Introduction to Business Presentation on opening a wedding planner

business

Presentated to : Farin TasnuvaPrepared by : AKTER FARJANA ------ 12-22509-3GOMES OVIE STANLY ------ 12-22507-3RAIHAN TOPU ------ 12-22325-3GOSHWAMI AKASH ------ 12-22469-3GOMES ALEX ANDREW ------ 12-22465-3REDWANUZZAMAN ------ 12-22444-3

ContentsName & type of

businessMissionVisionBrief description of

our companyTarget MarketServicesGrowth Trend

Pricing PowerCash FlowSWOT analysisMarketing mixHuman Resource

ManagementHandling Major

ProblemsConclusion

“Unique Wedding Consultant” Happily Ever After

We are opening a wedding planner company in Baridhara . Our company is not so big .

Mission Our mission is to provide higher

hospitality service in lower cost to our customers.

Vision In the primary condition by graving

customers we want to make us known and well reputed wedding planner organization in all over the country.

Brief description of our companyOur company is in Baridhara, our company is not so big. This business will start out as a simple proprietorship. We provide services to marriages who are interested to have a wedding planner.

Target Market strategy We offer services mostly to the bride and grooms as well as the family members. Our target to make our company at the position as an experienced provider of wedding planning services.

ServicesServices we are

providing :DecorationFood ArrangementBeauticianShopping

ConsultancyProviding Technical

Solution

Financial advisement

Fast Aid Medical Arrangement

Security SystemPhotographyCostume

Growth TrendsGrowth trends in business are important

indicators of consumer spending patterns. We can get opportunities by using trend information. By using growth trends we can satisfy our consumer demand.

Pricing PowerThe pricing power portion of the marketing

plan involves determining how we will price our services. Our services price are on various themes:

THEMES PRICE

Fairy tale 2,00,000

Barbie 3,00,000

Magic 1,50,000

Prince princess 2,50,000

Cash FlowInflow Amount Outflow AmountService 45,00,000 Equipment 5,00,000

Transport Expense

10,00,000

Employees Salary

10,00,000

Advertisement 7,20,000Power Supply 1,00,000Office Rent 3,00,000

Total 45,00,000 Total 36,20,000

SWOT analysisStrength WeaknessExpert and dedicated

management facultyNo financial problem

and enough reserved cash

Better advertisements Enough manpower

Lack of enough placeCommunication problem

SWOT analysis (continued)Opportunity ThreatsGood support from

governmentFew competitorsPeople showing interest

on having wedding planner

Political situation also a threat

Loosing customers for competitors

Market Analysis SummaryAs previously stated, marriage is a billion

money industry, therefore, just about everyone we meet is a potential client. However, we mostly advertise to brides, grooms, and family members

Marketing Mix The marketing mix consists of the "4 P's.’’ The basic principles of marketing consist of product priceplace promotion.

Marketing mixProduct PriceHigher hospitality serviceLuxurious serviceGood security service

we give different types of service on different themes and our service rate are depended on those themesthe prices are given as per themes

Marketing mix (continued) Place PromotionBaridhara DhakaLess competitorsReasonable for nearest

customers

TV advertsNewspapers PostersBill-boardsFocusing on opening

new branches

Human Resource Management The importance of Human Resource Management in an organization cannot be denied. In case of a wedding planner industry it gains more importance where a large number of diverse workforces have to be handled by the management.

Human Resource Development Recruitment

Training And Development

Planning

Method of RecruitmentDirect Methods

Indirect Methods

Third Party Methods

CAMPUS RECRUITMENTS

Newspaper advertisementsTelevision and radio advertisements

Private employment search firmsEmployment exchangesGate hiring and contractorsUnsolicited applicants/walk-insInternet recruiting

Training And DevelopmentEducated employees.Experienced trainer.Dedicated & Hard working.

PlanningOpening new branches in future

Handling major problems Problems Handling ProblemsCommunicating problemPolitical problemsLess customersEconomical problems

Improved communicating system

Overcomed this problemImproved our

advertising systemWe took loan from bank

ConclusionWith its some disadvantages it is a very profitable business. We provide services to our customers at a high quality and they are happy with us. Now a days many Bangladeshi couples are showing interest to have a wedding planner in their marriage occasions.

  

Thank you