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Dell OpenStack-Powered Solutions

Patrick Hamon Consultant Cloud

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Cloud goes beyond the hype Enterprise cloud application revenues reached $22.9B in 2011 and is projected reach$67.3B by 2016.

60% of server workloads will be virtualized by 2014.

Global cloud traffic will account for nearly two-thirds of total data center traffic by 2016.

Currently 46% of business data is stored outside of internal IT structures.

Over the past three years nearly 74% of data centers increased their physical server count.

IaaS cloud management & security and PaaS are growing from $7.6B in 2011 to $35.5B in 2016.

Projected Market Spend of

$241 Billion by 2020

Source: Dell Customer Research, April 2013

68% of spending on private clouds

Public

- Bain and Dell

85% of organizations will use cloud tools moderately to extensively in the next 3 years.

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What enterprises IT departments and service providers contend with today

•  Cost-effectively scaling and competing in the emerging public cloud ecosystem

•  Ability to quickly launch new cloud services

•  Keeping license costs down on traditional virtualization solutions – costs increase linearly with scale, often per node

•  Keeping maintenance costs down on home-grown components that have been built haphazardly over time

•  Flexibility to rapidly add/change features in response to customer needs –commercial solutions lack features they need

Service provider challenges •  Lack of infrastructure standardization and

automation leading to poor resource utilization, cost escalation, slow application delivery

•  Locked-in to proprietary vendors and technologies – increasing license costs with growth and scale

•  Poor understanding of cost allocations

•  Long resource provisioning cycle times

•  Inflexible and non-adaptive infrastructure

•  Building a cloud is too complex and takes too long

•  Lack of availability and support of the entire solution

Enterprises challenges

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•  Support from major industry players •  Collaboratively developed without a single owner •  An API that is service provider license friendly •  Demonstrated to run at scale •  Global reach and support •  Community-driven since July 19, 2010 •  10,268 members •  > 180 companies •  124 countries •  www.openstack.org

Open source cloud software for building private and public clouds

The OpenStack project aims to deliver solutions for

all types of clouds by being simple to implement,

massively scalable, and feature rich

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OpenStack The fastest growing global open source community

COMPANIES

AVERAGE MONTHLY CONTRIBUTORS

1,036 238

231 INDIVIDUAL MEMBERS

As of July 2013

10,149 TOTAL CONTRIBUTORS

121 70,137

COUNTRIES

CODE CONTRIBUTIONS

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Inside OpenStack The open source cloud operating system OpenStack is a set of interrelated software components

Developed and maintained collaboratively

by a large, active community

Dashboard (Horizon)

Compute (Nova)

Object Storage (Swift)

Block Storage (Cinder) Network (Neutron)

Identity (Keystone)

Image Service (Glance)

Designed with open standards and versatility in mind • Multiple hypervisors

(Xen, KVM, VMWare, Hyper-V)

• Amazon and Rackspace APIs are supported

• Distributed under Apache 2.0 license

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“Implementing private cloud with commercial software is too expensive.”

“We’re unable to quickly address consumer demand.”

“We want options for cloud – on premise, off premise, hybrid.”

“The cost to implement private cloud at scale was a dead end.”

“Traditional cloud offerings are incomplete, unable to massively scale, difficult to manage.”

“I want to be in control of my infrastructure and the software to manage it!”

“We want to develop our own features rather than wait for vendors – it’s faster, more cost efficient, and specific to our environment.”

Why are customers considering OpenStack versus commercial alternatives?

OpenStack is cost effective

OpenStack allow operators to

control their destiny OpenStack is

proven at scale

Cost Control Scale

OpenStack allows companies to aggressively innovate on an open platform and framework to accelerate time-to-market of new capabilities at cloud scale

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•  First OpenStack cloud solution provider •  Pioneering OpenStack partner

Only tier 1 day 1 hardware provider

•  Deep partner ecosystem with single point of service and support

•  ONLY company with automated software for multi-node OpenStack provisioning: Crowbar

•  Dell OpenStack experts continually invest in the community

•  Gold Foundation Member with 2 board positions

Dell’s Commitment to OpenStack Proven solutions Proven components

“Dell … was one of the first of the hardware vendors to grasp the fact that cloud is about provisioning services, not about the hardware.”

Maxwell Cooter, Cloud Pro

Save on licensing fees

Scale operations efficiently

Innovate aggressively

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Develop, deploy, & deliver your own cloud •  Validated reference architecture with

infrastructure, software and services •  Open cloud infrastructure to drive innovation

and flexibility

ü  Quickly offer new cloud services ü  Lower software licensing costs ü  Help mitigate the risks of cloud computing

Dell OpenStack-Powered Cloud Solution Validated reference architecture built and delivered by Dell Proven solutions Key components

Dell Crowbar Operations Platform Software

Dell PowerEdge C8000, C6220, R720, R720xd

Dell Force10 S60 and S4810 Switches

Dell Multi-Cloud Manager support

Deployment Guide

Dell services, implementation and support

Inktank Ceph storage support

OpenStack Grizzly software release

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Deploy an OpenStack cloud in ~2 hours

1. Dell case study: 7-Eleven; 2, Salesforce.com

Use Crowbar to: •  Automate the deployment and

configuration of an OpenStack cloud •  Quickly provision bare-metal servers

from box to cluster with minimal intervention

•  Maintain, upgrade and evolve your OpenStack cloud over time

•  Leverage an open source framework backed by a growing global developer ecosystem

Crowbar operations platform

Evolve to meet your needs over time with built in DevOps

Accelerates multi-node deployments

Simplifies maintenance

Streamlines ongoing updates

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IT management firm rapidly deploys new cloud services

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“It didn’t take long to go from bare metal servers to a functioning cloud-services environment using the Dell OpenStack-Powered Cloud Solution. Using Dell Crowbar, we installed the foundation systems to complete the first tests in a single working day, so we were able to focus on developing the best solutions for our clients.”

Fernando Benito, CEO, ackstorm

•  Ackstorm required fast entry into the emerging cloud services market

•  Launch of ECmanaged cloud services grows to over 500 virtual machines within few months −  Dell OpenStack-Powered Cloud

Solution reference architecture −  Energy efficient PowerEdge C

hyperscale servers −  Dell Crowbar for easy deployment

and expansion

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Centralized storage cloud based on OpenStack, Crowbar and Ceph

•  Flexible, fully open-source infrastructure based on Dell reference design −  OpenStack, Crowbar and Ceph −  Standard PowerEdge servers and storage −  400+ TBs at less than 41¢ per gigabyte

•  Distributed scale-out storage provisions capacity from a massive common pool −  Scalable to 5 petabytes

•  Data migration to and from HPC clusters via dedicated 10Gb Ethernet fabric

•  Easily extendable framework for developing and hosting additional services −  Simplified backup service now enabled

“We’ve made it possible for users to satisfy their own storage needs with the Dell private cloud, so that their research is not hampered by IT.”

David L. Shealy, PhD Faculty Director, Research Computing

Chairman, Dept. of Physics

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1. Dell case study: 7-Eleven; 2, Salesforce.com

Challenge Web hosting provider needed scalable block storage for their cloud computing customers

Solution •  OpenStack-based cloud infrastructure built using Dell

PowerEdge servers and Crowbar operations platform •  Dreamhost joined OpenStack project and committed

resources to integrate Ceph with OpenStack •  Developed new Crowbar barclamp for Ceph storage

Benefits •  Dell’s OpenStack expertise in reference architecture and

deployment framework •  Saved 4-6 months of software development work •  Leveraged platforms for cloud and scale-out data centers •  Realized the business advantages of leasing with Dell

Financial Services

“ If Dell tried to have a sales person sell us, we probably wouldn’t have bought it. Dell solved a problem that we had. And when Dell solved that problem, our engineers thought, ‘We’re going to use this.” Ben Cherian, general manager of emerging technologies, DreamHost

OpenStack-powered cloud speeds deployment to just a few hours, instead of days

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Embrace OpenStack with confidence Dell Cloud Transformation Services

Get up and running more quickly and with greater success

Expertise at Every Step

•  Partnership with a true industry expert

•  Strategic and tactic assistance

•  Right blend of business and technical skill

Focused on Your Outcomes

•  Improved orchestration and management

•  Customizable for any stage of adoption

•  Enables IT to better serve the business

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Dell OpenStack-Powered Solutions Complete cloud infrastructure based on OpenStack Simplify the experience

Accelerate time to productive operations

Optimize solution performance

Deliver the best return on investment

•  OpenStack leadership, expertise, and solutions engineering

•  Complete solutions combines software, hardware and services

•  Reference architectures and sizing •  Robust ecosystem partnerships •  Full service consulting offerings from

assessment through implementation and management

•  Integrated post sales support

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•  Schedule a demo at a Dell Solution Center near you

•  Participate in a Dell Cloud Assessment Workshop to outline your needs

Dell.com/OpenStack

Next Steps Dell OpenStack-Powered Cloud Solutions

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Dell.com/OpenStack