To Begin with.....

• Gain a complete and informed understanding of Oppolis. The platform offerings and features. Pricing and agreement structures.

• Form a sales system that covers: Lead generation. Quick new business.Up-selling and scaling new and existing clients. Enterprise accounts. Overseas partnerships.Renewals.

• Develop an effective sales model that can be easily duplicated to new members of a future sales team.

Sectors

• Publishing houses (small and large).

• Agencies (including holding companies).

• Brands (be chosen as preferred platform for roster agencies).

• Look into companies that have deployed large volumes of iPads: http://ipadpilots.k12cloudlearning.com/

• Analyse the competitors clients. Woodwing, DPS, Mag+.http://blogs.adobe.com/digitalpublishinggallery/

Global Licensing Partnerships

• Develop a campaign to seek out agency partners though out EMEA and Americas.

•Structure pricing model - Possible comms plan.

•Tailored license agreement.

•Approved vendor program.

•Welcom and TAG (Williams Lee). White label?

Pricing Matrix

Pricing Matrix

• App version of pricing matrix and platform features?

Marketing

• Case Studies, Testimonials and app examples. Possibly develop an app?

• Updates on Website and Social Networks.

• Client reach out, mailers etc.

• Alf Connect, Media Week, Campaign.

Future Platform Developments

• E-Commerce API (iPad Examples).

• Partner with Commerce solution platforms - Magento, Venda.

• Adobe Edge, Widgets and HTML5 player.

• Partner with multi discipline agencies to approach retailers and brands.