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Open Practices Beyond Open Access
Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter
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Open Practices For Researchers
Presentation by Brian Kelly, Cetis on 19 June 2014 for the Research and Innovation Conference 2014 at the University of Bolton
Open Practices For Researchers
Brian KellyInnovation AdvocateCetisUniversity of BoltonBolton, UK
Contact DetailsEmail: [email protected]: @briankellyBlog: http://ukwebfocus.wordpress.com/Cetis Web site: http://www.cetis.ac.uk/
Slides and further information available at http://ukwebfocus.wordpress.com/events/open-practices-for-researchers/
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Hashtag: #boltonunirandi14
#boltonunirandi14
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You are free to:copy, share, adapt, or re-mix;
photograph, film, or broadcast;
blog, live-blog, or post video of
this presentation provided that:You attribute the work to its author and respect the rights and licences associated with its components.
Idea from Cameron Neylon
Slide Concept by Cameron Neylon, who has waived all copyright and related or neighbouring rights. This slide only CCZero.Social Media Icons adapted with permission from originals by Christopher Ross. Original images are available under GPL at:http://www.thisismyurl.com/free-downloads/15-free-speech-bubble-icons-for-popular-websites 3
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About Me
Brian Kelly:• Innovation Advocate, Cetis, University of Bolton• Formerly UK Web Focus, UKOLN from 1996-2013• Prolific blogger (1,300+ posts since Nov 2006)• User of various social networking tools to
support professional activities• Prolific speaker (~425 talks since 1996)
Research activities:• Peer-reviewed papers in Web accessibility,
standards, web preservation, …• Prizes: best research paper at ALT-C 2005 and
best communications paper at WAI 2010• Invited speaker at library / Web conferences
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Google Scholar Citations
See http://scholar.google.co.uk/citations?user=ixey0RkAAAAJ
H-index=14 (according to Google Scholar Citations
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About This Talk
Open access:• Benefits for researchers increasingly
understood This talk goes beyond open access:
• Open practices: sharing ideas on blogs • Open engagement: the role of Twitter • Dissemination: getting your research read• Gathering the evidence: social media
metrics / altmetrics • Making it work: identifying best practices
This talk provides tips for the connected researcher
Based on evidence gained from personal experiences
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Top Tips for Jisc Inform
See http://www.jisc.ac.uk/inform/inform35/InternationalOAWeek.html
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Who Cares?
Key stakeholdersThe institution:
Interests in institutional reputation; reporting, auditing, …
The library: Manages the institutional repository Support service
Your department: Interests in departmental reputation Will seek to exploit its research activities
You, the researcher, with interests in: Your personal research reputation Developing your network Future funding and research opportunities Your long-term (research) career
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Do You Want to ‘Market’ Your Research?
Do you seek to change the world through your research or simply understand the world:
• Will you want to market your research?• Will you want others to market your research?• Will you have a detached view of your
research?
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#boltonunirandi14Why Open Access?• cc
“Piled Higher and Deeper" by Jorge Cham, www.phdcomics.com Used with permission.
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LSE Impact blog post,http://blogs.lse.ac.uk/impactofsocialsciences/2014/04/01/hefce-open-access-ref-gamechanger/
LSE Impact Blog
1 April 2014
My Papers
My papers in the University of Bath repository
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Peer-reviewed
Abstract reviewed
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Project reports, …
Invited paper
Download statistics to 16 June 2014
Largest downloads for Brian Kelly
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Open Access Enhances Access
Content peer-reviewed (8 in first 15 most popular)
Abstract peer-reviewed (1)
Invited paper (3)
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Least Downloaded Papers
Will papers in a repository be seldom seen?
What can be learn from approaches taken for the popular and unpopular papers? 14
15 June 2014
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Learning from Mistakes
“Using Context to Support Effective Application of Web Content Accessibility Guidelines”, Sloan, Kelly et al, JWE (5), 2006
• Submitted in July 2005• Reviewers comments received in April 2006• Published in JWE (Journal of Web Engineering) in December 2006• PDF uploaded to repository in May 2012 (forgot about paper until
bulk uploads)
Reflections on implications given in “If a Tree Falls in a Forest” post
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Learning From Success
“Library 2.0: balancing the risks and benefits to maximise the dividends”
• Most downloaded individual paper in repository
• But only recent download statistics available
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Evidence
How do we find out more?• Peak statistics for repository
only available for 1 yearBut:
Blog post about availability in Opus published on 11 August 2009
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Further investigation (of all my paper downloads) confirms large peak in August 2009
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Beyond the Edge Cases
Little-downloaded paper:• Uploaded to repository 6 years after paper written• I was not lead author• Only PDF version uploaded• Never blogged about; never tweeted
Most popular paper:• Available in IR on launch of journal issue• I was lead author• Blog post published on day of launch• Available in PDF, MS Word & HTML formats• Link to paper subsequently tweeted & retweeted• About Web 2.0, so likely to be read by bloggers
But what about the majority of papers?
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SEO or SMO
SEO (Search Engine Optimisation):Helping Google find your papers through:
• Writing style, document structure, …• In-bound links
SMO (Social Media Optimisation):Helping other people find your papers through:
• Sharing on social media services• Facilitating conversations• Viral marketing
SMO: Good for new papers, but not relevant for popular papers written from 2004-8
SEO: Document structure consistent. Difference appears to be significant nos. of in-bound links
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Tip No. 1: Be Pro-active
Tip No. 1:Be pro-active
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W4A 2012 Paper
Case study:• Paper on “A challenge to web accessibility
metrics and guidelines: putting people and processes first” given at W4A 2012 conference in Lyon in Apr 2012
Four co-authors agreed:• To collaborate in raising awareness of paper
and presentation of the paperHow:
• Writing blog posts on or just before conference• Participate on conference Twitter hashtag (e.g.
responding to comments while speaker is presenting)
Benefits:• Reaching out to a wider audience based on our
4 professional networks
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Preparation
We:• Uploaded paper to repository so URL was
known• Provided a link to the paper in speaker’s
slides• Uploaded holding slide to Slideshare so URL
was known (slides were finalised shortly before talk)
We could then:• Prepare blog posts in advance• Create short URLs for use in Twitter in
advanceExamples of approaches to follow
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Using the Institutional Repository
Paper uploaded to repository and blog post prepared
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Using Other RepositoriesOpportunity to promote access to slides as well as the paper!
http://www.slideshare.net/sloandr/w4a12-coopersloankellylewthwaite
Metadata provided to give context to slides
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Final slide provides (active) links to related work
#boltonunirandi14Tip No. 3: Monitor What Works
Tip No. 2:Make it easier for your peers to
access your work by providing links in a timely fashion
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On 18 Apr 12:• 1,391 views on Slideshare
• Other slides had 3 and 311 views
By 15 Jun 14:• 9,861 views on
Slideshare
“Lies, damned lies & statistics” – but my 3rd most downloaded paper in 20123 citations in July 2012 / 10 in June 2014
Topsy & Discussion About Slides
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Topsy recorded discussions about slides
Topsy & Discussion About Paper
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Topsy recorded discussions about paper
Note tweets about event (25) and slides (20) more popular than paper (7)
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#boltonunirandi14Tip No. 4: Don’t Forget the Links!
Tip No. 3:Monitor what works for you (and
understand approaches which work for others)
The IR
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Your papers should be hosted on your institutional repository
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• Links to paper added to• LinkedIn• Academia.edu• My pages on UKOLN Web site and blog• …
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Academia.eduAcademia.edu
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Note:• Links to papers in IR (not uploaded)• Importance of tags
Academia.edu users may find my papers here and LinkedIn users in LinkedIn. Why would I make it difficult for them?
Now 495 followers
The Institutional Web Site
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You may also wish to provide links on your institutional Web site
Note direct links to paper in various formats
The Blog
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If you have a blog you can provide links to your papers (again to all formats)
Commentable Pages on Blog
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Recent development:Commentable pages for papers with links to key resources (IR & publisher’s copy, metrics, citations, …)Now 112
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Tip No. 5: Don’t Forget the Google Juice!
Tip No. 4:Don’t forget the Google juice!
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Importance of Google
Context:• Between 50-80% of traffic to IRs are from
Google (may be higher if direct links to PDFs not recorded by Google Analytics)
What provides ‘Google juice’:• On-page SEO techniques
(structure, writing style, …)• Links to pages, especially
from highly-ranking sites
What’s different about IRs?• Same page structure• Therefore importance of links
to repository
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#boltonunirandi14
Importance of Google
Context:• Between 50-80% of traffic to IRs are from
Google (may be higher if direct links to PDFs not recorded by Google Analytics)
What provides ‘Google juice’:• On-page SEO techniques
(structure, writing style, …)• Links to pages, especially
from highly-ranking sites
What’s different about IRs?• Same page structure• Therefore importance of links
to repository
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What Delivers Google Juice?
Survey of SEO ranking of 24 Russell Group IRs carried out in August 2012.Findings:
• Google, YouTube, Blogspot, Wikipedia and Microsoft are highest ranking domains with links to IRs
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• Blogspot.com & WordPress.com have significantly larger number of links to IRs
• Links from institutional domain (e.g. locally-hosted blogs) provide little Google juice!
Blogspot.comWordpress.com
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UK Web Focus blog has a rotating Featured Paper link
UK Web Focus has timely blog posts about papers
UK Web Focus has links to all papers
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#boltonunirandi14Tip No. 7: Develop Your Network
Tip No. 5:Develop your network
#boltonunirandi14“It’s About Nodes and Connections”
Cameron Neylon keynote at OR 2012: “Networks qualitatively change our capacity”
• With only 20% of a community connected only limited interaction can take place
• This increases drastically as numbers of connected nodes grows
Examples:• Phone networks (no use with only 1 user!)
• Tweeting at confereces• Galaxy Zoo
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“Filters block. Filters cause friction”Need for client-side, not supply-side filters.
Tweetchat
Tweetchats:• Discussions on
Twitter• Specific topic
covered at specified time
• Use hashtags e.g. #PhDchat, #ECRchat Summary at
Survey findings:“give a community & shared space to explore ideas”“regular opportunity to network with a wide range of people I wouldn’t otherwise meet”“have very interesting and thought-provoking discussions/debate”
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Too Much Information?
Let’s skip to the conclusions!
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#boltonunirandi14Tip No. 7: Develop Your Network
Tip No. 6:You can’t ignore Google
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Google Scholar
• Google Scholar is better!
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Google Scholar
• Google Scholar is better!
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Google Scholar
• You should claim your profile while your institutional email address is valid.
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Google Scholar
• You can also receive alerts of new citations
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#boltonunirandi14Tip No. 7: Develop Your Network
Tip No. 7:Understand the potential benefits
of Twitter
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• You can’t ignore Twitter!
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#boltonunirandi14Twitter Works For Professionals
Mellisa Terras’ blog post on how Twitter increases downloads for peer-reviewed papers
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Other potential areas for such use of Twitter
• Promoting your project outputs • Promoting events• …
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Understanding Twitter
Applications such as SocialBro provide an understanding of how Twitter is being used
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• Most tweet daily• Most follow >100
• Most tweet <=5 times
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#boltonunirandi14Using Twitter (For The Sceptic)Not a natural Twitterer, but see benefits?
• Have an avatar (portrait, animal, hobby)
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Grow your community (cf the conversations you miss)• Participate in hashtagged events so like-minded people
see you exist• Share links to resources you care about (your stuff;
stuff you’re reading)• Favourite tweets (so others can see you’ve done so and
maybe then follow you)
Understand Twitter Interactions
An @ message (can be delivered by SMS)
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New followers: which should I follow back?
The tweets which have been retweeted (RTd)Tweets which have been favourited (bookmarked)
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Health Warning!
Suggestions given can help to enhance the visibility of one’s research.
Highly visible and popular research is not necessarily an indication of quality!
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Conclusions
1. Be pro-active2. Make it easier for your peers to access your
work by providing links in a timely fashion 3. Monitor what works for you4. Don’t forget the Google juice5. Develop your network6. You can’t ignore Google7. Understand the potential benefits of Twitter
Cartoon
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Any Questions?
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Questions?
Any questions, comments, …?
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This presentation, “Open Practices For Researchers” by Brian Kelly, Cetis is licensed under the Creative Commons Attribution 3.0 Unported Licence
Note the licence covers most of the text in this presentation. Quotations may have other licence conditions.
Images may have other licence conditions. Where possible links are provided to the source of images so that licence conditions can be found.
Slides and further information available athttp://ukwebfocus.wordpress.com/events/open-practices-for-researchers/
Licence and Additional Resources