8/14/2019 Opinion survey of Koh Kred residents’ perception (Thesis)

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8/14/2019 Opinion survey of Koh Kred residents’ perception (Thesis)

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Background

Chapter 3

Theoretical framework

Conceptual framework

Research variables

Research Hypothesis

Chapter 4

Research Methods

Respondents andSampling Procedure

Pretest and Reliabilitytest

Statistical Treatment of Data

Statistical Tests Used

OutliChapter 1

Background of the Study

Statement of the

Problem

Research Objectives

Scope of the Study

Limitations of the Study

Significance of the Study

Chapter 2

Residents’ attitude

 Tourism Promotional

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8/14/2019 Opinion survey of Koh Kred residents’ perception (Thesis)

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Statement of the Problem

v The majority of visitorsto Koh Kred are Thaipeople, while

international touristsseem to beuninformed.

v The website of Koh

Kred itself appears tobe undeveloped

v  The tourism romotion

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Research Objectives

v  To identify Koh Kred residents’ attitudetowards a proper use of tourismpromotional tools in attracting

international tourists to visit Koh Kred.v  To identify the degree to which any

tourism promotional tools can beapplicable in a promotion for

international tourists.v  To provide suggestion on tourism

promotional tools of Koh Kred necessaryin lannin of marketin

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Scope of the Study

vFocus on tourismpromotional tools andresidents’ attitude at

Koh KredvSurvey method →

Purposive Sampling

v

200 villagers asrespondent → 21 to 60years

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Limitation of the Study

v Target Samplinggroup

→ Koh Kred

residentsvArea

→ Koh Kred,

Nonthaburi ProvincevPeriod

→ 2 months (April–May 2009)

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Significance of the Study

vGuideline useful for tourismpromotional tools in Koh Kred.

vDevelopment of tourism marketing plan

by using promotional tools.

vImprovement of the destination imagethrough the use of tourism promotional

tools.vUnderstanding of residents’ attitude.

vCreating awareness of using Tourism

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Residents’ attitude

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 Tourism Promotional Tools

vNon-media• Brochure•  Travel agents

vMass media•  Television and Radio

• Advertising

vElectronic media• Travel Blog•  Travel information

vInterpersonal Communication• Word-of-mouth (WOM)

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 Tourism Impacts

vSocial impacts

• Increase the pride of local residents,opportunity to promote destination andhistorical, and create awareness of traditional

and culture of Koh Kred community.

vEconomic impacts

• Increase revenue, additional tax receipts,foreign exchange, and new infrastructure

investment.vEnvironmental impacts

• Nature conservation, preserve environment,maintain historical sites, avoid making

negative impacts within community.

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 Theoretical Framework

Residents’ valuesconcerning economicgain, communityresource use,community attachment,

and natural environment

Evaluation of tourismimpacts i.e. impacts as

benefit or costs

Residents’ attitude

Framework for understanding residents’ attitude towards tourism

established by Jurowski (1997).

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Conceptual Framework

Residents’Demographic

TourismPromotional

ToolsResidents’

attitude

Adapted from Jurowski (1997).

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Research variables

vIndependent variables→ Tourism promotional tools

→Resident demographics (age, gender,education and occupation)

vDependent variables→Residents’ attitude

→ Tourism impacts (social, economic and

environmental)

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Research Methodology

vResearch MethodsvQuestionnaire & Interview

vRespondents & Sampling

Proceduresv Target population : Koh Kred

residents

vSampling size : 200 local

residentsvSampling method : Purposive

sampling

 

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Research Methodology (Cont.)

vPretest and Reliability Test

vStatistical Treatment of Data

vStatistical Tests Used