Openness, stability, sustainability and high living standards are

without comparison. This is why Skåne has become one of the

world’s most interesting, innovative and expanding regions.

Welcome to Skåne

GREENING THE FUTURE

Innovations for a better world

CONNECTIVIT Y UNPLUGGED

Smart homes, smart things, smarter lives?

ANYONE, ANY WHERE, ON ANY PL ATFORM

Massive Entertainment’s CEO David Polfeldt

about gaming and what’s around the curve

MAKING THE INVISIBLE VISIBLE

– with pioneering magnet technology

Like any region, our growth has been fuelled by leading research

centres, global companies, universities and state of the art infra-

structure.

Here, innovations such as the first milk carton, Bluetooth and ultra-

sound have seen the light of the day. We offer a feature unique to

all other regions – our sustainable environment where stability,

accessibility and living standards are without comparison. These

are factors we believe are necessary for innovation and business

opportunities, and are becoming mandatory for both enterprises

and talents.

Welcome to Skåne, where openness inspires innovation.

PUBLISHER

Stefan Johansson

EDITOR-IN-CHIEF

María Fernanda Bocángel

EDITORIAL TEAM

Indressa Gustafsson, Grec McIvor, Alexandra Werder-Hallonkvist, Christine Mellborg, Daniel Kipowski, Therese Lindsley, Karin Svenonius, Sandra Persson, Adam Haglund

PRODUCED BY

Prime

SKÅNE FORWARD is the magazine of Invest in Skåne and is intended for the company’s clients and associates.

The magazine is published once annually. Feel free to copy pages from the magazine or to quote us, but please name the source. Subscribe free of charge by sending an e-mail to invest@skane.com Skåne Forward is produced and printed with care for the environment.

After reading it please share with others to assure that the magazine is recycled.

C O N T E N T S

Home is where the smart is

Massive Entertainment

Data (R)evolution

Technology for a greener future

Protecting food, protecting futures

Clean, lean and green Making the invisible visible

In pursuit of ways to halt or reverse an epidemic

Facts & figures

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Driving positive change

What makes cities and regions unique? Culture, tradition, diversity, location, infrastructure? Probably all of these, and more, but successful metropolitan areas also need another string to their bo nnovative air

Having the creativity to generate new ideas and approaches is vital in an era when cities and regions no longer compete nationally, but globally n fact, innovation is not ust important it is critical

An international panel of 1,200 CEOs interviewed by management consultants picked innovation as the most important factor for growth n economic terms, innovation is the ultimate win-win, raising business revenue and stimulating competition while simultaneously creating new obs and a better society

Innovation – and its capacity to drive positive change – is the focus of this issue of k ne orward As one of orthern Europe s most dynamic and e pansive regions, k ne is an acknowledged innovation hotspot

Within a couple of decades, the region has reinvented itself alm , the largest city and nancial capital, once a declining industrial base, has been transformed into a knowledge-based economy rooted in sectors like mobile communications, life science, biotech, and clean technology

According to orbes aga ine, alm is now the world s fourth most inventive city in terms of patents per capita

In k ne, companies like ambro, H gan s, etra Pak and Alfa aval are household names Alongside them swim a shoal of other sh – A is Communications, lik,

assive Entertainment – in addition to hundreds of enterprises and business start-ups vying to be the household names of tomorrow

ou can build something big and global from here, says an Erik olem, a alm -based entrepreneur who returned from ilicon alley a couple of years ago His latest venture is one of more than 200 startups housed at the inc business incubator, and he can think of no better place to be based ou need people with talent and creativity rst, and this region has that

lessed with an e tensive pool of young, talented people, e cellent international travel connections, a relatively low cost of living and high quality of life k ne is sur ng the innovation curve

STEFAN JOHANSSON, anaging irector, Invest in Skåne

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It’s easy to see where Verisure’s innovation teams get their creative inspiration. The view from the alarm services company’s harbourside headquarters – surrounded by sea and with the Danish coast on the horizon 30 kilometres away – is superlative. It is here that the Malmö-based firm is plotting the next step in a rapid international expansion: the launch of next-generation security products designed for tomorrow’s smart homes.

When Dick Seger founded Verisure on an anonymous industrial estate in 1986, he would spend mornings packing burglar alarms into card-board boxes. At lunchtime, he would climb a ight of stairs up to his o ce to get on the phone and sell them.

From these humble beginnings, Verisure has grown into Europe’s largest supplier of monitored home alarms, with more than 1,6 mil-lion customers and 6, 00 sta in 1 countries. Market leader in a string of European nations – from Swe-den to Spain – it continues to evolve rapidly. It is expanding fast in Latin America, entered the UK and Italy in 01 and has its sight rmly set on further growth.

SMARTPHONES, SMART HOMESFor Seger, these are exciting times. Sensors embedded in everyday ma-chines that connect to servers in the cloud are revolutionising the busi-ness. Verisure is moving beyond

selling burglar alarms to o ering intelligent products and servic-es for home security and comfort. “We believe in a connected world - homes, houses and families should be connected in some way because there are lots of bene ts, Seger says.

The emergence of smartphones has transformed the landscape for secu-rity companies, he explains. “What’s happening is that your smartphone is becoming your remote control. That creates a lot of opportunities. You can do everything – from re-motely unlocking the door for your friends when you’re still at the shop to remotely controlling your heating system.

SMART PARTNERSHIPSTo this end, Verisure is forging partnerships with market-leading companies like lock specialist, Assa Abloy, environmental services rm Anticimex and Japanese heat pump manufacturer, Panasonic. The ven-ture with Assa Abloy allows Verisure

subscribers to install a smart lock controlled by an app in their phone. If you are not at home but want to let someone in, you do so via the app.

SPOT ON!— Spotify, the commercial music streaming service that provides over 0 million users all around the planet (the equiva-lent of Argentina’s population) with good tunes is Swedish. Daniel Ek and Martin Lorentzon are the two proud founders.

WE GUESS YOU DIDN’T KNOW THIS?

...VERISURE IS NOT THE ONLY COMPANY POSITIONING ITSELF FOR A SLICE OF THE CAKE. GOOGLE, MICROSOFT AND APPLE ARE AMONG THE GIANTS JOSTLING FOR POSITION IN WHAT IS ALREADY A MULTI- BILLION-DOLL AR INDUSTRY.

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“We’re creating interoperability between your alarm, the clock on your front door and your heating system, Seger explains. “You might ask, why would I connect my lock to the heating system? Let’s say, your child usually comes home at 5 o’ clock. You set your heating to 16 de-grees during the day when you know you’re both gone. At o’ clock the system starts to heat up to 18 degrees, but it’s not until someone comes home that it goes up to 20 or 21. Maybe your child went to a friend’s house and you were working over. Your system knows that, which helps you save on your heating bill.

Connected home services are an attractive market and Verisure is not the only company positioning itself for a slice of the cake. Google, Microsoft and Apple are among the giants jostling for position in what is already a multi-billion-dollar industry.

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“THE BEST A HOUSE CAN GET”Seger recognises that there are other platform provid-ers and rms out there with greater muscle, but stresses “as of this moment, we have a head start in this arena because we have dreamt of connected smart homes since 1992 .

Verisure, he says, does not aspire to corner the market. “We’re not going to rule the smart and connected home, but just be a part of it. We’re the number one premium brand when it comes to security, and a catalyst for the smart and connected home.

The collaborative platform with the likes of Panasonic and Anticimex is unique in the smart home industry. “We’re creating an alliance that will give you the best a house can get.

STRONG RECRUITMENT BASEIt is in Malmö that the software and applications to cater to this market are being conceived. Four years ago, Ver-isure’s innovation department had around 20 software engineers. Today, it has 80 and the company plans to hire more resources.

Smart people are needed to create and make smart products. Lars Halling, Verisure software development manager, says the presence in the region of telecoms

rm, Ericsson and Japanese electronics company, Sony, with a major facility in Lund, provides a strong recruit-ment base.

“What’s great about this region is that we have a critical mass of people working in the high-tech sector. It’s also good that the Mobile and Pervasive Computing Institute at Lund University is located here, he says.

“We have people from start-ups and a more entrepre-neurial background, as well as people from large struc-tured companies. We think that’s an excellent mix.

LOGICAL RELOCATIONAccess to these talents was a critical factor when Ver-isure chose to move from Stockholm to Malmö in 2005. Why move a company that has 80 percent of its sales out-side the country to southern Sweden?

Seger says: “We looked at di erent places – Paris, Madrid, Brussels – but decided to move here because this region is interesting. There are a lot of high-tech and telecoms companies and you also have Lund University constant-ly feeding in people. Copenhagen international airport is just 25 minutes away. We have companies coming in from all over Europe and from Asia and other continents to do co-development with us, so easy access was very important, as well as nding the right people.

Rapid growth in smart home services coupled with Verisure’s ambitious plans means the tide of visitors to the company’s Malmö HQ is unlikely to wane any time soon.

WE GUESS YOU DIDN’T KNOW THIS?

9%— Qlik, previously QlikView, is the leading business discovery platform developed by the Swedish company QlikTech. The company is listed on the Nasdaq stock exchange and is also one of the companies that made a billion dollar exit during 2005-2010. In all, the Nordic countries accounted for 9% of all BUSD during the same period. Skype is another of the new technology companies tomake it big, as in BUSD.

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The presence in the region of telecoms firm Ericsson and Japanese electronicscompany Sony, with a major facility in Lund, provides a strong recruitment base.LARS HALLING, SOFTWARE DEVELOPMENT MANAGER, VERISURE

David Polfeldt is not your ordinary CEO. The Massive Entertainment boss wears a hoodie and T-shirt to work and keeps a mounted replica pistol on his sideboard. The gun, a long-service award, could be something out of World in Conflict – the blockbuster video game that shot Massive to gaming industry fame. From its Malmö base, the company is a global player currently readying itself for the next step: a revolution in internet connectivity.

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A spotted tie hangs on a hook behind David Polfeldt’s desk. He wears it on Fridays, designated “anti-casual day at a company where conven-tional business attire is conspicuous by its absence. The corporate culture may be laidback, but Massive En-tertainment is deadly serious about what it does. The company’s block-buster World in Con ict game has sold millions of copies worldwide and Massive is currently preparing to launch its much-heralded Tom Clancy’s The Division game in 2015.

In barely a decade, Massive has grown from a sta of 0 to an organ-isation of 300 people – one third of them from outside Sweden. Forty

percent of this year’s batch of new recruits will be from abroad, says Polfeldt, himself half-Italian.

“What we’re really interested in is hardcore specialists: people who are almost obsessed with a few things that they do on a world-class lev-el, he explains. “When we hire somebody from Azerbaijan, say, it’s because that person has spent a huge part of their life specialising in something and has become a world-class craftsman in that one thing. When they apply to us it’s not ‘I’m a cool guy, I want a cool job.’ It’s that this person really knows about their

eld.

Access to top talents and know-how is critical for a company that in-habits a highly de ned niche in an ultra-fast-moving industry, where cutting edge skills are alpha and omega. “We had a guy who was only interested in hair – and on a level that you might nd slightly bizarre, Polfeldt says. “It was so important to him. He was able to explore how to make digital fur, what fur is math-ematically. He asked himself how he could describe it with maths and turn it into a virtual representation of something that is really complex – what fur is, how it moves, how the wind moves through it, and so on.

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What we’re really in-

terested in is hardcore specialists: people who are almost

obsessed with a few things that they do on a world- class level.

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IDEAL LOCATIONThe company nurtures a close rela-tionship with Hermods Yrkeshög-skola, a vocational college that runs a programme for gaming develop-ers in Malmö, taking around 10-20 interns a year and lecturing free of charge to the college’s students. Many apply to the college purely in the hope that it will lead to a job with Massive.

Most people, Polfeldt suggests, are surprised to discover Massive hails from Malmö. “I think a lot of people who like what we do believe we’re based in the US somewhere, and assume it’s an American compa-ny. They’re quite surprised to hear we’re in Malmö.

In his eyes, Malmö is a perfect lo-cation. “There’s a lot to do. We’re close to an international airport, it’s a very beautiful city, you can nd a great house if you want one, it’s very friendly to people who have chil-dren, and there’s usually work to

nd, he says.

“One of the reasons why people like coming from abroad to work for us here is not only because we have cool projects and a nice job, but because the location and the environment

...A LOT OF PEOPLE WHO LIKE WHAT WE DO BELIEVE WE’RE BASED IN THE US SOMEWHERE, AND ASSUME IT’S AN AMERICAN COMPANY. THEY’RE QUITE SURPRISED TO HEAR WE’RE IN MALMÖ.

DAVID POLFELDT,CEO, MASSIVE ENTERTAINMENT

give them a lot of security and a very high quality of life, which is easily accessible. Even if you live in the so-called suburbs, you’re only 15 minutes away from the centre of town by bicycle.

The city, he states, attracts people who think to themselves, “I have a three-year-old child, I don’t want to

move around too much, and I real-ly want to create a high quality of life for myself and my family. And I need an excellent place to work.

The video games market is highly competitive – and for game pub-lishers, staying in the game means staying ahead of the game. Games are becoming increasingly sophis-ticated as they verge into territo-ry like kinetic animation, where game characters are endowed with a kind of arti cial intelligence that allows them to adapt to un-expected events that occur within a game.

“The challenge is explaining with code what the world is and where it is solid and where it isn’t, and what kind of behaviour your character needs to have to move around in

that world. It’s enormously compli-cated because it’s never the same, Polfeldt says.

Added sophistication may be great for the consumer, but for publish-ers, it means games are becoming increasingly expensive to make. For developers – like those at Mas-sive – the demands and expecta-tions are sky-high. Unless a game reaches the top 10 in its niche, it is unlikely to break even. Only the top ve or six publishers are thought to make a healthy pro t.

WE GUESS YOU DIDN’T KNOW THIS?

A SWEET SWEDISH SAGA—King is the Swedish company behind one of the world’s most successful mobile games - Candy Crush Saga. The sweet saga has about 6.7 million users and King has, on average, more than 320 million users per month - more than the entire population of the USA.

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GOING MOBILEThe internet of things poses a further challenge. The traditional image of gaming is sitting in a living room or in front of a PC playing games for hours at a time. Increasingly, though, gamers like to dip in and out of games, perhaps playing for only a few minutes at a time. Gaming companies have to rethink the gaming experi-ence they o er users.

“Previously, game publishers have dictated a little bit. If it’s a console game, we say to them you need a con-sole, a sofa, a TV and at least two hours to play. If you look at how people behave today, that’s a lot to ask, Polfeldt says.

As devices become connected, new opportunities arise. The internet of things raises the intriguing prospect of gamers being able to play almost anywhere using a smartphone – as long as they can connect to an inter-net-enabled screen.

“Imagine you’re in a town square and with your cell phone you could control the billboards, Polfeldt ex-plains. “If you have a billboard connected to the internet there’s nothing that stops you controlling it with yourcell phone. Now we can involve everybody in the town square with their cell phone, and anyone with a machine with an internet connection, could be involved in the same game if you want to. It’s not a question of hijacking machines but thinking about them as the game moving through any of these machines, provided there’s a con-nection between them. I don’t think the games indus-try has at all begun to think about this, but it’s already a reality.

ANYONE, ANYWHERE, ON ANY PLATFORMTo that end, Massive in 201 launched a new all-mo-bile version of one of its top games that users can play on smartphones in any setting. The company foresees a time in the not-too-distant future where we can play games with anyone, anywhere, on any platform. “There’s no technical reason why you can’t control a billboard in Bolivia while waiting for the bus in Malmö, Polfeldt ob-serves. “Technically it is not di cult at all. What about cars? Yeah, they can be part of the game too. They’re al-ready connected anyway.

An exciting future lies ahead, then – no doubt one full of twists and turns. Just like the pages of a Tom Clancy thriller.

WE GUESS YOU DIDN’T KNOW THIS?

MINECRAFT—The sandbox indie game was created by Swedish pro- grammers. According to Wikipedia, the game, with over 50 million copies across all platforms, ranks third of most sold games in the world.

There’s no technical reason why you can’t control a billboard in Bolivia when waiting for the bus in Malmö.

DAVID POLFELDT,CEO, MASSIVE ENTERTAINMENT

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T HE C OMPA N Y ’S B L O CK B U S T ERG A ME S H AV E S O L D MIL L I O N S O F

C O P IE S W O R L D W IDE

Data (r)evolution There is an evolution taking place in cities, homes and workplace

around the world as machines and devices produce masses of data – fuelling productivity in a brave new world where

everything talks to everything.

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We currently inhabit an era where data is the new international curren-cy, connectivity is a word on every tongue, and we are surrounded by smart devices sharing information via high-tech monitor and sensor technology. In his book Being Dig-ital (1996), Nicholas Negroponte, founder of MIT’s Media Lab and popular columnist for Wired mag-azine, forecasts that humanity was heading towards a future where everything that can, will be digital. That future goes by the name the In-ternet of Things (IoT) and it is hap-pening now.

Nestled in what is a science and info-tech hub in Lund’s north east, technology design house, Sigma Connectivity is like an old wine in a new bottle. Part of the Sigma Group of companies, was started in 2013 when Sigma acquired what was then the development unit of Sony Mobile. So, in terms of age, it is bare-ly a toddler – but a toddler which has gained almost 30 years’ experi-ence in one of the most demanding businesses in the world. “The mobile industry is our heritage, con rms CEO Fredrik Hedlund. “This team is

trained in the toughest environment you can imagine. You always have to implement technology that is barely ready to be commercialised – it is a challenge you will not nd in many other industries. He also refers to it as a super-complex world, given the pressures to produce cutting-edge technology in miniature (tiny yet highly advanced cameras; audio sensors; light sensors; proximity sensors), with a focus on lower costs and shorter times to market.

Mobile technology comprises all the bits and pieces needed for the inter-net of things, and this is also where Sigma Connectivity comes in. It be-lieves “the demand for advanced technology will spread from mo-bile products to other industries , Fredrik Hedlund explains, seeing as, “when you take apart all the technology packaged up in a smart phone, you will nd all the technol-ogy required to enable IoT .

AN ECOSYSTEM OF DEVICES THAT ‘SPEAK’Fredrik Hedlund suggests that IoT innovation is going to have an ef-

fect on all industries and open up new, disruptive business models: “There will be evolution of the tech-nology – more advanced sensors, more advanced radio technology, faster communication enabled by new standard. We are approaching an environment where everything talks to everything.

He adds that advanced communi-cation between devices will result in ecosystems of products that have a language, can speak to and make propositions to each other, and even make decision between them.

Connected everyday devices would be producing a lot of data which would then drive new business and consumer behaviour; creating a de-mand for increasingly intelligent solutions and leading to an evolu-tion of internet-based services that people can access through their de-vices. This revolution is already tak-ing place in the home.

Automating our homes to be able to remotely control the lighting, feed pets or monitor security could cer-tainly make our day-to-day lives more comfortable and e cient. Something that could also be highly bene cial to the elderly or in rm that live alone.

...HUMANIT Y WAS HEADING TOWARDS A FUTURE WHERE EVERY THING THAT CAN, WILL BE DIGITAL. NICHOLAS NEGROPONTE,BEING DIGITAL (1996),FOUNDER OF MIT’S MEDIA LAB

FREDRIK HEDLUND,CEO, SIGMA CONNECTIVITY

SMART BY DESIGNAs the impact of climate change features increasing-ly in the spotlight, and there is growing demand for everything to be more e cient and generate less waste, the need for sustainable business and living practices is, in turn, driving a need for smarter buildings and smart-er cities.

Sigma Connectivity is currently working with a facilities rm in trying to understand how you could create smart-

er buildings. He suggests that by gathering various sen-sor data across the building (including temperature, hu-midity, air quality, etc.) you can then investigate what you can do with the data to design a more e cient building.

Urban designers and city planners are also adopting a data-driven approach to building cities of the future.

“What the smart city wants to do is provide data throughout the city from every angle – CO2 level; pass-ing tra c; number of people; temperature; humidity; lighting, Fredrik Hedlund explains, adding that “the EU is investing a lot on innovation and e orts to drive smart city thinking.

The technology revolution gathers momentum and it is already making some fundamental changes to how we live and work. In the near future, Fredrik Hedlund believes that apart from the eco and climate change per-spective, and nding innovative ways that technology and data from di erent sources will be mashed together. “Health, the cost of health, and e-health is the big thing.

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...What the smart cit y wants to do is provide data through- out the cit y from every angle.

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NICOTINE GUM TO AVOID SHORT-TEMPERED SUBMARINERS AT SEA—Nicorette was originally created in 1967 as an alternative to smoking for Swedish submariners. The gum was the rst nicotine medicine in the world and helps millions of chain smokers avoid the problems connected with chewing or smoking tobacco. Nicorette Patches, Nasal Spray and other products to help smokers quit have been developed since then.

WE GUESS YOU DIDN’T KNOW THIS?

THE BRIDGE, BROEN —Since it rst aired in 2011, the Swedish Danish TV series has been rolled out in 13 countries. The crime drama is set in the Malmö - Copenhagen area and is named after the Öresund bridge, a 16 km long stretch connecting two countries and cultures. The bridge also happens to be the longest combined road and rail bridge in Europe.

Geographically, Sweden is a long country (Rome is nearer to Malmö than the northernmost point of Sweden). This Scandinavian

gem also has a very long history of inventions and innovations –

from the first artificial kidney to music streaming and Spotifying

the planet. Sweden has a long tradition of creative and brilliant

people whose dedication and determination has somehow

contributed to changing the world for the better.

Find out more in the following articles.

2020

Another start-up with valuable experience from the mobile industry is Sensefarm, which connects sensor

and monitoring technology with internet infrastructure to provide services to the agricultural sector.

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An enabler of precision farming, Sensefarm provides farmers with sensor devices and real-time moni-toring capability which helps them manage the storage of produce – like sugar beet clamps – while awaiting transportation to the factory. Tall, elongated mounds of sugar beet cov-ered in cloth and straw are a famil-iar sight in the farmlands of south-ern Sweden. In order to preserve the stored sugar beet, farmers have to carefully control temperatures in-

side the clamps to avoid the produce getting spoiled during the winter.

Precision farming revolves around the observation and measurement of farming crops, with the aim to make better decisions about and more e ciently manage these crops. Recent decades have seen a revolu-tion in the electronics eld, resulting in technologies like global position-ing systems and geographical infor-mation systems which has led to a wide range of sensors and monitors, like Sensefarm’s, which aid farmers in the areas of fertiliser or chemical application, temperature control and irrigation.

PRECISION FARMING TO CUT USAGE OF FERTILISERS AND CHEMICALSSensefarm’s technology can contrib-ute to more sustainable agricultural practices. While it can help farm-ers minimise over-fertilization and excessive chemical usage, prevent unnecessary irrigation and protect stored products more e ectively, it could also help governments and the agricultural sector in general,

better predict food shortages by providing access to live data, thus helping them plan and better for the future.

Farming may have been the cata-lyst for Sensefarm’s innovation but its expertise can also be applied to other areas – like green technology. Devices developed by the company could help monitor CO2 levels, con-trol over-heating in micro-climates and contribute to counteracting cli-mate change. “We could use (this equipment) to solve a lot of environ-mental problems. Cities could use this kind of equipment to monitor their micro-climates and control the over-heating of these climates,

Sensefarm CEO, Anders Hedberg, enthuses, referring to the smart city movement.

While there is a lot to look forwardto in the eld of precision farming in Europe (when compared with the USA and Canada, for example), like the possible use of unmanned drones to monitor crops or the com-bination of sensor technology with GPS and data maps to further rev-olutionise the farming industry, in

the context of the internet of things, the work Sensefarm is doing shows how data could be leveraged, espe-cially if you nd ways to share data or utilise data from di erent sourc-es, for instance weather, tra c sys-tems or GPS services.

Being able to see through the con-nectivity of everything and harness the value of networks and smart de-vices, including the masses of data being produced, means nding bet-ter and di erent ways to cut, slice and recombine data – and thereby, as Anders Hedberg says, be able to “build a better world and make a di erence.

...FINDING BET TER AND DIFFERENT WAYS TO CUT, SLICE AND RECOMBINE DATA – AND THEREBY BE ABLE TO ”BUILD A BET TER WORLD AND MAKE A DIFFERENCE”. ANDERS HEDBERG

CEO, SENSEFARM

Protecting food, protecting futures

The challenges we are facing in the world today mean that companies need to run their business in more sustainable ways, act more responsibly and consciously make a positive differencein society. This is key to ensuring a sustainable planet for future generations, says Tetra Pak.

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For over 60 years, leading global packaging and processing solutions company, Tetra Pak® has provided safe, innovative and environmental-ly sound products to billions of peo-ple around the world.

The company’s founder, Dr Ruben Rausing, built his business around the idea to use a minimum of raw materials to create a hygienic, eco-nomical and easily transportable package that could be used any-where in the world.

He rmly believed that “a package should save more than it costs and in initiating the development of the tetrahedron-shaped package, Dr Ru-ben Rausing ensured that Tetra Pak could ful l its corporate vision to make food safe and available every-where.

After the invention of the tetrahe-dron milk package in 19 , it took nearly 10 years until a feasible ma-

terial could be produced on a larg-er scale and for the rst Tetra Pak machine to be delivered to its rst customer. In 1952, the rst dairy cus-tomer started selling cream in 100ml Tetra Classic® packages. Seventeen years later, in 1969, Tetra Pak pio-neered the use of aseptic technolo-gy in food packaging, launching the Tetra Brik® Aseptic – a classic car-ton and the most popular packaging solution in the company’s product portfolio.

Today, Tetra Pak has a global pres-ence, o ering packaging equipment for liquid food products and pro-viding a range of processing and packaging technologies for use with products ranging from ice-cream and cheese to fruit, vegetables, pet food and wine. In 2013, around 178 billion drinks, yogurts, and pre-pared foods (like soups, beans or tomato products) were sold in Tetra Pak packages – an equivalent of 26 for every person on the planet.

We integrate environment

and social responsibility

into the develop-ment of all our products and

services.ERIK LINDROTH,

ENVIRONMENT DIRECTOR , TETRA PAK NORDICS

Dr Ruben Rausing’s ambition to provide milk in a ‘hygienically saf-er and more e cient manner’ grew out of challenges he saw in post-war Europe and in developing African countries. Looking at the challenges we face today – massive urbanisa-tion, booming population growth, climate change, and economic dis-parity between the rich and poor - access to safe, nutritious, a ordable food is more pertinent than ever.

REACHING LOW- INCOME HOUSEHOLDSIn the current economic environ-ment, companies are creating newbusiness models to be able to pro-vide goods and services to low-in-come consumers around the world. This demographic sits at the bot-tom of the nancial pyramid and comprises around 2.9 billion people living on two to eight US dollars a day. For this emerging low-income

group, access to safe, good qual-ity food, in convenient-sized and a ordable packages is a consumer need that Tetra Pak has responded to – resulting in the rm’s Deeper in the Pyramid (DiP) business project.

Considering the challenges men-tioned above, “DiP looks at how we can provide solutions and reach consumers at the base of the ( nan-cial) pyramid – those who will be the future middle-class, explains the company’s Deeper in the Pyra-mid (DiP) Director, Gisele Gurgel. “Working closely with our custom-ers in emerging markets like Asia, Africa, the Middle East, Central and South America, Tetra Pak helps them reduce their cost levels across the entire value chain, create more suit-able and attractive formats and siz-es; consequently, reducing prices to make food a ordable and available to everyone,“ she continues. Rapid growth in these emerging markets has resulted in consumer goods now being put within easier reach of mil-lions of low-income households.

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he fundamental idea in creating the classic tetrahedron package shape was to form a tube from a roll of plastic-coated paper, continuously ll it with the beverage and seal it below the level of the liquid

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GISELE GURGEL, DIP DIRECTOR, TETRA PAK

While we are making food affordable, we are also making it economically viable for customers.

“The DiP model helps Tetra Pak connect with its her-itage and values and to continue our sustainability work, adds Gisele Gurgel. “While we are making food a ordable, we are also making it economically viable for customers, and making a positive social impact in these emerging markets by promoting local industry growth and generating employment. In addition, we are encouraging environmental responsibility; in many of the markets there is no waste collection or environ- ment education.

FUTURE-PROOFING FOODProtecting food also means protecting our future, something Tetra Pak’s takes very seriously. “We in-tegrate environmental responsibility into the devel-opment of all our products and services, says Envi-ronment Director Tetra Pak Nordics, Erik Lindroth. From a packaging perspective, this translates into a fo-cus on “renewable sources that can be replenished nat-urally, in a shorter time, and which are also recyclable.

On the processing side, Tetra Pak o ers its customers dairy processing machines that can deliver high perfor-mance with a lower environment impact.

Erik Lindroth says Tetra Pak applies sustainability thinking across its entire value chain, ensuring it reach-es beyond its own business, and positively in uences the operations of members in that chain. This includes help-ing customers to improve operationally, making pack-ages from sustainable sources (promoting FSC certi ed paperboard and renewable plastics) and improving food availability in emerging communities (Tetra Pak’s Food for Development O ce works with various partners to initiate, promote and support school milk feeding pro-grammes, support diary development and dairy hubs). Lindroth concludes: “These activities are integral to the future success of our business and it is part of our com-pany culture to be able to give back where we can make a di erence. Everything we do is about protecting the fu-ture - the future of our business, but also of our planet.

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ASEPTIC PACKAGING & PROCESSING

Aseptic technology keeps food safe, fresh and avourful for at least six months – without the need for refrigeration or added preservatives – by ensuring both food

and packaging materials are free of harmful bacteria when food is packaged. It allows food to retain more colour, texture, taste as well as nutritional value.

Tetra Pak pioneered aseptic technology in 1969.

Inventor of the etra Pak Classic package, Erik Wallenberg, demonstrating the tetrahedral shape that could be created from

a cylindrical tube he fundamental idea in creating this package was to form a tube from a roll of plastic-coated paper,

continuously ll it with the beverage, and seal it below the level of the liquid

27

TETRA PAK FACTS & FIGURES 2013

23,540EMPLOYEES WORLDWIDE

AVAIL ABLE IN

COUNTRIES

178 BILLIONPACK AGES SOLD IN 2013

CHILDREN RECEIVING MILK OR OTHER NUTRITIOUS DRINKS IN TETRA PAK CARTONS THROUGH SCHOOL MILK FEEDING PROGRAMMES

MATERIAL USED TO CREATE TETRA PAK CARTON PACK AGES BASED ON RENEWABLE SOURCES:

73%

NUMBER OF USED TETRA PAK PACK AGES

RECYCLED:

43 BILLION

6 4 M I L L I O N

Cyclicor and Airec are two young Skåne enterprises being heard above the buzz. Their innovations – toxic-free plastics and energy-e -cient heat exchangers – hold out hope for everyone who wants a healthier and more eco-friendly planet.

The scale of climate change and global environmental pollution means no magic bullet is going to zap the planet’s troubles. The way forward is through small steps on multiple fronts. Airec and Cyclicor are showing how this can be done.

A HOT AND COOL THING TO DOAirec makes heat exchangers – un-seen workers in millions of build-ings and vehicles worldwide that provide heating and cooling as and when we need it.

Heat exchangers provide ventila-tion, air conditioning, and cooling.

Because they are so widespread, they can play a vital role in saving energy and curbing climate change.

At his o ce near Malmö’s port, Airec CEO Sven Persson says his company’s heat exchangers are al-ready tted in more than half of Europe’s mini-combined heat and power (CHP) power stations, where they produce 0,000 kWh of zero- emissions heating per year.

“Our technology is reducing CO2 emissions by 7,500 kilos per mini- CHP machine, Persson explains. “In Tianjin in China, we’ve been commissioned to make thousands of large boilers more energy-e cient as part of a ‘blue sky’ project.

Airec is already making a di erence. But the company does not expect to achieve its full potential until after another decade or so.

IMPORTANT COMPONENT IN TRANSITION TO CLEAN TECHNOLOGYThe company’s newly developed AirLight heat exchanger reduces energy consumption and CO2 emis-sions by up to 0 percent compared to conventional models. Airec es-timates that 28 million systems are installed globally every year that could use AirLight. Were 15 percent of these were to do so by 2020, global CO2 emissions would fall by almost one third of the total carbon emis-sions of a large European country like the UK, according to conserva-tion group, WWF.

“Heat exchangers use energy, so they play a critical role in reducing energy consumption. They’re basi-cally the most important component in the transition to clean technolo-gy, Sven Persson explains.

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A host of innovative companies have turned the region into an international hot-spot for green technology. Two of them – Cyclicor and Airec are developing ground-breaking solutions of two of the greatest man-made challenges facing the planet.

Two of the largest markets for Air-Light are freezers and chilled food cabinets in supermarkets and instant water heaters – a popular system in countries like China.

An AirLight heat exchanger in a chilled food cabinet cuts electricity consumption by around 35 percent, Sven Persson says. “Energy is the biggest cost for a store after wages so the attraction to food retailers is obvious.

An instant water heater tted with an Airec heat exchanger cuts energy consumption – and hence CO2 emis-sions – by 10-15 percent.

“This technology is expected to be standard by 2020 in China, he reveals. “My vision is to see our technology established and used around the world. It’s about making a di erence.

SAFER AND KINDER PLASTICSMaking a di erence is also what motivates Kristofer Cook, CEO of Cyclicor, a Lund company that makes toxin-free plastics which are safer for human health and kinder to the environment.

Speci cally, Cyclicor makes plas-tics that do not contain bisphenols or isocyanates. Bisphenols are hor-mone-disrupting chemicals associ-ated with numerous negative health impacts, from cancer and heart dis-ease to birth defects and diabetes. Isocyanates are potentially danger-ous irritants to eyes and respiratory system.

Plastics containing these hazard-ous chemicals literally surround us. They are found in everything from the back covers of our iPhones to car dashboards and seats. At an esti- mated 0 billion, the global market

...MY VISION IS TO SEE OUR TECHNOLOGY ESTABLISHED AND USED AROUND THE WORLD. IT’S ABOUT MAKING A DIFFERENCE.SVEN PERSSON,CEO, AIREC

for these products is vast. A minnow in an industry dominated by multi-national giants, Cyclicor aims to be a niche player by providing bisphe-nol- and isocyanate-free alternatives for selected plastics.

“We’re at the leading edge of a trans-formation in these two types of plas-tics and it’s exciting. What’s more, we’re taking it from a technology de-velopment standpoint and demon-strating that these products can be produced, Kristofer Cook says. Cyclicor’s rst target is to produce plastic resins for use in medical de-vices and other products that come into contact with the human body or food.

“Because our resin can be melted into many di erent toxin-free plas-tic products, we’re opening up a whole new set of applications for the technology, such as utilisation in bi-omedical devices, he explains.

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In a market as competitive as cleantech,standing out from the crowd means

having e ceptional technology that can help solve e ceptional problems

Cyclicor’s transparent, toxin-free resins look identical to the toxic alternatives sold today. The aim is that man-ufacturers will simply be able to replace existing resin pellets with Cyclicor’s eco-friendly ones. To this end, the company aims to have replicated a full suite of proper-ties in current bisphenol-containing products in a near future.

CREATE AND MAKE A CHANGELike Airec, Cyclicor has strong ties to Skåne. The re-gion is Sweden’s Mecca for heat exchangers and home to world leading manufacturers in that industry such as Alfa Laval and SWEP.

Likewise, Lund University – where Cyclicor remains based – is known for its excellence in biotechnology. It was in the university’s biotech labs that Cyclicor

co-founder, Sang-Hyun Pyo, in 2011 discovered the pro-cess to produce bisphenol-free plastic.

“LU has a great innovations system and good support systems and an extremely good research park that pro-vides an excellent environment if companies want to get out, Kristofer Cook says.

Like his counterpart Sven Persson at Airec, he is driven by an ambition to produce products that make our world just a little better.

“I’ve worked in sustainability for 22 years, Kristofer Cook says. “It’s embedded in me. If you’re able to create something from nothing and change something in soci-ety for the betterment of sustainable development, that is very rewarding.

32

LU has a great in- novations system and good support systems and an extremely good research park that provides an excel-lent environment if companies want to get out.KRISTOFER COOK,CEO, CYCLICOR

33

und niversity – where Cyclicor remains based – is known for its e cellence in biotechnology

THE HEART BEAT—

A SWEDISH INVENTION THAT SAVES LIVES EVERY SIX MINUTES—It was the Swedish safety engineer Nils Bohlin who developed the three-point seat belt, back in 1959. Volvo estimates that this invention has saved more than one million lives since then. The belt is designed as a Y to spread energy throughout the body during an accident, which, unlike the former model, helped prevent severe internal injuries.

WE GUESS YOU DIDN’T KNOW THIS?

Having developed a technique for ultrasound diagnostics of the heart,

the German physicist Hellmuth Hertz and the Swedish cardiologist Inge Edler at Lund University were the

rst to actually see the heart beat. This revolutionary

invention gave them the Albert Lasker Clinical Medical Research Award

in 1977.

When electrons travel around a near-circular tube at near-light speed they produce X-ray light. At the new research facility – MAX IV, under construction just outside Lund – they will do so in a unique way thanks to MAX IV’s innovative and pioneering magnet technology. This light will help scientists understand materials in much finer detail, helping them solve some of the grand challenges of our times – from cancer research to novel energy materials.

FOJAB arkitekter

36

The MAX IV Laboratory, a materi-als and life science research centre hosted by Lund University has been operating three synchrotron rings as MAX-Lab for almost 25 years. Each year, scientists from all over the world come to the laboratory to conduct research across a wide range of scienti c disciplines – from basic physics to materials science, medicine, chemistry, biology, geolo-gy and advanced physics.

The laboratory is now constructing the next generation synchrotron source – MAX IV, which will be the brightest (synchrotron) light source in the world. Synchrotron facilities are essentially like normal micro-scopes but with much better resolu-tion – hence a kind of super-micro-scope.

Synchrotron light can be used for observing fast chemical reactions, measuring minute details in crys-talline structures and recording contrast-enhanced images to inves-tigate new materials and processes, providing research and develop-ment opportunities for academic scientists and all industries.

The life science industry forms the largest group of users from the private sector at the laborato-ry today. These companies, from pharmaceutica to biotechnology, typically require “the ability to study tiny molecules and crys-tals, explains Dr Katarina Nor n, group manager of the Hard X-ray Division at the MAX IV Laboratory.

he laboratory is now cons- tructing the ne t generation synchrotron source – the

A I – which will produce the brightest (synchrotron) light source in the world

SHEDDING NEW LIGHT ON OLD PROBLEMSThe leading Danish pharmaceutical company, Novo Nordisk, has used MAX-lab to investigate particular chemicals involved in the produc-tion of insulin, the hormone that regulates blood sugar levels in the body. Using the advanced instru-ments they were able to study the molecular structure of a protein used in a product that could stimu-late insulin secretion. The ndings are key to better treatment of diabe-tes. Astra Zeneca, a Swedish-British biopharmaceutical company, has also been a frequent user of the re-search facility.

But synchrotron light does not only resolve the intricate structure of ma-terials. Having access to specialised

37

instruments also helps companies streamline their production pro-cesses. The biotech company Spago Imaging created a contrast agent for more e cient MRI examinations. It was able to verify the composition and structure of the substance used in the agent using X-rays, and there-by save time and resources in its product development process.

In the chemical industry, catalysts are widely employed to stimulate a chemical reaction, and are critical processes in, for example, the petro-leum and fertilizer industry. Com-panies that produce and develop catalysts, such as the Danish multi-national company, Haldor Topsøe, use the techniques at MAX IV to op-timise the performance of commer-cial catalyst materials.

“With MAX IV, the ability to rapid-ly, repeatedly and accurately charac-

terise the performance of industrial catalysts under realistic operating conditions is key. Simply put, ener-gy companies want to understand how chemicals and gases react un-der di erent temperatures or pres-sures, explains Dr Katarina Nor n. “The information they obtain here could allow them to develop cheap-er, more e cient catalysts that are environmentally friendly.

Having a facility like MAX IV in Skåne is of great bene t to sci-ence research and also valuable for world-renown native companies based just a stone-throw from the laboratory. Global food processing and packaging solutions company Tetra Pak has used the laboratory to investigate new materials for its car-ton packages and engineering giant Alfa Laval, another Skåne native, also bene ts from having access to the existing laboratory.

With MAX IV, the ability to rapidly, repeatedly and accurately characterise the performance of industrial catalysts under realistic operating conditions is key. Simply put, energy companies want to understand how chemicals and gases react under different temperatures or pressures.DR KATARINA NORÉN, GROUP MANAGER, MAX IV LABORATORY

WE GUESS YOU DIDN’T KNOW THIS?

KRISPROLLS FOR THE PEOPLE!—Since the late 1970s Krisprolls (originally from Skåne) have been intro-duced in more than 0 countries world- wide as a daily companion for breakfast, lunch and snacking.

38

RAISING THESCIENCE BARMAX IV will take science to a whole new level on an international scale. The brilliance of the X-ray beams, in addition to their unique coherence, will open up new types of experi-ments that could not be realised an-ywhere else.

“Researchers will be able to do more sophisticated experiments. Having a state-of-the-art facility, we expect to attract a higher percentage of inter-national users, create an in ux of in-ternational scientists, who, in turn, could create collaborations, hopeful-ly, with our Swedish scientists, and raise the level of science as a whole, predicts Dr Andreas Lassesson of the MAX IV Laboratory.

There will be a lot more develop-ment springing up in the vicinity of MAX IV in coming years. The new European Spallation Source (ESS) research centre just beside MAX IV

is also an accelerator-based research centre, but one that produces neu-tron beams or ‘light’. The ESS will also be a vital component of “the eco-system of research and develop-ment that Dr Lassesson describes as being present in the region. “The ESS will provide similar but com-plementary services and opportu-nities, adds Dr Andreas Lassesson.

“The MAX IV Laboratory forms part of a regional hub that will continue to add signi cant scienti c and inno-vation capacity, both in terms of the researchers it attracts, the scienti c instruments at their disposal, and the discoveries yet to be made. The MAX IV facility, with its Formula 1-like magnet technology, is already the envy of the global synchrotron community and has not only put Skåne on the map, but actually in the driver’s seat, says Dr Axel Steuwer, former ILO of the MAX IV Laborato-ry, and now Business Development Manager at Invest in Skåne.

...The MAX IV facilit y, with its FORMUL A 1-LIKE magnet technology, is already the env y of the global synchrotron communit y and has not only put Sk åne on the map, but aCTUALLY in the driver’s seat.DR AXEL STEUWER, BUSINESS DEVELOPMENT MANAGER, INVEST IN SKÅNE

WE GUESS YOU DIDN’T KNOW THIS?

PROVIVA – THE TUMMY’S BEST FRIEND—The story about ProViva began in Lund in the mid 80s, when a group of researchers discovered the health bene ts of Lacto-bacillus plantarum 299v. Some years of research later, the probiotics were incor-porated in a fruit drink and ProViva was launched. This proved to be a winning recipe for keeping the tummy in check and is also a good example of functional food from Skåne.

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According to the International Dia-betes Federation, 382 million people in the world su er from diabetes, a number that is expected to rise by 55% to 592 million by 2035. Diabe-tes is described as an epidemic that increases with economic growth, heavily in uenced by rising levels of obesity and increasingly sedentary lifestyles. In the European Union it is estimated that management of Type 2 diabetes and associated com-plications alone costs €166 billion yearly – more than 10% of the Euro-pean healthcare budget.

With such gures, there is increas-ing pressure to nd ways to halt or reverse the disease, and not only treating the symptoms. This is also the core of Lund University Diabetes Centre (LUDC), one of the largest di-abetes research facilities in the world, with more than 250 people actively engaged in all aspects of diabetes research. “At LUDC, we work to in-crease the number of innovations that can bene t diabetes patients, says Innovation Manager, LUDC, Annie Chandy.

The knowledge around the com-

plexity of diabetes has increased enormously during the last years. So far, LUDC researchers have suc-ceeded in mapping some of the ge-netic reasons behind Type 2 diabetes - the most common form, character-ised by the body failing to properly produce and respond to insulin; the hormone which regulates the body’s blood sugar levels. Researchers are beginning to understand how the interaction between genes and envi-ronment lead to diabetes and relat-ed diseases. This is a prerequisite to reach the next level; to test new truly innovative medicines on patients, get them approved and launched on the market. According to Annie Chan-dy, such ndings will contribute to the creation of personalised med-icines – a growing trend in health-care. “This means being able to cre-ate treatments tailored to a speci c person according to the presence of unique biomarkers which de ne the disease, she explains.

When developing potential treat-ment products, Annie Chandy helps researchers by addressing issues like commercial need, cost-e cien-cy of production, bene ts for cost, or

With approximately four million people annu-ally dying from diabetes-related causes, while

6% are said to go undiagnosed, the research and development of new drug treatments is a priority for the 21st Century.

mapping the competition. She ex-plains that developing a drug is an extremely costly process where we need to work together with the pharmaceutical industry, oth-er stakeholders and the health care system which can contribute with competence, nancing as well as market and patient perspective needed to bring out new treatment options on the market. Annie Chan-dy facilitates the collaboration be-tween academia and industry and adds: “A lot of new and exciting projects emerge when you have an interface between academia and in-dustry.

LUDC has been instrumental in establishing the national Strategic Innovation Programme Chronic Diseases to which the Swedish Inno-vation Agency, VINNOVA, recently granted 100 million SEK. The pro-gramme, that focuses on diabetes, opens up new collaboration opportu-nities between Swedish researchers and Swedish or international phar-maceutical or biotech companies for nancing early projects with an innovation focus.

4 0

f a c t s & f i g u r e s | s k å n e & s w e d e n

Avicii, Icona Pop, Swedish House Ma a, Max Martin, Robyn and many more. Sweden has always been a front-runner when it comes to

music and is currently the third largest exporter of music in the world,

just behind the US and the UK.

According to The Innovation Union Scoreboard (201 ), Sweden is number one of Europe’s four innovation leaders, with

innovation performance well above the EU average. This means that among the EU

member states, Sweden performs best on all dimensions: from research and innovation inputs, through business innovation activi-ties up to innovation outputs and economic

e ects, re ecting a balanced national research and innovation system.

S K Å N E

S W E D E N

MEDICON VALLEY 440+

The Swedish-Danish Medicon Valley is one of the largest open innovation arenas within

life science in Europe, with more than 0 companies working within biotech,

pharmaceuticals and medtech.

Malmö is the third largest city in Sweden and ranked as fourth in the list of global cities with most patent applications per 10,000 residents – after Eindhoven, San Francisco and San

Diego. Malmö is both young and diverse. Half of the city’s pop-ulation is under the age of 35 and can boast with the highest

proportion of foreign-born residents in the country. People with 177 di erent nationalities live in the city and more than

150 languages are spoken by the 313,000 inhabitants. SOURCE: FORBES

FERTILE GROUND FOR STARTUPS

At the forefront of IT, cleantech, mobile technology and life science Skåne has seen the birth of startups like Bambuser, TAT and Polar Rose. Some of the new rising stars are Orbital

Systems, Mapillary and Cyclicor.

177150

differentnationalities

SPOKEN LANGUAGES

MALMÖ - YOUNG, FUN AND DIVERSE

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f a c t s & f i g u r e s | Ö R E S U N D

A LOT IN A LITTLE

The region hosts mature world-class clusters in life sci-ence, ICT, cleantech and food

technology. It is also home to established science parks where energetic start-ups sit alongside industry giants,

such as Tetra Pak, Alfa Laval, Intel, Huawei, Arjo Huntleigh, Mercedes and Vestas to name a few. In other words, a lot of content in a relatively small

area.

INNOVATION LEADER

The Öresund region falls into the category

of “innovation leaders in a European context (European Commission, 2012). In 2010, 3% of private investment in research and develop-ment for the whole of Sweden and Denmark

originated from the cross-border region.

30% OF THE PATENTS

COME FROM HERE

The region hosts 37% of the total number of researchers and 30%

of patents of both Sweden and

Denmark (OEC , 2012a)

27%

This region accounts for 27% of the GDP of Sweden and

Denmark combined. SOURCE: ÖRESUND COMMITTEE, 2012A

ACCESSIBILITY

The region has four airports, the main one being Copen-

hagen Airport, also the larg-est in Scandinavia and with

direct ights to amongst other cities Shanghai and

San Francisco.

Ö R E S U N D

ACADEMIA

The Öresund region is home to 1 universities with more

than 1 0,000 students.

DENSE BUT FAR FROM TENSE

A total of 3.8 million people live in the Öresund region.

140,000

Whether you are looking to establish a new operation, expand your existing business or license new technologies, Invest in Skåne can support you all the way. As the official business promotion agency for Skåne, the southernmost part of Sweden, we offer free profes-sional advice and services to interna-tional companies considering Skåne and future investments in our region.

We also assist regional companies in developing international business. Our dedicated team has the experience and regional knowledge within all the core business sectors to help you save val-uable time and find the solution that suits your company best. Tap into our expertise and extensive network by contacting us.