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Designed by The Open Mobile Summit 8-11 Nov 2010 San Francisco
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Designed by
The Open Mobile Summit 811 Nov 2010San Francisco
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Dear attendee I’m delighted to enclose the visual notes from the third annual Open Mobile Summit, San Francisco. 2010 was our biggest Open Mobile Summit yet. The attendance exceeded all of our expectations both in terms of number, seniority and variety of executives participating. The conference was covered by over 100 press outlets, and featured keynotes from Dan Hesse CEO Sprint, Dennis Crowley CEO Foursquare, Anthony Melone CTO Verizon Wireless and other leading lights of the mobile, Internet and media industries. It was the idea of my good friend Christian Lindholm to encapsulate the conference outputs in this animated style, and the piece has been produced by leading design agency Fjord, where he is Managing Partner. I’m very grateful to Christian for his continued and wholehearted support of The Open Mobile Summit conference, and for his efforts in
helping me innovate in the conference user experience in this way. We’re now working on the Open Mobile Summit 2011 series – happening in London June 79 and San Francisco November 810. I hope you can join us! All the best,
Founder & Executive Producer The Open Mobile [email protected] +44 (0) 7968 006635www.openmobilesummit.com
Robin Batt
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Dear attendee
It was wonderful to meet so many of you at The Open Mobile Summit in San Francisco.
At Fjord, we believe that this conference is unique in the mobile space, collecting the most engaging people from both sides of the Atlantic; big brands and innovative startups meeting together on the stage with some of the most respected moderators in the industry.
During the two days we captured an incredible amount of information, documenting it is a massive task for you, so we wanted to do that for you with the skill and precision of Diana Arsenian. At Fjord we try to elegantly simplify everything we do, this is just one way.
We’re grateful to Robin for trusting us to innovate by visually note taking at her event and we hope to see you at The Open Mobile Summits in London and San Francisco in 2011.
With best wishes for the holiday season,
Christian
Managing Partner, Fjord [email protected] +44 (0) 7985 135840 www.fjordnet.com
Christian
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Contents
Chairperson’s introduction and opening address
The open mobile revolution has only just begun. The next 5 years
The new face of wholesale: Meet the real open network
Better, faster, more: What LTE means for the entire mobile ecosystem
The future of mobile video (and who pays for mobile broadband?)
Mobile Advertising: What brands want (and the impact of iAds)
Beyond the digital living room: Entertainment Anywhere
Mobile Advertising
mCommerce: Enter the brands
Mobile opportunities in emerging economies
More of Less
Chairperson’s introduction and opening address 4G: Revolutionizing entertainment, communications and business
Location, Discovery and Revenue
Search, advertising and the portal in a multiplatform world
Monetizing mobile: Business models for apps and the web
Mobile platform wars and the device future
The Digital Newstand in the mobile era
App Usage in the iPad era
Mobile, social and the content in the cloud
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Day One
Day Two
This document follows the agenda and is a visual representation of the Open Mobile Summit which took place over the 8th and 9th November 2010 in San Francisco
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Chairperson’s introduction and opening addressAnn Winblad, Managing Director,
Hummer Winblad Venture Partners
www.openmobilesummit.com
Everything is a Service Platform!
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The open mobile revolution has only just begun.The next 5 yearsHossein Moiin, CTO, Nokia Siemens Networks
www.openmobilesummit.com
Technology is becoming
more and more individualistic.
www.openmobilesummit.com
Innovation is the key to grow and
openness is the key to innovation.
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The new face of wholesale: Meet the real open networkSanjiv Ahuja, CEO, LightSquared
www.openmobilesummit.com
Market it! Sell it! Serve it!
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Better, faster, more: What LTE means for the entire mobile ecosystemAnthony Melone, CTO, Verizon Wireless
www.openmobilesummit.com
4G can easily become
an extention of the wired world.
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The future of mobile video (and who pays for mobile broadband?)Ann Winblad, MD, Hummer Venture Partners
Anthony Melone, CTO, Verizon Wireless
Bob Bowman, CEO, MLB AM
Sanjiv Ahuja, CEO, LightSquared
Hossein Moiin, CTO, Nokia Siemens Networks
www.openmobilesummit.com
Live is the killer app of 4G.
www.openmobilesummit.com
Expect innovations in data plans.
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Mobile Advertising: What brands want (and the impact of iAds)
Alan Cohen, CEO, OMD US
www.openmobilesummit.com
Mobile is changing what
marketers are doing.
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Beyond the digital living room: Entertainment AnywhereLeslie Grandy, Consulant, Waldo Finn
Kinsey Wilson, SVP, NPR
Terry Fitzpatrick, EVP, Sesame Workshop
Tim Connolly, VP Mobile, DISNEY/ESPN/ABC
Brandon Lucas, VP, Black Entertainment TV
Tom Conrad, CTO, Pandora
www.openmobilesummit.com
Take content to the audience anywhere.
www.openmobilesummit.com
We need a level of consistency and a common thread running through the products.
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Mobile AdvertisingMichael Becker, North America MD,
Mobile Marketing Association
Jason Spero, Director Mobile, Google
Michael Chang, VP, Greystripe
Gene Keenan, VP, Isobar
Justin Seigel, CEO, Mocospace
Joel Hughes, CEO, Umber Systems
www.openmobilesummit.com
Media partner decides where the money is spent!
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mCommerce: Enter the brandsJulie Ask, Principal, Forrester Research
Steve Yankovich, VP Mobile and Platforms, eBay
Will Pinnell, Director Mobile Strategy, Sabre
Jinee Ellis, VP Product, Wells Fargo Mobile
Nathan Maehran, Head of Mobile Channels, Target
www.openmobilesummit.com
Deliver any way, anytime.
!"#$%"&'()*+*,"+%(%"-./0
www.openmobilesummit.com
The web is full of opinions,
they try to sell you things...
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Mobile opportunities in emerging economiesJon Von Tetzchner, Chairman, Opera Software
Sue Marek, Fierce Wireless
www.openmobilesummit.com
A more seamless process!
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More of lessGiles Corbett, CEO, ON
www.openmobilesummit.com
Is doing fewer things
the same as creating less?
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Chairperson’s introduction and opening addressKara Swisher, CoExecutive Editor,
All Things Digital
Web 3.0 is all about Mobile.
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4G: Revolutionizing entertainment, communications and businessDan Hesse, CEO, Sprint
www.openmobilesummit.com
Sprint: Simplify everything.
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Location, Discovery and RevenueDennis Crowley, CEO, Foursquare
www.openmobilesummit.com
Turn users into evangelists.
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Search, advertising and the portal in a multiplatform worldRaymie Stata, CTO, Yahoo!
www.openmobilesummit.com
Our job is to deliver across all the devices
The user chooses to use!
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Monetizing mobile: Business models for apps and the webKara Swisher, CoExecutive Editor, All Things Digital
Dennis Crowley, CEO, Foursquare
Bryan Perez, SVP and GM, NBA Digital
Raymie Stata, CTO, Yahoo!
www.openmobilesummit.com
Our challenge is international!
www.openmobilesummit.com
Making the real world easy to use!
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Mobile platform wars and the device future
John Jackson, Vice President Research, CCS Insight
Alain Mutricy, SVP, Motorola
Jason Mackenzie, President Americas, HTC
Mike Bell, Vice President Ultra Mobility Group, Intel
1#+2(34+*5(64".&(!72+7.8'(1&),.25(!+#/9*8
www.openmobilesummit.com
Its important to know the fragments of the ecosystem.
www.openmobilesummit.com
The Web!
A unifying platform.
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The Digital Newstand in the mobile era
Derek Kerton, Senior Analyst, The Kerton Group
John P. Loughlin, EVP and GM, Hearst Magazines
:2.8(6;%.#+*5(<2./"=.*7(+*=(6>15(?9&)*87;*(<;/7
Keith McAllister, Global Editor and Publisher, Thomson Reuters
Dan Gillmor, Author
www.openmobilesummit.com
Innovation enables learning.
www.openmobilesummit.com
This is an exciting
time to be in the
publishing business.
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App usage in the iPad eraChristian Lindholm, Managing Partner, Fjord
www.openmobilesummit.com
In the reading transformation,
we are all in the timeshare business.
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Mobile, social and the content in the cloud
Chetan Sharma, President, Chetan Sharma Consulting
Dr Nagappan Arunchalam, CMO, Newbay Software
Giles Corbett, CEO, ON
Adam Nash, Vice President, Platform & Mobile, LinkedIn
Brad Mohs, Vice President, AT&T
Steve Boom, President, Loopt
www.openmobilesummit.com
All content will
live in the Cloud!
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OPEN MOBILE MEDIA
Open Mobile Media is the independent business intelligence company that produces the highly acclaimed Open Mobile Summit conferences.
Since launch in San Francisco in 2008, The Open Mobile Summit has quickly become recognised as one of the most "*@9.*7"+%(.-.*7/("*(74.(#;A"%.5(B*7.2*.7(+*=(#.="+("*=9/72'(calendar. The conference uniquely brings together the heads of industry and true thought leaders from the colliding Internet and mobile worlds: operators, OEMs, silicon, software, applications, Internet and media.
Together they meet to explore the changing dynamics as we .*7.2(74.(+8.(;&(74.(B*7.2*.7(;*(C"2.%.//D(E;(=.)*.(4;C(7;(build, and monetize, the open mobile Internet economy.
Open Mobile Media was founded by Robin Batt, an entrepreneur and industry consultant who has worked at the eye of the storm of converging Internet, communications and media markets since 1996.
www.openmobilemedia.com
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FJORD
Fjord is a globally leading digital design consultancy with long standing experience in the telecommunications and media sectors.
Fjord works with visionary clients to create transformational services that are driven by one guiding principle: elegant simplicity.
Fjord was founded in 2001 and is led by Mike Beeston (Chairman), Olof Schybergson (CEO) and Mark Curtis (Member of the Board). Christian Lindholm joined the founders in 2007 as Managing Partner.
Mike is a veteran of the advertising industry and founder ;&(C4+7(A.,+#.(>+F;2)/4(G;*=;*5(C4"%.(1%;&("/(+(=./"8*(8929(+*=(&;2#.2(62.+7"-.(H"2.,7;2(+7(>+F;2)/4D(642"/7"+*I/(previous experience includes management positions at Yahoo! and Nokia, where he led the user experience activities, inventing the Navikey user interface.
Fjord team has a deep understanding of the context of mobility and working on different screens. Fjord has worked ;*(@+8/4"$($2;J.,7/($2;-"="*8(/72+7.8",(="2.,7";*(+*=(=./"8*(for major brands, including Nokia, Ericsson, Telefonica and Yahoo! BBC, ThomsonReuters, Foursquare and MySpace
KJ;2=(4+/(;&),./("*(L.2%"*5(?.%/"*M"5(G;*=;*5(N+=2"=5(O.C(York and San Francisco.
www.fjordnet.com
We hope to see you in 2011!
