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OPERATIONS MANAGEMENT
FMCG FIRM
A study on Hindustan Unilever Ltd.
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ABOUT
HUL was known as HLL earlier
Company HUL is a subsidiary of the
U.K. based Company Transnational
Unilever.
Indias one of the biggest exporter.
Uses the best quality of raw materials &
latest technology.
Having 6 type of products categories
i.e. Home , Personal care products ,Foods
& Beverages , nutrition, water, health-
hygiene and beauty.
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Hul products:-
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Vision:-
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Mission:-
They bring safety on top of mind for all
employees and will integrate it with all business
processes and ensuring a safe and healthy work
environment.
HUL AHEAD OF OTHER FIRMS:-
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Operations Process
Demand
Planning
Manufacturing
Supply Chain
Sales and
Marketing
CustomerService
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MARKETING STRATEGIES Urban
Focuses on short supply chainfor distribution.
Meet every need of people everywhere.
Build segments & market for the future
Emphasis on Direct selling, Franchisee to
reach everyone
Rural
For long term benefit HUL started PROJECT
STREAMLINE in 1997.
Appointed 6000 sub stockists that directlycovers about 50000 villages & 250 million
customers.
Integrate economic, environment, & social
objective with Business Agenda.
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PROMOTIONAL AND DISTRIBUTION
STRATEGIES
PROMOTION Project Shakti
Hindustan Unilever Network (HUN)
Lifebuoy Swasthya Chetana
Out-of-Home Health and Beauty services
DISTRIBUTION Mission is to meet the everyday needs of people everywhere
7,000 redistribution stockists covering about one million retail
outlets Provide tailor-made services to its channel partners
Powered distribution RSNet online interaction on orders,dispatches, information sharing and monitoring
Rural distribution through Projects Streamline and Shakti
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HUMAN RESOURCES Attracting, Motivating and Retaining the Best Talent
Fair day's work
36,000 employees, including about 1,400 managers
200,000 indirect jobs
Environment for Empowering the people
The manager works in different functions across villagesand international locations
Progress is based on: Merit
Ability and Performance Adhering to the Company's Code of Business Principles
The values of Truth, Courage, Action and Caringform the bedrock of these business principles
Creating a new generation of Industrial Workmen
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FINANCE STRATEGIES
Company launching new products
and brand extensions with
investments being made
towards brand-building andincreasing its market share
High dividend yield, steady growth
and strong market standing in its
product categories
Sustained improvement in cost saving
program
Tight focus on discretionary costs.
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HINDUSTAN UNILEVER PLANT
(LOTE, CHIPLUN)
Detergents and Soaps division
Plant Location
Plot No. B-7, Lote ParshuramMIDC,Khed Taluka,Dist. RatnagiriCity: ChiplunState: Maharashtra
Pincode: 415722 Coordinates: 1737'1"N 73
28'35"E
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STRATEGIC LOCATION
Both sides of Mumbai-Goahighway
Twelve kilometers from ChiplunTaluka
Seventeen kilometers fromKhed Taluka
Seven kilometers from ChiplunRailway Station
Near to Koyna Dam andHydraulic Power Station
Accessible to Pune, Satara andKolhapur
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MIDC
HUL could get numerous advantages by taking a plot of land in anyof the industrial areas of MIDC.
Plot in recognized Industrial Zone with approach road facility
Location in a well laid out industrial neighbourhood.
Plots of different sizes to meet the requirements of differentindustries
Reasonable premium rates in the developed areas and subsidizedrates in the developing areas with a guarantee of clear title.
No separate non-agriculture (N.A.) permission of zoning clearance isnecessary.
Adequate filtered water supply is assured.
MIDC industrial area will not be included within the limit of anyMunicipal Council or Corporation at least for 25 Years.
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LIFEBUOY
Personal wash
Oldest product
Main raw material Glycerin
Palm Oil Market Leader since 117 years
Discontinued use of Carbolic Acid
Earlier used for washing clothesand cleaning floors
Changed to bathing andhandwash soap in 1933
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SURF EXCEL
Fabric wash
Surfactant
Chemical- Sulphonate Available in powder and bar
Used for cleaning fabric
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PLANT CAPACITY
Best Unit in India
110,000 Tonnes per annum
45% Soap 55% Detergents
Waste management system
Reduction of CO2 emissions Used waste to burn fuel
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SOURCING OF RAW MATERIALS
Sustainable sourcing Palm Oil from local farmers,
imports and agricultural processingunits
Chemicals imported and sourced
from local MIDC companies Low cost of sourcing
Green Certificates in sourcing
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SOAP MAKING PROCESS
Splitting
Mixing
Cooling
Milling
Finishing
DETERGENT MAKING PROCESS
Agglomeration
Drying
Pulverizing
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FINANCIAL ANALYSIS
BALANCE SHEET
Increase in Equity Share Capital
Increase in Profits
Increase in Reserves and surplus Increase in Current Investments
Increase in Net Assets
Income Statement
Increase in Sales
Increase in Expenses
Increase in EPS
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Graphical Representation of Sales
Particulars Percentage distribution of SALESSoaps, Detergents & Household Care 48%
Personal products 31%
Foods 19%
Chemicals, Agri, Fertilisers & Animal Feeds 0%
Others 2%
48%
31%
19%
2%
0%
Percentage wise distribution of salesSoaps, Detergents & Household Care
Personal Products
Foods
others
Chemicals, Agri, Fertilisers & Animal
Feeds
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Sustainability : reducing carbon footprint
- Target of 25% reduction in CO2 from energy in manufacturing
operations per tonne of production by 2012, against a baseline of
2004 by using agri-waste to fuel its boilers in factories
- New process of manufacturing soap based on 'Plough Share Mixer'
technology . Eliminates the need for steam in soap making. Since
soaps are a sizeable part of business, the new technology cuts
carbon emissions by 15,000 tons per year
Chiplun factory received the CII Award 2011 for the efforts being
taken to enhance Safety & Health initiatives
2011- Golden Peacock Award for CSR and Golden Peacock Award for
Environmental Management
Water Conservation and Harvesting, Aasha Daan,
Ankur, Sanjivani, Lifebuoy Swasthya Chetana,
Project Shakti
CORPORATE SOCIAL RESPONSIBILITY
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THANK YOU