) in which the neon tubes and inlineelectronic devices are fastened. The outer andinner corners conform to the structure of thefascia.



Detail

Cross Section

15 70

190

6076

0(10

60)

25 603∞

yellow RAL 1023

yellow

Alucobond 4 mmwhite RAL 9016

Light channel

Detail A

White trim

Fascia cassettealucobond 4 mm

RAL 1023

63

nt

yellow RAL 1023

Röhm 374

yellow RAL 1023

Alucobond 4mmwhite RAL 9016

Light only emitted to fro

Fascia cassette

In-line electronic device

Light channel

Acrylic glass 3 mm

tubes

Aluminium U-section

White trim

The contour can be easiliy serviced withouthaving to move the trim elements.

Design/Dimensions L/H (m)Facing trim elements in cassette form, Material:Alucobond, including standard substructure

Colours: yellow: RAL 1023white: RAL 9016Acrylic glass: Opel yellow

Small Largefascia-element fascia-element

L H L H

Yellow 1.25 0.76 1.25 1.06White 1.25 0.19 1.25 0.19Light channel 1.25 0.06 1.25 0.06

The substructure consists of standardized alu-minium U-sections with stainless steel bolts,Form which the cassettes are suspended.

Additional brackets are used for fastening thecassettes to the respective building. Thesebrackets compensate for building tolerances viaa bolt union with a slot. Together with the U-sections they are adapted to the localsituation.

The entire structure, i.e. cassettes and sub-assembly, is corrosion-free since it is made ofaluminium and stainless steel parts.

Detail A


Opel Signature Page1

Dimensions

2. 1.

1.Characters: Anodized grey 3Side Aluminium RAL 7000Sections

2.Characters: Acrylic translucent 3Front whiteSurface

The signatures serve as signalling on the OPELfascia.

Type 494 494/650 x 3549 x 97 H/L/DType 675 675/890 x 4850 x 130 H/L/D

The signatures are made of solid plastic in indi-vidual letters/logo. Bases are made of shock-resistant polystyrene, inside white, outside greyRAL 7000. Cover of acrylic glass, mirror surfacefront panel, white Plexiglas Röhm 072, boxframe grey RAL 7000. Connection betweenbases and hoods by means of grey plasticexpansion rivets.

Lighting with double-contour/ neon high-voltagetubes, tube Ø 20 mm, light colour, white 6050°Kelvin.







Details

High voltage solution

JK

LM

E

D

G

F

H

A BC

N

Yello

w t

rim

Neo

n co

ntou

rW

hite

trim

PO

Q Rated current 40 mA, rated voltage 990 V withelectronic constant current transformers. Eachletter/logo has to be installed ready for connec-tion in compliance with VDE/EN regulations andvalid EWG guidelines 89/336 EGW and 23/73EGW with CE approval stamp.

Each letter/logo is fastened to the fascia using 4yellow plastic spacers.

The primary cable NYMHY 3 x 1,5 mm2 passesthrough the spacers from one letter to anotherbehind the fascia panels and is hidden fromview.

1:1 drilling templates are provided to ensureaccurate positioning of mounting holes and thusexact spacing.

Electrical connection 230V, 50 Hz, fuse pro-tection 16 A with type K turn-off characteristics

Type 494 400 WType 675 620 W

Small: Large:

Trim height Trim height= 1010 mm = 1310 mm

A 760 1060

B 60 60

C 190 190

D 650 890

E 494 675

F 150 205

G 63 86

H 87 119

J 494 675

K 66 90

L 52 71

M 66 90

N 140 192

O 60 60

P 45 60

Q 97 133



Details

High voltage solution

YELLOW

4MM THK ALUCOBOND PANELYELLOW RAL 1023

4MM THK ALUCOBONDPANEL WHITE RAL 9016

RETENTION CLIP

LIGHT CHANNEL

CH

AR

AK

TER

190

6076

0

25 60 35 97

Sideview:



Details

Low voltage solution

LETTER FACE

LETTER MOULDING

A

LOGOACRYLIC FACE

LETTER MOULDING

A

MOULDED LOGO TRAY

LOGO ACRYLIC FACE

OPENING FACE OF PANEL

A

MOULDED LOGO TRAY

LOGO ACRYLIC FACE

A

DETAIL

DETAIL

FA

CE

OF

LE

TT

ER

7 5

62

86

25 205 2

245

10

3522

5

25

Section trough OPEL letters above describes thegeneral fixing arrangement of the letters to the panel.

Section trough Dealership letters above describes thegeneral fixing arrangement in the panel.

Section trough LOGO / symbol letters above describesthe general fixing arrangement in the panel.

To remove letters – open the paneland undo the screws A whichsecure the letters to the mouldings.


Distributor/Authorised Repairer Name Page1

Dimensions

Letters

1.Letters Welded black 2Non aluminium RAL 9005illuminatedFront2.Letters Welded yellow 2Non aluminium RAL 1023illuminatedSide1.Letters Acrylic black 2illuminated glass OPAQUEFront

2.Letters Acrylic yellow 2illuminated glass RAL 1023Side




Fascia Letter Depht (mm) Depht (mm)height (cm) height (cm) illuminated non illuminated

76 43/50 80 34

106 59/70 80 34

Helveticabold, italic


Name


Distributor/Authorised Repairer Name Page2

Details

illuminatednonilluminated

40 80 14 34

A typeface with a completely independentcharacter has been selected for names:Helvetica 76 bold italic, lowercase and upper-case letters. The type can either be in the formof 3-dimensional aluminium letters or acrylicglass letters which are illuminated from the back.

This typeface is easy to read and gives an equalpresentation of the Opel Signature and thename. Please observe the following arrangementwhen mounting illuminated signs and letters.

If the individual letters of the name are to beapplied on the yellow part of the fascia, thedescribed corporate identity rules are to befollowed.

The individual letters for the name are availablein four sizes. Thus, it is possible to choose thebigger sizes in the case of short names ornames without descenders.

The individual letters in the name can besupplied illuminated or non-illuminated. The letters are available in two different types ofmaterial.

1. Welded aluminium design, side surfacespainted yellow, front surface black (non illuminated).

2. Acrylic glass design, side surfaces transparentyellow, front surface opaque black (illuminated).

The distance of the Opel Signature to thebeginning of the facing trim and the last letter ofthe dealer name to the end of the facing trim isexactly the height of the corresponding OpelSignature, see: Dimension J and L minimum.

Fascia J L minheight

76 49.4 359.9

106 67.5 485.0

J L J

Pet

Pet

Hig

Hig

50 c

m

76 c

m

70 c

m

43 c

m

59 c

m

106

cm10

6 cm

76 c

m

A B C D E F G H …… W X Y Z Œ Ä Ö Ü

a b c d e f g h …… w x y z œ ä ö ü

Service


Area Marking Page1

Dimensions

1.Letters adhesive letters grey

made of shrink- RAL 7000proof, high-grade film forarea markingson white part offascia

2.

3.

4.




Type height max.:

H = 12.5 cm

Typeface:

Helvetica 75 bolduppercase and lowercase letters

Must Recommended Nice to have

Individual lettering:

– Direct Reception– Paint Shop– …

In areas without fascia, the guidance systemshould be used for individual area marking.


Entrance – Ceiling Trim Page1

Details

Design, appearance, structure

Neon contour

45°

2max. 3 m

max. 180 cm

45°

9.

The ceiling trim serves as a link between theinside and the outside. It accentuates the areaaround the main entrance and also guidescustomers into the showroom optically. Thebuiltin halogen spotlights provide an additionalaccent after sunset.

Depending on the building shell and require-ments, the exterior element can also protrudefurther.

Material of exterior ceiling trim:Alucobond, RAL 9010.

Eaves/protruding, angled to front with neon con-tour in Opel yellow, 4 mm Alucobond design,white RAL 9010.

Schematic, cross-sectional drawing of the ele-ment.

Max. length of protrusion 180 cm. Bracing isrequired for areas of more than 3 m≈ for staticreasons.



Entrance – Ceiling Trim (exterior/interior) Page2

Details

Design, appearance, structure

Roofing porch, projected, sloping front with neoncontour of yellow colour in accordance with theone characteristic of OPEL, 4 mm ALUCOBONDconstruction, white RAL 9010.

Width: 270 cm-412 cm, height: 16 cm, measuresdepending on local conditions.

Lighting Equipment

High voltage (7,500 VA) in OPEL-related yellowcolour (RAL 1023) in special gap.Halogen fitted spotlights, double, 50 W/NV, 12 V,105-W transformer, cold light reflection 12°,ceiling part, diameter 65 mm.

Maximum length of projection 180 cm, in theevent of an area exceeding 3 sqm, a straining isnecessary for statical reasons. In ideal cases,the girders are lengthened during construction.For stability-related reasons, square pipes arethen welded together by the manufacturer of theceiling on the spot.

Material: square pipe 80 x 120 msquare pipe 30 x 30 m

In the latter case, the straining is omitted.

The roofing structure consists of trapezium sheetmetal, sealing length, maximum height 16 cm.By means of an overlapping metal profile, theroof is sealed up towards the façade.

It has to be noted that sufficient drainage has tobe provided for.

350

80

4040

190

4040

120

4019

0

50 4040

45˚

max. 1800

350

BELOW 3SQ.MWITHOUT OUTERFASTENINGINSIDE

WALL

GLASS DOOR

350

160

INSIDE

OUTSIDE

1500

Interior Elements Corporate DesignSpecifications

Architectural Symbol (Brand Symbol/Rear Wall Panel) Page1

Dimensions

2.

1.

1.Opel Brand Glass-reinforced grey 2Symbol plastic/polyster RAL 7001

structure

2.Rear Wall Alucobond Finished white 2Panel Aluminium strips RAL 9010

The architectural symbol is the actual centre-piece of the interior design concept. It is anindispensible part of the interior design and isjust as impressive there as the yellow/whitefascia is on the exterior.

This architecturally effective symbol alone givesthe room its character and provides the Opeldealership with the most important componentfor clear identification.

In order to keep the proportion of a stayingrectangle for the back-wall panel, the width ofthe panel should not exceed 85 % of its height.For constructive reasons, the minimum height of 3.00 m should be strictly adhered to, if possible.

The Brand Symbol (1) is a must element.The rear wall panel (2) is highly recommendeddue to a more qualitative appearance.





Brand Symbol

Must Recommended Nice to HaveRear Wall Panel


Architectural Symbol1., Opel Brand Symbol (must)2., Rear Wall Panel (recommended)

Page2

Details

Structure

The protruding rear wall panel provides theattached Opel Brand Symbol with a clearlyhigher attention value.

The cross-sectional representation depicts theBrand Symbol, which is also mounted withspacing.

The relation between the width and the height ofthe wall must create a look of a lying rectangle,with an approximate 1:0.85 b:h proportion.The Opel Brand Symbol must be put at eye-level-high position with is midpoint at 1.55 mfrom floor.

The cross section indicates the shape of theRear Wall Panel and the connection of the OpelBrand Symbol.The Brand Symbol is back-lit, creating a specialfloating light appearance.

The surface of the rear wall panel has to beabsolutely and permanently.

The Opel Brand Symbol / Blitz, material:

glass-reinforced plastice / polyster structure,Opel-grey RAL 7001 colouring, satin matte, fullyback-lit, transformer: 220 V mains

Typ M 100 A = 1000 mmB = 1310 mm

Typ M 130 A = 1300 mmB = 1710 mm

b=2,70 to 4,12

B

A

16

102

171 (131)

ø 130 (100)

ø 130 (100)

155

10 2


Architectural SymbolRear Wall Panel (recommended)

Page3

Details

Structure15

50

160

WALL

Fitting point

The junction from rear wall panel to wall has tohave a face joint of 2 cm, edges have to bechamfered.The recommended rear wall panel material:Alucobond 4 mm, RAL 9010.The alternative rear wall panel material:Plaster slab, stuco gloss finish, RAL 9010, white


150

mm

1100 mm

1100 mm

Service

150

mm

Service

1220 mm

1500

mm


Service

New Cars

Used Cars

Direct Reception

Opel Guidance System Page1

Details

The guidance system should be used for internalguidance in large or complex building situations.The area designation signs can be suspendedfrom the ceiling to inform customers about functionof specific areas. Examples: cashier, parts, ...

This system referres to the same specificationsas the external guidance system.

Entrance signpost

Frame stand, white, with fiveindividual directional signs

Colours:Deep black: RAL 9005Yellow: RAL 1023White: RAL 9016Grey: RAL 7000

1. Individual directional signwithin the dealership

2. Area designation signs

In 2 sizes:1100 x 150 mm1650 x 225 mmType: Helvetica medium

Material:Powder-coated aluminiumFilm letteringFilm symbol

Colours:Yellow: RAL 1023White: RAL 9016Grey: RAL 7000

Standard lettering for 1. and 2.:

Service

Direct Reception


New Cars

Used Cars

1.

2.


Floor and Wall Page1

Details

1.Floor ceramic wear lightgrey 2Tiles/Showroom fine grain

2.Floor ceramic wear medium 3Tiles/Direct- greyReception

2.Wall tiles, latex paint chalk white 4Covering/Direct- matte whiteReception

3.Floor ceramic red grey 5Tiles/Workshop

3.Wall tiles, latex paint chalk white 6Covering/ matteWorkshop

Tiles are used in following areas

1 showroom and customer center2 direct reception3 workshop





3 2

1


Floor Tiles, Showroom + Customer Center Page2

Details

Structure

Floor tiles:ceramic, lightgrey, fine grain, glazed, wear class.Format 30 cm x30 cmFormat 40 cm x40 cm,thickness 9 cm

The tiles may be laid using the wet bed or thinbed process.

Detail Laid diagonally


Floor Tiles, Direct Reception Page3

Details

Structure

The optical design of this area must conformwith that of the showroom and the other areas ofthe customer centre.

The colour and structure of all materials are pre-cisely matched to one another, without neglec-ting the qualitative properties and requirements.They provide the Direct Reception area with aclear and Opel-typical look.

The tiles should be laid using the wet bedprocess.

Additional floor heating to supplement theradiant heaters in the ceilling/wall area isrecommended.

Floor tiles:Ceramic medium grey, in accordance with localprovisions.Format: 200 x 100 mmThickness: 20 mm


Wall Tiles, Direct Reception Page4

Details

Structure

The walls in the Direct Reception area should betiled up to a height of approx. 1,20 m. The wallarea above the tiles should be covered withwhite latex paint.

Wall paint:Latex paint, matte, colour white, RAL 9016 (traf-fic white)

Tiles:Ceramic, chalk white, matte,Format:24,0 x 11,5 cm,Thickness: 8 mm

Border tiles:Ceramic, medium grey, against wall, qualitygroup R II,Format: 24,0 x 11,5 cmThickness: 20 mm


Floor Tiles, Workshop Page5

Details

Structure

The medium grey or red ceramic tiles may belaid using the et bed or vibration methods.

Floor tiles:Ceramic, medium grey or redFormat: 200 x 100 mmargelith

General requirements:

resistent to acid, resistent to oil, resistent toabrasion, impact resistent, resistent to heavymechanical stresses, easy-care


Wall Tiles, Workshop Page6

Details

Structure

Walls are covered with grey tiles up to a heightof approx. 1,20 m (RAL 7035).

Alternative: Latex paint, grey (RAL 7035).

The surface of the remaining wall area is to bepainted completely white (RAL 9010) just like thevisible underside of the roof.

Finishing tiles are used where the floor meetsthe wall.


Carpet, Customer Centre Page1

Dimensions

1.Carpet Textil character Similar toMaterial Anti-static grey

non-flammable RAL 7001

Extremely hard-wearing velour suitable forobjects and for heavy strain. Exclusive objectdesign with an elegant, precious optical impres-sion of the overall area. Maximum insensitiven-ess to filth and easy to clean owing to the selec-tion of a special branded fibre which concealsany filth.The large-scale pole construction, with PA-fibrethat disposes of a maximum of properties oftextile goods, guarantees best technical valuesregarding pole abrasion, capability of recupera-tion.Synthetic fibre, permanently anti-static, insensiti-ve to water, stable as to dimensions, hardinflammable, suitable for wheelchairs.

Basic Colour: Grey (Colour No. 2000,similar to RAL 7001)






Suspended Ceiling, Customer Centre Page1

Dimensions

1.Panel Anodized whitesystem aluminium RAL 9010

0,6 mm

The Panel System should be used for the office area, customer center, delivery area

The Panel System is especially developed forthe concept (with RAL 9010) structures the roomto the same degree as the matching tiles. It lends the room a generously dimensioned andtechnical appearance.

Ceiling Panel, aluminium white RAL 9010,2x stove enamel finish. Material thickness: 0,6 mm, W: 185 mm / H:15 mm Panel34 mm joint spacing, warle(light rails mounted flush to surface).

The panel ceiling systems has been desperiedfor flash mountry of power rars. Supported are34 mm panel spacing.





34 mm 180 mm 34 mm

15


Wall Covering, Customer Centre/Showroom Page1

Dimensions

1 2

3

1.Wall Chipboard, Puth, stuco white 2Panels flatting enamel RAL 9010

2.Joint Chipboard, yellow 2

flatting enamel RAL 1023

3.V2 A- Aluminium nature 2Baseboard colour

The wall covering is the proper connectingcomponent of the concept from ceiling to floor,since it creates an optically positive image overa large area. It should always be used for non-transparent wall sections. It can be applied inboth new and existing buildings. There is noneed for any additional wall treatments (e.g. plaster ect.)




WALL FROM CEILING TO FLOOR



Wall Covering, Customer Centre Page2

Details

CA B B

1.

2.

3.

~ 1

9

5 15 5

WHITE YELLOW

Wall elementsA = 2,00 mB = 1,00 mC = 2,70 m - 3,30 m

The V2A baseboard creates a light appearanceand offers effective protection.The unobtrusive, repetitive Opel yellow joints(RAL 1023) not only lend the wall a generouslydimensioned appearance but additionally, theycreate a harmonious connection between thefloor and the ceiling.

The wall panels are seperated at 2 m intervals byan Opel yellow joint.

The 2 m wide fields create a harmonious propor-tion with a height of max. 3,38 m. Two 1 m wideplate element, separated by a butt joint only,form a segment.

Wall panels, chipboerd design (MDF), bevelededge, Colour: white RAL 9010, flatting enamel.Opel yellow shadow joint (RAL 1023) V2A-base-board. W: 100 cm, optically connected to awidth of 200 cm, H: 270 cm to 338 cm. Height isdependent upon local circumstances.

THE V2A BASEBOARD

THE WALL PANELS ARESEPARATED BY OPELYELLOW JOINT

DETAIL OF THE BELEVED EDGE(5 mm)


Lighting Page1

Description

1.Ground minimum grey, white 2Lighting 400 lux aluminium,

silver

2.Accent Brightness grey, white 2Lighting must be 500 lux aluminium,

to 1.400 lux silver

Buying cars is both emotional and rational. The surroundings must fascinate the customerand proude assurance, that he has come to theright place. Lighting solutions decide visualimpressions. The above mentioned objectivs can only be achieved by use of light.

We classify light in different groups:

functional lightingaccent lighting






Lighting Page2

Details

A basic lighting of 300 - 500 lux has to providedin all areas of the building.

Surface/recessed projects and suspendDownlights should be used. The lighting is avery important kind of atmosphere, and shouldraise to 4200 k and more.Additionally to the basic lighting, a so calledaccent lighting should be used to improve thepresentation of car, details of the car, parts andasseccories. This lighting should have a 1000 luxand more, variable supplementary to the basiclight, by spots may be based on lighting frames.

The colour of the cases should by grey, white,aluminium or silver.

Technical objectivs

Ground lighting Accent lightinglight colour light colour

Entrance area 300 lux 1500 lux3000 k 4200 k

Customer centre 700 lux3000 k

Shop Area 700 lux3000 k

Showroom 400 lux 1500 lux3000 k 4200 k

car area 1400 lux4200 k

inside car 800 lux

Car Delivery 500 lux 1000 lux3000 k 3000 k


Casino

Lighting frame

ARC spot

Standard lamp


Shop System Page1

Structure

For full details please ask your NSC for selected suppliers

The new Opel Shop System perfectly matchesthe new Opel visual identity. Single displays,gondolas and stands guarantee for optimumpresentation in the showrooms of the Opel shop.

The Opel Show Room Systems allows a clearlystructured presentation with all their elements,my be for using at the wall or for free-standingpresentation in the showroom.




Example


POS Display System Page1

Structure

For full details please ask your NSC for selected suppliers

The showroom of the Opel dealership is thecentre of the Opel Brand identity. The decision to buy an Opel must be supported by information and emotion. To present the various models, colours, trimsetc. the new developed stand-alone concept ofa consistent POS system will allow furtherflexibility.




Example


Furniture Page1

Structure

1.

2. 3. 5.2.

1.Desktop Plate/ Plastic covered Glass material colour 2Horizontal Plate wooden plate damped white

RAL 9010

2.Deck Plastic covered, Plastic dark 2Bottom alu metal sheet element grey

RAL 7006

2.Body/Vertical natural colour Plastic 2

white to grey element

The furniture range has been developed with aspecific design tailored for the future needs ofOpel dealerships. Adjustable heights, consistentapplication of the new Opel visual apperarance(Corporate Design) as well as highgrade mate-rials and workmanship make this furniture rangesuperior.

The incomparable, independent and typicallyOpel-like design lends the brand and, therefore,the Opel dealership an impressive apperarancewhich implies competence.

Everey Opel dealership should take advantage ofthis functional furniture, which features highquality and an exceptional form.

It ensures exclusivity and provides the peace ofmind of knowing that this furniture can only befound in an Opel dealership.






Furniture Page2

Details

The counter element reveals a solid and decentdetailed solution, the consequent appearancetypical of Opel being included.

Optical and light connections to counters takethe negative block-like effect from the piece offurniture that can be easily combined withothers. The permeable fabric bracing connectsboth counters, and faces the technology placedbehind. The connecting elements have to bearranged in such a way that different impres-sions of the room can result, the formation oflong parts of counters to be avoided.

In the case of the counter for cash desk and ser-vice desk, these high requirements relating tofunction and optics have to be also met. Theplate of the counter can be made from eithermelamine resin/light grey or glass. The alter-native use of alu metal sheet is possible.

Furthermore, the counter for cash desk and ser-vice desk distinguishes itself by an upper surfa-ce which is closed at the front, can be used atthe reverse due to pigeon holes, and, therefore,has to be protected against access and insight.Owing to the chrome-polished girder construc-tion of the counter board aimed at, the conti-nuous character of this piece of service furnitureremains. The connecting elements shown haveto be constructed as 90° angles either on the leftor right so that different graduations are pos-sible.

In addition, optional elements such as a cafe-teria counter or bar element can be developedfrom these combination elements.

Counter element

Counter parts & ascessories

Cash and info counter


Furniture Page3

Details

The range of seating furniture is to be matchedwith the overall conception in terms of shape,colour and quality. The latest knowledge is tobe obtained and to be incorporated in theselection criteria. Last but not least, importancehas to be attached to the fact that a privilegedimpression has to be conveyed to the customer,i.e. to give the customer appropriate importanceby means of comfortable furniture. For thoseareas used by customers, chairs with armrestsshould be chosen. For the seats elements,variations, matched to one another, should beselected which are carried into execution in boththe functional areas and the customer-orientedareas, thus obtaining a uniformity of seats andensuring that no variety interferes with theoverall picture.

In order to separate workplaces from each other,to screen them off optically and acoustically, apartition-wall system is imaginable. The open-ness of the interior decoration will be kept whilethe shielding is so successful that any conver-sations not to be listened to by third parties areheld back. In the placing of the furniture, as wellas in the selection of supplementing elementsnot described individually, attention has to bepaid to an uninterrupted element language to befound, which covers all functional areas andwhich represents an overall conception withregard to its shape and colour.

Sales desk, visitiors chairs

Glass case, Paravent

Colour Scheme Corporate DesignSpecifications

Colour Scheme – Exterior Page1

Structure

The Opel colour scheme is a guideline for allOpel dealership.

The choice of colours and the possibilities ofcombination provide the corporate design of the Opel dealership.


● = standard

●● = alternative

Compound used Material/Surfaces

colour ofmaterial

greyRAL 7000

greyRAL 7035

pure whiteRAL 9010

traffic whiteRAL 9016

yellowRAL 1023

Yellow-white fascia/yellow ●opel fascia fascia/white ●

signature ●

area marking ●

Fascades, plaster ●columns concrete, fair faced ● ●●

concrete, structured ●

masonry ● ●●

steel ● ●●

aluminium ●

wood ● ●●

Windows steel ● ●●

aluminium ● ●● ●●

plastic ●

wood ● ●●

Doors, gates steel ● ●●

aluminium ● ●● ●●

plastic ● ●●

wood ● ●●

Colour Scheme Corporate DesignSpecifications

Colour Scheme – Interior Page1

Structure

The colour scheme consists of 3 basic colours:

Additional colours:

No longer recommended:


greyRAL 7035

pure whiteRAL 9010

traffic whiteRAL 9016

Compound used Material/Surfaces Recommended colours

Floors – showroom tiles see detailed specs., acceptable is the spectrum between white and light grey

– customer centre carpet see detailed specs., darker grey is acceptable

– direct reception tiles grey RAL 7035

– workshop tiles red or grey

Walls – showroom plaster pure white

– workshop white with grey bottom section or grey at all

Ceiling – open roof alloy, metal sheets colour of material, grey RAL 7035

– suspended pure white or grey

Construction, columns, beams alloy, steel grey RAL 7035 or material colour

Doors steel, alloy, plastic, wood pure white, grey, colour of material (wood)

Windows steel, alloy, plastic, wood pure white, grey, colour of material

Furniture see detailed specs.

colour ofmaterial

greyRAL 7000

yellowRAL 1023

Suppliers Corporate DesignSpecifications

Page1

Chapter Content Supplier

01 Opel Monolith, Ground mounted: Type “A” Arlux, Westiform, Neonsign, APIA Enseignes

02 Opel Monolith, Ground mounted: Type “B” Arlux, Westiform, Neonsign, APIA Enseignes

03 Opel Monolith, Wall mounted: Type “C” Arlux, Westiform, Neonsign, APIA Enseignes

04 Monolith indication of contracts / services Kahmann-Frilla Lichtwerbung

05 Opel Guidance System Arlux, Westiform, Neonsign, APIA Enseignes

06 Flag and Flagstaff Fahnen Herold

07 Yellow-White Opel Fascia Arlux, Westiform, Neonsign, APIA Enseignes

08 Opel Signature Arlux, Westiform, Neonsign, APIA Enseignes

09 Distributor/Authorised Repairer Name Arlux, Westiform, Neonsign, APIA Enseignes

10 Area Marking Arlux, Westiform, Neonsign, APIA Enseignes

11 Entrance, Ceiling Trim Local

12 Architectural Symbol (Brand Symbol / Rear Wall Panel) Arlux, Westiform

13 Floor and Wall Tiles Monoceram, Buchtal, Argelith

14 Carpet Local

15 Suspended Ceiling, Customer Centre Local

16 Wall Covering, Showroom / Customer Centre Local

17 Lighting Ansorg, Troll Lichttechnik

18 Shop System NSC selected supplier

19 POS System NSC selected supplier

20 Furniture Local

Suppliers Corporate DesignSpecifications

Page2

Product Firm / Adress phone / fax

Floor Covering Monoceram phone +39/546/46016Via Pana 10 fax +39/546/46368I-48018 Faenza

Floor Covering Röben phone +49/4452/880Workshop Tiles Postfach 2 09 fax +49/4452/88245

26330 Zetel

Floor Covering Argelith phone +49/5472/4020Workshop Tiles Eckernkamp 17 fax +49/5472/402224

49152 Bad Essen

Floor Covering Buchtal phone +49/9439/91316Workshop Tiles 92519 Schwarzenfeld

Lighting Ansorg phone +49/208/4846256Showroom Solinger Straße 19 fax +49/208/4846200

45481 Mülheim an der Ruhr

Lighting Troll phone +49/7161/9991314Showroom Kuhnbergstraße 27 fax +49/7161/9991350

73037 Göppingen

Fascia, Westiform phone +49/781/489204Monolith, Kinzigtalstraße 2 fax +49/781/48999Architec. Symbol 77799 Ortenberg

Lighting Arlux phone +33/240670050Fascia, La Pentecôte B.P. fax +33/240670067Monolith F-44703 Orvault-Cedex

Lighting APIA Enseignes phone +33/0248524852Fascia, Monolith F-92000 Vierzon cedex fax +33/02486277

Lighting Neonsign phone +36/1230/5288Fascia, Monolith H-1044 Budapest fax +36/1230/5288

Contract indication Kahmann-Frilla Lichtwerbung phone +43/2774/76777-0for Monolith Außerfurth 24 fax +43/2774/76777-28

A-3033 Altlangbach

Shop Decor Metall phone +49/5222/286173POS system Benzstraße 3–5 fax +49/5222/286237

32108 Bad Salzuflen

Flag and Fahnen-Herold phone +49/202/608700Flagpoles In der Fleute 81–89 fax +49/202/600010

42389 Wuppertal

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Opel CD Complete Low 2004

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