WELCOME

NANCY VERBRUGGHE

WHO?

Freelance consultant & trainer Search Engine Optimization Content Marketing Social Media

@nanske

#searchuniversity

ONLINE SINCE 1987

INTERNET?

EMAILFTPGOPHERTELNET

BBS - FIDONET

2:292/8014

SEARCH?

THE 1ST WEBSITE

Although the first website was launched in 1991, it was on April 30, 1993 when CERN made the WWW technology available on a royalty-free basis.

1993 – PUBLIC BROWSER

1994 - NETSCAPE

THE GROWTH OF WWW SITES

Date Web Sites6/93 130

12/93 623

6/94 2.738

12/94 10.022

6/95 23.500

1/96 90.000

Source: http://mm.iit.uni-miskolc.hu/data/texts/BOOKS/Using_HTML/ch1.htm

1995 – YAHOO PORTAL

1995 - COMPUSERVE

my first internet email address:

100071,232@compuserve.com

IN THE MEANTIMEsearch engines 1990: Archie 1991: Veronica and Jughead 1992: Vlib 1993: Excite 1994: infoseek 1994: altavista 1994: Lycos ...

1998 – LAUNCH GOOGLE

"To organize the world's information and make it universally accessible and useful"

THE BEGINNING OF

REMEMBER THEM?

SEARCH TODAY

From portals to search engines....

But nowadays..

MOBILE & MORE NETWORKS

TODAY IT'S ABOUT... multi screen

accesibility readability optimized ads (sea)

contextual & qualitative content quality vs quantity content strategy

social connection shareable content optimize social findability

understand your analytics goals & conversion