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Opportunity in Marketing Leap, Jump, and Joy
Opportunity in MarketingLeap, Jump, and Joy
are-er?the particular occupation for which you are trained. is it ☺
are-er?
Stuff We Study in MarketingStuff We Study in Marketing
�� Marketing ManagementMarketing Management
�� Marketing Planning & Marketing Planning & StrategyStrategy
�� Sales & Distribution Sales & Distribution
�� Strategic Brand Strategic Brand ManagementManagement
�� Retail Marketing & Retail Retail Marketing & Retail Selling SkillsSelling Skills
�� Sales & Distribution Sales & Distribution ManagementManagement
�� Marketing of ServicesMarketing of Services
�� Advertising & Sales Advertising & Sales PromotionPromotion
�� Consumer BehaviorConsumer Behavior
Selling SkillsSelling Skills
�� Rural MarketingRural Marketing
�� Technology In MarketingTechnology In Marketing
�� Business MarketingBusiness Marketing
useful almost exclusively for answering quiz questionsrivia…
How Many Jobs Do You Think You
Can Do & Apply For If You Study All Can Do & Apply For If You Study All
Those Subjects, Seriously???
ne…we are not super-humans just as yet that we can master it all
ne…
Categories of Job with the Categories of Job with the Marketing SphereMarketing Sphere
* Naukri.com Listing of Marketing Jobs
Your Subjects Translate To Actual Job OpportunityYour Subjects Translate To Actual Job Opportunity
�� AdvertisingAdvertising
�� Direct MarketingDirect Marketing
�� Brand ManagementBrand Management
�� Public RelationsPublic Relations
�� International International MarketingMarketing
�� Marketing ResearchMarketing Research
�� New Product PlanningNew Product Planning
Retail ManagementRetail ManagementPublic RelationsPublic Relations
�� Sales & Sales Sales & Sales ManagementManagement
�� Marketing Models & Marketing Models & Systems AnalysisSystems Analysis
�� Distribution Channel Distribution Channel ManagementManagement
�� Retail ManagementRetail Management
�� EE--CommerceCommerce
�� BusinessBusiness--toto--Business Business MarketingMarketing
�� Services MarketingServices Marketing
The SubjectThe Subject--JobJob--MapMapGet Your Subjects Right & Strong TodayGet Your Subjects Right & Strong Today
SubjectsSubjects Job, Role and PathsJob, Role and Paths Might Get To Work ForMight Get To Work For
Advertising, Brand Management, Advertising, Brand Management, Public Relations, Rural MarketingPublic Relations, Rural Marketing
Brand ManagerBrand Manager
Brand PlanningBrand Planning
Marketing Brand ExecutiveMarketing Brand Executive
Advertising / Media AgencyAdvertising / Media Agency
Consumer Product CompanyConsumer Product Company
Media AgencyMedia Agency
Advertising AgencyAdvertising Agency
Sales Management, Distribution Sales Management, Distribution Channel Management, Direct Channel Management, Direct
Sales ExecutiveSales Executive
Relationship ManagerRelationship ManagerBanking & Financial ServicesBanking & Financial Services
Logistics OperatorLogistics OperatorChannel Management, Direct Channel Management, Direct MarketingMarketing Retail OperationsRetail Operations
Direct Sales TeamDirect Sales Team
Logistics OperatorLogistics Operator
Retail Company’sRetail Company’s
Business to Business, International Business to Business, International Business, Services MarketingBusiness, Services Marketing
Presales ManagerPresales Manager
International Mkt. Exec.International Mkt. Exec.
Brand ManagerBrand Manager
Technology Company’sTechnology Company’s
Export GroupsExport Groups
Business PublicationsBusiness Publications
Market Research, Consumer Behavior, Market Research, Consumer Behavior, Marketing Models & SystemsMarketing Models & Systems
Research AnalystResearch Analyst
Product ManagerProduct Manager
ConsultantConsultant
Research Company’sResearch Company’s
Consulting GroupsConsulting Groups
Ecommerce, Services Marketing, New Ecommerce, Services Marketing, New Product Mgmt, ResearchProduct Mgmt, Research
Marketing Executive with Internet Marketing Executive with Internet Company’sCompany’s
Internet CompaniesInternet Companies
elcomeEvolving Media Marketing Landscape For Digital Media Enthusiasts
elcome
Marketing Talent: Demand & Supply TodayMarketing Talent: Demand & Supply Today
Traditional Media Marketing Digital Media Marketing
10,000 Jobs Any Given Day 1,000 Jobs Any Given Day
10,00,000+ Applicants per day <100 Applicants per day
1 Job : 100 Applicants 10 Jobs : 1 Applicant
* These are guesstimates of shortage of human capital
Base of common subjects in marketing i.e. consumer behavior, market research, brand management, product management,
distribution management, CRM, etc.
What Do These Jobs Look Like?What Do These Jobs Look Like?
Some Cool New Media WorkSome Cool New Media Work
(Airtel Viral, Webchutney Studio)
Some Cool New Media WorkSome Cool New Media Work
(Reliance Bol India Bol, Rocket Science Studio)
o…?What does all that gyaan translate into
o…?
Need of The Hour Need of The Hour –– 360360 ̊ ̊
�� Talent which can manage multiple marketing fronts i.e.Talent which can manage multiple marketing fronts i.e.–– Brand Management, Offline + Online Marketing, Below The Line Brand Management, Offline + Online Marketing, Below The Line
Activities, etc.Activities, etc.
�� Approach today is to be “holistically” prepared than just Approach today is to be “holistically” prepared than just be a “specialist” in marketingbe a “specialist” in marketingbe a “specialist” in marketingbe a “specialist” in marketing
�� Get Your fundamentals right on subjects you studyGet Your fundamentals right on subjects you study
�� Keep your self open to jobs beyond the conventional Keep your self open to jobs beyond the conventional ––the only thing that would be constant in your marketing the only thing that would be constant in your marketing life would be life would be –– ‘change’‘change’
�� REMEMBER THE START IS REMEMBER THE START IS –– SLOW, SMALL, & TOUGH SLOW, SMALL, & TOUGH ☺☺
Resources That Will Help You DecideResources That Will Help You Decide
�� www.agencyfaqs.comwww.agencyfaqs.com
�� www.payscale.comwww.payscale.com
�� www.careerpath.comwww.careerpath.com
�� www.naukri.comwww.naukri.com�� www.naukri.comwww.naukri.com
�� www.adage.comwww.adage.com
�� www.thebrandreporter.comwww.thebrandreporter.com
�� www.exchange4media.comwww.exchange4media.com
�� www.linkedin.comwww.linkedin.com or or www.orkut.comwww.orkut.com
Feel Free To Raise Your QueriesFeel Free To Raise Your QueriesFeel Free To Raise Your QueriesFeel Free To Raise Your Queries
Prabhvir SahmeyPrabhvir Sahmey
[email protected]@gmail.com
blog.prabh.inblog.prabh.in
