OPEN HOUSE PERTH 2020 > PARTNERSHIP PROPOSAL€¦ · Open House Perth is a unique organisation in...

Prepared by Project857 for Open House Perth

OPEN HOUSE PERTH 2020 > PARTNERSHIP PROPOSAL

Document Title Title Two

“Business as Usual” wont help create positive change!

By opening the door to some of WA’s best spaces

we have helped make a better designed, more dynamic and environmentally sustainable place

for all.

We invite you to join us in 2020 as we continue opening doors, minds and so much more...

HASSELL © 2013

02 04 0501 03Introduction

Page 04

Benefit Options

Page 06

_ How it works_ Greening and Sustainable Initiatives_ Mini Events_ Bus Tours_ Public / Community /Industry Engagement _ Activations_ Education/ Junior_ + more_ Process_ Inclusions and Exclusions

Partnerships

Page 05

Benefits Framework

Page 21

Key Features

Page 26

Contents


iv

Our Next Phase

Open House Perth is part of a

worldwide family of Open House

organisations that promote the value of

good design. Good design is not a

luxury, its a necessity to ensure quality

of life, sustainable built environments

and vibrant places.

Perth is always on the verge of

greatness. Home to incredible natural

environments. We believe that by

positioning Perth as a world-class

design destination we can create a

better built environment for residents

and visitors alike.

Since 2012 Open House Perth has

facilitated over 450,000 visits to over

500 locations across the Perth Metro

Area. Up to now the majority of our

Partnership Benefits have been

centred around our annual event - a

free of charge weekend experience

opening upwards of 120 locations.

2020 represents the start of a new

phase for Open House Perth. After

cementing the status of the Open

House Perth weekend as a key event in

the Perth Metro Calendar, we are

launching an annual program.

Our annual event presents a fantastic

opportunity for partners to engage with

industry, community and place on a

significant scale. 2020 will present our

partners with the ability to work with

the Open House Perth organisation to

develop year round benefits while

collaborating closely with our team to

create the best outcomes for your

organisation.

Not only is Open House Perth, Western

Australia’s largest design festival, as

part of a global family Open House’s

Worldwide facilitate over 1 million visits

to over 40 cities annually, making it the

largest public festival of design across

the globe. Open House cities include

London, New York, Melbourne,

Barcelona, Buenos Aires, Chicago and

more. Amongst our sister cities Perth

sits in the top 10 for annual

attendance.

Giving people a better understanding

of good, sustainable design has directly

resulted in better built form outcomes.

Having built up a strong reputation

over the last nine years we are beyond

excited to move into our next phase

with you.

01 Introduction

This is why you should partner with us

Open House Perth is helping to make

Perth a more sustainable, vibrant and

beautiful place to be.

Open House Perth is a unique

organisation in the Western Australian

landscape bringing together

Government, Industry and the General

Public to demonstrate how good

design makes Perth a better more,

sustainable place for all - we have

done this largely by opening doors to

great spaces thru an annual event

weekend since 2012.

Our Open House Perth 2020

Partnerships proposal builds on this by

developing an annual program of

events designed to increase our

audience, create more awareness

around key issues and showcase local

creative places and people to greater

effect.

Our core values are to:

- Showcase Perth as an extraordinary

location with both natural and built

assets; strategically placed in a global

context

- Showcase outstanding design

projects for all to experience,

completely for free

- Transform the way people interact

with the city, attracting local, national

and international visitors

- Establish a leading community

organisation through hosting an annual

event to meet global standards

- Promote public awareness of high

quality and sustainable design projects

- Establish positive dialogue in the

media for design and creative

industries affecting the built

environment

Good Design that addresses

sustainability is essential to our future

built environment! By partnering with

Open House Perth you will be helping

to share the value of Good Design and

celebrate great local examples. Our

2020 Partnerships follow guiding

principles to Inform, Engage, Celebrate

and Promote and provide your

organisation with the scope to :

- promote your social responsibility

- fulfil organisational requirements

- increase your audience

- create an association with an

established and much loved

organisation

- distinguish your organisation in the

market

02 Partnerships

Named presenting partner $100,000 annually + gst / $75,000 + inkind to the value of $50,000 or $85,000 for 3 years agreement + gst / $63,750 + inkind to the value of $50,000

Presenting partner $75,000 annually + gst or $63,750 for 3 year agreement + gst

Platinum partner $50,000 annually + gst or $42,500 for 3 year agreement + gst

Gold partner $25,000 annually + gst or $21,250 for 3 year agreement + gst

Silver partner/ precinct partner $15,000 annually + gst or $12,750 for 3 year agreement + gst

Bronze partner $5,000 annually + gst

“Brookfield Properties have been a sponsor and supporter of Open House Perth since 2013. Open House Perth provides the ability for innovative connection with the community to open spaces to showcase a variety of interior designs and architecture within our property portfolio, not normally available for public viewing. The annual event has been a valuable addition to our community reach and awareness of smart design in both heritage and modern office buildings.”

ALISON ROBERTSONSTATE MANAGER, OPERATIONSBROOKFIELD PROPERTIES

Perpetually on the edge of greatness,

Perth has the potential to evolve into a

dynamic international centre for

sustainable built environs, design and

creativity, and the time is now!


vi

03 Benefit Options How it works

b > d > ea >

introduction. identify mutual goal to make Perth and WA better thru good design & sustainable built environs

first steps. identify a strategy that demonstrates shared vision

partnership process. develop and implement a strategy that demonstrates shared vision

c >Benefit Options Benefit Item(s)Partnership Categories Benefits Framework Process + Agreement

Open House Perth Potential Partner

2 > 4 > 51 > 3 >EOI Partnership AgreementCost Plan Deliverables Implementation

03 Benefit Options How it works

b > d > ea >first steps

c >Benefit Options

_ Review Benefit Option categories _ Select the category type that fits your organisation

Benefit Item(s)

_ Once your category type(s) and spend are narrowed down you can select your Benefits Item(s) - this helps you best identify the Partnership Returns that best reflect your organisation.

_ If you need our help here we are just a phone call, email or meeting away.

Please note values quoted reflect Partnership Value. This includes quost for Open House Perth’s project managment, marketing etc. however extra costs for materials etc. may apply. All dollar values are excluding gst.

Partnership Categories

_ Outline your desired Partnership Category (based on desired spend)

Benefits Framework

_ Along with the Benefit Options you will also recieve the Benefit Framework outlined in Section 04 within your Partnership Category (e.g. Platinum Partner)

Process + Agreement

_ We work with you to develop a cost plan if required

_ Open House Perth develops an Agreement for your Review + Approval


viii

03 Benefit Options Greening and Sustainability

Outdoor Installation

Show the world your green credentials. Ideal for public spaces.

Opportunities include:

_ can be specially branded (pending named partnership)

_ signage opportunities

_editorial and media opportunities

_your audience and ours (+ more)

Value: from $7,500

Interior Installation

Create conversations about sustainability in your building. Demonstrate sustainable initiatives






Value: from $5,000

Outdoor Activation

Showcase your sustainable initiatives thru temporary public events.





_ Food + Beverage Partnerships


Value: from $15,000

Community Planting

Get your community or organisation involved in helping to green WA.





_ Food + Beverage Partnerships


Value: from $5,000

Carbon Offset Installations

Address critical issues about Carbon in our atmosphere by creating offset installations.






Value: from $10,000

03 Benefit Options Greening and Sustainability


x

03 Benefit Options Mini Events

Stand-alone event up to 1 location

Showcase what is special about an individual project.





Value: $5,000

Stand-alone event up to 5 locations

Let’s identify a group of locations with something important to say.




_editorial opportunities


Value: $10,000


Promote key areas or special issues thru a group of locations.






Value: $15,000


Showing off a large group of locations with something special to say.






Value: $25,000

Precinct Partnership up to 10 locations (annual event weekend)

Let’s show your local area thru a specially curated mini event.






Value: $15,000

03 Benefit Options Bus Tours

VIP/ Professional Development Bus Tour – max 12ppl

Create an intimate opportunity to see amazing locations with your special group.



_ exclusive

_ we can identify learning outcomes and help submit for continuing professional development

_ catered with light refreshments

_your audience

Value: $3,000


Grow your group to see amazing locations specifically curated to suit you.



_ exclusive



_your audience

Value: $4,000


Largest tour group size recommended to see good design locations.



_ exclusive



_ your audience

Value: $5,000


xii

03 Benefit Options Public/ Community/ Industry Engagement

Design Talk Single Branded Event

Promote good design topics to audience of government, industry and general public.




_ speaking opportunities

_ podcasting


Value: $5,000

Branded Design Talk Series or Symposium

Bring together a key audience for a Symposium or let us curate an ongoing program for you.





_ speaking opportunities

_ podcasting


Value: from $15,000 (inc. 5 talks)

Branded/ Themed Stand-alone events

Address key issues facing the WA Built environment with public engagement and structured feedback.





_ survey conduction + reporting


Value: from $7,500

Design Festival Event

Lets represent the West Coast of Australia on a national and international level.


_ promoting wider creative and design communities in WA

_ can be composed of multiple events or large venue with multiple activities




_ podcasting


Value: from $40,000

Branded / Themed Design Exhibitions

Showcase key design and sustainability themes through exhibitions for the general public or your audience.






Value: from $7,500

03 Benefit Options Activations

Outdoor Installations

Like a 3-dimensional billboard Outdoor Installations can help drive people to a special location or highlight key issues.






Value: from $5,000

Indoor Activations

With so many vacant spaces we can help curate indoor activations that bring people into great spaces to hear great stories.





_food and beverage/ local business activation


Value: from $5,000

Activations

We Love Perth! Lets create magical moments to activate places and engage local business.







Value: from $10,000

Design Pop-up

Giving some love to vacant spaces, these curated interiors showcase locations and engage local business’







Value: from $10,000

Open Street

Reclaiming streets for people thru temporary take-overs that address key issues like health, wellness and community.







Value: from $5,000


xiv


Design Film Festival

Sometimes great design comes from great inspiration. Let’s show some of the best spaces on film that can influence better design in WA.






Value: from $15,000

Fashion and Architecture Media

Fashion and Architecture have always been linked - here is a chance to show great local design in... great local design by exciting WA social media creatives.






Value: from $2,500

Fashion and Architecture Installation

Exhibiting the link between great fashion and architectural design.







Value: from $5,000

Art and Architecture Installation

Brain drains are so 2003, so lets bring great local creatives together in amazing spaces.







Value: from $5,000

Collaborations

We already work with some of WA’s most exciting artists and designers, partner with great interior stylists and coolest furniture suppliers. Supporting Open House Perth means supporting and collaborating with local.

Image: Elle Campbell



xvi

Outdoor Installations

Giving Architecture, Interior and Landscape students the chance to show what WA’s next generation of designers is capable of.


_Tertiary Institution engagement





Value: from $5,000

Junior Installation

Architecture and design is not just for adults. We can create special spaces for kid’s to learn about architecture and design.






Value: from $5,000

Junior Activation

Play, learn and celebrate great local spaces with the support of local business.




_ interactive




Value: from $5,000

Junior Event Guide

A Special Guide for budding architects and their family. For circulation in the lead up and during the Open House Perth Annual event weekend.



Value: from $10,000

03 Benefit Options Education and Junior Activations

Buildings & Climate Change

Identify ways buildings can be more sustainable and what type of sustainable technologies are there in the built environment


_ Targeted at pro-climate emergency student groups and schools (target audience aged 12 +)

_ seminars or design talks by industry professionals

_ discuss educational pathways

_ practices that can be implemented at home

Value: from $5000

Buildings & Climate Change

Showcase benchmark examples of sustainable projects thru curated tours.


_ Targeted at pro-climate emergency student groups and schools (target audience aged 12 +)

_ tours of sustainable buildings

Value: from $2,500 per building excluding transport _ _ _ _ _ _ _ _ _ _ _ _ _ _

At Risk Youth and Community Groups

Good design is not just for those who can afford it. Lets create more opportunities for those that need it the most to understand the impact of good design, and identify potential career pathways.


_ seminars by design professionals

_ discuss educational pathways

_ promote civic pride and the built environment

Value: from $5000

At Risk Youth and Community Groups Arts Projects

Working with vacant spaces and budding designers to celebrate key locations and show WA cares.


_ Arts in Architecture and Design projects for public spaces or installation

Value: from $5,000

_

Schools and Architecture

Work with school groups to tour key projects with one of tours.


_ projects to engage school groups in architecture and design projects

Value: from $2,500 per building excluding transport

03 Benefit Options Education and Junior Activations


xviii

_

Indigenous Australians and Design

Traditional owners are among Australia’s most exciting creatives though are under recognised locally for their contributions. Lets bring more attention and celebrate great local indigenous designers.


_ talks, exhibitions or tours of exemplar projects

_ Possible VR Research Projects

Value: from $5,000

03 Benefit Options + more

Aging in Place

Australia’s aging population is a key issues facing our built environment. Lets showcase great examples.


_ talks or tours of exemplar projects

Value: from $5,000

Accessibility in Architecture

Great design should be for everyone. Lets talk about access in architecture and how important it is for everyone to access with dignity.


_ talks or tours of exemplar projects

_ working with community and advocacy groups like Spinal Chatter to communicate key issues in accessible/ inclusive architecture

Value: from $5,000

Accessibility in Public Spaces

Put yourself in someone else’s shoes and understand how good accessible design is essential for public spaces.


_ public using key public or private spaces in capacity of differently abled persons

_ working with community and advocacy groups like Spinal Chatter to communicate key issues in accessible/ inclusive architecture

Value: from $5,000

Sensory Tours

Inspired by Dans le noir restaurants undertake tours of key spaces without all your senses.


_ public using key public or private spaces in capacity of blind or deaf peoples to understand built infrastructure

_ working with community and advocacy groups like Blind Citizens Australia to communicate key issues in accessible/ inclusive architecture

Value: from $5,000

03 Benefit Options + more

Research

We are great at making design conversations accessible for all. As already demonstrated in our work with the State Government Apartment Guide we can collaborate on research and documents translating key policy and deep knowledge for general public consumption.


_ can be themed



_key issues to the public and industry made fun & meaningful


Value: from $10,000

Communications

Making key ideas and locations more accessible to the general public thru our graphics team.


_ can be themed



_key issues to the public and industry made fun & meaningful


Value: from $5,000

Dine and Design Find your way into unusual spaces, meet some of WA’s most exciting food and beverage providers and hear from great designers... the perfect way to spend an evening. Opportunities include:

_ can be themed





Value: from $2,500

What have me missed?

How can we find ways to make the world better with you?


xx

03 Benefit Options Process

2 > 4 > 51 > 3 >EOI

_ Review Partnership Document _ Expression of Interest submitted via email _ Identify desired spend and Benefit Options

Partnership Agreement

_ Open House Perth to provide a draft partnership aggreement for review

Cost Plan

_ Open House Perth to submit a Cost Plan for any additional expenditure for Partner approval - Costs <$5,000 - inc. single quotes from suppliers - Costs $5,000 - $10,000 - inc. two quotes from suppliers - Costs $10,000 > - inc. three quotes from suppliers

Deliverables

_ Provide preliminary outline and calendar of deliverables

Implementation

_ Sign-off on agreement by both parties _ By signing an agreement with Open House Perth you are comissioning us to undertake a Benefit Option on your behalf. _ Prior to implementation of particular Benefit Options we will seek your approval to proceed in accordance with a project plan _ Implementation of benefits (Section 03 + Section 04)

partnership process

03 Benefit Options Inclusions + Exclusions

what does it include?Open House Perth

Develop + Deliver Project/ Benefit

this includes:

_ develop concept plan

_ source project team:

- contractors

- volunteers

- local authority engagement where necessary

- key supporting vendors eg. coffee cart, food truck

- additional consultants where required

_ develop cost plan

_ project management

_ refined project plan

_ marketing and communications thru Open House Perth network

_ Corresponding Annual Benefits identified in Section 04 in addition to Project Benefits.

this does not include:

_ costs of implementing project

- equipment

- permits

- materials etc.

- location costs

- contractors, consultants + vendors

_ additional marketing outside project plan

Partner

What do we need from you:

_ feedback

_ budget (Partnership + Project expenses)

_ defined target market

_ identify key stakeholders

_ Approval of project plans and permission to implement


xxii

04 Benefits Framework (standard benefits)

Yearly Benefits

• Naming Partnership incorporated into

Event Title

• Logo on website

• Logo on all electronic news

• Special VIP opportunities

• First right of refusal to negotiate

some partnership

• Industry Exclusivity for signed period

of agreement plus 2 years after

• Submit Representative to sit on the

Open House Perth Board - pending

Board approval

• Opportunity to participate in Special

events

• Inclusion of representatives in media

opportunities

• Cross-Promotional Social Media

opportunities

• Access to OHP all reports/ Archive

Material

• Signage present at all special events

(signage to be supplied by partner)

• Access to OHP Press Kit

• One week Instagram takeover

(in accordance with OHP policy)

• One E-news take over

(Content to be approved by OHP)

• Representative invite to speak at

selected Special Events


some partnership

• Representative invite to sit on each

OHP advisory group

• Opportunity to participate and speak

at selected special events


Annual Event Benefits

• Speak during launch event

• Include buildings/projects in program

(to be

signed off by creative director)

• Staff/ Customers/ Clients to receive

early bird VIP discount for all items

available on the OHP Website.

• Include promotional products in VIP

launch pack

• Develop and run Social Media

Competition duringthe OHP annual

event

• 15 tickets to OHP launch

• 15 VIP tickets to jump the queue

during the event weekend

• Early bird access to pre-booked

annual event

tours for staff/ customers/ clients

• Invitation for staff to volunteer during

the event as a curated CPD or Team

Engagement Exercise

• 4 page spread in annual event guide

or Branded insert into annual Event

Guide

• Logo on:

ɇɇ - Media release

ɇɇ - Invitation to launch

ɇɇ - Flyers and postcards

ɇɇ - Outdoor Advertising

ɇɇ - Volunteer & VIP lanyards

ɇɇ - Post-events highlights

ɇɇ - Sponsorship page of event guide

ɇɇ - Banner for E-news

ɇɇ - Company thank-you on all social

media platforms

ɇɇ - Message in e-news

ɇɇ - Welcome message in the annual

event guide

ɇɇ - Logo on e-news

Named Presenting Partner $100,000 Annually + Gst /$75,000 + Inkind Support To The Value Of $50,000 Or $85,000 For 3 Years Agreement + Gst /$63,750 + Inkind Support To The Value Of $50,000

Partnership Benefits Include:

_Opportunity to design your own

custom benefits schedule

_Special benefits/events and benefit

substitutions can be developed with

board approved director


Yearly Benefits

• Logo on website


• Special VIP opportunities


some partnership

• Submit Representative to sit on the

Open House Perth Board, pending

Board approval

• Opportunity to participate in Special

events

• Cross-Promotional Social Media

opportunities

• Access to OHP all reports/ Archive

Material

• Branded locations with representing

signage up to 5 locations (signage to

be supplied by partner)

– locations to be branded on digital

and physical print comms


• Half week Instagram takeover


• One e-news take over

(Content to be approved by OHP)

• Representative invite to speak at

selected Special Events




(to be signed off by creative director)


launch pack


Competition during the OHP annual

event




• Early bird access to pre-booked

annual event tours for staff/

customers/ clients

• Invitation for staff to volunteer during

the event as a curated CPD or Team

Engagement Exercise

• Two page spread in annual event

guide

• Logo on:




ɇɇ - Outdoor Advertising


ɇɇ - Post-events highlights


ɇɇ - Banner for E-news


media platforms


ɇɇ - Welcome message in the annual

event guide

ɇ -ɇ Logo on e-news

Presenting Partner $75,000 Annually + Gst Or $63,750 For 3 Year Agreement + Gst








xxiv


Yearly Benefits

• Logo on website



some partnership

• Branded locations with representing

signage up to 5 locations (signage to

be supplied by partner)

– locations to be branded on digital

and physical print comms


• I day Instagram takeover





(to be signed off by creative director)


launch pack



event

• Ten tickets to OHP launch

• Ten VIP tickets to jump the queue


• Two page spread in annual event

guide

• Logo on:





ɇ - Sponsorship page of event guide


media platforms



Platinum Partner $50,000 Annually + Gst Or $42,500 For 3 Year Agreement + Gst








Yearly Benefits

• Logo on website



some partnership


• One day Instagram takeover




launch pack



event




• 1 page spread in annual event guide

• Logo on:




media platforms

ɇ - ɇ Message in e-news

ɇ - ɇ Logo on e-news

Gold Partner $25,000 Annually + Gst Or $21,250 For 3 Year Agreement + Gst Partnership Benefits Include:







xxvi



• Five tickets to OHP launch

• Five VIP tickets to jump the queue


• One page spread in annual event

guide

• Logo on:


ɇ - ɇ Sponsorship page of event guide

ɇ - ɇ Company thank-you on all social

media platforms

- ɇɇ Message in e-news

- ɇɇ Logo on e-news


• Two tickets to OHP launch

• Two VIP tickets to jump the queue


• Half page spread in annual event

guide

• Logo on:




media platforms



Silver Partner Or Precinct Partner $15,000 Annually + Gst Or $12,750 For 3 Year Agreement + Gst

Yearly Benefits

• Logo on website


Bronze Partner $5,000 Annually + Gst

Yearly Benefits

• Logo on website


05 Key Features

Why Partner with us?

• Open House Perth (OHP) is a unique

way for people to engage with local

architecture and design.

• OHP is independent, apolitical and

inclusive - offering direct experience of

good design spaces.

• OHP helps the wider public

understand good

design. This facilitates;

ɇɇ - Community engagement

ɇɇ -Activation of areas included in

events

ɇɇ - Celebrate greats spaces

ɇɇ - Make informed judgements in

architecture

ɇ -ɇ Support case for good design in

cities

ɇ -ɇ Understand principles of

sustainability in built environment

• By opening good spaces regardless of

age or type, Open House Perth creates

opportunities for residents and visitors

to directly experience how

good design improves lives & the

environment.

• Open house Perth faciliitates an

annual event weekend, however, as an

organisation we undertake numerous

tasks and smaller events to showcase

the best of Western Australia.

• Open House Perth is part of a

worldwide family of cities promoting

good design reaching almost 1 million

people annually, free of charge. Making

Open House Perth’s audience part of

the world’s most attended architecture

program.

• We provide a bridge between

government, industry and public in an

independent and inclusive manner.

• More than 87% of OHP attendees

learn something new about their city

through Open House Perth.

• Open House Perth addresses key

global and local issues including but

not limited to - civic pride, housing,

infrastructure, sustainability and well

being. We make these issues more

relevant and generate a ground swell

of interest.

• Around 30% of visitors to Open House

Worldwide

(OHWW) cities are more likely to be

interested in

local governance issues related to

architecture

and design.

• OHP has four pillars of experience;

ɇ -ɇ Inform

ɇ -ɇ Engage

ɇɇ - Celebrate

-ɇPromote

• OHP creates and maintains strong

relationships with industry partners

and policy makers.

• OHP has become a peak body in

Western Australia for inclusive design

dialogue and engagement.

• OHP is developing a year round

programme in response to feedback

from attendees, industry, financial

partners and local government. In

2020 and beyond this will position the

Open House Perth organisation to;

-ɇɇ Achieve considerable future

growth

-ɇɇ address regional issues and

engage regional audiences

ɇɇ - Be a leader in addressing climate

consciousness in design and

construction industries.

ɇɇ - Be more diverse in our offering to

address inclusivity and key themes

affecting Western Australians

ɇɇ - Position ourselves fro greater

success with the implementation of

a 5 year strategy

• We are helping to shape Western

Australia’s built environment with

integrity, inclusivity, environmental and

social sustainability at the core

of our values.


xxviii

Good design is not a luxury - it’s necessary to make places perform better, be more

sustainable, vibrant & create a better standard of living. Lets work together to make Western Australia a better place for

everyone thru good design.for more information contact [email protected]

www.openhouseperth.com

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OPEN HOUSE PERTH 2020 > PARTNERSHIP PROPOSAL€¦ · Open House Perth is a unique organisation in...

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