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OSS Business Models Throu hout the Mobile Value Chain
Panu Kause Sren Visti Kristensen
Director, Partnerships and Innovation Principal Architect
Ixonos Plc
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Presentation Outline
Opening Statement
The Simplicity of Making Money
Closing Takeaways
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Opening Statement
Open source software is
commercial software.
The key point of open sourcesoftware is the things builtwith it.
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Overall Mobile Value Chain
There is no one, generally
accepted value chain.
Which open source SW are wetalking about, is it the device only?
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A Simplified OSS Value Creation Logic developing or using OSS by WHO brings WHAT to WHOM?
ToBy
Community Handsetvendor
Operatorsand SPs
SW vendor /integrator
Appsdeveloper
End-User
Community
Handsetvendor
ToBy
Community Handsetvendor
Operatorsand SPs
SW vendor /integrator
Appsdeveloper
End-User
Community
Handsetvendor
Cost savings ShorterTTM
Innovationpotential
morechoice
ToBy
Community Handsetvendor
Operatorsand SPs
SW vendor /integrator
Appsdeveloper
End-User
Community Support Cost savings ? Cost savingsand/orcompetition
Support ?
Handsetvendor
Cost savings ShorterTTM
Innovationpotential
morechoice
Operatorsand SPs
SW vendor /integrator
Appsdeveloper
Operatorsand SPs
SW vendor /integrator
Appsdeveloper
Operatorsand SPs
? ? ?
SW vendor /integrator
Lower cost ?
Appsdeveloper
? ? Innovativeapps(indirect)
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Money-Making Opportunities
COMMUNITIES
SERVICESBACK-END
SERVICES ACCESSSILICON VENDOR
TERMINAL VENDOR
END-USERS
SERVICE PROVIDER
OS
APPLICATIONS
PLATFORM / MW
HARDWARE
S
D
K
ADAPTATION
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Money-Making Opportunities
SERVICESBACK-END
SERVICES ACCESS
COMMUNITY
OS
APPLICATIONS
PLATFORM / MW
HARDWARE
S
D
K
ADAPTATION
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Money-Making Opportunities
SERVICESBACK-END
SERVICES ACCESS
SILICONVENDOR
OS
APPLICATIONS
PLATFORM / MW
HARDWARE
S
D
K
ADAPTATION
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Money-Making Opportunities
SERVICESBACK-END
SERVICES ACCESS
TERMINALVENDORS
OS
APPLICATIONS
PLATFORM / MW
HARDWARE
S
D
K
ADAPTATION
HardeningTesting
Maintenance
HardeningTesting
Maintenance
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Money-Making Opportunities
SERVICESBACK-END
SERVICES ACCESS
END-USERS
OS
APPLICATIONS
PLATFORM / MW
HARDWARE
S
D
K
ADAPTATION
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Money-Making Opportunities
SERVICESBACK-END
SERVICES ACCESS
END
2
END
2
OPERATORS &PROVIDERS
OS
APPLICATIONS
PLATFORM / MW
HARDWARE
S
D
K
ADAPTATION
END
SERV
ICES
END
SERV
ICES
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An OSS Value Creation Example Ixonos and single tap for Symbian Foundation
ToBy
Community Handsetvendor
Operatorsand SPs
SW vendor /integrator
Appsdeveloper
End-User
Community
Handsetvendor
Operatorsand SPs
SW vendor /integrator
Appsdeveloper
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The Simplicity of Making Money
The POSSIBILITY for making money rests on two options only:you save money for someoneyou bring value added to someone
The MODEL of making money depends on three things:what is it that you do
to whom you do itwho eventually pays for it
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Closing Takeaways
Open source is not a sellingpoint as such.
OSS diversity brings amu t tu e o money-ma ngopportunities.
There is little difference inmaking money with OSS
compared with makingmoney on proprietary SW.
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FINLANDseveral locations
Tallinn
Kosice
Beijing
London
Copenhagen
Boston
Berlin
Chengdu
Silicon Valley
QUESTIONS?
Clientele comprises globallyleading mobile devicemanufacturers, networksuppliers, operators and mediacompanies.
Turnover in 2008 totalled75.1 MEUR and operatingprofit 6.1 MEUR.Personnel
ca 1000.
Client operations and servicecente rs in FinlandCost effici ent service centers
Client operations
Listed on Nasdaq OMXHelsinki.
