16
Opera Mini & Mobile browsing in India Sagar Chandna <[email protected]> Country Manager, India Opera Software Opera Confidential
Opera Mini&
Mobile browsing in India
Sagar Chandna <[email protected]>
Country Manager, India
Opera Software
Opera Confidential
2
Opera Confidential
Established in 1994 – listed on the Oslo Stock Exchange
11 offices – HQ in Oslo, Norway
Over 500 employees, 350+ engineers & technical support personnel
150+ million downloads of the Desktop browser
1 million+ weekly downloads of Opera Mini
100+ million Opera Mobile browser installations
Shipped on more than 135 mobile phone models worldwide
1 million+ development hours, over 2 million testing hours to date
Developing mobile web browsers since 1998
Opera Software: Focus, leadership and innovation
3
Opera Confidential
Working with global leaders
4
Opera Confidential
Introduction - Product and services
5
Opera Confidential
• Free web browser downloadble from operamini.com
• Users can go to any website, either the full Web or mobile specific sites
• All is needed is a phone that supports Java
• Intuitive access to Web browsing functionality, users immediately recognize the potential to browse ’their’ sites
“Norway’s Opera Software……, recently unveiled what’s quickly become recognized as the best cellphone Web browser yet, known as Opera Mini”
- Matthew Maier, CNN.com
Opera Mini – The full Web on any phone
6
Fully featured browser running on the server side (Opera 9.5)
Dynamic user experience and award-winning usability on the client side
• Renders Web pages Dramatically improves loading time Optimizes content for mobile devices Overcomes device limitations by
offloading the client
Platform and OS independent. Available for over 700 devices
Award-winning usability Fast rendering Small footprint (~100K)
• All Web sites are accessible, including on an off portal
Access to Web services such as news, email and shopping
Opera Mini Opera Mini Server Internet
Client-server architecture
7
-
50
100
150
200
250
kB
ww
w.y
ahoo
.com
ww
w.m
icro
soft.
com
ww
w.m
sn.c
om
ww
w.g
oogl
e.co
m
ww
w.a
ol.c
om
ww
w.e
bay.
com
ww
w.m
apqu
est.c
om
ww
w.re
al.c
om
ww
w.m
yspa
ce.c
om
Top 10 World Sites
The Opera Mini benefit
Web pages are compressed by up to 90%
By dramatically reducing the size of regular Web sites, Opera Mini provides a very fast browsing experience, ensuring frequent usage of the service and customer retention
Maximum Page Compression (up to 90%)
8
Opera Mini usage statistics reveal well-established global browsing patterns
The long tail of visited domains shows a clear customer demand for more than the most popular Web sites
Represents a significant value in leveraging established browsing patterns and user behaviour
Popular Web sites
Less-known Web sites comprise the majority of the graph
Actual usage, sustainability
9
The speed benchmark was conducted using a Nokia N93 on a UMTS/3G network. The other mobile browser was the Nokia Web browser based on KHTML/Webkit.
Browsing experience and perceived speed
10Handset market evolution
The feature phone market is expected to remain steady.
11The eco system for mobile web to tip
12Part 1: Growth
Cumulative Users
Opera Mini has become the world's most popular mobile browser. Since its worldwide launch in 2006, more than 44 million people have downloaded and used Opera Mini.
More than 11.9 million people used Opera Mini in March 2008.
India
Current growth rate in India is the fastest, only slightly behind Russia which is Opera's largest market.
India has already moved up two places to take the lead on China and USA on Opera Mini usage.
Opera Mini cumulative users per month
13
Pages Transcoded
Opera Mini users viewed more than 2.4 billion pages in March. In March, each person using Opera Mini viewed 202 pages on average. As the content available to mobile phones improves, data consumption increases. 11.9 million users in March, surfed 33 million MBs of data.
Pages transcoded per month MBs surfed by users per month
Part 1: Growth
Indian users have shown better trends than the global average, with over 300 page views per user, and *much* over 3MB in data usage.
14Part 2: Content Preferences
By examining aggregate numbers, we are able to paint a picture of the types of sites and services that win on the mobile Web. Tracking the type of content across the top 100 sites visited by all Opera Mini users, we find:
Social networking is popular worldwide and is the leading source of Web traffic for mobile devices – Almost 40% of traffic worldwide is to social networks.
Successful sites on the Web find users on mobile phones, further underscoring the emergence of One Web.
Consumers desire a rich Web experience regardless of the device they use to access the Web. WAP continues to diminish as more-capable Web browsers are able to display full Web content on mobile phones.
Nearly a quarter of all traffic is headed to content portals or search engines.
15
India favors social networking, with nearly half (48.9%) of all traffic going to social networks.
Top 10 sites in India
Snapshot: India
1. Orkut (social networking) 2. Google (search) 3. Yahoo Mobile (search and content) 4. Peperonity (social networking and content) 5. Mobile9 (content) 6. Mocospace (social networking) 7. 160by2 (online SMS Provider) 8. Mobango (social networking and content) 9. Itsmy (social networking and content) 10. Indianrail.gov.in (ticketing)
Globally, full Web surfing comprises more than 77% of all traffic, while WAP and .mobi sites accounted for 23 percent. In India, 94% of the traffic is headed to full the Web. WAP accounts for slightly less than 6%.
