Date post: | 05-Dec-2014 |
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Technology |
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Saving TelecomsBy using an open innovation approach
Marc Schaer – May 20, 2008
European wireless marketsare showing penetration rates
> 100%
Voice revenues willat maximum
grow with the
rate of GDP.
Form today‘s verticallyintegrated to a
horizontal architecture.
Content
Services
Core NW
Access
Mobile + Fixline Access
=>Core NW
Internal Services
Capability Exposure
External Services
Content
Content
Services
Core NW
Access
Mobile Fixline
Telecom assets to be exposed…
• User Indentity• Charging• Profiling• Presence• Location• Alerts / Notifications• SIM access
• Messaging• Call Control• Parental Control• User Status• List Management• Device Information• …
Sources of innovative ideas.
Can we unlock this?
Source: IBM “The Global CEO study 2006”, based on interviews with 765 CEOs and business leaders
Unlocking the long tail of services.
VoiceSMS
IPTVLBS
Blogs PresenceCommunity services Virtual Worlds
Tagging Mashups
* =
+ +
Putting it into practice.
Not enough!
We also need these items.
Networks
Internal Services
API exposure (WS , REST, JSON)
CommunityManagement
SCE Toolbox
Business Models
Incentives
Innovative External Services
InnovationSources
CompetitiveAdvantage
Cooperation’s
Unique assets & enablers C
atal
ysts
+
=
Enab
lers
=
+
Creation of additional wealth
Dif
fere
nti
ato
rs
Op
en In
no
vati
on
Mo
de
l
Mashups: API + API =
Applied to the Telco world.automatic update of your location and presence in facebook and
allow others to send SMS via facebook
Existing initiatives from telcos…mostly in beta state