Build Customer Loyalty with Open Resource

The “loyalty effect”, is a powerful profit generator because loyal customers tend to spend more, refer others and cost less to serve.

- Frederick Reichheld

The Gift That Keeps on Giving

Looking closely, there are some surprising trends and data on our customers…

Building Customer Loyalty

The average business today can lose up to 30% of its customers annually.

Harvard Business Review (The Loyalty Effect by Frederick F. Reichheld and Thomas Teal)

What's Happening in NZ Business Today

Winning new customers can be up to 20 times more expensive than retaining existing customers

Harvard Business Review (The Loyalty Effect by Frederick F. Reichheld and Thomas Teal)

What's Happening in Business Today

The probability of selling to a new prospect is 5-20%

Marketing Metrics

What's Happening in Business Today

Are you the type of business that’s wants loyal customers?

Studies show that 40% of a customers decision making process when buying is down to the rapport they have with company or person.Chet Holmes International 2011

Build Customer Loyalty

Open Resource allows you to communicate regularly with your customers by creating industry relevant email newsletters to build customer rapport ensuring your business is always top of mind.

About Open Resource

“Thanks so much for arranging my very first newsletter, it looks really good.

Soon after it went out, I had an email from a client I haven’t dealt with in a while wanting

some more training.

So being top of mind really works!”

Linda, Momentum Biz - Nov 2014

Our Clients Are Saying…

One of the biggest barriers to regular & effective email newsletters is the time it takes to design it, access valuable & engaging articles and then collate and send.

Open Resource now takes this problem off your hands!

The Challenge

• Communicate regularly with your clients in under 5 minutes a month.

• Automate your email communications.

• Alert your clients of your special offers.

• Build rapport with your customers.

• Deliver professional quality content.

• Increase repeat business.

• Drive traffic to your website and social media sites.

With Open Resource You Can…

Your Monthly Email Newsletter

Your Logo

Direct contact details

Customised introduction (optional)

Your own article (optional) followed by 3 industry relevant articles.

Further contact details

Website details

Social media links

Consumer

Real Estate – Regional categories

Home maintenance Interior

Home maintenance Exterior

Automotive

Insurance

Investment

Health and Fitness

Bars/Restaurant

Finance/Investment

Industry Categories

Business

Accounting

Law

Insurance

Professional Services

Digital Marketing

Finance/Investment

1. Enter your details on our website: Join Open Resource

2. Supply relevant details to build your newsletter.

3. Your preview newsletter will be sent you on the 15th

Joining Open Resource is easy