Jan – Feb 2013

nEw ad caMPaign

Model is wearing You're Such a BudaPest on nails.Illustr

ation

by S

tina P

errso

n / C

WC-

i © 20

13 MArIAH CArEYby OPI

geLcOLOr

Domestic Edition

2 |2 |

Model is wearing My Paprika is Hotter than Yours! on nails.

| 3

Spring/Summer 2013

Euro Centrale by OPI is a celebration of one of the world’s richest sources of creative talent for centuries, and especially one of the areas of cultural awakening emerging from this region: fashion. Gothic historical churches alongside modern public buildings punctuated with vibrant graffiti murals are the perfect backdrop for modern fashion design to make its entrance. Young designers present their most avant-garde creations at fashion shows held in museums, designs to rival anything from Paris or Milan.

This fusion of "old meets new" perfectly illustrates how times have changed. Technological advances help us achieve the "have it all" lifestyle – family, career, civic duty, and now, what has become most fundamental — time to nourish ourselves, with a stronger focus on nutrition, exercise, and spiritual growth. As a result, our lives have become fuller, richer. We are no longer defined so much by what we do for a living, but how we live, including how we color our lives to reflect our passions.

For some, it’s glamour that defines us. It shines outward in the way bold metallics shine in luxurious shades of gold (OY–Another Polish Joke!), bronze (Hands Off My Kielbasa!), and copper (A Woman’s Prague-ative).

For others, we were born to play – whether it’s physical sports, playing with our families, or simply having a playful attitude. We live in bright, happy shades like warm pink (Suzi’s Hungary AGAIN!), periwinkle purple (You’re Such a BudaPest), aqua (Can’t Find My Czechbook), fiery red (My Paprika is Hotter than Yours!), and glittery blues and violets (Polka.com).

And then there are those of us with an "indie" approach to life, deep thinkers who are drawn to colors just as profound. Bottomless ocean indigo (OPI...Eurso Euro), midnight blue (I Saw…U Saw…We Saw…Warsaw), and aubergine (Vant to Bite My Neck?) appeal to us. Finally, some of us choose to remain neutral, allowing us to move freely through the world, but for them, neutral isn’t boring...it’s exciting (My Vampire is Buff)!

As significant as color, nail design continues to be an important element in fashion, acting as accessories as prominent as jewelry. By experimenting with application designs and exploring in new directions, nail fashion heights are limited only by imagination and daring.

CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE. Features OPI’s exclusive ProWide™ Brush (Patent Pending).

Polka.comBlue and violet are dancing partners in this glittery combo.

NL E71

OPI…Eurso Euro This deep blue cream

is very continental.NL E72

Suzi’s Hungary AGAIN! Thank goodness there are zero calories in this warm and yummy pink!

NL E73

You’re Such a BudaPest If I let you borrow this

periwinkle-purple, will you go away?

NL E74

Can’t Find My Czechbook I hope you take credit,

because I must have this aqua!NL E75

My Paprika is Hotter than Yours!

Get the extinguisher... this fiery red is sizzling!

NL E76

Hands Off My Kielbasa! Get your own...

this bronzy tan is all mine!NL E77

OY–Another Polish Joke! So this shimmery-gold

walks into a bar...NL E78

A Woman’s Prague-ative I’m changing this shimmery

copper for...never mind!NL E79

Vant to Bite My Neck? You know you want to...

wear this deep eggplant.NL E80

I Saw…U Saw… We Saw…Warsaw

Be seen in this deep midnight blue.

NL E81

My Vampire is BuffCreamy, pale and nude...

just how I like my vampires.NL E82

THE NEW VOICE OF FASHION.

Illustration by Stina Perrson / CWC-i © 2012Illustration by Stina Perrson / CWC-i © 2013

CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE. Features OPI’s exclusive ProWide™ Brush (Patent Pending).

For more information about the Euro Centrale Collection, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.For more information about the Euro Centrale Collection, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

Edition A+ OPI ITEM NO. DC E22

24 - nail Lacquers (2 per shade), 1 - color chart, 1 - chipboard counter display, 1 - color palette with chain and label, set-up instructions

12” H x 11” W x 7.5” D • 30.5 cm H x 27.9 cm W x 19 cm D

Edition A OPI ITEM NO. DC E21

12 - nail Lacquers (1 per shade), 1 - color chart, 1 - chipboard counter display, 1 - color palette with chain and label, set-up instructions

12” H x 11” W x 7.5” D • 30.5 cm H x 27.9 cm W x 19 cm D

4 |

OPI offers free salon merchandising materials for the Euro Centrale Collection online – so you can build excitement, salon traffic, and profits by letting your clients know you’ve got the must-have shades for spring! You’ll find an entire range of materials that you can download, customize, and bring to your business-printing store for the quantity you need. It’s all at:

Choose the materials that work best for your salon and just click:

Coming Soon AnnouncementEmail it to all your clients, friends, and family to invite them to try the new shades from the Euro Centrale Collection on February 6th, 2013. No email? Download it, print it, make copies, mail it or hand it out to your clients!

Client Referral PostcardUse this postcard to bring in new clients. Have your current clients fill in the address of a friend, and you mail the postcard. You can decide to give both your clients and their friends savings off of a service – you decide how much. The postcard describes the Euro Centrale Collection and is sure to get noticed!

Appointment CardKeep your salon top of mind with customized appointment cards featuring the Euro Centrale Collection.

Computer Screensaver & Desktop Wallpaper

An inside look at the runway-ready fashion images from the photo shoot for the Euro Centrale Collection, as well as inspiring images of the region.

FREE MERchandising MatERials OnlinE

Starting December 26!

www.opi.com/download/eurocentrale

Euro Centrale Euro MinisOPI Item No. DC E27 4 - mini Nail Lacquers: Can't Find My Czechbook, Suzi's Hungary AGAIN!, You're Such a BudaPest, OY–Another Polish Joke!

3.75” H x 5.75” W x 1” D • 10 cm H x 15 cm W x 3 cm D

Salon Price . . . . . . . $ 52.50 U.S. $ 65.50 CAN

Total Retail Value. . . $ 108.00 U.S. $ 131.40 CAN

Salon Profit . . . . . . . $ 55.50 U.S. $ 65.90 CAN

Salon Price . . . . . . .$ 104.95 U.S. $ 129.95 CAN

Total Retail Value. . .$ 216.00 U.S. $ 262.80 CAN

Salon Profit . . . . . . .$ 111.05 U.S. $ 132.85 CAN

Salon Price . . . . . . . . . . .$ 6.95 U.S. $ 8.75 CAN

Suggested Retail . . . . . . .$ 12.95 U.S. $ 14.95 CAN

Salon Profit . . . . . . . . . . .$ 6.00 U.S. $ 6.20 CAN

| 5

Edition C OPI ITEM NO. DC E23

36 - Nail Lacquers (3 per shade), 1 - acrylic counter display with printed footers, 1 - chipboard header, 10 - color charts, 1 - painted color palette with chain and label, set-up instructions

12.75” H x 9.5” W x 6.75” D • 33 cm H x 25 cm W x 18 cm D

Edition C+AOPI ITEM NO. DC E2448 - Nail Lacquers (4 per shade), 1 - acrylic counter display with printed footers, 1 - chipboard header, 1 - chipboard counter display, 10 - color charts, 1 - painted color palette with chain and label, set-up instructions

Acrylic: 12.75” H x 9.5” W x 6.75” D • 33 cm H x 25 cm W x 18 cm D Chipboard: 12” H x 11” W x 7.5” D • 30.5 cm H x 27.9 cm W x 19 cm D

Edition FOPI ITEM NO. DC E2524 - Nail Lacquers (2 per shade), 1 - aluminumAdd-a-Shelf wall display with mounting hardware,1 - chipboard header, 1 - color chart, 1 - color palette with chain and label, set-up instructions

11.5” H x 17.25” W x 1.75” D • 29 cm H x 44 cm W x 4 cm D

OPEN STOCK LACQUERSEE PAGE 3 FOR COLORS, NAMES AND ITEM NUMBERS

Edition COFOPI ITEM NO. DC E26

72 - Nail Lacquers (6 per shade), 6 - Top Coat, 6 - Natural Nail Base Coat, 3 - Natural Nail Strengthener, 3 - Ridge Filler, 1 - acrylic Colors of Fashion display/header with printed insert, 25 - color charts, 1 - painted color palette with chain and label, set-up instructions

21” H x 18.75” W x 8” D • 53 cm H x 48 cm W x 20 cm D

Salon Price . . . . . . . . $ 159.95 U.S. $ 199.95 CAN

Total Retail Value. . . . $ 324.00 U.S. $ 394.20 CAN

Salon Profit . . . . . . . . $ 164.05 U.S. $ 194.25 CAN

Salon Price . . . . . . . . . . .$ 212.50 U.S. $ 265.50 CAN

Total Retail Value. . . . . . .$ 432.00 U.S. $ 525.60 CAN

Salon Profit . . . . . . . . . . .$ 219.50 U.S. $ 260.10 CAN

Salon Price . . . . . . . . . . .$ 109.95 U.S. $ 139.95 CAN

Total Retail Value. . . . . . .$ 216.00 U.S. $ 262.80 CAN

Salon Profit . . . . . . . . . . .$ 106.05 U.S. $ 122.85 CAN

Salon Price . . . . . . . . . . .$ 399.95 U.S. $ 499.95 CAN

Total Retail Value. . . . . . .$ 810.00 U.S. $ 985.50 CAN

Salon Profit . . . . . . . . . . .$ 410.05 U.S. $ 485.55 CAN

Salon Price . . . . . . . . . . .$ 4.50 U.S. $ 5.75 CAN

Suggested Retail . . . . . . .$ 9.00 U.S. $ 10.95 CAN

For more information about the Euro Centrale Collection by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

NATIONAL RELEASE DATE 2/6/13 - Pre-orders for the Euro Centrale Collection may be placed beginning 12/26/12

mariah care

y

presents

8 CHART-SMASHING SHADES INSPIREDBY THE ICON

What makes an icon an icon? Is it visual? Or is it something a little less tangible? An internet search for the definition of cultural icon results in: a person regarded as having a special status as representative of, or important to, or loved by, a particular group of people. The music industry has produced countless stars and a select few of those stars have reached iconic status. Without a doubt, one of music’s more enduring stars not only reached, but further defined iconic status with her talent, her beauty, and her ability to reach into the hearts of listeners around the world – Mariah Carey. With 14 music industry awards, 18 #1 hits, and over 200 million records sold worldwide, Mariah Carey is one of the best-selling female artists of all time.

So it’s a natural collaboration when this icon pairs up with another icon in its own industry – OPI. Like Mariah, OPI has won numerous industry awards, comes out with hit after hit in each seasonal Nail Lacquer collection, and is the #1 professional brand in the world.

Mariah Carey by OPI introduces eight new limited-edition shades, selected personally by Mariah Carey. Four of the shades feature a new technologically-advanced finish called Liquid SandTM. Fluid as sand in an hourglass, Liquid SandTM Nail Lacquer dries to a textured matte finish infused with reflective glints of light ranging from subtle to sparkle.

studio shadesgleaming. gorgeous. glamorous.

IntrOducIng

l iquid sandtm

OPI'S NeWeST INNOvATION IN TexTure. Dries to a textured matte finish infused with reflective glints of light.

stage shades*formiDable. fabulous. fierce.

colors from left to right: get Your number, can't let go, the impossible, stay the night

*features liquid sandtm technology. Apply base coat and two coats of color. Do not use top coat.

colors from left to right: anti-bleak, sprung, a butterfly moment, Pink Yet lavender

6 |

CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE. Features OPI’s exclusive ProWide™ Brush.

Mariah Carey Liquid Sandtm Mini PackOPI Item No. DD M13

4 - mini Nail Lacquers: Get Your Number, Can't Let Go, The Impossible, Stay The Night

3.75” H x 5.75” W x 1” D • 10 cm H x 15 cm W x 3 cm D

Mariah Carey 16pc DisplayOPI Item No. DD M11

16 - Nail Lacquers (2 per shade)1 - chipboard counter display1 - painted color palette with chain and label set-up instructions

12" H x 11" W x 10" D • 30.5 cm H x 27.9 cm W x 25.4 cm D

Mariah Carey C DisplayOPI Item No. DD M12

36 - Nail Lacquers 1 - acrylic counter display with printed footers1 - chipboard header1 - painted color palette with chain and labelset-up instructions

12.75” H x 9.5” W x 6.75” D • 33 cm H x 25 cm W x 18 cm D

| 7

For more information about Mariah Carey by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

Salon Price . . . . . . . . . . .$ 69.95 U.S. $ 89.95 CAN

Total Retail Value. . . . . . .$ 144.00 U.S. $ 175.20 CAN

Salon Profit . . . . . . . . . . .$ 74.05 U.S. $ 85.25 CAN

Salon Price . . . . . . . . . . .$ 159.95 U.S. $ 199.95 CAN

Total Retail Value. . . . . . .$ 324.00 U.S. $ 394.20 CAN

Salon Profit . . . . . . . . . . .$ 164.05 U.S. $ 194.25 CAN

Salon Price . . . . . . . . . . .$ 6.95 U.S. $ 8.75 CAN

Suggeted Retail . . . . . . . .$ 12.95 U.S. $ 14.95 CAN

Salon Profit . . . . . . . . . . .$ 6.00 U.S. $ 6.20 CAN

8 |

structure 2.0White • No WellA perfect smile line, every time! Features a curvaceous C-Curve and arch for durable, beautiful pink and white nails.

OPI Item No.TP265 ....................... 20ct Size 5TP266 ....................... 20ct Size 6TP267 ....................... 20ct Size 7TP285 ....................... 20ct Assorted Sizes (1-10)TP287 ..................... 200ct Assorted Sizes (1-10)

UPgRadE tO nail tiPs 2.0! ProfeSSional quality at an afforDable Price!

thinsEt bruSh-on nail aDheSive

Define • Elongate • Design

Superior Bonding • Clarity • Strength

For stunning nail makeovers and laying the perfect foundation for dramatic design. Each 200 ct. box includes a FREE 7g – 2.5 Oz. net wt. ThinSet Adhesive!

Perspective 2.0Natural • Half WellProvides just the right amount of free edge control for perfect placement. Features an elegant arch and C-Curve for a distinctive finish.

OPI Item No.TP235 ....................... 20ct Size 5TP236 ....................... 20ct Size 6TP237 ....................... 20ct Size 7TP255 ....................... 20ct Assorted Sizes (1-10)TP257 ..................... 200ct Assorted Sizes (1-10)

dimension 2.0Natural • Full WellFast, easy coverage for quick extensions and for camouflaging imperfections! Features a gentle arch and moderate C-Curve for a natural looking finish.

OPI Item No.TP205 ....................... 20ct Size 5TP206 ....................... 20ct Size 6TP207 ....................... 20ct Size 7TP225 ....................... 20ct Assorted Sizes (1-10)TP227 ..................... 200ct Assorted Sizes (1-10)

FREE Thinset with any assorted 200 ct. tips!

For more information about OPI Nail Tips 2.0, log on as a professional at www.opi.com or contact your local Authorized OPI Distributor.

Salon Price (20 ct packs) ...................................$ 0.99 U.S. $ 1.25 CAN

Salon Price (200 ct boxes) .................................$ 9.95 U.S. $ 12.50 CAN

Ideal for applying nail tips, embellishments and for quick nail repairs.

Easy-to-use, Brush-on Application • Fast Bonding

OPI Item No. NA201 ThinSet Brush-On Nail Adhesive 7g - .25 Oz. net wt. Salon Price .......... $2.95 US $3.75 CAN

| 9NEW LOOK NEW BUSINESS RAVE REVIEWSFOR THE #1 SALON BRAND!

DRIPDRY Lacquer Drying Drops

CHIPSKIP Chip PreventorSTART TO FINISH

NAIL ENVY Natural Nail Strengtheners

RAPIDRY Quick-Dry Top CoatWet to set in 60 seconds!

Manicure Prep CoatBase Coat • Top Coat • Nail Strengthener

Six unique Nail Envy formulas strengthen with wheat protein and calcium while targeting specific nail needs!

High-Shine Protection

These drops are the best creation for nails ever!– Customer Bobbie Naohara“ ”

I can even do my nails at night before I go to bed – with no

morning sheet marks! – Customer Ashley Nicole Miller

“ ”

I’m noticing my nails are longer

and feel stronger– Customer Athena

Ayers Boggs

“”

This is the best base and top coat ever! I highly recommend this product if you are a

gal who wants her at-home manicure to last! – Customer Kaitlin Opal

(ChipSkip) is a great product! And it works… with literally 30 extra seconds

(before lacquer) for application! – Customer MaryAnne Gober Potocnie

“

“

”

”

thinsEt bruSh-on nail aDheSive

For more information about OPI Nail Treatments, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

3-Time Olympic Gold Medalist MIsTY MAY-TreAnOr

is wearing GelColor by OPI in BIG APPle red

The shine-intense, instantly dry, long-lasting salon manicure

Color Endures at the Speed of Life!OPI is the only professional brand advertised to the consumer.

10 |

| 11| 11

NOw 54 ICONIC OPI COLORS YOu LOvE!

the impressionists kitDid You ‘ear About van Gogh?, Wooden Shoe Like to Know?, Pedal Faster Suzi!,

I Have a Herring Problem, Thanks a WindMillion,vampsterdam

the divas kitevery Month is Oktoberfest, Suzi & the 7 Düsseldorfs, Deutsch You Want Me Baby?,

Nein! Nein! Nein! Ok Fine!, unfor-greta-bly Blue, Schnapps Out of It!

the sirens kitCosmo-Not Tonight Honey!, A Good Man-darin is Hard to Find,

Big Apple red, Bastille My Heart, Bogotá Blackberry, Malaga Wine

the beautifuls kitAlpine Snow, Samoan Sand, Pompeii Purple,

Miami Beet, Louvre Me Louvre Me Not, My Private Jet

the thrill-seekers kitMy Address is “Hollywood”, I eat Mainely Lobster, Color to Diner For,

Honk If You Love OPI, Are We There Yet?, roadhouse Blues

the classics kitCozu-Melted in the Sun, My Chihuahua Bites!, Chick Flick Cherry,

Black Cherry Chutney, romeo & Joliet, Yodel Me on My Cell

the romantics kitKyoto Pearl, Bubble Bath, Princesses rule!,

A Grape Fit!, Pink Flamenco, OPI Ink.

the trendsetters kitBrisbane Bronze, You Don’t Know Jacques!, Suzi Says Feng Shui,

russian Navy, Here Today…Aragon Tomorrow, Black Onyx

the icons / intro kit Base Coat,

Top Coat & DvDFunny Bunny, Passion, Strawberry Margarita,

Cajun Shrimp, I’m Not really a Waitress,

Lincoln Park After Dark

For more information about GelColor by OPI, log on as a professional at www.opi.com or contact your local Authorized OPI Distributor.

12 | retailpromotions

OPI gives you a great new reason to love the Valentine’s Day season! The OPI January/February retail promos each make a sweetheart of a gift, and include OPI bestsellers and fall-in-love beauty bonuses. Pretty, pampering, perfect – and profitable!

OPI Item No. SR 540Promo Center Display

OpiRETAIL

isHeartto resist❤

Ask your distributor how you can earn this display for FREE!

U.S CANSalon Price .............................................$ 375.00 $ 478.20 Retail Value ...............................................$ 780.60 $ 926.45 Potential Salon Profit ................................$ 405.60 $ 448.25

Bonus! OPI Item No. SR E01

Bonus: When you purchase 1 set of 4 Prepack Trays (two each of #1, one each of #2 and #3), you’ll receive one pack from each promotion FREE!

TrAY 2

TrAY 1

TrAY 3

U.S CANSalon Price ............................................$ 250.00 $ 299.00

| 13retailpromotions

1 Purchase:

1 – 15 mL – 0.5 Fl. Oz. Original Nail Envy Formulated with wheat protein and calcium for harder, longer, stronger natural nails!

Get FREE: 1 – 15 mL - 0.5 Fl. Oz. Matte Nail Envy Original Nail Envy results with a natural-looking matte finish for invisible protection.

What a Pair!

2 Purchase:

1 – 15 mL – 0.5 Fl. Oz. OPI Nail Lacquer in: Bubble Bath Sweet candy pink. I'm Not Really a Waitress A vivacious chianti red.

Get FREE: 1 – Key Chain

Get FREE: 1 – 15 mL – 0.5 Fl. Oz. OPI Top Coat Prevents smudges while drying to a smooth, high-gloss shine.

Key To Great Nails

3 Purchase:1 – 9 mL – 0.3 Fl. Oz. DripDry Lacquer Drying DropsDries nails to the touch in one minute; completely in five!

Gloss 'N Go

SR E06

Sr e07

Sr e05

U.S. CANSalon Price ............................................. $ 102.00 $ 131.40 Salon Price Each........................................ $ 8.50 $ 10.95 Suggested Retail Each .............................. $ 16.95 $ 19.95 Retail Value Each ...................................... $ 33.90 $ 39.90

U.S CANSalon Price ..............................................$ 96.00 $ 120.00 Salon Price Each.........................................$ 8.00 $ 10.00 Suggested Retail Each ...............................$ 14.95 $ 17.95 Retail Value Each .......................................$ 17.00 $ 19.90

U.S CANSalon Price ..............................................$ 75.00 $ 95.40 Salon Price Each.........................................$ 6.25 $ 7.95 Suggested Retail Each ...............................$ 12.50 $ 14.95 Retail Value Each .......................................$ 21.00 $ 24.90

12 UNITS WITH TRAY: Sr e02 OPEN STOCK:

12 UNITS WITH TRAY: Sr e03OPEN STOCK:

12 UNITS WITH TRAY: Sr e04OPEN STOCK:

For more information about OPI January/February Retail Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

14 | professionalpromotions

OPI Item No. SR E09

OPI Item No. SR E10

Avoplex Cuticle Oil To Go Display w/ FREE Tester!

PusherPlus Titanium Multi-Use Pusher

With FREE Avoplex Exfoliating Cuticle Treatment*

OPI Item No. SP E05

Dexterity Titanium Dual-Edge Nail Plate Cleaner

With FREE Avoplex Exfoliating Cuticle Treatment*

OPI Item No. SP E06

OPI Item No. SR E08

Avoplex Nail & Cuticle Oil Retail Display

Smooth Savings

Cool Tools!

Buy 30 mL – 1 Fl. Oz. Avoplex Exfoliating Cuticle Treatment & 15 mL – 1/2 Fl. Oz. Avoplex Nail & Cuticle Replenishing Oil – GET 3 FREE Disposable 1X Use files!

U.S. CANSalon Price ............................................ $ 9.95 $ 13.95 Salon Value.............................................. $ 14.43 $ 20.90Salon Savings .......................................... $ 4.48 $ 6.95

U.S. CANSalon Price ............................................ $ 19.95 $ 24.95Salon Value.............................................. $ 24.95 $ 32.50Salon Savings .......................................... $ 5.00 $ 7.55

For more information about OPI Professional Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

U.S. CANSalon Price ........$ 35.70 $ 47.70Salon Value..........$ 45.00 $ 59.70Salon Savings ......$ 9.30 $ 12.00

U.S. CANSalon Price ........$ 41.40 $ 52.50Salon Value..........$ 47.40 $ 59.95Salon Savings ......$ 6.00 $ 7.45

Save 20% on select implements!

| 15professionalpromotions

ManicureTrial KitOPI Item No. SP E03

Manicure Intro Kit with FREE PusherPlus!OPI Item No. SP E04

1 - oPi brilliance file 1 - manicure DVD 1 - manicure instructional brochure 1 - manicure tabletop instructions

Not Available in Canada.

Not Available in Canada.

Amazing Kits at an Amazing Price!Dry Ideas

includes: 1 - 60g - 2 oz. net wt. effervescent soak 1 - 84g - 3 oz. net wt. skin renewal scrub 1 - 120ml - 4 fl. oz. finishing butter 1 - 25ml - .85 fl. oz. rejuvenating serum 1 - manicure tabletop instructions 1 - manicure Promotional bag

includes: 1 - free titanium PusherPlus 1 - 285g -10.2 oz. net wt. manicure skin renewal scrub 1 - 250g - 8.8 oz. net wt. effervescent soak 1 - 50ml - 1.7 fl. oz. rejuvenating serum 1 - 250ml - 8.5 fl. oz. manicure finishing butter 1 - 30ml - 1 fl. oz. avoplex exfoliating treatment 1 - 15 ml - 1/2 fl. oz. avoplex nail & cuticle replenishing oil

Buy 480mL - 16 Fl. Oz. RapiDry Spray, Get FREE 120mL - 4 Fl. Oz.RapiDry Spray Nail Polish DryerOPI Item No. SP E01

Buy 120mL - 4 Fl. Oz. DripDry, Get FREE 30mL - 1 Fl. Oz.DripDry Lacquer Drying DropsOPI Item No. SP E02

U.S.Salon Price .............................................................................................................. $ 29.95Salon Value................................................................................................................ $ 46.15Salon Savings ............................................................................................................ $ 16.20

U.S. CANSalon Price ..................................................$ 29.95 $ 37.50 Salon Value....................................................$ 39.90 $ 50.00Salon Savings ................................................$ 9.95 $ 12.50

U.S. CANSalon Price ..................................................$ 29.95 $ 37.50 Salon Value....................................................$ 42.45 $ 53.45Salon Savings ................................................$ 12.50 $ 15.95

For more information about OPI Professional Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

U.S.Salon Price ..............................................................................................................$ 74.95Salon Value................................................................................................................$ 89.90Salon Savings ............................................................................................................$ 14.95

Not Available in Canada.

16 |

OPI Guest Artist Christy Graham knows a winner when she sees one. So sure was she of the outcome of the Miss Arizona pageant, she sent a bottle of Crown Me Already from the OPI Miss Universe promotion to a client’s niece, Erika Frantzve, a pageant competitor. Erika wore it on her toes for the pageant, and we’re not saying it was because she did, but... she won! Congrats, Miss Arizona!

Danny Phung, OPI International Guest Artist and Joey Brown OPI International Spokesperson were invited to assist COTY-Argentina with the OPI Prelaunch during the Buenos Aires Fashion Week that took place from August 7 – 10 at La Rural Exhibition Center. During the event, Phung and Brown were interviewed by leading trade and beauty magazines in Argentina such as HOLA, OHLALA and Harper’s Bazaar, along with other important bloggers. When they weren’t being interviewed by the press they were demonstrating Nail Art with OPI Nail Lacquer at the OPI stand. One lucky contestant won a free OPI Nail Art Manicure through a contest on OPI-Argentina’s Facebook Fan Page. More than 40,000 people attended the Buenos Aires Fashion Week lasting 4 days.

gElcOlOR Takes a BiTe ouT of THe BIG APPLe

FaMily BRings JOy to Zambian teenS with OPi nail lacqUER

Miss aRizOna wEaRs & WinS Crown

opinews

The power of color has been known to cause spontaneous explosions of smiles and this was well demonstrated when a Houston, Texas family brought OPI Nail Lacquer along on a recent trip with Family Legacy Missions International to serve orphaned and vulnerable children in Zambia, Africa. Abigail Moorhead, 14, is a big fan of nail color and when she brought some of her favorite OPI Nail Lacquer shades out, older sister Madeleine, 18, recognized an opportunity to create some fun and excitement with the local Zambian teens. The impromptu polishing party resulted in squeals of delight as the teens showed off their nails freshly painted with No Blues About It. As mom Julie so eloquently stated in her letter to OPI, "...something as simple as a bottle of nail polish from an American teenager can be a blessing to other little girls halfway around the world." Thanks, Julie, for the inspiring story!

It’s no secret that Times Square in New York City is a hot spot, but with GelColor by OPI featured on the GeoffreyTron last summer, it was hot and colorful! Located outside the flagship Toys R Us store, passersby saw 15-second spots that ran 48 times per day. Looks like another Broadway hit!

OPi in ArgenTinA

| 17opinews

Utah-based Peerless Beauty Supply, in conjunction with their Spring Show, started the "Beauty Against Hunger" campaign in January of 2012. They appealed to their salon professional customers to contribute canned and packaged food items to be given to the Utah Food Bank. At their Spring Show, show goers deposited food contributions in collection containers as they entered the show floor. A sizeable amount was also contributed by Peerless employees and management staff. Through the efforts of countless fine people, they donated over 4,000 pounds of food and over $18,000.00 in cash donations to the Utah Food Bank. OPI is proud to have participated in this worthy cause!

PEERlEss BEaUty FIGHTS HuNGer

During the Latin America GelColor training in Punta Cana, Dominican Republic, Paola, a nail technician from our distributor California Dos Mil SAC in Peru, fell in love with Leonardo Nuñez, a waiter at a nearby restaurant. A few months later, Leonardo still on her mind, she returned to the D.R. in hopes to find him. Cupid’s arrow must have struck home, because he is now working in a restaurant in Peru happily married to his new bride! Nice work, Paola!

OPi PlayScUPid

BRazil nails faShion Week

allURE readers

❤OPi…...so much so that they awarded the much coveted Allure Reader’s Choice Awards to OPI for THREE great products!

Top Beauty Breakthrough (nails)…. OPI Black ShatterAward for Pale Nail Polish… Bubble BathAward for Bright Nail Polish… Big Apple Red

OPI Brazil Team, Bright Star, surprised attendees at the nails Fashion Week Brazil event with a beautiful booth promoting the Holland by OPI Spring/Summer collection last August. Along with the beautiful booth Bright Star had a celebrity guest, Fiorella Mattheis, famous Brazilian actress made a special appearance at the stand wearing OPI’s Red Lights Ahead…Where?" from the anticipated Holland Collection.

18 |

For more information about OPI’s Educational Programs, contact your Authorized OPI Distributor.

18 |

Coming Soon to a LoCation near You!

tHe game CHangerneW One-Day Workshop!

Full-Day workshop featuring GelColor by OPI

if you only attend one workshop this year, make it oPi's. •Makeoveryoursalonmenu with GelColor by OPI

•Discovereasyartisticadd-ons– graphics,animalprints,floral designsandmore!

•Learnhowtopowerbook for profits

Featuring:

Vu Nguyen, Internationally-acclaimed OPI Guest Artist

Joey Brown, OPI International Spokesperson

Monday, February 2, 2013AlbertaBeautySystems

Calgary,AlbertaTickets:(403)276-6655

Monday, March 18, 2013NailSuppliesUnlimited

Orange,CATickets:(714)635-5970

Monday, April 22, 2013EssentialSalonSystems

Holliston,MATickets:(508)366-8282ext.5527

Monday, June 3, 2013CanwestBeautySystems

Vancouver,BritishColumbiaTickets:(604)431-8891

WHat to bring: OPI LED Light or Axxium UV Light, Tooling Implements, Nail Art Brushes.

For more information about OPI’s Educational Programs, log on as a professional at www.opi.com or ask your Authorized OPI Distributor.

| 19opieducation

Color at the Speed of Light! GelColor by OPI Supercharge your salon menu with services that dazzle year-round with instantly dry, chip-free OPI color!

Generation Gel Axxium Gel System Learn Axxium Gel System’s uncomplicated approach and easy application!

Polished Profits! Axxium Soak-Off Gel Lacquer Discover the ultimate in brush-on gel color application and glitter effects!

Booked Solid!Get the 411 for getting (and keeping!) clients in your chair, while putting you in control of your profit potential!

Amazing Manicures Manicure by OPI Transform your clients’ hands and your services with OPI’s easy steps to younger-looking skin!

Pampered Pedicures Pedicure by OPITurn new profits on pedicures with OPI’s spa-friendly products!

Want to be on the cutting edge of the industry?Get cuttinG edGe education!OPI’s Education Program offers innovative products and service approaches in personalized workshops led by top industry educators! Each workshop features a GelColor by OPI demo!

For more information about OPI’s Education Programs, contact your Authorized OPI Distributor.

Sculpted Success OPI Acrylic SystemsDiscover the industry’s finest acrylic systems for stunning nail makeovers!

Turn Clean into Green!OPI Spa Complete Learn how easy it is to be clean with OPI Spa Complete, the only product your salon needs to clean and disinfect in one easy step!

shoW classes Color at the Speed of Light!GelColor by OPIRevolutionary color-finished services • Fast pinks and whites • Nail artistry • Simple removals

Amazing Manicures & Pampered PedicuresManicure / Pedicure by OPIAge-defying manicures • Pampered pedicures • The service-retail connection

Gel Perfection Axxium Gel SystemsNew gel service opportunities • Easy gel overlays • Pink and white sculpts • Fast gel finishes

Polished Profits! Axxium Gel SystemsSoakable, strengthening services • Quick color changes and removals • Glitters and nail artistry

Booked Solid! Service add-ons that add up • Putting the "custom" in customer service • Retail strategies for real people

Acrylic Express Absolute Liquid & Powder TechnologySmarter smile lines • Quick one-bead applications • Fast filing and finishing

Opi products inc.13034 Saticoy StreetN. Hollywood, CA 91605/USA

January/February 2013

Advertising & Marketing

OPI is available in over 100 countries around the world.For your Authorized Distributor within the US or Canada, please call 1-800-341-9999 or go to www.opi.com. For all other countries, please contact international@opi.com or International Customer Service at 818-759-8629.

You and your clients can see OPI in the January/February issues of these magazines:

You’ll also find OPI in American Salon, Modern Salon, Canadian

Hairdresser, Day Spa, InOurSalon, Launchpad, Nails, Nailpro,

Nailco (The Industry Source), Salon Magazine, Spa Magazine,

Viet Beauty, & VietSalon.

OPI Item No. PR 574 Domestic Edition