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Bill Michels
Ashim Chhabra
BOSS – Open Hack DayOctober 9, 2009
HACK: a four letter word
Merriam Webster
to cut or sever with repeated irregular or unskillful blows b : to cut or shape by or as if by crude or ruthless strokes
HACK: a four letter word
Merriam Webster
To cut or sever with repeated irregular or unskillful blows b : to cut or shape by or as if by crude or ruthless strokes
Dictionary.com
Computers: to devise or modify (a computer program), usually skillfully.
HACK: a four letter word
Merriam Webster
To cut or sever with repeated irregular or unskillful blows b : to cut or shape by or as if by crude or ruthless strokes
Dictionary.com
Computers: to devise or modify (a computer program), usually skillfully.
Urban Dictionary
To program a computer in a clever, virtuosic, and wizardly manner.
BOSS: (not just) another four letter word
A rich set of Search APIs and tools that developers and entrepreneurs can use to build next generation search experiences.
A four letter word like HACK that captures the same essence, empowerment, and same irresistibly to manipulate technology.
BOSS Background
• Three players dominate the market, giving users limited choice
• Becoming a serious Search principal requires a massive capital investment and access to top technical talent
– Approximately $300M in cap-ex commitment – People, knowledge, experience – Hardware, operations, and infrastructure – Data, relevance and ranking models
Why BOSS?
– Comprehensive– UNLIMITED Queries– NO branding attribution required– Rerank/blend results FREELY– ADVANCED features like Microformat (Searchmonkey)
and Delicious data– RICH Developer Community
RESULT: Thousands of developers and tens of millions of queries served each day
Timeline
• July 2008 – BOSS API v1 Launch: Web, News, Image, and Spelling
• September 2008 – BOSS Academic Summit at Y!• November 2008 – v1.2 - Keyterms• November 2008 – Tech Crunch on Vertical Lens• Feb 2009 – v1.3 – Long Abstracts, Site Explorer,
Search Monkey• April 2009 – v1.4 Delicious, Advanced Language,
News Features• Fall 2009 – NYC Hack Day, Yahoo! Sponsored
Search Ads
BOSS Tools of the Trade
1. API: A powerful yet simple self-service, web services model to access Yahoo’s various indexes
2. User Contributed code libraries exist providing a fast track to get more common tasks complete
3. Extensibility and support for YQL
BOSS Example Query
http://boss.yahooapis.com/ysearch/web/v1/obama?appid=xyz
&format=xml
&sites=linkedin.com
&view=searchmonkey_feed,
delicious_saves,delicious_toptags
&abstract=long
&count=1
BOSS XML Output – title, url, long abstract
<title>Barack <b>Obama</b> - LinkedIn</title>
<url>http://www.linkedin.com/in/barackobama</url>
<abstract>View Barack <b>Obama's</b> professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Barack <b>Obama</b> discover inside connections to recommended job candidates, industry experts, and business partners.
</abstract>
BOSS XML Output – Search Monkey data
……..
<item rel="vcard:photo media:image" resource="http://media.linkedin.com/mpr/mpr/shrink_80_80/p/2/000/000/0ca/2b9a3fb.jpg"/>
…….
<type typeof="vcard:VCard commerce:Business”><meta property="vcard:fn” data_quality="255"> Columbia University in the City of New York</meta><item rel="vcard:org”>
…….
BOSS XML Output – Delicious data
<delicious_saves>32</delicious_saves>
<delicious_toptags>
<tags>
<tag><name>obama</name><count>14</count></tag>
<tag><name>linkedin</name><count>12</count></tag>
<tag><name>politics</name><count>10</count></tag>
………
BOSS Use Cases
BOSS API usage and it’s wide spectrum of use cases
• Traditional search products• Federated search products• Browsing based experiences• Semantic based experiences• Browser plug-ins• Visual search products• Social search products• Research
BOSS: People Search
BOSS: Search Semantics
BOSS: An option for your next startup
BOSS: Visual Experiences
BOSS: Comprehensive and Fresh
BOSS: Browser Plug-ins
YSM Sponsored Search Ads for BOSS
• Available through an approved Yahoo Syndication Partner - DDC
• Developers must qualify• Proper implementation of ads
• Contract and Revenue share negotiated with DDC
• DDC provides• Reporting and payments• Code for ad feed
• To apply: http://www.ddc.com
Q/A
GET STARTED NOW!BOSS DOCUMENTATION: http://developer.yahoo.com/search/boss/
READ HANDOUT SHEET for Starter APPID andinstructions