Open IMU™ - Quietly Redefining Ad Space

THIS IS OPEN LIMITED

This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. ��Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. ��Copyright © 2012 This Is Open Limited. All rights reserved. Miomni® is a registered trademark of Miomni Ltd.

THIS IS OPEN 2

THIS IS OPEN IS COMMITTED TO QUIETLY REDEFINING AD SPACE…

•  We create, build and set free intelligent media

•  Established in 2008 with offices in UK, France and USA

•  Currently running Pan-Euro and Global campaigns for some of the world’s best companies…

The Open IMU™ (Intelligent Media Unit™) is our proprietary display media format and is at least 300% more interactive and 600% more

engaging than existing display media formats.*

It transforms static display media into dynamic content channels, delivering straight to the user (in situ) a complete content experience –

across display media, social media and mobile – dramatically increasing consideration, engagement and participation.

*Open IMU™ 300 x 250 compared to Rich Media Polite Load 300 x 250 and the average across all Unicasts formats. DoubleClick source: Year in Review 2009 Benchmark. ��MediaMind source: MediaMind Global Benchmark Report 2010 – Europe. Unicast source: Analytics Benchmark Report Q1 2010.

OPEN IMU™ - INTELLIGENT MEDIA UNIT™

DISPLAY ADVERTISING TECHNOLOGY



OPEN IMU™ - TRANSFROMS STANDARD DISPLAY MEDIA INTO DYNAMIC CONTENT CHANNELS

•  Ad served as a standard MPU to any site – any 3rd party ad server •  No disruption – users engages with content in situ •  No file size limits •  Integrate multiple functionalities dynamically •  All content dynamically managed via CMS •  No re-trafficking of ads •  Push from paid to owned media through proven mechanics

•  Embed as a dynamic content channel on Facebook pages •  Full screen engagement from all placements •  Share to Facebook and Twitter – delivering in situ content exp. •  Intelligent content targeting / re targeting / re messaging •  Drive adoption of mobile apps •  Industry leading interaction and engagement rates •  Real-time reporting

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[300 X 250 – NOT TO SCALE. SELECTED SCREENS ONLY]


Drive sales

Live event participation

Interactive, dynamic content

Live data

Incentivise sharing

Distribute mobile/tablet apps

Dynamically manage offers

Live streaming

Upload & download content

Deliver multiple languages

User registration/crm

Build a community

OPEN IMU™ - EXAMPLE BOLT ONS 5



OPEN IMU™ PLUS & PRO BRAND DISPLAY MEDIA SUPERCHARGED CONTENT DISTRIBUTION & ENGAGEMENT

No disruption. User Exists Full Screen to Return to Previous Page…

Full screen. Viewing Experience from all Placements – Paid & Owned Media...

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Stimulate Social Distribution Drive Users from Paid Media placements (Banners) to Owned Media Properties…

Push from Paid & Owned Media to Social Media Reward Users with Extra Content/Functionality in Return for Sharing to Facebook…

Push from Paid & Owned Media to Social Media Publish to the News Feed from Paid Media Placements & Owned Media Properties to Enable ‘In Situ’ Content Consumption…

Display Additional Content and Functionality in Owned Media properties to Encourage Ongoing Community Engagement, e.g. Special offers, Exclusive Content, Competition Entry, Registration etc…


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OPEN IMU™ DR PERFORMANCE DISPLAY MEDIA INTELLIGENT – ENGAGEMENT BASED – RE TARGETING

Open IMU™ Brand Display Media Interaction Triggers Open IMU™ DR Performance Display Media

Multiple Engagement Points Trigger Contextual Re Messaging


Users interact with Open IMU™ Band Display Media and fulfills engagement criteria, e.g. Browsers what’s hot collection…


OPEN IMU™ BOLT ONS* 8

q Social distribution mechanics, e.g. share to unlock content, enter competition etc.

q Owned media embed code, e.g. Facebook Brand Pages, You Tube, Websites etc.

q Additional content – Video x 5 bundles / Photos x 10 bundles

q Additional data – GB bundles / TB bundles

q You Tube / Vimeo – Video integration

q Soft sub titling – Multi languages

q Post click tracking – Beacon / Spotlight tracking

q Live video streaming

q Calendar events – iCal, Google Calendar, Outlook

q Reminders / Alerts – SMS

q Coupon / PDF – Print, download

q Data capture – Email / Telephone number

q Competitions

q Polls

q Maps

q Mobile / Tablet apps hand off – iOS, Android

q QR Codes

q Auto video play on interaction / Roll over

q DR / Re messaging Open IMU™

q – Triggered by Open IMU™ Brand Display Media engagement

q Multiple content views – Time stamped

q Domain sensitive content / multiple simultaneous views

q Custom event tracking

q Live data visualisations, e.g. Live Telemetry, GPS track position

q Live event participation, e.g. User scoring during surfing competition live stream

q Custom SWF integration, e.g. games, 3d engines

q Multiple languages – User interface

q Upload Content – Video / Photo

q Download content – Video / Photo / Audio

q Countdown

q Comment

q Rate content

q Product Linking (Plinking) – Dynamic product linking to video time lines

q Interactive video Hot Spots

q Registration / Sign up (integrated to client’s CRM)

q Payment / Subscription gateway

q Auto full screen on interaction – standard full screen (magnified)

q Full screen – alternate view

q Custom formats and sizes, e.g. Expandables

q Additional CMS training

OPEN IMU™ PLUS & OPEN IMU™ PRO OPEN IMU™ PRO ONLY

*All Bolts Ons are available on a monthly subscription basis, the cost of which is in addition to the core functionality. All prices are available upon inquiry.


Average Interaction Time

Average Video Complete Rate

The average across all Open IMU™ campaigns have:

•  exceeded industry benchmark interaction rates by > 300%

•  exceeded industry benchmark interaction times by > 600%

OPEN IMU ™ - REDEFINING SUCCESS

Open IMU 300 x 250 compared to Rich Media Polite Load 300 x 250 and the average across all UnIcasts formats. DoubleClick source: Year in Review 2009 Benchmark. MediaMind source: MediaMind Global Benchmark Report 2010 – Europe. Unicast AnalyPcs Benchmark Report Q1 2010. InteracPon rate (IR): This Is Open measures IR as the number of impressions with a least one interacPon out of the total number of served impressions. Impressions with mulPple interacPons are counted for only once. An interacPon is defined as a 5 second or longer mouse over OR a click -‐ whatever acPon occurs first. DoubleClicK AND MediaMind measure interacPon as a 1 second or longer mouse over OR a click. Average InteracPon Time: This Is Open measures InteracPon Time as the average duraPon the user has the mouse inside the format and does not include video consumpPon. MediaMind include video consumpPon in interacPon Pme and do not split out non-‐video interacPon Pme. Unicast includes auto video play on Average InteracPon Time. Average complePon rate: This Is Open complePon rate used for comparison if for the featured video. The Open IMU consists of mulPple videos -‐ each of which are featured periodically.

> 45 secs

> 80%

> 6% Average Interaction Rate 2.41%

9.31 secs

51%

2.00%

N/A

48%

27 secs

< 5%

N/A

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SUPERCHARGED CONTENT DISTRIBUTION SCHEMATIC

MIOMNI™ Digital Asset Management & Distribution Miomni™ is a highly secure open system – agnostic by design – content can be consistently delivered wherever and whenever, direct to the consumer, from the same source. Digital Asset Management: manage all digital assets and external feeds from one central platform.

Digital Asset Distribution: content can be consistently delivered wherever and whenever, direct to the consumer, from the same source. Automatic Content Syndication: one single asset (e.g. a Video) is automatically converted to the appropriate format for the syndication point - negating the need for multiple asset versions

Centralised Tracking and Reporting: across all syndication points. Understand what content works where and optimise accordingly.

OPEN IMU BRAND Ad served MPU

OPEN IMU BRAND Embed on Brand

Facebook Page(s)

OPEN IMU DIRECT RESPONSE

RE TARGETING Ad served MPU

TABLE APP

Dual Screen Viewing

MOBILE APP

CONNECTED TV APP Dual Screen Viewing

Deliver campaign assets in the optimum format – whenever and wherever …

Open IMU™ BRAND triggers Open IMU™ DR Users re targeted based on fulfillment of

engagement criteria(s) with contextual call to action

DISPLAY SOCIAL MOBILE BEYOND

Open IMU™ BRAND Push from Paid to Owned Media

Incentivise and reward social distribution and re-engagement

JOSHUA REX

Co-Founder and CEO

[email protected]

+44 207 025 1321

JEAN-PHILLIPE HALLER Managing Director (France)

[email protected]

+33 6 72 52 59 89

LIVE EXAMPLES

www.thisisopen.con/clients


Date post:	17-May-2015
Category:	Technology
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Open IMU™ - Quietly Redefining Ad Space

Technology