Sex::Tech 2011San Francisco, CA

Mindy Nichamin AIDS.gov New Media Coordinator John Snow, Inc. (JSI)

Jennie AndersonAIDS.gov Communications Director John Snow, Inc. (JSI)

Open Government & Geolocation: Building a Mobile, Location-Based

Search for AIDS.gov

• HIV/AIDS Prevention and Service Provider Locator

• Online widget• Mobile

– Mobile site vs. app– Mobile Locator

• Analytics• Feedback• Resources

Our Roadmap Today

aggregators

“Pipe Dream”

by Rishi

Menon

‐

http://www.flickr.com/photos/rxmflickr/4102530508/ 

Widget builders

Frank Scherschel

‐

http://images.google.com/hosted/life/l?imgurl=a00c346a37821dc5 

The Problem

Photo credit: Boy scratching head. Photograph by Alessandro Lucia. Accessed 1/19/11 at http://www.flickr.com/photos/san_drino/1454922072/

13

14

or

http://cdcnpin.org/ hivTestLocatorFeed/ feed.aspx? zip=37206& radius=5

• <?xml version="1.0" encoding="utf-8"?>• <feed xmlns="http://www.w3.org/2005/Atom" xmlns:georss="http://www.georss.org/georss">• <title>Search Results from CDC - Locate HIV/AIDS Testing Sites</title>• <link href="http://cdcnpin.org/hivTestLocatorFeed.aspx?zip=37206&amp;radius=5" rel="self" />• <link href="http://hivtest.org" rel="alternate" />• <author>• <name>CDC NPIN</name>• </author>• <id>tag:cdcnpin.org,2009-09-15:/npinwebservices/NPINDataWebservices</id>• <updated>2009-09-15T00:00:00-05:00</updated>• <entry>• <title>Cayce Family Health Center</title>• <link href="http://www.hivtest.org/search/OrgResult.cfm?OrgNbr=21952" />• <id>tag:hivtest.org,2000-03-20:/search/OrgResult.cfm?OrgNbr=21952</id>• <summary type="xhtml">• <div xmlns="http://www.w3.org/1999/xhtml">• <div class="vcard">• <div class="fn org">Cayce Family Health Center</div>• <div class="adr">• <div class="street-address">617 S 8th St</div>• <span class="locality">Nashville</span>, <span class="region">TN</span>, <span class="postal-

code">37206</span></div>• <div class="tel">615-226-1695</div>• </div> • </div>• </summary>• <georss:point>36.168533 -86.755339</georss:point>• <updated>2010-10-14T18:17:31.0000000-04:00</updated>• </entry>• </feed>

Widget builders

Frank Scherschel

‐

http://images.google.com/hosted/life/l?imgurl=a00c346a37821dc5 

Search decentralization

22

Shareable

Mobile

28

I’m bored

I’m local

I’m social

I’m microtasking

I’m local. Where am I? What’s here?

Resources

Maps

Directions

Check-ins

Reviews

Geolocation

Combo of web and apps

SMS

Lowest common denominator

Universal adoption

Tiers of Adoption

Mobile Web

Nearly universal

Applications

Targeted experience

Platform specific (Android, iOS, Windows, Blackberry, etc.)

Tiers of Adoption (continued)

What to Build?

Why an App?

Advantages

Utilize device‐ specific features

Better overall user  experience

Revenue  Generation

34

Must develop for multiple platforms

Cost –

Avg. $30,000 to build per platform

Cons

Why a mobile website?

Pros

It’s the web ‐

REACH

Cross‐platform

Cost is generally less than app  development

Cons

Lacks functionality/feel of app

People tend to prefer a good  app over a mobile website, if  both are available

Return on Investment

Assuming the same cost to develop*

Source ‐

Mashable

‐

Aaron Maxwell

*= doesn’t include content development, marketing, maintenance, etc.

www.AIDS.go v

m.AIDS.gov

Mobile Locator

Analytics

~3.5 million loads

(meaningless)

16,000 actual searches

Widget on >100 websites

Feedback

RE: Thanks for being irrelevant...

AIDS.gov as a Centralized Resource

Through the locator, we are able to reach each  specific owners of data to correct and update

HUD, CDC, SAMHSA, HRSA, OPA

Responsive government

Positive response

Blog post about the experience

Build trust for AIDS.gov

project

51

Future Plans

Locator API

Allow others to use data freely

Mobile applications

Feedback within map

Stakeholders, site owners, clinics can respond directly

Corrections to erroneous data becomes more automated

Public/Private Partnerships

Work with organizations that will use and promote  Locator

Customization of locator to specific campaigns

QR Codes

AIDS.gov LocatorAIDS.gov Mobile Site

One last tip…

• Build• Iterate ?

Further Reading

Luke Wroblewskihttp://www.lukew.com/Twitter: @lukew

Josh Clarkhttp://www.globalmoxie.comTwitter: @globalmoxie

Technical Questions?

• Lance Roggendorff LRoggendorff@icfi.com

• Jeremy Vanderlan JVanderlan@icfi.com

Stay Connected!

blog.AIDS.govtwitter.com/AIDSgovfacebook.com/AIDSgovmyspace.com/AIDSgovflickr.com/AIDSgovyoutube.com/AIDSgovfoursquare.com/AIDSgov

Mindy mnichamin@jsi.com

http://m.AIDS.gov http://locator.AIDS.gov

Jennie janderson@jsi.com