www.eu-gateway.eu
Opportunities for EU Companies in Japan and Korea
A programme funded and managedby the European Commission to support EU companies
In developing business cooperation with Japanese and Korean companies
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www.eu-gateway.eu
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Contents
– What is the EU Gateway Programme?– What do we offer? – What are the costs for participants?– What is coaching?– The business week in Japan?– Promotion in Japan– Who can participate?– How to apply?– The business mission timeline – Business Missions: 2008-2009– 10 reasons to participate
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www.eu-gateway.eu
The EU Gateway Programme
• A programme funded and managed by the European Commission – supporting EU companies in developing durable business
cooperation with Japanese and Korean companies• Building upon the experience of the Gateway to Japan
Campaign – which has helped about 2.500 European companies to find
business partners in Japan over the last 14 years
One of the European Commission’s strategic objectives is to strengthen the presence of European Union companies in Japan and
Korea
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www.eu-gateway.eu
The EU Gateway Programme– 30 missions to Japan and 15 to Korea in 6 economic
sectors– Up to 40 EU companies for Japan and up to 30 for Korea
per mission
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Japan: 6 Business Weeks Korea: 3 Business WeeksConstruction & Building Technology Construction and Building TechnologyEnvironment & Energy-related Technology
Environment & Energy-related Technology
Health & Medical Technology Health & Medical TechnologyInformation & Communication TechnologyFashion DesignInterior Design
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www.eu-gateway.eu
What do we offer?
Companies receive:– Professional coaching from the pre-selection to the
return from an EU Gateway business week– European Commission financial support:
• Hotel accommodation up to €1000,- for one room• Customised services (interpretation, translation, legal
advice) 80% of the actual costs up to €1600,-– Promotion of the EU companies in Japan – Business Days venue booths, Business Mission
Catalogue, interpreters
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Cost for the participants
• Costs for the flight• Insurance• Customised services: 20% of total costs and the
amount exceeding €1600,-• Extra accommodation costs if applicable• Shipping costs if applicable
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What is “Coaching” ? (1)
From application to Business Week and up to 18 months after:– Opportunity check and Assistance during Application– Strategic preparation and pre-departure coaching
session– Search for matching local companies +
appointments– Customised services (interpreters, translation, advice)– On-site stand-by assistance (during the Business Week)– Debriefing and follow-up
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www.eu-gateway.eu
What is “Coaching” ? (2) Your regional Gateway contact points
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Countries Clusters Cluster Coordinator
Belgium, France,Luxembourg, The Netherlands
Brussels Baudouin Lejeune([email protected]) Sebastiaan van der Peijl([email protected])
Austria, Denmark,Germany, Slovenia
Hamburg Philipp Willigmann([email protected])
Finland, Ireland, Sweden, UK
London Andrew Lee([email protected])
Cyprus, Greece, Italy, Malta, Portugal, Spain
Madrid Laura Alonso([email protected])
Bulgaria, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Slovak Republic
Warsaw Cyprian Zielonka([email protected])
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The Business Week in Japan (1)
• Introduction to the Japanese market• Study Tour related to your sector activity • Individual meetings following a pre-arranged
schedule • Two business days in an organised setting
(venue and booths) to present your products or technologies to selected Japanese companies
• Reception hosted by the European Commission to invite your contacts and meet your partners
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The Business Week in Japan (2)
• On-site coaching and logistic support during the entire Business Week
• Individual strategic and logistic de-briefing at the end of the Business Week
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Promotion in Japan
• EU Gateway Programme mission catalogue: a catalogue in Japanese detailing all the companies participating in the mission
• Business Profile: a Japanese translation of a business presentation
• Public relations support: an intensive PR campaign in Japan to raise awareness among target audiences of the EU Gateway Programme
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www.eu-gateway.eu
Who can participate?Eligibility and conditions for participation:• Exist for at least 5 years,• Fully or majority-owned by European Union capital,• Being located and having its main activities in the European Union,• Active in one of the economic sectors covered by the EU Gateway Programme,• Have proven track records of international business cooperation,• Have a solid business strategy for entering the Japanese and/or Korean markets,• Have a sufficient turnover and number of people employed to guarantee a
market entry to Japan and/or Korea
For more information on these criteria as well as a definition of the construction and building technology sector. please visit www.eu-gateway.eu
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How to apply?Apply for an EU Gateway Business Mission:• Step 1: Fill out an expression of interest on http://www.eu-gateway.eu/go.php?
nID=21&page=Participation
• Step 2: You will be contacted by a representative of the EU Gateway coaching network in Europe. If you and your coach decide to proceed, you will receive a username and password, which will allow you to fill out an application form.
• Step 3: Fill out an application form on http://www.eu-gateway.eu/go.php?nID=21&page=Participation
• Step 4: After the deadline for application, you will receive a letter from the Commission about the decision on your application.
• Step 5: If you are selected you will be contacted and strategic coaching starts, further information will be available for you on the member part of the website. Please bear in mind that for each Business Mission an application deadline is set.
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The business mission timeline
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Recruitment and selection
[EU]
Strategic preparation[EU]
Standard and Customised Services [JP/KR]
Debriefing and follow-up
Promotion Campaign
Business Mission Business Week
Stand-byassistance
19 weeks
34 weeks
42 weeks
12 & 18months
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www.eu-gateway.eu
Business Missions: 2008-2009
Application deadlines for the upcoming Business Missions in Japan:
Business missions in Korea to be decided soon15
Sector Application period Business Week
Construction and Building Technologies 16 Jun - 26 Sep 2008 2-6 February 2009
Fashion Design 17 Jul - 24 Oct 2008 9-13 March 2009
Environment and Energy related Technologies 29 Sep 2008 - 5 Jan 2009 25-29 May 2009
Healthcare and Medical Technologies 26 Jan - 4 May 2009 14-18 September 2009
Interior Design 9 Mar - 10 Jun 2009 2-6 November 2009
Information and Communication Technologies 13 Apr - 17 Jul 2009 30 Nov - 4 Dec 2009
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10 reasons to participate: (1)
1. A cost effective and efficient way of gaining market share;2. Long term opportunities in a market with a large and
growing demand for European high technology and design products;
3. A meeting point to discuss options and opinions with business partners, make contacts and strengthen network to open unlimited prospects for cooperation;
4. A unique opportunity for identifying possible suppliers, subcontractors, representatives, importers and distributors;
5. The best way to sound out the Japanese market and get acquainted with current and future trends;
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10 reasons to participate: (2)
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More information
• EU Gateway Programme website: www.eu-gateway.eu
• Business Mission Programme document on the website
• Contact your Cluster Coordinator
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