- 1. Save your business with SaaS, Open Source, mobile solutions
Rafael Laguna de la Vera CEO & President, Open-Xchange,
Inc.
2. What this is going to be about
- You never change things by fighting the existing reality.
- To change something, build a new model that makes the existing
model obsolete.
3. User Demands
- Users today are challenged
- Especially by too many and
- too big emails and the Web
- Requires functions beyond simple eMail to avoid overflow and
attachment-hell
- Strong need for more advanced groupware and sharing
capabilities
- Access information from almost any device mobile device
support
- Intuitive easy-to-use user interface either AJAX web UI or MS
Outlook
- Integration into other Internet Applications through
Mesh-Ups
4. This is what advanced Messaging and Collaboration provides:
Open-Xchange features
-
- Enables teams to work together anytime, anywhere from almost
any device
-
- Mail, Calendar, Contacts, Tasks, Folders
-
- Smart Document Sharing with Versioning (InfoStore)
-
- Support for Mesh-Ups (UWA Support)
-
- Available via all standard browsers
-
- Platform Integration for Win/Mac (MS Outlook)
-
- Mobility support: Push Mail, Calendar, Contacts
-
- Built for SaaS from ground up, built in up-sell layers ->
increases ARPU
Advanced Collaboration
Messaging
Collaboration
5. Where is the money? eMail is for free these days
- Driven by dropping prices and new vendors, the long-nascent
market for hosted e-mail mailboxes is poised for rapid growth over
the next five years,from 1% of enterprise seats in 2007 to 20% in
2012.
- The move to a hosted delivery model for e-mail will create
opportunities for new e-mail suppliers.
- E-Mail Hosting: Poised for Explosive Growth
- Matthew W. Cain, Gartner, Feb 22, 2008
-
- Growth in the hosted business eMail segment will be driven by
SOHOs and small to medium-sized businesses. The continually
improving functionality of hosted business e-mail services is a
boon for these businesses, enabling them to deploy advanced
messaging and collaboration features to end users without having to
purchase and manage costly insourced software.
- Hosting E-mail Market, 2006-2010
6. Growth in SME SaaS adoption creates $2.4B addressable market
for Messaging and Groupware
-
- As SaaS becomes dominant method of application adoption in the
SME market, the total addressable SaaS market will grow quickly to
$2.4B
-
- Drivers include convenience, low price, availability of
broadband, mobility, growth in devices, Web 2.0 technology, Open
Source software, social networks, and unified messaging solutions
(SMS, Instant Messaging, VoIP, GSM)
SME SaaS Versus In-house $ Million Sources: IDC, Radicati, OX
Proprietary 7. Service Providers are SaaS pionieers also thanks to
Open Source Software
- Used and extended Open Source Software to build and sell
services
-
- First SaaS offerings: eMail, Web, Hosting
- Started 10+ years ago already
- Developed own infrastructure on Open Source
-
- Provisioning, Billing, Administration, Help-Desk, Services
- Helped the proliferation of the internet
-
- 150 million websites (Jan 2008*)
-
- 1 billion hosted email accounts (2006**)
*http://news.netcraft.com/archives/2008/01/28/january_2008_web_server_survey.html
** Radicati Group, Hosting E-mail Market, 2006-2010 8. The next big
SaaS application is Business-Class Email and Groupware
- After getting a web site and simple email, next SaaS
application is business-class webmail and personal information
management (PIM)
- Then access to groupware is prerequisite to competitiveness in
global economy
- Functional applications like CRM and industry vertical
applications complete the SaaS adoption hierarchy
- OXs platform and PIM data portability are basis for future
functional and industry vertical integration, enabled by i.e. OSGI,
GUI plug-in architecture, & open standards (support mobility,
unified messaging, ISV applications, mesh-ups, etc)
# of Seats Mobility Data Portability Simple Email, Mobile
Phones, Broadband Acces, Web Site Hosting OX Webmail + PIM OX
Groupware + Collaboration Functional Applications Vertical
Applications 9. But look whos coming to eat your cake and have
theirs, too Microsoft:
http://afp.google.com/article/ALeqM5gTao5X071ouBJjXJZjWoSo4sZBHA
Google:
http://www.usatoday.com/money/industries/technology/2008-02-12-google-apps_N.htm
10. Service Providers and Telcos can compete - but must battle
Google and Microsoft entering the SaaS field
-
- Competitive when using Open Source
-
- Customer ownership, broad base
-
- But new entrants threatening core business
- The expanded SaaS Strategy
-
- From offering technology to offering Services
-
- Requires applications that fit the DNA
-
-
- Need to integrate into Infrastructure and Processes
-
-
- Requires flexible licencing and smart up sell models
-
-
- End-user prices and service levels need to be disruptive
11. SaaS platforms need to be designed from the ground up for
SaaS; architecture needs to leverage provider infrastructureMulti
Tenant / Multi Domain Scalability 0100101 1101100 0010010 1011001
Server Density Architecture Integration 12. Cost and time-to market
requires slide in architecture, avoids migration, creates up-sell
opportunities OX Servers Request Email Mail Store Web Servers
Webmail Servers Provisioning Servers Billing Servers $ Load
Balancer Mail Transfer Agent Database Servers 13. Product Packaging
Business-Class Webmail
-
- Replace all existing webmail accounts
-
- No migration efforts, simple integration
-
- Easy Up-Sell to full Groupware and Mobility
-
- Available via standard browser, AJAX GUI
-
- Desktop-like user experience
-
- Including private contact management
-
- Optional : Mobility up sell
Messaging
14. Product Packaging Personal Information Manager (OX PIM)
-
- Replace all existing webmail accounts
-
- No migration efforts, transparent integration
-
- Easy Up-Sell to full Groupware and Mobility
-
- Available via standard browser
-
- Desktop-like user experience
-
- Including private contact management
-
- Optional : Mobility upsell
-
- Personal calendar management
Messaging
PIM
15. Product Packaging Groupware and Mobility Support
-
- Full product package with all features
-
- No migration efforts, transparent integration
-
- Disruptive licencing model
-
- Desktop-like Groupware solution
-
- Available via standard browser, AJAX GUI
-
- InfoStore (Documents, Knowledge, Bookmarks)
-
- Platform Integration for Win/Mac (Outlook)
-
- Mobility: Push eMail, Calendar, Contacts
Groupware
Messaging
PIM
16. Open-Xchange reference customers ~4 Million paying
seatsCustomer focus on Europe, US & Japan Customer Description
Status 1&1 #1 Web Hosting Companyworldwide Groupware and
mobility in opera-tions since Feb 2007,U.S. Roll-out end of June
2008 Network Solutions #3 Hosting Company in U.S. Webmail
replacement for 1+ million users, Groupware up sell OVH #1 Hosting
Company in France Webmail replacement and Groupware up sell
Hostpoint #1 Hosting Company in Switzerland Webmail replacement,
Groupware in June 2008 17. 1&1 MailXchange - Open Source SaaS
2007 Rafael Laguna de la Vera 18. Parallels / Open-Xchange
Partnership
-
- Partnership announced Friday, May 16, 2008
-
- This partnership enables Hosting and Service Providers to
deploy and sell Open-Xchange with Parallels' automation tools
-
- Parallels and Open-Xchange are creating Parallels supported
connectors for Open-Xchange Hosting Edition, Parallels Plesk
Control Panel and Parallels Business Automation
-
- This integrated solution enables Service Providers to expand
their product offerings quickly, enabling an easily accessible SaaS
model.
19. Open-Xchange, Open Source and SaaS - Conclusion
- Open Source is the foundation of disruptive SaaS offerings
- Open Source based SaaS offerings fit the DNA of Service
Providers and Telcos
- Next big SaaS thing is the middle-layer of the application
stack,CRM, Groupware, VoIP, Wikis
- Open-Xchange is an Open Source, built for SaaS, Business-Class
Groupware with tight integration into the Parallels ecosystem
- Cost savings for end-users of such SaaS offerings is up to 90%
compared to on-premise solutions -> this is disruptive
- Microsoft and Google are coming to get your customers
Retain price control, branding, your customers, growth and
profit margins by competitive Open Source based SaaS offerings
!