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8/9/2019 OpenLearn Venture Pitch Final
1/20
OpenLearn,OpenLearn,
JaJa
By Kereen Tatham-Maye
ETEC522
8/9/2019 OpenLearn Venture Pitch Final
2/20
Teachers connection...OurMission...
AgendaAgenda
ICT Challenge for Jamaican
Teachers...
OpenLearn Ja Opportunities...
Learning Community MarketOverview...
OpenLearn Ja Management Team...
Business Life Cycle..
Ownership and License...
Financial Overview...
Venture Proposition Reflection...
Business Model...
OpenLearn Ja Product...
8/9/2019 OpenLearn Venture Pitch Final
3/20
ICT Challenge for JamaicanICT Challenge for Jamaican
Teachers...Teachers...
Teachers connection...OurMission...
InstructionalTechnologyIntegration
Sharing andcollaboration
among Teachers
Deploy e-learningplatform
Enhanced teacheraccess to
information
InstructionalTechnologyCertification
Simplified researchprocess
8/9/2019 OpenLearn Venture Pitch Final
4/20
Teachers connection...OurMission...
OpenLearn Jas OpportunityOpenLearn Jas OpportunityIndustry Needs: (Increased enrolment,infrastructure and access)
-Growth in teacher enrolment in OpenLearn, Jacourses...-Ministry of Educations national teacher/laptop policy
is on the rise...-Increased Internet usage among Jamaican teachers...
Communication, collaboration and interest:
-Increased coverage for broadband across the island...-Increased communication through the Internet by JamaicanTeachers-High interest level of teachers for online professionaldevelopment training and certification...
8/9/2019 OpenLearn Venture Pitch Final
5/20
OpenLearn Ja Product...OpenLearn Ja Product...
Teachers connection...OurMission...
Certifiedfacilitators
Over 50
curriculum courses
Local andinternatio
nalcertificati
on
Empowered
teachers(easy-to-access tools)
OnlineProfessionalDevelopmen
t
Boostopportunity
forinnovation
Promotetechnolog
yintegratio
n
Reducepaper
work forteachers
Simplifiedsharing ofresources
Meetingteachers
digitalneeds
8/9/2019 OpenLearn Venture Pitch Final
6/20
Teachers connection...Our Mission...
OpenLearnOpenLearn
Benefits...Benefits... ISTECertification...
Easy ContentManagement...
Globalconnection...
LifelongLearning...
Unifiedcommunication...
E-learningplatform...
Eliminatestravelling
Up-to-datelearning
resources...
8/9/2019 OpenLearn Venture Pitch Final
7/20
OpenLearn Jas secretOpenLearn Jas secret
sauce...sauce...
Teachers connection...OurMission...
8/9/2019 OpenLearn Venture Pitch Final
8/20
Teachers connection...OurMission...
Online Learning Community MarketOverview
MarketValue$m
Software, Hardware, and Services Market Size ForSoftware, Hardware, and Services Market Size For
Education (Education (Source: IDCSource: IDC))
8/9/2019 OpenLearn Venture Pitch Final
9/20
Management TeamManagement Team
Teachers connection...OurMission...
Andrew Brown (HBSc.)
Richard Bernard
Kereen Tatham-Maye (PHd.)
8/9/2019 OpenLearn Venture Pitch Final
10/20
Teachers connection...OurMission...
Partners/Associates...Partners/Associates...
The Ministry of Education and Culture, Jamaica...
Caribbean Knowledge Learning Network (CKLN)...
Jamaica Collaborative Universal Technology Education...
Bethlehem Moravian College, Jamaica
International Society for Technology in Education (ISTE)...
8/9/2019 OpenLearn Venture Pitch Final
11/20
Ownership and LicenseOwnership and License
Teachers connection...OurMission...
Currently:use Moodle
LMS Open Source
-No licensefee...
8/9/2019 OpenLearn Venture Pitch Final
12/20
Teachers connection...OurMission...
Business Model...Business Model...Branding
A brand is not just a promise...Its an expectation A themethat a company rallies behind Jonathan Schwartz (CEO SunMicrosystems)
Our teachers expect worldclass professional developmenttraining and certification...This is OpenLearn Jas guiding
light...
Subscription-pricing-model
This ensures a constant revenue stream for OpenLearn Ja...
Advertising
1.To create awareness, customer interest and desire...2.To maintain/ build OpenLearns brand loyalty among
Jamaican teachers..
8/9/2019 OpenLearn Venture Pitch Final
13/20
Teachers connection...OurMission...
Sample OpenLearnSample OpenLearn
Deployment (Basic)Deployment (Basic)
8/9/2019 OpenLearn Venture Pitch Final
14/20
Teachers connection...OurMission...
nanc ananc a OverviewOverview
8/9/2019 OpenLearn Venture Pitch Final
15/20
Teachers connection...OurMission...
Financial OverviewFinancial Overview
8/9/2019 OpenLearn Venture Pitch Final
16/20
Teachers connection...OurMission...
Financial Requirement...Financial Requirement...
Proforma Budget
1. Design andDevelopment2. Delivery with new
proprietary DeliverySystem3. Administration andMaintenance
Total
$150,000$80,000
$20,000
$200,000
8/9/2019 OpenLearn Venture Pitch Final
17/20
FinancialFinancial
Expectations...Expectations...
Teachers connection...OurMission...
Estimated Revenue $220,000
Estimated Expense $120,000
Estimated Income $100,000
Estimated Revenue $180,000
Estimated Expense $100,000
Estimated Income $80,000
Profit and Loss for the first year
Profit and Loss for the second year
8/9/2019 OpenLearn Venture Pitch Final
18/20
Teachers connection...OurMission...
Learning Community BusinessLearning Community Business
Life Cycle...Life Cycle...
OpenLearn Ja
8/9/2019 OpenLearn Venture Pitch Final
19/20
Teachers connection...OurMission...
Exit StrategyExit Strategy
Formal Written successionplan...
i i
8/9/2019 OpenLearn Venture Pitch Final
20/20
Teachers connection...OurMission...
Venture PropositionVenture Proposition
Reflection...Reflection...Strengths:1.There is already a market for our product, aswe have been in business since 2007...2.Our team has shown their capability ofrunning a business so far...3.The business is already profitable
4.We have first hand knowledge of the problemsin our business...
Weakness:1. New tax measures on computers andtelecommunication system might impact onInternet use and computer ownership...