CAN ENHANCE WHAT YOU DO

SOCIAL MEDIA INSIGHTS

THE DIGITAL LANDSCAPE

WHAT TRUFFLENET DOES

Powerful automated search+

Intelligent human analysis=

Actionable research

Millions of data points

Information

Insight

What?

So What?

What next?

EvaluationPlanning

WHY SOCIAL MEDIA INSIGHTS?

Monitor Analysis

Emerging crisis

Relationship

building

Volume of mentions

Competitor activity

Tracking influencers

Mood testMessage

evaluation

Prioritisngchannels

Identifying influencers

Understanding

consumers

Demographic

analysis

Sentiment analysis

DIY TRACKING: VOLUME

Volume

Google Alerts

Social Oomph

Twitter searchTopsy.com link:

Blog commentsBackTypeTwinglyWordpress.com

InlinksYahoo.com link:

Facebookhttp://api.facebook.com/restserver.php?method=links.getStats&urls=

DIY TRACKING: IMPACT

Impact

Klout or Peer Index

Frequency of interest

Size of engaged audience

Sentiment

3/5 tier scale

Bio analysis

Wordle dump

Key stakeholder analysis

site:twitter.com intitle:”on twitter” “bio* *police” “location london”

HOW YOU CAN MONITOR

Free Cheap Tools

HORSES FOR COURSES

Features Free Low cost Valuable

Attractive dashboard X

Basic analytics ?

Reports for download X ?

Realtime updates X ?

Forum search X X

Broad Twitter search X ?

English-focussed sites X ?

Facebook search X X ?Sentiment analysis X X ?Unlimited search results X X ?

3 PITFALLS

1. Computers don’t understand sentiment, irony, sarcasm

2. Importance of Twitter over-rated; Forums under-rated

3. Metrics without meaning

DEVISING A DIGITAL STRATEGY

Intuitively the right channel but . . .

1. Do social media and alcohol mix?

2. Can you raise the profile of responsible drinking without getting shot?

3. What might be seen to work?

EVALUATING DIGITAL ACTIVITY

The CEO loves it but is it generating ROI?

1. Where are users?

2. Do they go on holiday?

3. On holiday to Britain?

4. More or less than average?

1%

4%

CHOOSING THE RIGHT MODEL

Face fits but do the metrics work?

1. Was Lily Cole too closely associated with a particular brand?

2. Did her charitable work have credibility?

3. Were there any reputational threats?

4. What was the value add?

IS ALL NEWS GOOD NEWS?

A high profile but is it the right profile?

1. Did a new launch event meet its objectives?

2. Could you show partners what had been achieved?

3. Why was it successful?

4. What could be learnt for next time?

SOME OF OUR CLIENTS

HOW TO SELL DIGITAL INTELLIGENCE

Data with a purpose

Linked to specific activities

Ready to respond

Objective assessment

matthew.cain@trufflenet.com