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Opera report State of the mobile web 11 2010

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State of the Mobile Web, November 2010 December 21, 2010 This month, the report reflects on a year of growth for Opera, but more importantly, growth for the mobile Internet. Passing milestone after milestone over the year, our users took the full Web experience to their hearts and browsed an incredible 340 billion pages in the first 11 months of 2010 (compared to 129 billion pages in the first 11 months of 2009). With more than 80 million users in November, the yearly trends reflect a user base spanning teenagers with smartphones in Western Europe to users of basic feature phones in developing countries. We look beyond borders, and beyond issues of economic development, to present the most rounded picture of the mobile Web available today. Who are the risers of the mobile Web throughout 2010? Who has seen their star dim? Our statistics show that while some popular websites such as Facebook are staples of the mobile Web, there are significant movements bubbling just below the top sites. Twitter and Zedge are just two of the sites that rose significantly on a global basis, while waptrick and Friendster became less popular as the year progressed. We believe people with access to information lead more social, more informed and more empowered lives. Growth in mobile browsing means the Web is pushing beyond its traditional borders. If the first era of the Web was about expanding the capability and content of the Web, the second age is clearly about access. Every page view and every new user represents an opportunity to expand the reach of the Web. We believe that is something to celebrate — not only during the holidays, but every day — for we truly live in a remarkable age. In our regional spotlight, the focus is on Latin America, where we saw tremendous growth over the last year. In Brazil and Ecuador, for example, the number of people using Opera Mini increased significantly, setting the pace in a region where mobile web use is evolving rapidly. Happy browsing, and happy holidays! Jon S. von Tetzchner Co-founder, Opera Software © Copyright 2010, Opera Software ASA, All rights reserved. 1
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Page 1: Opera report State of the mobile web 11 2010

State of the Mobile Web, November 2010December 21, 2010

This month, the report reflects on a year of growth for Opera, but more importantly, growth for the mobile Internet. Passing milestone after milestone over the year, our users took the full Web experience to their hearts and browsed an incredible 340 billion pages in the first 11 months of 2010 (compared to 129 billion pages in the first 11 months of 2009).

With more than 80 million users in November, the yearly trends reflect a user base spanning teenagers with smartphones in Western Europe to users of basic feature phones in developing countries. We look beyond borders, and beyond issues of economic development, to present the most rounded picture of the mobile Web available today.

Who are the risers of the mobile Web throughout 2010? Who has seen their star dim? Our statistics show that while some popular websites such as Facebook are staples of the mobile Web, there are significant movements bubbling just below the top sites. Twitter and Zedge are just two of the sites that rose significantly on a global basis, while waptrick and Friendster became less popular as the year progressed.

We believe people with access to information lead more social, more informed and more empowered lives. Growth in mobile browsing means the Web is pushing beyond its traditional borders. If the first era of the Web was about expanding the capability and content of the Web, the second age is clearly about access. Every page view and every new user represents an opportunity to expand the reach of the Web. We believe that is something to celebrate — not only during the holidays, but every day — for we truly live in a remarkable age.

In our regional spotlight, the focus is on Latin America, where we saw tremendous growth over the last year. In Brazil and Ecuador, for example, the number of people using Opera Mini increased significantly, setting the pace in a region where mobile web use is evolving rapidly.

Happy browsing, and happy holidays!

Jon S. von TetzchnerCo-founder, Opera Software

© Copyright 2010, Opera Software ASA, All rights reserved. 1

Page 2: Opera report State of the mobile web 11 2010

Highlights■ As shown in Part 1 of the report, Opera Mini saw significant increases in all three categories of growth in

November 2010: unique users, pages viewed and data consumed. In all, 80.0 million people used Opera Mini in November, 44.6 billion pages were served, and 6.3 petabytes of operator data were compressed for Opera Mini users.

■ As seen in Part 2 of the report, Nigeria passed the United States in terms of total Opera Mini users in the month of November. The United Kingdom, Belarus, Philippines, Poland, Bangladesh and Germany all went up in the ranking of top 20 countries. Turkey was a new addition in November, as Malaysia fell off the list.

■ In Part 3 of this month’s report, we look at countries in Latin America. The top 11 countries using Opera Mini in that region are Brazil, Mexico, Argentina, Venezuela, Chile, Colombia, Costa Rica, Peru, Dominican Republic, Ecuador and Honduras.

■ Some numbers: From November 2009 to November 2010, page views in the top 11 countries of Latin America increased by 543%, unique users increased by 298% and data transferred increased by 447%.

■ Growth rates in Latin America: Brazil and Ecuador lead the top 11 countries of the region in terms of page-view growth (1535.9 % and 860.4 %, respectively). Brazil and Colombia lead the top 11 countries of the region in growth of unique users (575.6 % and 333.7 %, respectively). Brazil and Dominican Republic lead the top 11 countries of the region in growth of data transferred (1181.5 % and 599.7 %, respectively). Costa Rica leads the top 11 countries of the region in page views per user, with each user browsing 694 pages on average each month.

■ In the top Latin American countries — except for Brazil — Google, Facebook, Live, and YouTube variously occupy positions 1 through 4 in the site rankings for each country. In Brazil, Orkut replaces Facebook, but Facebook is still in Brazil’s top 10 list of sites.

■ We looked at the top 10 handsets used in each of the top 11 Latin American countries. Out of the 110 total handsets listed, 66 of them were Nokia, 29 of them were Sony Ericsson, 2 of them were LG, 1 of them was Samsung, 5 of them were BlackBerry and 7 were Apple.

■ In Part 4 of this month’s report, we look at the top sites and handsets worldwide at the end of 2010 (through November) compared to the top handsets and sites observed at the end of 2009. We also compare Opera Mini growth rates (for the period between November 2009 and November 2010) in different regions around the world.

■ Twitter and Zedge are two sites that rose significantly on a global basis, whereas waptrick and Friendster became less popular as the year progressed.

■ Thirteen handsets made the top 30 list in November 2010 that were not present on the list in November 2009. Nine of them were Nokia handsets, one was a Sony Ericsson handset, one was an Apple handset and one was an LG handset.

■ Between November 2009 and November 2010, Latin America showed the fastest growth in terms of Opera Mini users (up 308%), pages viewed (up 545%), and data transferred (up 487%), followed by South Asia. Africa and the Middle East were also at the upper end of the spectrum in terms of unique user growth, pages viewed, and data transferred.

■ East Asia grew surprisingly quickly (up 335%) in terms of data transferred via Opera Mini even though that region’s unique user and page-view growth rates were significantly lower in comparison.

© Copyright 2010, Opera Software ASA, All rights reserved. 2

Page 3: Opera report State of the mobile web 11 2010

Part 1: Growth

Number of users

In November 2010, Opera Mini had over 80.0 million users, a 4.9% increase from October 2010. Since November 2009, the number of unique users has increased 91.8%.

Pages transcoded

Opera Mini users viewed over 44.6 billion pages in November 2010. Since October, page views have gone up 7.3%. Since November 2009, page views have increased 137.3%.

Pages transcoded per month (billions)

Data consumed

In November 2010, Opera Mini users generated over 677 million MB of data for operators worldwide. Since October, the data consumed went up by 10.0%. Data in Opera Mini is compressed up to 90%. If this data were uncompressed, Opera Mini users would have viewed over 6.3 petabytes of data in October. Since November 2009, data traffic is up 137.6%.

Total data consumed per month (millions of megabytes)

© Copyright 2010, Opera Software ASA, All rights reserved. 3

Page 4: Opera report State of the mobile web 11 2010

Part 2: Country snapshots for November 2010

Snapshot: Indonesia

■ Page-view growth since November 2009: 60.5 %■ Unique-user growth since November 2009: 70.4 %■ Data transfer growth since November 2009: 66.8 %■ Page views per user: 626■ Data transferred per user (MB): 6■ Data transferred per page view (KB): 10

Snapshot: Russia

■ Page-view growth since November 2009: 123.8 %■ Unique-user growth since November 2009: 33.3 %■ Data transfer growth since November 2009: 99.1 %■ Page views per user: 713■ Data transferred per user (MB): 13■ Data transferred per page view (KB): 18

Top 10 sites in Indonesia (unique users)1. facebook.com2. google.com3. detik.com4. youtube.com5. yahoo.com6. wapdam.com (new)7. twitter.com (6)8. wikipedia.org (9)9. getjar.com (8)10. vivanews.com (new)

Top handsets for November 20101. Nokia 5130 XpressMusic2. Nokia 2700c3. Nokia 2730c4. Nokia 63005. Nokia C36. Nokia 5800d7. Nokia 2330c8. Sony Ericsson W8009. Nokia 269010. Nokia 6303c

Top 10 sites in Russia (unique users)1. vkontakte.ru2. yandex.ru3. odnoklassniki.ru4. mail.ru (7)5. google.com (4)6. wikipedia.org (5)7. tegos.ru (6)8. spaces.ru9. my.opera.com10. sasisa.ru

Top handsets for November 20101. Nokia 63002. Nokia 5130 XpressMusic3. Nokia 2700c4. Samsung S52305. Sony Ericsson W8006. Nokia 5310 XpressMusic7. Nokia N738. Nokia 5800d9. Nokia 6303c10. LG KP500

© Copyright 2010, Opera Software ASA, All rights reserved. 4

Page 5: Opera report State of the mobile web 11 2010

Snapshot: India

■ Page-view growth since November 2009: 416.9 %■ Unique-user growth since November 2009: 301.4 %■ Data transfer growth since November 2009: 350.7 %■ Page views per user: 433■ Data transferred per user (MB): 7■ Data transferred per page view (KB): 17

Snapshot: China

■ Page-view growth since November 2009: 82.3 %■ Unique-user growth since November 2009: 76.7 %■ Data transfer growth since November 2009: 119.0 %■ Page views per user: 287■ Data transferred per user (MB): 3■ Data transferred per page view (KB): 12

Top 10 sites in India (unique users)1. google.com2. facebook.com3. orkut.com4. youtube.com5. getjar.com6. zedge.net (9)7. yahoo.com (6)8. songs.pk (7)9. wikipedia.org (8)10. vuclip.com

Top handsets for November 20101. Nokia 5130 XpressMusic2. Nokia 26903. Nokia 2700c4. Nokia 2730c5. Nokia 3110c6. Nokia 7210c7. Nokia N708. Nokia 52339. Nokia 630010. Nokia N72

Top 10 sites in China (unique users)1. baidu.com2. google.cn (3)3. kaiqi.com (2)4. taobao.com (5)5. sina.com.cn (4)6. qq.com (7)7. 163.com (6)8. 3g3h.com9. soso.com (10)10. renren.com (back on the list)

Top handsets for November 20101. Nokia 51302. Nokia 50003. Nokia 2700c4. Nokia 71005. Nokia 2730c6. Nokia 3208c7. Nokia 5130 XpressMusic8. Nokia 26909. Nokia 2220s10. Sony Ericsson W800

© Copyright 2010, Opera Software ASA, All rights reserved. 5

Page 6: Opera report State of the mobile web 11 2010

Snapshot: Ukraine

■ Page-view growth since November 2009: 135.3 %■ Unique-user growth since November 2009: 75.4 %■ Data transfer growth since November 2009: 166.5 %■ Page views per user: 927■ Data transferred per user (MB): 19■ Data transferred per page view (KB): 21

Snapshot: South Africa

■ Page-view growth since November 2009: 114.1 %■ Unique-user growth since November 2009: 59.5 %■ Data transfer growth since November 2009: 90.5 %■ Page views per user: 495■ Data transferred per user (MB): 5■ Data transferred per page view (KB): 10

Top 10 sites in Ukraine (unique users)1. vkontakte.ru2. google.com3. yandex.ua4. spaces.ru (5)5. mail.ru (4)6. wikipedia.org7. odnoklassniki.ru (8)8. my.opera.com (7)9. sasisa.ru (back on the list)10. youtube.com (9)

Top handsets for November 20101. Nokia 5130 XpressMusic2. Nokia 63003. Nokia 62334. Nokia 2700c5. Nokia N736. Nokia 5310 XpressMusic7. Nokia 6303i classic8. Nokia X39. Nokia 6303c10. Nokia 3110c

Top 10 sites in South Africa (unique users)1. facebook.com2. google.com3. mxit.com4. youtube.com (5)5. wikipedia.org (4)6. mygamma.com7. getjar.com (8)8. thumbtribe.mobi (7)9. zamob.com (10)10. yahoo.com (back on the list)

Top handsets for November 20101. Nokia 5130 XpressMusic2. Nokia 2700c3. Nokia 2330c4. Samsung GT-S5233a “Star”5. Samsung SGH-E2506. Nokia 5000d7. Nokia 7100s8. LG KS3609. Sony Ericsson W20510. Samsung SGH-M620

© Copyright 2010, Opera Software ASA, All rights reserved. 6

Page 7: Opera report State of the mobile web 11 2010

Snapshot: Vietnam

■ Page-view growth since November 2009: 369.4 %■ Unique-user growth since November 2009: 219.1 %■ Data transfer growth since November 2009: 296.0 %■ Page views per user: 290■ Data transferred per user (MB): 6■ Data transferred per page view (KB): 23

Snapshot: Nigeria

■ Page-view growth since November 2009: 404.1 %■ Unique-user growth since November 2009: 315.4 %■ Data transfer growth since November 2009: 370.8 %■ Page views per user: 438■ Data transferred per user (MB): 6■ Data transferred per page view (KB): 13

Top 10 sites in the Vietnam (unique users)1. google.com2. dantri.com.vn3. youtube.com (4)4. vnexpress.net (8)5. my.opera.com (3)6. vietbao.vn (5)7. zing.vn8. wapdam.com (new)9. 24h.com.vn10. vatgia.com (6)

Top handsets for November 20101. Nokia 2700c2. Nokia 5130 XpressMusic3. Nokia 63004. Nokia 2730c5. Nokia 26906. Nokia 3110c7. Nokia C38. Nokia 6500s9. Nokia N7010. Nokia X2

Top 10 sites in Nigeria (unique users)1. facebook.com2. google.com3. yahoo.com4. bbc.co.uk5. goal.com6. wikipedia.org7. my.opera.com8. youtube.com (9)9. getjar.com (back on the list)10. cnnmobile.com (8)

Top handsets for November 20101. Nokia 5130 XpressMusic2. Nokia 2700c3. Nokia 3110c4. Nokia 2330c5. Nokia 26906. Nokia 2600c7. Nokia N708. Nokia N729. Nokia 630010. Nokia E63

© Copyright 2010, Opera Software ASA, All rights reserved. 7

Page 8: Opera report State of the mobile web 11 2010

Snapshot: United States

■ Page-view growth since November 2009: 103.1 %■ Unique-user growth since November 2009: 28.4 %■ Data transfer growth since November 2009: 94.0 %■ Page views per user: 422■ Data transferred per user (MB): 10■ Data transferred per page view (KB): 23

Snapshot: Brazil■ Page-view growth since November 2009: 1535.9 %■ Unique-user growth since November 2009: 575.6 %■ Data transfer growth since November 2009: 1181.5 %■ Page views per user: 363■ Data transferred per user (MB): 7■ Data transferred per page view (KB): 19

Top 10 sites in United States (unique users)1. google.com2. facebook.com3. youtube.com4. wikipedia.org5. yahoo.com6. my.opera.com7. accuweather.com8. espn.go.com9. nytimes.com10. myspace.com

Top handsets for November 20101. Apple iPhone2. LG VM265 “Rumor2”3. BlackBerry 8520 “Curve”4. BlackBerry 9700 “Bold”5. LG VM510 “Rumor Touch”6. BlackBerry 8330 “Curve”7. Samsung SPH-M810 “Instinct S30”8. BlackBerry 9630 “Tour”9. BlackBerry 8530 “Curve”10. BlackBerry 9000 “Bold”

Top 10 sites in the Brazil (unique users)1. google.com2. orkut.com3. live.com (4)4. youtube.com (3)5. globo.com6. twitter.com7. msn.com8. facebook.com (9)9. uol.com.br (8)10. 4shared.com

Top handsets for November 20101. Sony Ericsson W8002. Nokia 5130 XpressMusic3. Nokia 2220s4. Nokia 70205. Nokia C36. LG GT3607. Nokia 5310 XpressMusic8. Nokia 26909. Apple iPhone10. Nokia X3

© Copyright 2010, Opera Software ASA, All rights reserved. 8

Page 9: Opera report State of the mobile web 11 2010

Snapshot: United Kingdom

■ Page-view growth since November 2009: 99.5 %■ Unique-user growth since November 2009: 21.2 %■ Data transfer growth since November 2009: 95.3 %■ Page views per user: 381■ Data transferred per user (MB): 8■ Data transferred per page view (KB): 20■ Amazon is back on the list after a 10-month absence.

Snapshot: Belarus

■ Page-view growth since November 2009: 302.2 %■ Unique-user growth since November 2009: 121.0 %■ Data transfer growth since November 2009: 369.4 %■ Page views per user: 902■ Data transferred per user (MB): 19■ Data transferred per page view (KB): 22

Top 10 sites in United Kingdom (unique users)1. google.com2. facebook.com3. bbc.co.uk4. youtube.com5. wikipedia.org6. live.com7. my.opera.com8. amazon.co.uk (back on the list)9. ebay.co.uk (10)10. m2d.de (new)

Top handsets for November 20101. Apple iPhone2. Nokia 2330c3. BlackBerry 8520 “Curve”4. BlackBerry 9700 “Bold”5. Nokia C36. Nokia 6700c7. Sony Ericsson W3958. Nokia 2730c9. Nokia 630010. Nokia 6303c

Top 10 sites in Belarus (unique users)1. vkontakte.ru2. yandex.by3. mail.ru4. google.com5. odnoklassniki.ru6. tut.by7. wikipedia.org8. my.opera.com9. spaces.ru10. zaycev.net (new)

Top handsets for November 20101. Nokia 63002. Sony Ericsson W8003. Nokia 5130 XpressMusic4. Nokia 2700c5. Sony Ericsson K750i6. Nokia 62337. Sony Ericsson K800i8. Nokia 5310 XpressMusic9. Nokia 6303c10. LG KP500

© Copyright 2010, Opera Software ASA, All rights reserved. 9

Page 10: Opera report State of the mobile web 11 2010

Snapshot: Philippines

■ Page-view growth since November 2009: 642.7 %■ Unique-user growth since November 2009: 343.6 %■ Data transfer growth since November 2009: 498.4 %■ Page views per user: 656■ Data transferred per user (MB): 9■ Data transferred per page view (KB): 14

Snapshot: Kazakhstan

■ Page-view growth since November 2009: 96.4 %■ Unique-user growth since November 2009: 149.7 %■ Data transfer growth since November 2009: 89.9 %■ Page views per user: 346■ Data transferred per user (MB): 4■ Data transferred per page view (KB): 13

Top 10 sites in Philippines (unique users)1. facebook.com2. google.com3. yahoo.com4. youtube.com5. friendster.com6. wikipedia.org7. symbianize.com (8)8. twitter.com (7)9. zedge.net (new)10. 4shared.com (new)

Top handsets for November 20101. Nokia 5130 XpressMusic2. Nokia N703. Nokia 2700c4. Nokia 2330c5. Nokia 2730c6. Nokia C37. Nokia 66308. Nokia N739. Nokia 630010. Nokia 6120c

Top 10 sites in Kazakhstan (unique users)1. mail.ru2. google.com3. yandex.kz4. vkontakte.ru5. odnoklassniki.ru6. my.opera.com7. wikipedia.org8. tegos.ru9. pux.su (new)10. youtube.com (back on the list)

Top handsets for November 20101. Nokia 2700c2. Nokia 5130 XpressMusic3. Nokia 63004. Nokia 6303c5. Nokia 5310 XpressMusic6. Nokia 6303i classic7. Nokia 6700c8. Nokia 6500c9. Nokia 2730c10. Nokia 6233

© Copyright 2010, Opera Software ASA, All rights reserved. 10

Page 11: Opera report State of the mobile web 11 2010

Snapshot: Egypt

■ Page-view growth since November 2009: 288.0 %■ Unique-user growth since November 2009: 220.9 %■ Data transfer growth since November 2009: 328.6 %■ Page views per user: 370■ Data transferred per user (MB): 7■ Data transferred per page view (KB): 20

Snapshot: Kenya

■ Page-view growth since November 2009: 163.1 %■ Unique-user growth since November 2009: 106.0 %■ Data transfer growth since November 2009: 172.0 %■ Page views per user: 670■ Data transferred per user (MB): 7■ Data transferred per page view (KB): 11

Top 10 sites in Egypt (unique users)1. google.com2. facebook.com3. youtube.com4. getjar.com (5)5. yahoo.com (6)6. my.opera.com (8)7. wikipedia.org8. yallakora.com (9)9. bbc.co.uk (back on the list)10. filgoal.com (new)

Top handsets for November 20101. Nokia 5130 XpressMusic2. Nokia 2700c3. Nokia N704. Nokia N735. Nokia 26906. Nokia 2730c7. Nokia 63008. Nokia 2330c9. Nokia 6120c10. Nokia X3

Top 10 sites in Kenya (unique users)1. facebook.com2. google.com3. wikipedia.org4. wapdam.com (new)5. youtube.com6. yahoo.com (4)7. bbc.co.uk8. getjar.com9. my.opera.com10. reference.com (back on the list)

Top handsets for November 20101. facebook.com2. google.com3. wikipedia.org4. wapdam.com (new)5. youtube.com6. yahoo.com (4)7. bbc.co.uk8. getjar.com9. my.opera.com10. reference.com (back on the list)

© Copyright 2010, Opera Software ASA, All rights reserved. 11

Page 12: Opera report State of the mobile web 11 2010

Snapshot: Poland

■ Page-view growth since November 2009: 97.5 %■ Unique-user growth since November 2009: 16.0 %■ Data transfer growth since November 2009: 74.1 %■ Page views per user: 289■ Data transferred per user (MB): 9■ Data transferred per page view (KB): 32

Snapshot: Bangladesh

■ Page-view growth since November 2009: 274.1 %■ Unique-user growth since November 2009: 172.1 %■ Data transfer growth since November 2009: 231.6 %■ Page views per user: 560■ Data transferred per user (MB): 6■ Data transferred per page view (KB): 11

Top 10 sites in the Poland (unique users)1. google.com2. nk.pl3. onet.pl4. wikipedia.org (5)5. wp.pl (4)6. youtube.com7. allegro.pl8. facebook.com (back on the list)9. sciaga.pl (8)10. my.opera.com (9)

Top handsets for November 20101. Nokia 5130 XpressMusic2. Nokia 63003. Sony Ericsson K800i4. Nokia 2700c5. Apple iPhone6. Nokia X37. Sony Ericsson K550i8. Nokia 5310 XpressMusic9. Nokia 6500s10. Samsung GT-S5620

Top 10 sites in Bangladesh (unique users)1. facebook.com2. google.com3. getjar.com4. wapdam.com (new)5. youtube.com6. yahoo.com (4)7. wikipedia.org (8)8. dsebd.org (10)9. my.opera.com10. bbc.co.uk (new)

Top handsets for November 20101. Nokia 2700c2. Nokia 5130 XpressMusic3. Nokia 26904. Nokia 3110c5. Nokia 63006. Nokia N707. Nokia 2730c8. Nokia 2330c9. Nokia X210. Nokia 6120c

© Copyright 2010, Opera Software ASA, All rights reserved. 12

Page 13: Opera report State of the mobile web 11 2010

Snapshot: Germany

■ Page-view growth since November 2009: 122.3 %■ Unique-user growth since November 2009: 28.6 %■ Data transfer growth since November 2009: 124.7 %■ Page views per user: 236■ Data transferred per user (MB): 7■ Data transferred per page view (KB): 33

Snapshot: Turkey■ Page-view growth since November 2009: 538.8 %■ Unique-user growth since November 2009: 334.7 %■ Data transfer growth since November 2009: 465.9 %■ Page views per user: 395■ Data transferred per user (MB): 7■ Data transferred per page view (KB): 18

Top 10 sites in Germany (unique users)1. google.com2. youtube.com (3)3. wikipedia.org (4)4. facebook.com (2)5. web.de6. gmx.de7. wer-kennt-wen.de (new)8. amazon.de9. my.opera.com (7)10. ebay.de

Top handsets for November 20101. Apple iPhone2. Nokia 63003. Nokia 5800d4. Nokia 2700c5. Nokia 6700c6. Nokia 6303c7. Nokia 2330c8. Sony Ericsson W9959. Nokia N9710. Samsung GT-S5230

Top 10 sites in the Turkey (unique users)1. google.com2. facebook.com3. youtube.com4. live.com5. getjar.com6. maxicep.com7. hurriyet.com.tr8. my.opera.com9. e-okul.meb.gov.tr10. tr.m.wikipedia.org

Top handsets for November 20101. Nokia 5130 XpressMusic2. Nokia 2700c3. Nokia 2730c4. Nokia 63005. Nokia C36. Nokia 5800d7. Nokia 2330c8. Sony Ericsson W8009. Nokia 269010. Nokia 6303c

© Copyright 2010, Opera Software ASA, All rights reserved. 13

Page 14: Opera report State of the mobile web 11 2010

Part 3: Spotlight on Latin America

Highlights

■ The top 11 countries using Opera Mini in the region are Brazil, Mexico, Argentina, Venezuela, Chile, Colombia, Costa Rica, Peru, Dominican Republic, Ecuador and Honduras.

■ Some numbers: From November 2009 to November 2010, page views in the top 11 countries of Latin America increased by 543%, unique users increased by 298% and data transferred increased by 447%.

■ Growth rates in Latin America: Brazil and Ecuador lead the top 11 countries of the region in terms of page-view growth (1535.9 % and 860.4 %, respectively). Brazil and Colombia lead the top 11 countries of the region in growth of unique users (575.6 % and 333.7 %, respectively). Brazil and Dominican Republic lead the top 11 countries of the region in growth of data transferred (1181.5 % and 599.7 %, respectively). Costa Rica leads the top 11 countries of the region in page views per user, with each user browsing 694 pages on average each month.

■ In the top Latin American countries — except for Brazil — Google, Facebook, Live, and YouTube variously occupy positions 1 through 4 in the site rankings for each country. In Brazil, Orkut replaces Facebook, but Facebook is still in Brazil’s top 10 list of sites.

■ We looked at the top 10 handsets used in each of the top 11 Latin American countries. Out of the 110 total handsets listed, 66 of them were Nokia, 29 of them were Sony Ericsson, 2 of them were LG, 1 of them was Samsung, 5 of them were BlackBerry and 7 were Apple.

© Copyright 2010, Opera Software ASA, All rights reserved. 14

Page 15: Opera report State of the mobile web 11 2010

Snapshot: Brazil

■ Page-view growth since November 2009: 1535.9 %■ Unique-user growth since November 2009: 575.6 %■ Data transfer growth since November 2009: 1181.5 %■ Page views per user: 363■ Data transferred per user (MB): 7■ Data transferred per page view (KB): 19

Snapshot: Mexico

■ Page-view growth since November 2009: 463.1 %■ Unique-user growth since November 2009: 265.6 %■ Data transfer growth since November 2009: 440.6 %■ Page views per user: 283■ Data transferred per user (MB): 5■ Data transferred per page view (KB): 19

Top 10 sites in Brazil (unique users)1. google.com2. orkut.com3. live.com4. youtube.com5. globo.com6. twitter.com7. br.msn.com8. facebook.com9. uol.com.br10. 4shared.com

Top handsets for November 20101. Sony Ericsson W8002. Nokia 5130 XpressMusic3. Nokia 2220s4. Nokia 70205. Nokia C36. LG GT3607. Nokia 5310 XpressMusic8. Nokia 26909. Apple iPhone10. Nokia X3

Top 10 sites in Mexico (unique users)1. google.com2. facebook.com3. youtube.com4. live.com5. wikipedia.org6. my.opera.com7. metroflog.com8. getjar.com9. mercadolibre.com.mx10. yahoo.com

Top handsets for November 20101. Nokia 5130 XpressMusic2. Nokia C33. Sony Ericsson W8004. Nokia X35. Apple iPhone6. Nokia 2220s7. Nokia 5530c8. Nokia 5310 XpressMusic9. BlackBerry 8520 “Curve”10. Nokia 5610

© Copyright 2010, Opera Software ASA, All rights reserved. 15

Page 16: Opera report State of the mobile web 11 2010

Snapshot: Argentina

■ Page-view growth since November 2009: 134.1 %■ Unique-user growth since November 2009: 133.1 %■ Data transfer growth since November 2009: 112.9 %■ Page views per user: 314■ Data transferred per user (MB): 5■ Data transferred per page view (KB): 17

Snapshot: Venezuela

■ Page-view growth since November 2009: 391.4 %■ Unique-user growth since November 2009: 171.0 %■ Data transfer growth since November 2009: 150.7 %■ Page views per user: 394■ Data transferred per user (MB): 6■ Data transferred per page view (KB): 14

Top 10 sites in Argentina (unique users)1. google.com2. facebook.com3. youtube.com4. live.com5. taringa.net6. mercadolibre.com7. wikipedia.org8. my.opera.com9. getjar.com10. twitter.com

Top handsets for November 20101. Nokia 5130 XpressMusic2. Sony Ericsson W8003. Nokia 2220s4. Nokia 3120c5. Nokia 56106. Nokia 3600 Slide7. Nokia 5310 XpressMusic8. Nokia 5800d9. Sony Ericsson W205a10. LG KP570

Top 10 sites in Venezuela (unique users)1. google.com2. facebook.com3. youtube.com4. live.com5. wikipedia.org6. twitter.com7. getjar.com8. yahoo.com9. getjar.com10. my.opera.com

Top handsets for November 20101. Nokia 2730c2. Nokia 2330 classic3. Nokia 5130 XpressMusic4. Nokia 3500c5. Nokia 5000d6. Sony Ericsson W8007. Nokia C38. Nokia 5220 XpressMusic9. Nokia 5310 XpressMusic10. Nokia X3

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Page 17: Opera report State of the mobile web 11 2010

Snapshot: Chile

■ Page-view growth since November 2009: 40.8 %■ Unique-user growth since November 2009: 78.0 %■ Data transfer growth since November 2009: 53.4 %■ Page views per user: 289■ Data transferred per user (MB): 5■ Data transferred per page view (KB): 16

Snapshot: Colombia

■ Page-view growth since November 2009: 635.5 %■ Unique-user growth since November 2009: 333.7 %■ Data transfer growth since November 2009: 481.0 %■ Page views per user: 262■ Data transferred per user (MB): 4■ Data transferred per page view (KB): 15

Top 10 sites in Chile (unique users)1. facebook.com2. google.com3. youtube.com4. live.com5. mercadolibre.com6. my.opera.com7. getjar.com8. wikipedia.org9. twitter.com10. lun.com

Top handsets for November 20101. Nokia 5130 XpressMusic2. Sony Ericsson W8003. Apple iPhone4. Nokia 2330 classic5. Sony Ericsson W800i6. Sony Ericsson W205a7. Nokia 5220 XpressMusic8. BlackBerry 8520 “Curve”9. Nokia 5530c10. Nokia C3

Top 10 sites in Colombia (unique users)1. google.com2. facebook.com3. live.com4. youtube.com5. getjar.com6. wikipedia.org7. my.opera.com8. eltiempo.com9. mercadolibre.com.co10. msn.com

Top handsets for November 20101. Nokia C32. Sony Ericsson W8003. Nokia 5130 XpressMusic4. BlackBerry 8520 “Curve”5. Nokia 2730c6. Nokia 2220s7. Nokia 2330 classic8. Nokia 26909. Apple iPhone10. Nokia 3500c

© Copyright 2010, Opera Software ASA, All rights reserved. 17

Page 18: Opera report State of the mobile web 11 2010

Snapshot: Costa Rica

■ Page-view growth since November 2009: 486.5 %■ Unique-user growth since November 2009: 186.8 %■ Data transfer growth since November 2009: 255.3 %■ Page views per user: 694■ Data transferred per user (MB): 11■ Data transferred per page view (KB): 17

Snapshot: Peru

■ Page-view growth since November 2009: 630.1 %■ Unique-user growth since November 2009: 211.7 %■ Data transfer growth since November 2009: 561.9 %■ Page views per user: 232■ Data transferred per user (MB): 4■ Data transferred per page view (KB): 17

Top 10 sites in Costa Rica (unique users)1. google.com2. facebook.com3. youtube.com4. live.com5. hi5.com6. wapdam.com7. getjar.com8. my.opera.com9. wikipedia.org10. mercadolibre.com

Top handsets for November 20101. Nokia 2730c2. Nokia 5130 XpressMusic3. Nokia 5800d4. Sony Ericsson W2055. Sony Ericsson C510a6. Sony Ericsson W200a7. Sony Ericsson J105a8. Sony Ericsson W810i9. Sony Ericsson W200i10. Sony Ericsson W610i

Top 10 sites in Peru (unique users)1. google.com2. facebook.com3. live.com4. youtube.com5. hi5.com6. my.opera.com7. wikipedia.org8. mercadolibre.com9. getjar.com10. msn.com

Top handsets for November 20101. Sony Ericsson W8002. Nokia 5130 XpressMusic3. Nokia 2330 classic4. Nokia 3500c5. Nokia 2730c6. Sony Ericsson W800i7. Apple iPhone8. Nokia 5000d9. Nokia C310. Nokia 3120c

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Page 19: Opera report State of the mobile web 11 2010

Snapshot: Dominican Republic

■ Page-view growth since November 2009: 683.8 %■ Unique-user growth since November 2009: 258.5 %■ Data transfer growth since November 2009: 599.7 %■ Page views per user: 296■ Data transferred per user (MB): 4■ Data transferred per page view (KB): 14

Snapshot: Ecuador

■ Page-view growth since November 2009: 860.4 %■ Unique-user growth since November 2009: 232.4 %■ Data transfer growth since November 2009: 527.6 %■ Page views per user: 428■ Data transferred per user (MB): 6■ Data transferred per page view (KB): 14

Top 10 sites in Dominican Rep. (unique users)1. google.com2. facebook.com3. live.com4. youtube.com5. wikipedia.org6. msn.com7. my.opera.com8. ebuddy.com9. hi5.com10. getjar.com

Top handsets for November 20101. Nokia C32. Sony Ericsson W200a3. Apple iPhone4. BlackBerry 8520 “Curve”5. Sony Ericsson W200i6. Sony Ericsson W8007. Nokia 2220s8. Sony Ericsson W580i9. Sony Ericsson W205a10. Sony Ericsson W395

Top 10 sites in Ecuador (unique users)1. google.com2. facebook.com3. live.com4. youtube.com5. hi5.com6. wikipedia.org7. msn.com8. getjar.com9. my.opera.com10. 4shared.com

Top handsets for November 20101. Nokia C32. Nokia 5130 XpressMusic3. Nokia 26904. Nokia 2730c5. Nokia 51306. Sony Ericsson W8007. Apple iPhone8. Nokia 5220 XpressMusic9. Nokia 3500c10. Nokia E63

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Page 20: Opera report State of the mobile web 11 2010

Snapshot: Honduras

■ Page-view growth since November 2009: 412.8 %■ Unique-user growth since November 2009: 85.6 %■ Data transfer growth since November 2009: 228.9 %■ Page views per user: 457■ Data transferred per user (MB): 7■ Data transferred per page view (KB): 15

Top 10 sites in Honduras (unique users)1. facebook.com2. google.com3. youtube.com4. live.com5. hi5.com6. getjar.com7. yahoo.com8. 4shared.com9. my.opera.com10. wikipedia.org

Top handsets for November 20101. Nokia 2220s2. Sony Ericsson W580i3. Nokia 2730c4. Nokia C35. BlackBerry 8520 “Curve”6. Nokia 5130 XpressMusic7. Sony Ericsson W205a8. Sony Ericsson W580i9. Sony Ericsson W80010. Samsung GT-S5230

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Page 21: Opera report State of the mobile web 11 2010

Trends in 2010In this month’s special focus, we look at the top sites and handsets worldwide at the end of 2010 (through November) compared to the top handsets and sites observed at the end of 2009. We also compare Opera Mini growth rates (for the period between November 2009 and November in different regions around the world.

Highlights

■ Twitter and Zedge are two sites that rose significantly on a global basis, whereas waptrick and Friendster became less popular as the year progressed.

■ Thirteen handsets made the top 30 list in November 2010 that were not present on the list in November 2009. Nine of them were Nokia handsets, one was a Sony Ericsson handset, one was an Apple handset and one was an LG handset.

■ Between November 2009 and November 2010, Latin America showed the fastest growth in terms of Opera Mini users (up 308%), pages viewed (up 545%), and data transferred (up 487%), followed by South Asia. Africa and the Middle East were also at the upper end of the spectrum in terms of unique user growth, pages viewed, and data transferred.

■ East Asia grew surprisingly quickly (up 335%) in terms of data transferred via Opera Mini even though that region’s unique user and page view growth rates were significantly lower in comparison.

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Page 22: Opera report State of the mobile web 11 2010

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Top 30 sites in November 2010, global

(based on number of unique users)

1. google.com (1)2. facebook.com (1)3. vkontakte.ru4. youtube.com (4)5. odnoklassniki.ru (1)6. yandex.ru (1)7. yahoo.com (2)8. my.opera.com (2)9. mail.ru (4)10. getjar.com (3)11. wikipedia.org (1)12. orkut.com (2)13. twitter.com (8)14. wapdam.com (new)15. zedge.net (10)16. detik.com (12)17. bbc.co.uk (3)18. spaces.ru (1)19. filestube.com (new)20. tegos.ru (9)21. live.com (3)22. blogspot.com (8)23. 4shared.com (new)24. gameloft.com (new)25. reference.com (new)26. amazon.com (new)27. vuclip.com (new)28. songs.pk (new)29. sasisa.ru (13)30. peperonity.com (7)

Top 30 sites in November 2009, global

(based on number of unique users)

1. facebook.com2. google.com3. vkontakte.ru4. odnoklassniki.ru5. mail.ru6. my.opera.com7. yandex.ru8. youtube.com9. yahoo.com10. wikipedia.org11. tegos.ru12. waptrick.com13. getjar.com14. orkut.com15. friendster.com16. sasisa.ru17. spaces.ru18. rambler.ru19. wapos.ru20. bbc.co.uk21. twitter.com22. myspace.com23. peperonity.com24. live.com25. zedge.net26. digg.com27. baidu.com28. detik.com29. ebuddy.com30. blogspot.com

Page 23: Opera report State of the mobile web 11 2010

Top 30 handsets in November 2010, global

(based on number of unique users)

1. Nokia 5130 XpressMusic (1)2. Nokia 2700c (5)3. Nokia 6300 (2)4. Nokia 2690 (new)5. Apple iPhone (new)6. Nokia 2330c (13)7. Nokia 2730c (new)8. Nokia N70 (4)9. Nokia C3 (new)10. Nokia 5310 XpressMusic (5)11. Nokia 3110c (5)12. Sony Ericsson W800 (new)13. Nokia N73 (10)14. Nokia E63 (14)15. Nokia 6303c (new)16. Nokia 5800d (8)17. Nokia 6120c (4)18. Nokia 6233 (4)19. Nokia 3120c (4)20. Nokia X3 (new)21. Nokia 6303i classic (new)22. Nokia 5230 (new)23. Nokia E71 (2)24. Nokia 6500s (8)25. Nokia X2 (new)26. Nokia 6700c (4)27. Nokia 2600c (new)28. LG KP500 (new)29. Sony Ericsson K750i (20)30. Samsung S5230 (new)

Top 30 handsents in November 2009, global

(based on number of unique users)

1. Nokia 63002. Nokia 5130 XpressMusic3. Nokia N734. Nokia N705. Nokia 5310 XpressMusic6. Nokia 3110c7. Nokia 2700c8. Nokia 5800d9. Sony Ericsson K750i10. Sony Ericsson W910i11. Sony Ericsson K800i12. Sony Ericsson K550i13. Nokia 6120c14. Nokia 623315. Nokia 3120c16. Nokia 6500s17. Sony Ericsson W200i18. Nokia 530019. Nokia 2330c20. Sony Ericsson K790i21. Nokia E7122. Nokia 6700c23. Nokia 3500c24. Nokia 5610d25. Samsung SGH-E25026. Sony Ericsson K770i27. Sony Ericsson W810i28. Nokia E6329. Nokia 660030. Sony Ericsson K810i

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Page 24: Opera report State of the mobile web 11 2010

Regional growth rates

Methodology

For this part of the report, we looked at the combined user, page-view, and data-transferred statistics for the top countries in each of the listed regions, and calculated the growth in each of those categories within the time frame November 2009 through November 2010.

Here is a breakdown of the countries we looked at within each region:

■ Africa: South Africa, Nigeria, Egypt, Kenya, Ghana, Sudan, Libya, Tanzania, Ivory Coast and Zambia

■ European Union: United Kingdom, Poland, Germany, Italy, France, Czech Republic, Spain, Romania, the Netherlands and Slovakia

■ Middle East: Syria, Iran, Saudi Arabia, Iraq, Jordan, Qatar, Israel, Oman, United Arab Emirates and Occupied Palestinian Territories

■ Russia and CIS: Russia, Ukraine, Belarus, Kazakhstan, Uzbekistan, Armenia, Kyrgyzstan, Moldova, Azerbaijan and Turkmenistan

■ Latin America: Brazil, Mexico, Argentina, Venezuela, Chile, Colombia, Costa Rica, Peru, Dominican Republic and Ecuador

■ North America: United States and Canada

■ East Asia: China, Korea, Japan, Hong Kong, Taiwan and Mongolia

■ South Asia: India, Bangladesh, Pakistan, Nepal, Sri Lanka, Maldives and Bhutan

■ Southeast Asia: Indonesia, Vietnam, Philippines, Malaysia, Thailand, Brunei, Singapore, Cambodia, Laos and Myanmar

© Copyright 2010, Opera Software ASA, All rights reserved. 24


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