Opinion poll on social inclusion of children with disabilities

Nobody’s UnpredictableDecember 2010

Opinion poll on social inclusion of children with disability in Montenegro


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METHODOLOGY

Ad hoc face-to-face survey with interviewing performed at respondents’ home

Data collected on representative sample for population of Montenegrin citizens aged 18 and more

Target population size is 498,385

Sample size is 1057 (with 131 sampling points)

Sample type is stratified 3-staged probability sample with sampling stages:

Polling station territory – approximately size of 200 HH (PPS with probabilities proportional to size)

Households by random route technique starting from the given addresses (SRSWoR)

Households member with same probability (SRSWoR) – Kish scheme

Stratification is done according to

Type of settlement – urban/rural

4 geo-economical regions

Post stratification is performed regarding: gender, age, type of settlement, geo-economical region

Fieldwork control is done in 12% of totally interviewed in all strata proportionally to sample size, and logic and consistency control of collected data is performed in 100%

Data collection is performed form 30th of November to 05th of December 2010

95% confidence interval for incidence of 05% is (03.5%, 06.5%)



2


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SAMPLE

48%

53%

27%

19% 19%22%

14%

25%

47%

19%

10%

30%

17%

32%

21%

61%

39%

Ma

le

Fe

ma

le

18

-29

30

-39

40

-49

50

-64

65

+

Ele

me

nta

ry o

rle

ss

Se

con

da

ry

Co

lleg

e o

rU

niv

ers

ity

Cu

rre

ntly

ine

du

catio

n

Po

dg

ori

ca

Co

ast

(B

oka

)

No

rth

We

st

Ea

st

Urb

an

Oth

er

Gender Age Education StratumSettlement

type


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INTRODUCTORY SECTION


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Can you tell me which expression do you personally use most frequently for children whose physical, mental or sensory abilities are below average abilities of children in their age?

Base: Total target population

17%

23%

7%

10%

12%

3%

2%

6%

2%

3%

27%

20%

19%

9%

7%

6%

2%

2%

2%

1%

Children with special needs

Handicapped children

Disturbed children

Sick children

Children with disability

Handicapped children/retarded

Mentally handicapped children

Miserable, sad, unhappy

Retarded children

Children with deficiency

Aug 2010

Dec 2010

• This wave records a significant increase of use of the term “Children with special needs” and “Disturbed children”.

• Besides these terms, also often used in population is incorrect term “handicapped children”.

• It is worth mentioning that this wave records significant decrease of the terms such as: “children with deficiency”, and “Miserable, said, unhappy”, …

Statistically significant difference on the level of 0.05


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AWARENESS ABOUT CHILDREN WITH DISABILITIES


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Do you know any child with disabilities, or someone (relative, friend, acquaintance, etc..) whose child has problems of this kind?

68%

32%

68%

32%

Yes

No Aug 2010 Dec 2010

Similar to August, great majority of the citizens (68%) know some child with disabilities or parent whose child has such, or similar disabilities – no differences were recorded between the 1st and 2nd wave

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How often do you have contacts with children with disabilities


13%

5%

4%

11%

8%

10%

11%

11%

14%

10%

4%

8%

11%

5%

14%

8%

8%

8%

8%

12%

20%

0%

Daily

Once a week

Once a month

Once in 6 months

Less than once a year

DK-REF

Aug 2010

Dec 2010

• 8% of the citizens have daily contact with children with disabilities, 11% have such contacts several times a week.

• One out of five citizens claim to have no contact with children with disabilities, while 8% claim to have contact with such children once a year.



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All things considered, how well are you informed about the children with disabilities?


7%

38%

44%

43%

12%

9%

3%

9%

32%

40%

45%

14%

11%

3%

I do not know anything about childrenwith disabilities

I know very little about children withdisabilities

Sum -

I know something about children withdisabilities

Sum +

I know a lot about children withdisabilities

I know very much about children withdisabilities

Aug 2010

Dec 2010

• One can say that the citizens are still generally poorly informed about children with disabilities – in this sense no significant differences were found between the 1st and the 2nd wave.



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In your opinion, among children aged up to 18 years, what percentage are the children with disabilities


18%

16%

18%

13%

6%

30%

20%

19%

25%

14%

6%

17%

Up to 3%

3.1-5%

5.1-10%

10.1-20%

Over 20%

DK-REF

Aug 2010

Dec 2010

•In comparison with the period before realization of campaign “It’s about ability” this wave records a significant increase of percentage of the citizens who think that, in population of children aged up to 18 years there are between 5% and 10% of children with disabilities.

•Besides that, this wave records significant decrease of the citizens who do not have a clear idea about the number of children with disabilities.



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ATTITUDE TOWARDS CHILDREN WITH DISABILITIES


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Which of the following relations are more acceptable for you

12


Social distance towards different groups of children with disabilities differs:•Similar to previous wave citizens have the biggest social difference towards children who have severe emotional disorders (neuroses, psychoses, etc), as well as the children with severe disorder of socialization (socially unacceptable behavior). •On the other hand, they do not have a social distance towards children with severe impairments of vision and hearing, as well as the children with speech disorders.

When individual relationships are observed, in comparison with the period before realization of campaign “It’s all about ability” degree of acceptance of certain categories of children with disabilities records statistically significant increase: •Regarding the children with severe emotional disorders this wave records statistically significant increase of acceptability of all relationships.•Acceptability of all relationships, except readiness for coexistence in the same settlement has increased significantly for the following groups of children with disabilities as well: children with severe impairments of vision, blind children, children with severe impairment of hearing, deaf children, children with physical disability such as permanent deformation or lack of body part, children who have difficulties to move or are completely bedridden and children with speech impairment. •Also in case of children who suffer from some chronic disease which is not communicable this wave records increased acceptability of all relationships except acceptability of coexistence in the same settlement and readiness of the citizens to have their children in the same class with children who suffer from some incommunicable chronic disease. •This wave also records increase of acceptability of relationship with children with intellectual deficiencies and impairments except coexistence in the same settlement and readiness of the citizens to allow their children, in adult age, to get married with children who have intellectual deficiencies and impairments.•Even in case of children with disorder of socialization this wave records increase of the readiness of citizens to have their children in the same class with such children. Unfortunately, in this category this is the only recorded improvement of relationships.


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Child with severe defect of vision - Which of the following relations are more acceptable for you

Multiple answers; Base: Total target population

76%

57%

51%

48%

35%

9%

7%

2%

69%

59%

57%

48%

16%

13%

8%

79%He lives in the same

settlement/street with yourGoes to the same

school/kindergarten/nurseryGoes to the same

department/group with yourSocializes/plays with your

child

Best friend with your child

In the older age in emotionalrelationship with your childIn the adult age marries with

your child

DK-REF

Aug 2010 Dec 2010



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Blind child - Which of the following relations are more acceptable for you


78%

49%

44%

41%

29%

3%

2%

4%

61%

53%

51%

41%

7%

5%

12%





child



your child

DK-REF

Aug 2010 Dec 2010



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Child with severe hearing impairments - Which of the following relations are more acceptable for you


73%

55%

47%

45%

30%

6%

4%

4%

67%

60%

54%

43%

13%

9%

11%





child



your child

DK-REF

Aug 2010 Dec 2010



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Deaf child - Which of the following relations are more acceptable for you


75%

46%

40%

39%

26%

3%

2%

6%

59%

50%

47%

36%

7%

5%

13%





child



your child

DK-REF

Aug 2010 Dec 2010



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Child with physical disabilities, such as permanent deformation, or lack of a body part - Which of the following relations are more acceptable for you


79%

43%

35%

33%

23%

3%

1%

6%

59%

48%

44%

35%

7%

4%

13%





child



your child

DK-REF

Aug 2010 Dec 2010



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Child has difficulties to move or are completely bedridden - Which of the following relations are more acceptable for you


76%

43%

35%

34%

25%

2%

1%

6%

57%

49%

43%

35%

4%

3%

14%





child



your child

DK-REF

Aug 2010 Dec 2010



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Child suffers from some chronic disease which is not communicable, such as asthma, heart defect, hemophilia, leukemia and other - Which of the following relations are more acceptable for you


73%

49%

41%

36%

28%

3%

2%

3%

57%

47%

44%

35%

9%

6%

13%





child



your child

DK-REF

Aug 2010 Dec 2010



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Intellectual deficiencies and impairments, such as low intelligence, autism, serious attention disorders, persistent difficulties in learning, and the like - Which of the following relations are more acceptable


73%

37%

28%

23%

14%

1%

1%

8%

54%

39%

35%

23%

3%

2%

14%





child



your child

DK-REF

Aug 2010 Dec 2010



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Child with severe emotional disorders, such as childhood neurosis, psychosis, emotional changes caused by neurological damage - Which of the following relations are more acceptable


68%

29%

19%

13%

8%

1%

0%

16%

39%

24%

18%

13%

2%

1%

18%





child



your child

DK-REF

Aug 2010 Dec 2010



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Child with severe disorders of socialization, such as hyperactive, aggressive or other socially unacceptable behavior - Which of the following relations are more acceptable for you


71%

30%

20%

15%

9%

2%

0%

11%

37%

23%

16%

12%

2%

1%

20%





child



your child

DK-REF

Aug 2010 Dec 2010



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Child with speech disorders - Which of the following relations are more acceptable for you


75%

49%

41%

39%

28%

5%

5%

2%

64%

54%

51%

41%

14%

11%

9%





child



your child

DK-REF

Aug 2010 Dec 2010



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2.0

2.0

2.3

2.8

2.8

3.0

3.0

3.1

3.1

3.3

3.5

2.3

2.2

3.0

3.4

3.5

3.5

3.6

3.7

3.8

4.0

4.1

Child with severe emotional disorders, such as childhood neurosis, psychosis,emotional changes caused by neurological damage

Child with severe disorders of socialization, such as hyperactive, aggressive orother socially unacceptable behavior

Intellectual deficiencies and impairments, such as low intelligence, autism,serious attention disorders, persistent difficulties in learning, and the like

Child has difficulties to move or are completely bedridden

Child with physical disabilities, such as permanent deformation, or lack of a bodypart

Child suffers from some chronic disease which is not communicable, such asasthma, heart defect, hemophilia, leukemia and other

Deaf child

Blind child

Child with speech disorders

Child with severe hearing impairments

Child with severe defect of vision

Aug 2010

Dec 2010



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25

To what extent you agree with each of the statements?


63

22

4

1

22

53

84

95

The state and society are not able to significantly help children with disabilities,no matter how much they try and how much money they invest

Regardless of the pain and the effort that they and their families make, childrenwith disabilities can not be fully fit in society, the way in which other children do

Children with disabilities are equally valuable members of society, as well as allother citizens

The state and society should do everything in their power to ensure equalopportunities and chances for children with disabilities, regardless of the costs.

disagree ( 1 + 2 ) agree ( 4 + 5 )

• In comparison with the previous wave this research wave records a 10% increase of the citizens who think that Children with disabilities are equally valuable members of society, as well as all other citizens, which is statistically significant on the level of 0.05.

• Great majority of the citizens (95%) think that The state and society should do everything in their power to ensure equal opportunities and chances for children with disabilities, regardless of the costs (3% increase in comparison with the previous wave).

• 22% of Montenegrin citizens think that the state and society are not able to significantly help children with disabilities, no matter how much they try and how much money they invest, which represents a 14% decrease in comparison with the previous wave. This wave also records a 12% decrease of percentage of the citizens who think that Regardless of the pain and the effort that they and their families make, children with disabilities can not be fully fit in society, the way in which other children do.


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To what extent you agree with each of the statements?– agree ( 4 + 5 )


92%

74%

65%

36%

95%

84%

53%

22%

The state and society should doeverything in their power to

ensure equal opportunities andchances for children with

disabilities, regardless of thecosts.

Children with disabilities areequally valuable members ofsociety, as well as all other

citizens.

Regardless of the pain and theeffort that they and their familiesmake, children with disabilities

can not be fully fit in society, theway in which other children do

The state and society are not ableto significantly help children withdisabilities, no matter how muchthey try and how much money

they invest

Aug 2010

Dec 2010


To what extent you agree with each of the statements?– disagree ( 1 + 2 )

47%

17%

11%

4%

22%

4%

1%

63%

The state and society are not ableto significantly help children withdisabilities, no matter how much

they try and how much money theyinvest.

Regardless of the pain and theeffort that they and their families

make, children with disabilities cannot be fully fit in society, the way in

which other children do.

Children with disabilities are equallyvaluable members of society, as

well as all other citizens.

The state and society should doeverything in their power to ensureequal opportunities and chances

for children with disabilities,regardless of the costs.

Aug 2010

Dec 2010


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Which of the following two statements is closer to your views?


28%

72%

40%

59%

Child with disabilitiesshould primarily beadapted to life in

society, with the helpof family and the

environment

Society and theenvironment in whichthe child lives shouldprimarily be adapted

to the child withdisabilities, acceptingall their specificities

Aug 2010

Dec 2010

• 40% of Montenegrin citizens think that Child with disabilities should primarily be adapted to life in society, with the help of family and the environment (12% more than in previous wave).

• Conviction that the child should be adapted to life in society is somewhat more pronounced among citizens with lower level of education, but also among the citizens with higher income.



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Which of the following two statements is closer to your views?


15%

80%

5%

21%

71%

7%

By providing professional assistance andthrough special relation of society and

institutions, it is possible to FULLYenable a child with disabilities for life in

society

By providing professional assistance andthrough special relation of society and

institutions, it is possible to SOMEWHATenable a child with disabilities for life in

society

Regardless of professional assistanceand special relationship of state and

society, it is not possible TO MAKE ANYSIGNIFICANT PROGRESS in enabling

the children with disabilities for life insociety.

Aug 2010

Dec 2010

• One out of five citizens of Montenegro think that By providing professional assistance and through special relation of society and institutions, it is possible to FULLY enable a child with disabilities for life in society (which represents a 6% increase in comparison with the period preceding the campaign “It’s about ability”.)



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EDUCATION OF CHILDREN WITH DISABILITIES


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64

27

24

14

14

8

9

5

20

41

45

64

64

66

69

80

Montenegro currently has a lot of more important problems and many moreimportant issues than the adjustment of the regular school to the needs of childrenwith disabilities, creating new educational programs and training teachers to work

with these child

If children with disabilities attend classes in regular schools, this results in the factthat teachers pay too much attention to them, and other children are deprived a little

bit

For the development of the children with disabilities it is much better to attend aspecialized institution for education, than to go to regular schools

It's good that children with disabilities attend regular schools, because in this way,social skills and tolerance of other children are developed

If children with disabilities attend classes in regular schools, it has positiveinfluence on their development

Inclusion of children with disabilities in regular schools would contribute to betterunderstanding of these children by their peers

Even when children with disabilities go through their education, they have lesschances to get a job than the other citizens of the same level of education

Schools in Montenegro are not built to be accessible to children with disabilities,and architectural adaptation of institutions to the needs of these children should be

one of the most important tasks of the state and society

disagree ( 1 + 2 ) agree ( 4 + 5 )


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To what extent you agree with each of the statements? - agree ( 4 + 5 )


74%

64%

66%

57%

59%

50%

41%

17%

80%

69%

66%

64%

64%

45%

41%

20%

Schools in Montenegro are not built to be accessible to children with disabilities,and architectural adaptation of institutions to the needs of these children should

be one of the most important tasks of the state and society.

Even when children with disabilities go through their education, they have lesschances to get a job than the other citizens of the same level of education.

Inclusion of children with disabilities in regular schools would contribute to betterunderstanding of these children by their peers.

If children with disabilities attend classes in regular schools, it has positiveinfluence on their development.

It's good that children with disabilities attend regular schools, because in thisway, social skills and tolerance of other children are developed

For the development of the children with disabilities it is much better to attend aspecialized institution for education, than to go to regular schools.

If children with disabilities attend classes in regular schools, this results in thefact that teachers pay too much attention to them, and other children are

deprived a little bit.

Montenegro currently has a lot of more important problems and many moreimportant issues than the adjustment of the regular school to the needs ofchildren with disabilities, creating new educational programs and training

teachers to work with these child

Aug 2010

Dec 2010



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To what extent you agree with each of the statements? - disagree ( 1 + 2 )


63%

23%

24%

18%

18%

11%

12%

7%

64%

27%

24%

14%

14%

9%

8%

5%

Montenegro currently has a lot of more important problems and manymore important issues than the adjustment of the regular school to theneeds of children with disabilities, creating new educational programs

and training teachers to work with these child

If children with disabilities attend classes in regular schools, this resultsin the fact that teachers pay too much attention to them, and other

children are deprived a little bit.

For the development of the children with disabilities it is much better toattend a specialized institution for education, than to go to regular

schools.

If children with disabilities attend classes in regular schools, it haspositive influence on their development.

It's good that children with disabilities attend regular schools, becausein this way, social skills and tolerance of other children are developed

Even when children with disabilities go through their education, theyhave less chances to get a job than the other citizens of the same level

of education.

Inclusion of children with disabilities in regular schools would contributeto better understanding of these children by their peers.

Schools in Montenegro are not built to be accessible to children withdisabilities, and architectural adaptation of institutions to the needs ofthese children should be one of the most important tasks of the state

and society.

Aug 2010

Dec 2010



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Average values; Base: Total target populationPlease evaluate to what extent you agree with each of the statements using a scale from 1 to 5, where 1 = I don't agree at all, and 5 = I completely agree. - MEAN

3.9

3.5

3.6

3.7

3.6

3.4

3.2

2.4

4.2

3.9

3.8

3.8

3.8

3.5

3.4

2.5

Schools in Montenegro are not built to be accessible to children with disabilities, andarchitectural adaptation of institutions to the needs of these children should be one of

the most important tasks of the state and society.

If children with disabilities attend classes in regular schools, it has positive influence ontheir development.

It's good that children with disabilities attend regular schools, because in this way,social skills and tolerance of other children are developed

Even when children with disabilities go through their education, they have less chancesto get a job than the other citizens of the same level of education.

Inclusion of children with disabilities in regular schools would contribute to betterunderstanding of these children by their peers.

For the development of the children with disabilities it is much better to attend aspecialized institution for education, than to go to regular schools.

If children with disabilities attend classes in regular schools, this results in the fact thatteachers pay too much attention to them, and other children are deprived a little bit.

Montenegro currently has a lot of more important problems and many more importantissues than the adjustment of the regular school to the needs of children with

disabilities, creating new educational programs and training teachers to work with thesechild

Aug 2010

Dec 2010



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Attitude towards inclusive education

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Citizens have more positive attitude towards inclusion than was the case in the period preceding the campaign “It’s about ability”

•80% of Montenegrin citizens think that these children should go to the special educational institutions, in which curriculum and access would be adjusted to them, which is one of more important tasks of the state. This represents a 6% increase in comparison with the previous wave.

•64% of the citizens think that attending regular schools by children with disabilities has positive impact on their development. In comparison withy the period before realization of campaign “It's about ability” this increase of 7% represents a significant increase.

If we observe these results through average scores we can conclude that this wave records a significant increase of agreement with the following statements:

•Architectural adaptation of institutions to the needs of these children should be one of the important tasks of the state and society (average grade in August 3.9 and in December 4.2).

•Attending regular schools by children with disabilities has positive impact on their development (average grade in August 3.5 and in December 3.9).

•Even when children with disabilities go through their education, they have less chances to get a job than the other citizens of the same level of education. (average grade in August 3.7 and in December 3.8).


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FAMILIES AND CHILDREN WITH DISABILITIES


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34

31

14

14

14

7

4

3

40

40

52

59

68

73

84

85

For children with disabilities it is better to stay in special institutions,than to live in their families, because these institutions have experts

who are specially trained to work with them

In families where a child with disabilities is growing up, otherchildren are usually neglected

If a child with disabilities is left without parental care, it is better toput it in a sustainer family than in a home

Parents of children with disabilities often take too patronizingattitude towards their child, which leads to isolation of that child

from other children

I feel sorry for families with a child with disabilities, because theyare victims of unfortunate circumstances

Parents who are raising children with disabilities, usually have todedicate their life to them completely

Other children, who are growing up in families with children withdisabilities, learn to be more attentive and more tolerant

Families of children with disabilities can not be expected toovercome all the challenges alone, they must be supported by the

wider society

disagree ( 1 + 2 ) agree ( 4 + 5 )


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Average values; Base: Total target populationPlease evaluate to what extent you agree with each of the statements using scale from 1 to 5, where 1 = I don't agree at all, and 5 = I completely agree - MEAN

4.1

3.9

3.9

4.0

3.5

3.7

3.3

3.3

4.1

4.0

3.8

3.7

3.5

3.5

3.1

3.0

Families of children with disabilities can not be expectedto overcome all the challenges alone, they must be

supported by the wider society.

Other children, who are growing up in families with childrenwith disabilities, learn to be more attentive and more

tolerant.

Parents who are raising children with disabilities, usuallyhave to dedicate their life to them completely.

I feel sorry for families with a child with disabilities,because they are victims of unfortunate circumstances.

If a child with disabilities is left without parental care, it isbetter to put it in a sustainer family than in a home.

Parents of children with disabilities often take toopatronizing attitude towards their child, which leads to

isolation of that child from other children.

In families where a child with disabilities is growing up,other children are usually neglected.

For children with disabilities it is better to stay in specialinstitutions, than to live in their families, because these

institutions have experts who are specially trained to workwith them

Aug 2010

Dec 2010



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FAMILIES AND CHILDREN WITH DISABILITIES

• Opinions on whether it is better for children with disabilities to live in specialized institutions or in own families are still divided – it is important that percentage of the citizens who support institutionalization has decreased by 6% in comparison before the campaign “It's about ability”(40%). Besides that, this wave records a 9% increase of percentage of the citizens who disagree with the statement that In families where a child with disabilities is growing up, other children are usually neglected.

• Percentage of the citizens who think that families with a child with disabilities are victims of unfortunate circumstances has decreased by 8%.

• 52% of the citizens think that If a child with disabilities is left without parental care, it is better to put it in a sustainer family than in a home – which represents an identical percentage of the citizens as in the previous wave.

• Majority of the citizens (85%) think that families of children with disabilities can not be expected to overcome all the challenges alone, they must be supported by the wider society. If we examine in more detail the perception of these families we will also see that 73% of the citizens think that Parents who are raising children with disabilities, usually have to dedicate their life to them completely. 59% of the citizens think that Parents of children with disabilities often take too patronizing attitude towards their child, which leads to isolation of that child from other children.

• Regarding the perception of position of other children in these families, 40% of the citizens think that these other children are usually neglected. Nevertheless, 84% of the citizens think that such children learn to be more attentive and more tolerant..

If we observe these scores through average grades we can conclude that, in comparison with the previous wave, this wave records significant decrease of the level of agreement with the following statements:

• Parents who are raising children with disabilities, usually have to dedicate their life to them completely (average grade in August 3.9 and in December 3.8).

• I feel sorry for families with a child with disabilities, because they are victims of unfortunate circumstances. (August 4.0 , December 3.7).• Parents of children with disabilities often take too patronizing attitude towards their child, which leads to isolation of that child from other

children. (average grade in August 3.7 and in December 3.5).• In families where a child with disabilities is growing up, other children are usually neglected. (average grade in August 3.3 and in

December 3.1).• For children with disabilities it is better to stay in special institutions, than to live in their families, because these institutions have experts

who are specially trained to work with them. (August 3.3 , December 3.0).


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To what extent you agree with each of the statements?- agree ( 4 + 5 )


84%

80%

77%

76%

62%

51%

46%

43%

85%

84%

73%

68%

59%

52%

40%

40%

Families of children with disabilities can not be expected to overcomeall the challenges alone, they must be supported by the wider society

Other children, who are growing up in families with children withdisabilities, learn to be more attentive and more tolerant

Parents who are raising children with disabilities, usually have todedicate their life to them completely

I feel sorry for families with a child with disabilities, because they arevictims of unfortunate circumstances

Parents of children with disabilities often take too patronizing attitudetowards their child, which leads to isolation of that child from other

children

If a child with disabilities is left without parental care, it is better to putit in a sustainer family than in a home

For children with disabilities it is better to stay in special institutions,than to live in their families, because these institutions have experts

who are specially trained to work with them

In families where a child with disabilities is growing up, other childrenare usually neglected

Aug 2010

Dec 2010



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To what extent you agree with each of the statements?- disagree ( 1 + 2 )


29%

22%

18%

12%

7%

6%

6%

5%

34%

31%

14%

14%

14%

3%

7%

4%

For children with disabilities it is better to stay in specialinstitutions, than to live in their families, because these

institutions have experts who are specially trained to workwith them

In families where a child with disabilities is growing up, otherchildren are usually neglected

If a child with disabilities is left without parental care, it isbetter to put it in a sustainer family than in a home

Parents of children with disabilities often take too patronizingattitude towards their child, which leads to isolation of that

child from other children

I feel sorry for families with a child with disabilities, becausethey are victims of unfortunate circumstances

Families of children with disabilities can not be expected toovercome all the challenges alone, they must be supported

by the wider society

Parents who are raising children with disabilities, usuallyhave to dedicate their life to them completely

Other children, who are growing up in families with childrenwith disabilities, learn to be more attentive and more tolerant

Aug 2010

Dec 2010



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In your opinion, should the state provide financial support for families of children with disabilities?


97%

1%

3%

89%

4%

8%

Yes

No

DK-REF

Aug 2010

Dec 2010



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INCLUSION OF CHILDREN WITH DISABILITIES IN THE SOCIETY


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How would you, according to your own standards, evaluate the conditions for normal life and development of children with disabilities in Montenegro?


12%

32%

45%

45%

10%

8%

2%

9%

23%

32%

44%

21%

16%

5%

3%

Conditions do notexist at all

2

Sum -

3

Sum +

4

Conditions arefulfilled fully

DK-Ref

Aug 2010

Dec 2010

• In comparison with the previous wave, citizens of Montenegro have a significantly more positive opinion about conditions for normal life of children with disabilities in Montenegro.

• In August 45% of the citizens evaluated these conditions negatively and in December just 32% of the citizens evaluated these conditions negatively.

• Percentage of the citizens who have medium grades has remained almost unchanged between two waves.

• While in August just 10% of the citizens thought that conditions for normal life of children with disabilities in Montenegro were good, percentage of the citizens who think the same increased significantly in December (21%).


average grade in August : 2.6and in December : 2.9


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The rights of children in Montenegro


9%

24%

33%

40%

27%

24%

4%

7%

14%

20%

39%

39%

34%

5%

2%

Not respected atall

Mainly notrespected

Sum -

Both yes and no

Sum +

Mainlyrespected

Completelyrespected

DK-Ref

Aug 2010

Dec 2010

10%

51%

40%

13%

44%

43%

The rights ofchildren with

disabilities arerespected to agreater extentthan the rights

of other childrenare


disabilities arerespected

equally as therights of otherchildren are


disabilities arerespected to alesser extent

than the rightsof other children

are

Aug 2010

Dec 2010

• Percentage of the citizens who think that rights of children in Montenegro are respected has increased significantly.

• In August just 27% of the citizens thought that that rights of children in Montenegro were respected, and in December this percentage increased significantly (39%).

• Opinions about respect of rights of children with disabilities in comparison with other children are still divided – 44% of the citizens think that the rights of children with disabilities are respected equally as the rights of other children, which is a 7% decreased compared with previous wave, while 43% think that the rights of children with disabilities are respected to a lesser extent than the rights of other children.

• The remaining 13% of the citizens think that rights of children with disabilities are respected to a greater extent than the rights of other

children.



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According to what you know about this Convention and observing the position of children with disabilities in Montenegro, to what extent, in your opinion, are the rights of children with disabilities, guaranteed by the UN Convention on the Rights of the Child, respected in Montenegro?

Base: those who heard of the UN Convention on the Rights of the Child (78% of target population)

10%

22%

32%

44%

24%

23%

2%

3%

13%

16%

40%

42%

37%

4%

2%

They are notrespected at all

Mainly notrespected

Sum -

They are bothrespected and not

respected

Sum +

Mainly respected

Completelyrespected

DK-Ref

Aug 2010

Dec 2010


67%

33%

78%

22%

Yes

No

Aug 2010

Dec 2010

Have you heard of the UN Convention on the Rights of the Child?

• 78% of the citizens have heard about UN Convention on the Rights of the Child which is an 11% increase compared to pre-campaign period.

• 42% of the citizens, or 18% more than in pre-campaign period, think that in Montenegro rights of children with disabilities guaranteed by UN Convention on the Right of the Child are respected



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In your opinion, what is the best way to help children with disabilities and make their life in our society easier?


40%

30%

13%

12%

5%

21%

43%

17%

18%

1%

All children with disabilities should be putin special institutions, with specially trained

staff and activities adjusted to theirabilities.

Only a minority of more difficult cases ofchildren with disabilities should be put inspecial institutions, and the majority of

children with disabilities should beincluded in all regular activities, along with

other citizens.

All the children with disabilities should livetogether with other people (not in

specialized institutions) and be, as muchas they can, adapted to living in society.

The wider society should, above all,become adapted to children with

disabilities, in order for them to getincluded into everyday life the easiest

possible way.

Don't know

Aug 2010

Dec 2010

• Positive attitude towards institutional protection of children with disabilities has been reduced significantly after the campaign. Namely, putting children with disabilities in specialized institutions was mentioned by 40% of the citizens in August as the best way to care about them. In December this percentage increased significantly (21%).

• While in the previous wave 30% of the citizens thought that only a minority of more difficult cases of children with disabilities should be put in special institutions while majority of children with disabilities should be included in all regular activities, along with other citizens, after the campaign this percentage has increased significantly (43%).

• 17% of the citizens think that All the children with disabilities should live together with other people (not in specialized institutions) and be, as much as they can, adapted to living in society (a 4% increase compared with August).

• 18% of the citizens think that The wider society should, above all, become adapted to children with disabilities, in order for them to get included into everyday life the easiest possible way (a 6% increase compared to August).



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EFFECTS OF CAMPAIGN


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Have you noticed in the past 3 months, that is since the beginning of September, any campaigns concerning children with disabilities, either on TV, radio, newspapers or billboards, through promotion of public personalities or interviews?


Yes70%

No30% • When asked whether they

noticed, in the past 3 months, any campaigns concerning children with disabilities, 70% of tested population answered affirmatively.


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Do you remember who was the initiator / who were the initiators of this campaign?

Multiple answers; Base: those who noticed in the past 3 months any campaigns concerning children with disabilities, either on TV, radio, newspapers or billboards, through promotion of public personalities or interviews (70% of target population)

61%

19%

8%

7%

2%

1%

1%

1%

1%

0%

0%

2%

27%

UNICEF

Government of Montenegro

NGO

Association of parents of children withdisabilities

European Union

Media, press, TV

Sponsors/ private persons

Association of the disabled ( the deaf,the blind...)

Various organizations/ associations

Marija Catovic

Red Cross

Other answers

DK-Ref

58%

45%

69%

67%

13%

34%

26%

9%

5%

23%

10%

0%

6%

20%

6%

0%

1%

3%

2%

0%

Podgorica

Coast(Boka)

NorthWest

East

Str

atu

m

UNICEF

Government ofMontenegro

NGO

Association of parents ofchildren with disabilities

European Union


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UNICEF, Government of Montenegro, EU delegation and Associations of parents of children with disabilities had a campaign in the past 3 months about children with disabilities „It's about ability“. Have you noticed this UNICEF campaign?


Yes71%

No29%

• When asked whether they saw the campaign carried out by UNICEF, Government of Montenegro, EU delegation and Associations of parents of children with disabilities, almost identical percentage of respondents answered affirmatively, or more exactly 71% of them.


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Do you remember any slogan, message from this campaign?

Multiple answers; Base: those who noticed this UNICEF campaign (71% of target population)

13%

10%

10%

5%

3%

2%

2%

2%

2%

2%

1%

1%

1%

1%

1%

1%

1%

1%

1%

0%

2%

56%

It's about ability

Where many see burden, we see love/ happiness

Where many see difficulties, we see possibilities

Where many see weakness, we see strength

Where many see barriers, we see friendship

Love/ let's give them love

Join us

Friendship/ let's be friends

Equal rights

Same opportunities for all

Where others see weakness, we see courage

UNICEF

Let's give them a chance/ include them in the society

Strength

Parents of children with special needs are proud of their ch

Let's support them

Give them your hand

Happiness

Where others see obstacles, we see future

Living in a family

Other answers

DK-Ref

• The slogan „It's about ability“ is spontaneously mentioned by the highest percentage of citizens, 13% of them.

• The second and the third place are shared by slogans „Where many see burden, we see love/happiness“ and „Where many see difficulties, we see possibilities“. These slogans were spontaneously mentioned by 10% of citizens each.

• Fourth comes the slogan „Where many see weakness, we see courage“ (5%) and fifth is the slogan „Where many see barriers, we see friendship“.

• 56% of citizens who noticed the Unicef campaign could not recall any slogan


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Was any of these key messages covered within this campaign?


60

59

57

54

45

40

41

43

46

55

Where many people see weakness, we see strength - If we seeweakness and burden, we should look closer and see courage and love

Where many people see obstacles, we see friendship - Instead ofthinking about obstacles, we should nurture and develop friendship. Weshould stimulate children with or without disabilities to be friends, to play

together, and go to school together.

Where many people see burden, we see love /happiness - Instead ofpitying families who have children with disabilities, we should admire

them because of their love and strength and support them.

Parents of children with disabilities are proud of their children. They donot give up and they fight for each new step. Acceptance and

understanding from other parents, their peers and community representsa great support. Join us to develop together an

Where many people see difficulties, we see opportunities - Instead ofseeing difficulties, we should see opportunities for children with

disabilities, including those who are currently institutionalized, to developwith dignity to their full potential.

No Yes


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In which media or places have you seen or heard about this campaign?

Multiple answers; Base: those who heard any of the messages (66% of target population)

77%

40%

29%

24%

17%

11%

2%

0%

1%

TVC (spot)

Billboards and street posters

TV program (news, contributions and special shows)

Newspaper AD

Newspaper article

Radio program (news, contributions and special shows)

Cinema Ster Cinema in Podgorica

Other

DK-Ref

• Highest number of citizens saw the TV clip (77% of all who have heard of any campaign slogan), followed by the number of citizens who saw information about it on billboards (40% of all who have heard of any campaign slogan).


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On which TV channels have you seen shows, contributions or TVC (spot) about the campaign „It's about ability“?

Multiple answers; Base: those who heard about the campaign on TV (60% of target population)

46%

28%

22%

21%

13%

12%

4%

1%

0%

3%

7%

TV Crna Gora (1program)

TV In

TV Atlas

TV PinkMontenegro


TV Vijesti

TV Elmag

TV Montena

Pro TV

Other

DK-Ref

48%

46%

50%

36%

23%

18%

26%

48%

29%

21%

18%

12%

18%

15%

15%

41%

6%

32%

15%

7%

Podgorica

Coast(Boka)

NorthWest

East

Str

atu

m


TV In

TV Atlas

TV Pink Montenegro



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On which radio stations have you heard shows, contributions or TVC (spot) about the campaign „It's about ability“?

Multiple answers; Base: those who heard about the campaign on radio (8% of target population)

47%

25%

14%

10%

8%

6%

5%

1%

7%

4%

Radio Crna Gora/Podgorica

Radio Elmag

Radio D+

Radio Antena M

Radio D

Radio Delfin

Radio Fokus, Bijelo Polje

Radio Montena

Other

DK-Ref


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In which newspapers have you read articles or seen ADS which mention the campaign „It's about ability“?

Multiple answers; Base: those who heard about the campaign from newspapers (23% of target population)

51%

46%

24%

5%

6%

Vijesti

Dan

Pobjeda

Monitor

DK-Ref

43%

63%

44%

49%

20%

29%

5%

6%

9%

1%

Urban

Other

Se

ttle

me

nt t

ype Vijesti

Dan

Pobjeda

Monitor

DK-Ref


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TV CAMPAIGN


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Have you noticed a TVC within the campaign launched by UNICEF, featuring a CHILD WITH DISABILITY IN A FAMILY?


Yes67%

No33%

• Two thirds of citizens have noticed the TV clip featuring a child with disability in a family.

1%

1%

2%

11%

75%

48%

28%

12%

Very bad

Mainly bad

Sum -

Neither goodnor bad

Sum +

Mainly good

Very good

DK-Ref

What is your general impression about this TVC?

Base: those who noticed TVC (67% of target population)

• General impression of this clip is negative for only 2% of those who saw it, while 75% find it positive (extremely positive for 28% of citizens).


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Why do you think so? Which factor in this TVC had the strongest impact in making such a good impression on you?

Multiple answers; Base: if general impression about this TVC was good (50% of target population)

17%

13%

11%

10%

9%

4%

4%

4%

3%

3%

3%

2%

2%

1%

0%

0%

21%

Drawing attention/ engagement of the society

Support/ attention/ care for these children

Positive impression, well designed

Promotes love, humanity, acceptance

Parents' love/ care

Persuasive, realistic, educational message

Courage, strength, energy of children/ family

Inclusion of children in the society/ socialequality

Children who take part in the campaign

Fight for children's rights

Family as an important factor/ children'sneed to live in a

Touchy/ pity

Children's abilities/ the way to prove theirabilities

Optimism/ cheerful atmosphere

Other answers

None

DK-Ref

17%

16%

8%

23%

13%

6%

9%

12%

9%

9%

Urban

OtherS

ettl

em

en

t typ

e

Drawing attention/engagement of the society

Support/ attention/ care forthese children

Positive impression, welldesigned

Promotes love, humanity,acceptance

Parents' love/ care


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CAMPAIGN - EVENTS


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Have you followed or heard any piece of news or contribution regarding any of these events which were organized within campaign „It's about ability“


Yes66%

No34%

Base: those who followed or heard any piece of news or contribution regarding any of these events which were organized within the campaign „It's about ability“ (66% of target population)

What is your general impression about these events?

0%

1%

1%

12%

86%

50%

35%

1%

Very bad

Mainly bad

Sum -

Neither goodnor bad

Sum +

Mainly good

Very good

DK-Ref

• Two thirds of the population have followed or heard some piece of news or contribution regarding the events organized within the campaign „It's about ability“.

• These events made a very positive impression on citizens. 86% of all citizens who have followed or heard any information or event – rate them positively.


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BILLBOARD AND NEWSPAPERS CAMPAIGN


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Billboards - street posters or commercials in newspapers – Awareness and overall impression (September)


41%

40%

35%

34%

33%

32%

31%

42%

41%

37%

join us-logos

burden-love 2 girls

teaser

difficulties-opportunities pool

barriers-friendship 3 guys

burden-love mother and child

difficulties-opportunities piano

burden-love father and daughter

barriers-friendship ballerinas

burden-love mother and son

1%

4%

2%

4%

2%

4%

3%

3%

5%

4%

83%

80%

83%

85%

80%

81%

87%

88%

84%

83%

unfavorable ( 1 + 2 ) favorable ( 4 + 5 )

Base: those who noticed any of the following advertisements on billboards - street posters or in newspapers

Average: 4,45

Average: 4,43

Average: 4,49

Average: 4,48

Average: 4,35

Average: 4,38

Average: 4,43

Average: 4,38

Average: 4,36

Average: 4,30


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Billboards - street posters or commercials in newspapers - Awareness and overall impression (October)


39%

33%

31%

30%

28%

46%

34%

33%

join us

it’s about ability - microphone,swimming pool

obstacles- possibilities- 3 children

burden- love- family

weakness-courage- mother with achild in her arms

obstacles- friendship- birthday egation

burden- love- mother and child

difficulties- strength- girl

2%

4%

3%

3%

2%

3%

1%

1%

81%

83%

82%

82%

82%

80%

85%

87%



Average: 4,51

Average: 4,44

Average: 4,41

Average: 4,40

Average: 4,40

Average: 4,37

Average: 4,42

Average: 4,44


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Billboards - street posters or commercials in newspapers - Awareness and overall impression (November)


35%

32%

31%

31%

30%

29%

27%

46%

32%

31%

join us

difficulties- abilities- a boy reading

burden- love- mother and son

difficulties- abilities- children at school

difficulties- abilities- mother with twochildren

obstacles- friendship- children in theplayground

burden- happiness- father anddaughter

obstacles- friendship- 2 boys

burden- love- father and son

obstacles- friendship- 3 girls

2%

4%

2%

2%

2%

4%

3%

3%

1%

4%

81%

81%

82%

81%

82%

82%

82%

81%

87%

84%



Average: 4,48

Average: 4,52

Average: 4,38

Average: 4,45

Average: 4,43

Average: 4,45

Average: 4,37

Average: 4,43

Average: 4,43

Average: 4,37


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Billboards - visibility

66

Yes73%

No27%


• 73% of citizens of Montenegro have seen at least one Billboard or newspaper ad used in this campaign

• Somewhat lower percentage of persons aged 65 or older have seen the billboards, those who live in north-western part of Montenegro, as well as those who live in suburban and rural settlements.


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Billboards - visibility

67



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Billboards - street posters or commercials in newspapers – Awareness and overall impression

68

Among all billboards that were a part of

the campaign,the billboard “Join us” drew most attention

The best average rate (4,52)is given to the billboard

with a boy reading,followed by the billboard

“Join us” (4.51).

All billboards left good general impression,

since more than 80% of those who noticed them

give positive rates (4 and 5 on the scale from 1 to 5).

73% of citizens of Montenegro have seen at least one billboard

used in this campaign


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Visibility of the campaign “It’s about ability”

69

84%

16%• 84% of citizens of Montenegro

have seen at least some part of the campaign “It’s a bout ability”

• The campaign was noticed by 97% of citizens of Podgorica, 82% of those who live in the coastal region, 70% of those who live in north-western part of the country and 87% in the eastern part.

• The campaign was noticed by somewhat lower percentage of persons aged 65 or more, and those with finished primary school or less.



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Visibility of the campaign “It’s about ability”

70


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Within this campaign, have you heard of any information about researches conducted by UNICEF in August, for example about the percentage of citizens who would accept children with disabilities attending same school their children attend or about percentage of citizens who would not mind a child with disability being their child’s best friend?


Yes34%

No60%

DK-Ref6%

• Every third citizen of Montenegro is aware of at least some information about researches carried out by Unicef in August, for example about the percentage of citizens who would accept children with disabilities attending same school their children attend or about percentage of citizens who would not mind a child with disability being their child’s best friend.


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CAMPAIGN IMAGE


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Generally, how much of your attention do you think this recent UNICEF campaign „It’s about ability“ that referred to children with disabilities drew?

Base: those who noticed the campaign „It’s about ability“ (84% of target population)

20%

50%

70%

21%

9%

7%

2%

0%

It drew my attention greatly

It mainly drew my attention

Sum +

It neither drew my attentionnor not

Sum -

It mainly didn t draw my�attention

It didn t draw my attention at�all

DK-Ref

• 70% of citizens of Montenegro think that the recent Unicef campaign „It's about ability“ that refers to children with disabilities drew their attention

• In contrast to them, 9% think that the campaign “It’s about ability” did not draw their attention.

• The campaign drew attention of lower percentage of citizens who live in the eastern part of Montenegro, as well as those who don’t have children.


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How did you like this campaign in general?


28%

51%

15%

5%

4%

1%

0%

80%

I liked it very much

I mainly liked it

Sum +

I neither liked it nor not

Sum -

I mainly didn t like it�

I didn t like it at all�

DK-Ref

• The campaign “It's about ability” left very positive general impression to the citizens of Montenegro (80%).

• Only 5% of the population didn’t like the campaign.

• Citizens who live in rural or suburban settlements rate the campaign with somewhat higher grades. In contrast to them, those who live in urban settlements and eastern part of Montenegro give lower grades.


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Did you find out anything new during the campaign?

75

11%

24%

35%

16%

49%

10%

39%

I found out many new things

I found out some new things

Sum +

I neither found out nor not anynew things

Sum -

I mainly didn t find out anything�new

I didn t find out anything new�

Base: those who noticed the campaign „It’s about ability“ (84% of target population)“Higher percentage of

citizens aged 18 to 29 and those who live in north-

western part of Montenegro say that they have found out

something new”

“The lowest percentage of citizens 65+, those who finished primary school or less and those

who live in the eastern part of Montenegro say that they have

found out something new”


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What new information have you found out in this campaign?

76

12%

9%

7%

6%

5%

5%

3%

3%

3%

3%

2%

2%

2%

2%

2%

36%

Greater interest in/ care/ support of the society

About life/ needs/ problems of children/ their families

Inclusion in the society/ equality

About their abilities/ possibilities

How to support them, help them

Nothing much/ we already knew that

They should go to school/ socialize/ work with other children

Number/ percentage of these children in Montenegro

Information about initiation/ success of campaign

Organizations, activities, workshops, centers

Attitude towards them/ dealing with them/ position in the so

There are many people dedicated to them/ who wish to help

UNICEF activities within this campaign

About children's rights/ what these rights are

Tolerance, acceptance, love, no prejudice

DK / Ref

Multiple answers; Base: those who found out anything new during the campaign (61% of target population)


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In general, to what extent did this UNICEF campaign influence you to seriously think about children with disabilities and attitude of the society towards them?


16%

47%

63%

21%

14%

9%

5%

2%

It influenced a great deal

It mainly influenced

Sum +

It neither influenced nor not

Sum -

It mainly didn t influence�

It didn t influence at all�

DK-Ref

• 63% of citizens of Montenegro say that the Unicef campaign “It's about ability” influenced them to seriously think about children with disabilities and attitude of the society towards them. They are mainly citizens of rural and suburban settlements, people aged 50 to 64, those who have children or live in the north-western part of the country.

• On the other hand, 16% say that the campaign did not influence them (more frequently citizens aged 18 to 29 and 65+, as well as citizens of urban settlements and of the eastern part of the country)


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Did this campaign make you change any of your attitudes towards children with disabilities?


Can you please tell me which attitudes you changed?

24%

16%

11%

9%

7%

7%

6%

6%

5%

2%

2%

1%

2%

21%

They should have more support,attention, care

Equality, acceptance, respectingtheir rights

Better understanding, attitude,change of thinking, more information

More love, respect for them

Attending regular school/ socializingwith peers

About their abilities/ overcomingdisability

Stronger support of the entiresociety/ state/ institutions

Possibility to fit in the society

More thinking about/ interest in thesechildren

The way/ difficulty of raising childrenwith special needs

About living with a family and not inspecial institution

They need specialized institutions

Other answers

DK-Ref

Multiple answers; Base: those who changed f their attitudes towards children with disabilities (14% of target population)

• The campaign “It's about ability” influenced 14% of citizens in a way that they changed some of their attitudes about children with disabilities. Rather high percentage of these citizens live in north-western part of Montenegro and they have children, while this percentage is significantly lower among citizens aged 65+.

• 22% say that the campaign did not influence them, since their attitudes are somewhat different, but they don’t think they should change them. Higher percentage of citizens who live in the eastern part of Montenegro share this attitude.

• Even 64% believe that the campaign did not influence them at all, since everything they saw in this campaign coincides with their opinion about proper attitudes towards children with disabilities

64%

22%

14%

Not at all, since everything that I saw

in this campaign coincides with my

opinion about proper attitudes towards

children with disabilities

It made me change

some of my attitudes

Not at all, my attitudes are somewhat

different, but I don’t think I

should change them


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Observed in general, thinking about UNICEF campaign „It’s about ability“, what can you recollect most?

Multiple answers; Base: those who noticed the campaign „It’s about ability“ (84% of target population)

10%

7%

6%

6%

5%

4%

3%

3%

3%

2%

2%

2%

2%

2%

2%

2%

Children/ children's faces/ pictures of children

Family/ love, family support

Smile/ cheerfulness/ children's joy

Commercials

Attention/ children's care

Socializing/ children playing

Everything

Drawing attention/ awakening conscience of society

TVCs

Boy ( in a swimming pool, by the piano, with a ball)

Billboards

Good idea, initiation, organization of campaign

Harmony, love, friendship

Support, friendship of healthy children

Slogans, messages

Possibilities, abilities of these children

• As for recollection of the campaign “It's about ability” elements that citizens recall most: faces, images, smiles, cheerfulness and joy of children, family, love and family care.


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What did you like most?


15%

8%

6%

5%

5%

5%

4%

4%

3%

3%

3%

3%

2%

Everything

Smile/ cheerfulness/ children's joy

Attention/ children's care

Drawing attention/ awakeningconscience of society

Slogans, messages

Children/ children's faces/pictures of children

Socializing/ children playing

Commercials

Good idea, initiation, organizationof campaign

Harmony, love, friendship

That they are equal/ accepted/included in the society

Will, strength, courage, fight

Family/ love, family support

8%

12%

16%

15%

3%

3%

2%

21%

2%

9%

8%

5%

4%

3%

7%

3%

9%

4%

2%

2%

Podgorica

Coast(Boka)

NorthWest

East

Str

atum

Everything

Smile/ cheerfulness/children's joy

Attention/ children'scare

Drawing attention/awakening conscienceof society

Children/ children'sfaces/ pictures ofchildren

• 15% of citizens say that they liked everything in the campaign “It's about ability”. • Smile, cheerfulness, joy of children are singled out by 8%, attention and child care by 6% and drawing attention and

awakening consciousness of society by 5%.• Smiles, cheerfulness, joy of children are more present in the East of Montenegro, attention and care in the coastal

region and children, children’s faces and slogans in Podgorica.


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What would you change about this campaign? What would you do differently?


4%

3%

2%

1%

1%

1%

1%

50%

37%

Large number of promotions, more extensive, longerlasting

More extensive media presence

They would participate personally if they were able to

Inclusion of larger number of children, towns, workshops

Inclusion of larger number of people, institutions, the stat

More care, attention, support

Other answers

None

DK-Ref

• Even 50% of citizens say that they wouldn’t change anything in the campaign “It's about ability”.

• 37% don’t know what they would change

• 4% mention more extensive media presence and 3% larger number of activities and longer campaigns


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UNICEF


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Do you know what UNICEF is engaged in? - Yes, specify


49%

25%

5%

4%

2%

2%

2%

20%

1%

Children's rights ( protection, promotion of children'srigh

Child care/ child support/ protection of children

Providing support( the vulnerable, the poor, the sick...)

Humanitarian work

Protection of human rights

Protection/ care for children with special needs

Support for vulnerable children ( hungry, sick...)

Doesn't know

Other answers

• Almost 75% of citizens answer that Unicef is engaged in children’s rights (protection, promotion of children’s rights), child care/ protection of children

• However, 20%, or in other words every fifth citizen, does not know what Unicef is engaged in. Among them is there higher percentage of citizens with finished primary school or less and citizens aged 65+.


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UNICEF is the United Nations agency dedicated to promotion and protection of the rights of children. Based on what you've heard or know about UNICEF, would you say that your opinion about this organization is very unfavorable, mainly unfavorable, neither favorable nor favorable, mainly unfavorable or very favorable?


4%

1%

5%

6%

80%

31%

49%

9%

Very unfavorable opinion

Mainly unfavorable opinion

Sum -

Neither favorable norunfavorable opinion

Sum +

Mainly favorable opinion

Very favorable opinion

DK-Ref

77%

86%

7%

3%

Urban

Other

Se

ttle

me

nt t

ype

Sum +Sum -

• 80% of citizens have favorable opinion about Unicef, and only 5% unfavorable.• Women have somewhat more favorable opinion about Unicef (average grade 4.4) than men (4.3). As for age

categories, the least favorable opinion is that of the age group 65+ (4.6) and those aged 18 to 29 have somewhat less unfavorable opinion (4.2). Citizens who live in the East have the most favorable opinion about Unicef (average grade 4.6), while citizens of Podgorica share somewhat less favorable opinion than citizens of other parts of the country do (4.1). Additionally, citizens who know a child with disability have the most favorable opinion about Unicef – their average grade is 4.4, while average grade of those who don’t know any children with disabilities is 4.2.


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INFLUENCE OF THE CAMPAIGN ON THE CITIZENS WHO NOTICED IT

14%

70% 63%

The campaign “It's about ability” made me change some of my attitudes towards

children with disabilities

The campaign “It's about ability” made me seriously think about children with disabilities and attitude of the society towards them

The campaign „It's about ability“ about children

with disabilities drew my attention



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80%

80%

66% followed or heard some information about events within the campaign. These events left

positive impression on 86% of all citizens who noticed these events in the media.

The most noticed part of the campaign was the TV clip seen by 67% of target population. General impression about this clip is positive for 75% of all those who saw the clip, and negative for only 2%.

Unicef campaign „It's about ability“ was noticed by 84% of the citizens of Montenegro.

“All billboards that are a part of the campaign „It's about ability“ left good general impression, since

more than 80% of those who noticed them gave positive rates (4

and 5 on the scale from 1 to 5). Total of 73% of citizens of

Montenegro have seen at least one billboard used in this

campaign”

“The campaign “It's about ability”, observed in general, left

a very positive impression on the citizens of Montenegro

(80%) and only 5% of those who noticed the campaign say

that they didn’t like it”

Summary


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Summary

• Same as in the previous wave, citizens are at the strongest social distance from children with severe emotional disorders (neurosis, psychosis etc) and children with severe socialization disorders (socially unacceptable behavior).

• On the other hand, citizens are at the smallest social distance from children with severely impaired eyesight and hearing, as well as children with impaired speech.

• Relative to the period before launching of the campaign “It's about ability”, level of acceptance of all categories of children with disabilities is significantly statistically increased now.

• Additionally, relative to the previous wave, percentage of citizens who believe that children with disabilities are equally valuable members of society, same as all other citizens, has increased for 10%, which is statistically significant at the level 0.05.

• Great majority of citizens (95%) think that the state and society should do everything in their power to ensure equal opportunities and chances for children with disabilities (increase of 3% relative to the previous wave).

• That the state and society are not able to significantly help children with disabilities is the opinion of 22% of citizens of Montenegro, which is for even 14% less than in the previous wave. Additionally, even 12% less citizens, compared with the previous wave, think that regardless of the pain and the effort that they and their families make, children with disabilities can not be fully fit in society, the way in which other children do.

• Every fifth citizen of Montenegro thinks that by providing professional assistance and through special relation of society and institutions, it is possible to FULLY enable a child with disabilities for life in society (which is for 6% more than in the period before launching of the campaign “It's about ability”.)


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• Citizens have more positive attitude towards inclusion now than before launching of the campaign “It’s about ability”. If we observe these results through average rates, we may conclude that, relative to the previous wave, level of agreement with the following statements has increased significantly:

• Architectural adaptation of institutions to the needs of these children should be one of the most important tasks of the state and society (average grade in August 3.9 and in December 4.2).

• If children with disabilities attend classes in regular schools, it has positive influence on their development (average grade in August 3.5 and in December 3.9).

• 64% of citizens believe that if children with disabilities attend classes in regular schools, it has positive influence on their development. Relative to the period before launching of the campaign “It's about ability”, this increase of 7% is very significant.

• 44% of citizens think that the rights of children with disabilities are respected equally as the rights of other children, which is for 7% less than in the previous wave, and 43% that their rights are respected to a lesser extent. The remaining 13% believe that the rights of children with disabilities are respected to a greater extent than the rights of other children.

• Positive attitude towards institutionalized protection of children with disabilities is significantly reduced after the campaign. So, putting children with disabilities in special institutions as the best way to help them was the opinion of 40% of citizens in August, while in December this percentage was significantly reduced to 21%.

• While in the previous wave 30% of citizens believed that only minority of rather difficult cases of children with disabilities should be put in special institutions, while majority of children with disabilities should be included in all regular activities, along with other citizens, this percentage increased significantly to 43% now, after launching of the campaign.

Summary

Date post:	20-May-2015
Category:	Education
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