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© 2008 by Itsme S.r.l.All rights reserved. No part of this document may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of Itsme S.r.l.
Open Innovationaka
How companies can use social media to dialogue with their
real and potential usersGiandomenico Sica, [email protected]
ITSME, Viale Sarca 336/F, 20126, MilanoJanuary 23, 2009
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Social mediaWho are these guys?
“Mumble mumble mumble”They are web 2.0 tools
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Social mediaGoal is simple...
Allowing people to share information and communicate via web
Text, Audio, Video, Pictures // Synchronous vs Asynchronous
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Social media...but social effects can be complex!
People interact in different ways, with different intentions, producing
multiple content forms
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Social mediaThe open question
What can a company do with these tools?Innovation
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Let’s take a concrete case
ITSME, a startup that is designing and developing a new kind of pc for
knowledge workers
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Our timeline
What is the role of social media in this initiative?
April 2008 - Kick offSpring 2009 - Emulator
Spring 2010 - Operating systemAutumn 2010 - Prototype
Autumn 2010 - Migration support system
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What we have used
Access points, useful to be in touch with us
+ our blog
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How we have used social media
Come design Itsme with us(Smau, Festival della creatività, Seminars)
Activities- Information about events- Project update- Discussions about the project
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Results
+ Popularity, + Contacts, + Opportunities
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How will we use social media?
Involving users in our strategic choices, in our innovation process
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Conclusion
Social media are very powerful tools for companies
BUTthe most important thing to remember is:
DESIGN YOUR CONTENTS
“
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