Date post: | 16-Jul-2015 |
Category: |
Technology |
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Meeting an Industry Challenge – Affirmed Value Proposition
2
Rapid Data
Growth Requires
New Economics
Limited Participation
And Control with
OTT Revenues
Network Asset
Congestion,
Utilization & Efficiency
All-IP Network
Real-Time Services
VoLTE, Video
Network Capex Under Extreme Pressure
3
0
2000
4000
6000
8000
10000
12000
14000
16000
2009 2010 2011 2012 20132014
20152016
20172018
Mo
bile
Dat
a (P
B/m
o)
Source: Cisco VNI
Network Architecture Needs Major Overhaul • Increased Capex in a
declining ARPU environment is a non-starter
• Carriers looking to lower ARPU services (e.g. M2M) for continued growth in a saturated consumer market
Internet
Typical Existing Mobile Architecture Complex, Costly Silo Architecture, Slow Service Creation
4
PDSN/SGSN
MME
HLR
Radius
AAA
OCS
PCRF OFCS
1. Highly complex & costly silo architecture
2. New Internet app/phone => serial connected Gi box
3. Service routing tightly coupled to APN names
4. Network reconfigurations needed to add new services
5. Probes on each N/W segment to passively analyze traffic
6. Traffic Analytics are fragmented
7. Charging/Billing is coupled to APN
8. Cost, Latency & Ops Complexity HIGH, QoE is LOW
GGSN/HA
SAE GW
WAP GW
Content
Filtering
Parental
Control
MMSC
Proxy
DPI Content
Caching
Video Optim.
&
Adaptation
Content
Optim.
Anti-virus
Anti-Spam HTTP Proxy
NAT
FW
1. Fully Integrated & cost effective mobile core
2. Highly efficient service orchestration via Workflow
3. APN & routing flexibility
4. Active Integrated SPI, DPI, Heuristics for Gn/Gi facing Sv
5. Well coordinated Traffic Analytics for core & services
6. Flexible Charging/Billing per Svc flow for subs & provider
7. Cost, Latency & Operational Complexity is LOW
8. Quality of User Experience (QoE) is HIGH
NFV: A Disruptive Force in Networking 1. Hardware agnostic (IBM, HP, etc.) 2. NFV is disruptive, not evolutionary
Affirmed’s Value Proposition 1. Collapse complex Packet & Services Core 2. Fully virtualized HW/SW solution 3. Powerful services orchestration solution
Legacy Networks are Inflexible
Serving Gateway (SGSN)
HTTP Proxy Web/Video
Caching
Content Filter
UPLINK Firewall
Charging Services Gateway
Load Balancers
3G GGSN
Domain Name Server
Serv
ice
Ro
uti
ng
Ru
les
Fire
wal
l R
ule
s
AP
N
Serv
ice
R
ule
s
Load
D
istr
ibu
tio
n R
ule
s
Co
nte
nt
R
ule
s
Ch
argi
ng
& B
illin
g
Ru
les
Sub
scri
ber
Ru
les
Service Routing Rules
Engineering
Policy Enforcement
IT Department
Service Policy Rules
5
Affirmed Services Orchestration Workflow Reduce TTM & OPEX, Create New Revenue Streams – Overhaul Business Model
6
Creates personalized services thru easy-GUI
Enable differentiated M2M & Enterprise services
Implement services at internet speed
Service segmentation per customer / vertical
Differentiated billing options
A CENTRAL PREMISE OF NFV
HTTP Proxy Caching DPI GGSN QoS Content Adapt.
Charging Content Optim.
DPI GGSN Charging Content Filtering
Browsing Messaging
Gaming
Video Browsing
Messaging Gaming
Video
Internet
Browsing Messaging
Gaming
Video Browsing
Messaging Gaming
Video
Browsing Messaging
Gaming
Video Browsing
Messaging Gaming
Video
DPI GGSN Charging HTTP Proxy Content Optim.
AN3000
Gold User Unlimited data with best QoE
Normal User 3G of content optimized data
Young User 20M of data limited to Youtube, Tweeter, Facebook, Skype
Real Network ROI is more than just NFV
Jan-19-2012 7
Beware the Legacy Proof of Concept Need a fresh approach – parallel software architecture
Commodity HW Pooling Effect
Sub Awareness NW Resiliency NW effect
CAPEX OPEX
NW Op and Mgmt Simplicity, Energy, RE
People NW Effy w Dynamic Policy
Rapid Service Creation
REVENUE
Service Creation Dynamic Policy
New Business Models Flexibility
Segmentation
Where Are We – NFV is Happening at Affirmed
8
• The First NFV Solution Deployed in Tier 1 Networks ‒ 12+ Deployments – Europe, Asia and North America
‒ ATT Announcement at MWC last week
‒ 30+ Trials
‒ Wide Variety of Services/Solutions
• Continuing Technology Disruption ‒ Network Functions Virtualization (NFV)
‒ Cloud Ecosystem/Partnerships
‒ Unique Service Orchestration
‒ Well funded to drive disruption ($103M raised to date)
• Advanced Capabilities/Features ‒ Virtualized EPC & Gi Applications
‒ Machine-to-Machine Solution
‒ MVNO/Wholesale Solution
‒ Content/Video Optimization
‒ Open Workflow Third Party Integration