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OPPI Conclave : Nov 27, 2013 Attracting and Engaging - Gen Y
Sharing Practices from my experiences, observations and learnings from my brush with Gen Y
Prof S K Palekar Chairperson – Executive Education
S P Jain Institute of Management & Research [email protected]
My Major Gen Y Experiences
OF VARIOUS AGE GROUPS Yuva Parivartan (NGO) : 15 – 20
Eureka Forbes (Sales) : 22-27 Exec Edu at S P Jain Institute (Education) : 30 -35
Yuva Parivartan ( 1998 – Now ) “Giving a second chance” to dropouts
Realizing the demographic dividend of India through “livelihood skilling” .
Last year we trained 1 Lakh + in 75 centers
www.yuvaparivartan.org
Gen Y Eureka Forbes ( 1998- 2009) “Your Friend For Life” at your door !
6000 people in 175 offices Low fixed compensation : High Attrition
Huge load of sourcing, hiring and training Making “Unready” candidates “Ready”
For one of the toughest selling jobs in India
www.eurekaforbes.com
Gen Y at the Executive Education Center
of S P Jain Institute
Young Executives 30 – 35 Who learn concurrently with their job
http://www.spjimr.org/pgemp/index.asp
Gen Y Characteristics
Tech Savvy Access to many influences Less influence of parents and teachers Multi-tasking Attention deficit Digital Interaction vs Real interaction Traceable footprints : GPS, Uploads, tweets Ambitious and also want instant gratification
My Take
They are grown up physically but still to grow in their outlook and purpose
They have many influences and their “Digital : Real“ ratio is increasing day by day
Traditional influences of parents, teachers, bosses, and company values are waning. Their heroes are on Twitter, Facebook, You tube
So, what do we do? [email protected]
So what do we do? Sharing 3 Practices….
Gamification
Treat them as customers and not employees
Involve them in on-line communities
Gamification
“Knowledge Olympics” at Eureka Forbes
Events, Participants, Marshalls, Medals, Prizes, Photos, Video Conferences
Example : Gathering Competitive Information
Treat Them as Customers
You are not employing them. You are motivating them to get satisfied through work.
Service Profit Chain Model from HBR
You need a “Positioning” for internal customers too ! [email protected]
The EuroChamp
Earning
Fun
Learning Pride Euro-Champ
Built into the systems. Visibly deployed.
Linked to managers’ bonuses. Built into KRAs.
Repeatedly reinforced. Consistently practiced.
Increase Earning Potential Steps To Success Plan
Incentive Plan
Millionaire at 61 Earn Forex
In House Boutique
Company Bike
Basic Salary
Involve them on-line when they are off-site
The practice of using blogging to create a community for each academic course
Summary of 3 Practices
Gamify the work for Generation Y Treat Generation Y employees as customers
Use tools like blogging for Generation Y
