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OpenStack Marketing MeetingSeptember 4, 2013
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Topics to Cover
‣ User survey‣ Training logo program‣ Havana release ‣ Content team update‣ Summit update‣ Upcoming industry events
Open discussion!!
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OpenStack User Survey
‣ Please encourage your customers to participate and help promote via your marketing and social media channels
‣ Goal is to have data available to share before the Summit
‣ openstack.org/user-survey
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New Training Logo & Marketing Program
‣ Just like “OpenStack Cloud” or “Built for OpenStack,” we will be offering a new “OpenStack Training” logo & marketing program for companies in the ecosystem offering training
‣ If your company offers training services and you would like to be part of the marketing program and launch, please contact [email protected]
‣ You can see the logo agreement and details here: https://www.openstack.org/brand/openstack-training
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Havana Release – October 17
‣ Prep & info gathering:‣ Next marketing meeting to review Havana key messages,
updates and stats ‣ PTL and user input into features, benefits‣ Pulling feature & contribution stats from release manager,
infra team and activity dashboard‣ Planned activities for launch day:
‣ Press release‣ Havana page on OpenStack.org‣ Demo video and screenshots‣ Social media campaigns, including Google hangout
conversation‣ Email distribution to membership
‣ Follow up:‣ Analyst briefings‣ Webinar – user roundtable
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Content Team Update & Next Steps
‣ Team of volunteers working to produce content for the community to leverage – see overview http://bit.ly/14o3JYj
‣ Projects discussed in the first meeting:
‣ Whitepaper about enterprise users in traditional industries or running more traditional applications/workloads
‣ Short-form format for case studies, updates to information gathered
‣ Webinar series
‣ Next meeting is September 25, contact [email protected] to get involved
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OpenStack Summit Hong Kong‣ Sponsor sign-up deadline September 20
‣ Speaking submissions currently being reviewed – will be notified by September 23 at the latest
‣ Early bird registration deadline October 4
‣ Help promote your sponsorship, speakers and registration!
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Industry Events – September & October• Cloud Connect China, Shanghai |September 15-17
• Gold sponsor, speaking sessions, promoting Summit
• LinuxCon CloudOpen, New Orleans | September 16-18
• Welcome booth volunteers
• Open World Forum, Paris | October 3-5
• Small sponsorship, welcome booth volunteers
• Gartner IT Symposium, Orlando | October 6-10
• Welcome booth staff volunteers & business-focused case studies to promote
• LinuxCon CloudOpen Europe, Edinburgh | October 21-23
• Cloud Connect, Chicago | October 21-22
• OpenStack speaking track, discount sponsor opportunities
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Industry Events – November & December• USENIX LISA, DC | November 3-8
• Community helping to organize workshop and BOF
• OW2 Annual Conference, Paris | November 13-14
• Small sponsorship, welcome booth volunteers
• Interop India, Mumbia | November 20-22
• Community organized speaking sessions, potential sponsorship
• Gartner Data Center Conference, Orlando | December 9-12
• Participate in OpenStack Pavilion, contact [email protected]
• Master calendar: http://awe.sm/cGSRS
• If you added a new event, we need best contact and more info
• Need feedback soon on Cloud Expo vs Cloud World Forum UK 2014
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OpenStack Regional One-Day Events
‣ OpenStack India – September 21‣ OpenStack Israel – December 3 or December 9‣ OpenStack in Action! Paris – December 5
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Reminders & Deadlines‣ Deadline to sponsor the OpenStack Summit is
September 20
‣ Early bird registration deadline for the Summit is October 4
‣ Contact [email protected] if your company offers training services and you would like to participate in the new training logo/marketing program and launch
‣ Next content team meeting is September 25, contact [email protected] to get involved
‣ Contact [email protected] if you are interested in participating in the Gartner Data Center Conference Pavilion, December 9-12
‣ Send news and content for the next OpenStack Update to [email protected]
Questions? Discussion?
Thank you!!