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Presentation given in 2012 to Communication Officer colleagues at an international consortium skills-sharing workshop. This gave a basic introduction to open licensing and communication practioners might use it in their work.
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Open Access and Communication Practises Allison Stevens Health Economics Unit, University of Cape Town RESYST Workshop September 2012, Cape Town
Transcript
Page 1: Open content

Open Access and Communication Practises

Allison Stevens Health Economics Unit, University of Cape Town

RESYST Workshop

September 2012, Cape Town

Page 2: Open content

Photo by Jeff Tabaco http://www.flickr.com/photos/jeffrey/23899819/sizes/m/in/photostream/

International support

Page 3: Open content

UCT policy

“UCT supports the publication of materials under Creative Commons licenses to promote the sharing of knowledge and the creation of Open Education Resources.”

– Portal for teaching materials (online) and research (coming soon)

Quote: University of Cape Town Intellectual Property Policy 27 July 2011 – Page 15

Page 4: Open content

Open Content / Open Educational Resources

• Free licensed educational materials (usually digital).

Source: opencontent.uct.ac.za and oerafrica.org and Ted Hans, University of Michigan

Open Access

• Free access to peer-reviewed literature, data and other information.

The Open Movement

Page 5: Open content

Students receive free OER course materials in Malawi

African Health OER Network

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Traditional copyright

• All rights reserved for author

• Restricts others from using author’s work

• Legal protection for the author

Source: http://opencontent.uct.ac.za/node/71

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Traditional Copyright restricts access

Access an Informa Healthcare journal

article for 24 hours costs $86.00 for non-

subscribers

Source: http://informahealthcare.com/doi/pdf/10.1517/14656566.2011.634800 via http://www.maxbingham.com/blog/2011/12/open-access-publicly-funded-research-results-just-got-a-little-easier-to-read/

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“Charging the developing world to see findings of new scientific research will mean fewer people escape poverty and could cost lives.” Former International Development Secretary: Andrew Mitchell

Source: http://gdnetblog.org/2012/08/16/open-access-one-small-step-or-one-giant-leap/

Traditional Copyright restricts use

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Get permission to adapt journal findings into a policy brief

From journal To policy brief

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Need to modify copyright to release more rights to users

• All Open, Free Licenses: Creative Commons lets anyone:

1. Copy & redistribute your work

2. Display your work

3. Communicate your work

4. Format verbatim copies

• No permission required

• Just credit the author

Source: ARC Centre of Excellence for Creative Industries and Innovation, the National Copyright Unit and Creative Commons Australia. What is Creative Commons? Creative Commons Attribution 2.5 Australia license

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Optional elements of the Creative Commons license

Source: http://www.oerafrica.org/copyright/CreativeCommonsIntroduction/CreativeCommonslicensechoices/tabid/1793/Default.aspx

Attribution

Non-commercial

No derivative works

Share alike

Page 12: Open content

Mix & match these elements in 6 standard CC Licenses

Source: http://opencontent.uct.ac.za/What-is-a-Creative-Commons-license

Source: ARC Centre of Excellence for Creative Industries and Innovation, the National Copyright Unit and Creative Commons Australia. What is Creative Commons? Creative Commons Attribution 2.5 Australia license

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HEU use of CC licenses

2010 2013 onwards 2011 2012

Open access journals

Teaching materials & Reports

Page 14: Open content

Licensing on HEU teaching materials and some reports:

Attribution-NonCommercial-ShareAlike license

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Making HEU material more searchable

• The material gets sent to:

– UCT Open Content website

– OER Africa website

– Creative Commons website

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Getting a license is quick and easy

• http://creativecommons.org/choose/

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Review use of copyright in other products

• Copyright not specified

• Users might get confused

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Widen use of CC licensing

• On products other than journal articles, e.g. policy briefs, conference presentations, etc.

• Why?

– Easy to share and re-use

– Requires attribution and raises awareness

– Might increase collaboration

– Signals institutional openness

– But: Will materials be searchable?

Page 20: Open content

Example of CC licensing on a website

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source as 'Vicki Francis/Department for International Development'. http://www.flickr.com/photos/dfid/5951453134/in/set-72157629952118442

Example of openly licensed photographs on Flickr

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Other practical implications

• Share more effectively

• Don’t duplicate efforts

– e.g. Multiple manuals on the same topic

• Use plain language

• Make information easy to extract

• Deposit into open access repositories

• Archive websites

“Do once, use many times” 2012 USA Digital Government Strategy

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Need Support? • UCT: Education Development Unit

Gives support with selecting & using CC licenses in health materials http://www.healthedu.uct.ac.za/elearning/healthoer/

• Regional: OER Africa Collects OER content, including Health OER http://oerafrica.org/

• International: Creative Commons Provides open licenses and links to open content materials http://creativecommons.org/

• DFID open access implementation guide, July 2012 http://www.dfid.gov.uk/Documents/publications1/DFIDResearch-Open-and-Enhanced-Access-Implementation-Guide.pdf

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www.heu-uct.org.za www.facebook.com/uct.heu

The HEU is a partner of the RESYST consortium. RESYST is funded by Ukaid from the Department for International Development http://resyst.lshtm.ac.uk/


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