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UK HOUSING • TREND: UK DEMOGRAPHY
• TREND: HOUSING SUPPLY & DEMAND
• TREND: DETORIATING QUALITY
• TREND: EMPTY OFFICE SPACE
• POLICY RESPONSE
• MARKET RESPONSE
• OBSERVATIONS AND OPPORTUNITIES
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© Crown Copyright, 2011
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Communities and Local Government PublicationsTel: 0300 123 1124Fax: 0300 123 1125Email: [email protected] via the Communities and Local Governmentwebsite: www.communities.gov.uk
November 2011
ISBN: 978-1-4098-3234-8
Ref: 408284 11/11
Laying the Foundations:A H
ousing Strategy for England
Department for Communities and Local"GovernmentEland HouseBressenden PlaceLondon SW1E 5DUTelephone: 0303 444 0000Website: www.communities.gov.uk
Laying the Foundations: A Housing Strategyfor England
BUSINESS MODEL BUILT UPON: • EXISTING ECONOMY OF SCALE • EXISTING LOGISTICS NETWORK • EXISTING SUPPLIER NETWORK
• ORIGIN IN FURNITURE DEVELOPMENT HAS LEAD SYNTHETIC PANELING TO DEFINE OVERALL ESTHETICS
• PREOCCUPANCY WITH TIMBER HAS LEAD TO AMERICAN ‘BALLOON FRAME’ TYPOLOGY
PROS: • CHEAP, FAST HOUSING • RENEWABLE MATERIALS CONTRAS: • LIMITED ESTHETIC DIVERSITY • LIMITED DURABILITY • LIMITED FLEXIBILITY • DISPOSABLE ARCHITECTURE • LACK OF BUILDING MASS MAY LEAD TO
LESS COMFORT & INCREASED DEMAND IN HEATING, AIRCO, ENERGY
HOTEL ROOMS MODELED ON 16FT STANDARD SHIPPING CONTAINER TO ALLOW PREFABRICATION PROS: • CHEAP HOTEL ROOMS • FAST ASSEMBLY CONTRAS: • LIMITED ESTHETIC DIVERSITY • LIMITED DURABILITY • LIMITED FLEXIBILITY • DISPOSABLE ARCHITECTURE
OBSERVATIONS • UK POPULATION WILL RISE AND MAY BE LARGEST IN EUROPE IN 2043 • HOUSING SUPPLY IS CURRENTLY INSUFFICIENT • LACK OF MORTAGE APPROVALS LEADS TO INCREASED TENANCY • DETORIATION OF QUALITY OF HOUSING ALREADY IN PROGRESS • MARKET RESPONSE SO FAR: LOW-COST, LOW-QUALITY - DEMAND FOR FAST
AND CHEAP HAS LEAD TO MCDONALD STYLE HOUSING PROTOTYPES THAT DEPEND ON EFFICIENT LOGISTICS AND ECONOMIES OF SCALE
• NEW OFFICE SPACE NOT A GROWTH MARKET
OPPORTUNITIES
• LOW COST, HIGH QUALITY, LARGE-SCALE HOUSING (PROTOTYPING) • URGENT DEMAND FOR LOW-COST TENANT HOUSING • OFFICE SPACE RETROFIT TO EXTEND LIFE OF EXISTING ASSETS • URBAN RENEWAL / REGENERATION / RETROFIT STRATEGIES • CHEAP, SIMPLE, SCALABLE, ADAPTABLE, FLEXIBLE
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