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OPTEON
Philip Mendes Level 3, 33 Queen St
Brisbane QLD, Australia
Ph + 61 7 3211 9033
Fax + 61 7 3211 9025
Topic 10Fundamentals of Licensing Agreements
WIPO-KIPO-KIPA IP Panorama Business School Investment Summit7 October 2008
Geneva
Outline
Presentation in 3 parts
License Terms Performance Obligations Structure of the Financial Terms of a License
What is a license ?
Owner restriction
Owner’s right
User’s name
User’s obligation
User’s right
Licensed IP
Cannot use IP
To collect royalties
Licensee
Pay royalties
To exploit exclusively
Rented Building
Cannot use building
To collect rent
Tennant
Pay rent
To exclusive use
• Comparison with renting a building
What is a license ?
Legal -binding contract An asset
Contains terms
•Create rights (eg royalties)
•Imposes Obligations (to exploit, to complete R&D, to market
•Creates liabilities
•Warranties and indemnities
•Can be sold
•Can be used as security for a loan
•Can be given by will
Scope: Exclusivity
Exclusive Sole
Exclusivity:
Non Exclusive
One Exploiter – the licensee
Two Exploiters – owner and the
licensee
Numerous Exploiters – owner and
numerous ‘ees
Scope: Exclusivity
Which would be most likely be sort by a licensee ?
What rights does patent confer ? – exclusivity of use
What rights is patent user likely to expect ?
Most common type of license agreement ? Exclusive license
Exclusive license: Where the licensee needs to have the same exclusive rights that a patentee
has Particularly
Biotech ICT
Scope: Exclusivity
Sole License Where rights to exploit are shared between the owner and a single licensee Owner can exploit Owner grants a single license only, there are no other licensees Eg, license of library for screening
Non exclusive license Many licensees All competing with each other Competition reduces price Licensor maximises return by increased volume Eg floppy disk
Scope: Fields of Application
Some technologies lend themselves to different uses.
These are called fields. field of science particular application industry by industry
Some licensees have expertise / marketing networks in some fields but not all.
Would you license in all fields where the licensee has the ability to service
only one, but not others ?
License particular field to match the licensee’s exploitation capability
Scope: Fields of Application
Biotechnology Fields may be
Human therapeutic and prophylactic applications Diagnostic applications Veterinary applications Plant applications
Would you license a human therapeutic product to a diagnostics company ? A disease resistant Tg plant to a pharmaceutical company ?
Maybe - these days, after mergers, some companies have merged their capability
Scope: Fields of Application
. .
New formulation for scratch resistant plasticPossible fields:
Bottles for consumer products – injection moulding industry
Car trim – motor vehicle industry
Fashion: Handbags Kitchen appliances –
kettles etc Mobile phones etc
Would we license person in fashion industry rights in relation to mobile phones ?
Would we license motor vehicle trim manufacturer rights in relation to kitchen appliances?
Scope: Fields of Application
Pick our licensee with the expertise / capability / marketing networks, and license in appropriate fields
Field of Application Appropriate Licensee
Bottles
Car parts and trim
Handbags
Kitchen appliances
Mobile phones
Injection Moulding Industry
Motor Vehicle Industry
Fashion Industry
Appliances industry
Electronics industry
Scope: Fields of Application
Licensing multiple licensees in multiple feels of application
All are exclusive licensees Not non – exclusive licensees
Multiple licenses does not necessarily mean non exclusive Each license in each field of application is exclusive Each licensee expects the exclusivity to warrant its investment to take to
market Same exclusivity that patent confers
Non exclusive licenses occur when licensees do not have exclusivity and compete with each other Here, each licensee in its field of application, is an exclusive licensee
Scope: Territory
Would we license North America to a European company that had
no distribution networks in US ?
If we did :
there would not be any sales in the US
there wouldn’t be any royalties for US
Why would we license a company to exploit anywhere other than
where it had the capability to market and sell to best advantage ? We wouldn’t.
Scope: Territory
License whole world to:
a multinational that can service the whole world
License North America to:
A company that can service North America (whether in North America or
elsewhere)
License any Territory to a licensee that can exploit in that territory
Key is capability to exploit in the market
No point granting a license to a licensee with no capability to service the
Territory licensed.
Scope: Territory
Would we grant a world wide license to company in our own country ?
No, if it did not have the capability to exploit in the global market If its capability was limited to our own country, that is where the license
would be restricted to
Yes, if1. It can service a worldwide market place2. It has alliance partners and networks with others that can service the
remainder of the world In that case the license would have performance obligations in
relations to sub-licensing to those alliance partners and those networks
Scope: Extent of rights
Extent of rights granted depends on the type of license
A licensee to market globally: Worldwide exclusive license Invariably the case for biotechnology IP May be the case for an ICT technology
A manufacturer to manufacture products and supply them to licensor for sale by the licensor: Manufacturing license only No rights to market, promote or sell
Scope: Extent of rights
Possible scope of rights: To manufacture To market and promote and sell
If license is limited to manufacture, licensee can manufacture, but not sell
If license is to market promote and sell, then manufacturing not permitted – licensor manufactures, and appoints distributors (more likely to be called a distribution agreement than a license agreement)
If license is to manufacture, market promote and sell, then licensee effectively stands in a patent owner’s shoes
Scope: Summary
Licensed rights can be scoped in numerous ways :
Exclusive / Sole / Non Exclusive Field of application Territory Extent of rights
When different rights are combined, the number of possible exclusive licenses is theoretically limitless
Practically: research organisations license worldwide exclusive rights in all fields of application
Term of license
What should the term be ? Depends on the nature of the license:
Biotechnology patents: Typically until the expiration of the last to expire patent (with patent term
extensions) Licensee needs the exclusive rights conferred by the patent
License to a start up company, in any field Typically until the expiration of the last to expire patent Licensee needs the exclusive rights conferred by the patent
ICT: May be expressed as a number of years only
Term of license
Know how:
Effectively a license of confidential information
Has value, but only while the confidential information is outside the public domain
Once it enters the public domain, Looses its value Any person can exploit the confidential information without a royalty
obligation
Term in a know how license therefore expressed as being until the know how enters the public domain Theoretically this may be many years European Union 10 year limit on term of know how licenses
What is licensed: Patent / know how
Typically what is licensed is the combination of Patents
Applications, PCTs, divisionals, continuations in part, grants, re-issues, etc etc
Know how that is, all “intellectual property” in its widest sense, ie all knowledge includes confidential information includes knowledge encompassed in rejected patent claims which may still
have value
Usually in the licensor’s interest to provide everything to the licensee to equip it to the maximum extent to commercialise the IP
What is licensed – Improvements
Should Improvements be licensed ? Improvement is an improvement, modification, enhancement of the
Licensed IP
Licensee has a legitimate expectation of improvements Making the improvements available to the licensee improves its ability to
commercialise, and to compete Not making the Improvement available may encumber the licensee, may
make it less competitive
Licensor has a legitimate reason to provide the improvements as well A better equipped licensee that has greater capability, and greater
competitive edge will do better, in that way maximising the licensor’s return
What is licensed – Improvements
Should an improvement automatically be caught by the license, with the licensor getting no additional financial return ?
Or, should the licensor be able to get an additional financial return ?
Improvements add to the quantity of the IP Logical that as the quantity of IP is increased, so does its value
Value = X Value = X + Y Value = X+Y+Z
What is licensed – Improvements
Concept Proof of concept Prototype Trial
Development
Risk
ValuePossible License Point A
IP Value:
X
Possible License Point B
IP Value:
X+Y
Possible License Point C
IP Value:
X+Y+Z
Consider the development / risk / value curve:
What is licensed – Improvements
The further along the development path a licensor travels (making improvements), the greater its remuneration should be
Logically: An improvements increases the quantity of IP licensed And increases the value of IP licensed
A license at Point A has a value of X eg, a royalty of 3% A license at Point B has a value of X + Y, eg a royalty of 5% A license at Point B has a value of X + Y + Z, eg, a royalty of 8%
Logically therefore, an improvement should result in a higher royalty Our frame of mind should therefore be that an improvement should entitle
a licensor to greater remuneration
What is licensed – Improvements
But to be pragmatic: Most improvements are small incremental increases in knowledge They fine tune the IP They do not justify additional remuneration to a licensor
What is the boundary ?
Up to which improvements are captured by the license for no additional royalties
From which, if they are to be captured by the licensor the licensor has a legitimate expectation of further royalties ?
What is licensed – Improvements
For example: if the licensor discover an additional use in another field Is that a thrown in improvement Or does it deserve additional royalties ?
Could that new application if it had been identified earlier Have resulted in a field license, leaving the licensor free to license
separately another licensee with that additional field ? Or, if licensed to the same licensee, would it have justified a higher royalty
payment ?
In these circumstances is it fair that the licensee gets this additional IP thrown in for no further payment ?
What is licensed – Improvements
A boundary is needed
Possible boundary: If the practice of the improvement would infringe the licensed patent, then
it is thrown in for nothing. Not a desirable boundary: a new application may necessarily infringe the
Licensed IP platform
Another possible boundary: That the Improvements has sufficient novelty to be granted its own patent The better test Still has a problem: the question whether it is an improvement may not be
resolved until a patent is granted
What is licensed – Improvements
Another limitation on Improvements: That the improvement is created by the same research team that created the
original licensed IP
Why? Cannot capture the improvements across all the activities of a large
licensor, eg,a university University may not know, and cannot manage its obligations to identify
improvements by other staff
Therefore not unfair to limit the Improvement to that Which is created by the same research team Only while they are employed by the licensor
Consent to Sub-licensing
Typical term:Licensee may grant sub-licenses with the prior written consent of the licensor which is not to be unreasonably withheld
Motivation Assess suitability of a sub-licensee
Assess capabilityAssess identify of sub-licensee
Is it a member of corporate group that would embarrass the licensor tobacco group environmentally irresponsible directors questionable
These issues of concern to a university / public sector licensor (ministerial approval / embarrassment)
Consent to Sub-Licensing
Motivation (cont): Assess terms of license
Royalties may be based on Sub-License income Consideration for sub-license may be non-monetary Cross License Other contract Therefore no royalty flowing back to licensor
All proper motivations for a licensor to seek to control sub-licensing
Besides, consent is not to be unreasonably withheld
Constraints on that legal mechanism such that it is incumbent on a licensor to grant consent if a licensee has the capability
Consent to Sub-Licensing
But holding out for this may kill the deal
Pharma / large biotech / multinational is not likely to agree to any restriction on its ability to grant sub-licenses
Given its level of investment US$50m to US$800m, it will typically not be prepared to rely on consent Even if not to be unreasonably withheld Even if incumbent on licensor to give it
Open Position: If licensee gets taken over by a tobacco company or an Exon, it does not want to loose its license, and write off its US$50 to $800m
Holding out for this will kill a deal Licensors may have to be prepared to be relaxed in this
Consent to Assignment
Same issues Licensor is entitled to satisfy itself about the proposed assignee Does the assignee have the same capability Is the licensor concerned about the identity of the proposed assignee
Normally, consent to assignment
1. Expressed as not to be unreasonably withheld Again, makes it incumbent on a licensor to grant consent if a licensee
has the capability
2. Expressed as not required where the assignment arises out of a corporate re-organisation
Patent prosecution
Who should make decisions about patent prosecution: What patent attorneys to engage Scope of claims Negotiations with patent offices What countries to apply for patents
Licensor is the owner, and may feel that it should Licensee that is a pharmaceutical company, multinational will insist on
managing patents They have more at stake Not likely that licensee will make decisions to minimise its royalty obligations
Patent Costs
Regarded as a commercialisation expense Therefore licensee should pay this expense
Licensees may resist paying for patent expenses May argue that patent expenses are an owner’s expense and should be paid
for by the licensor May argue that is prepared to pay patent expenses, but only as an advance
on royalties, so that future royalties are credited Needs to be resisted
Patent expenses are a commercialisation expense and should be paid for by the licensee without clawback
Patent Costs
What if the license is a field License Should licensee pay all costs ? Should Licensee make decision on extent of claims ?
Decisions: Licensor should make decisions given its broader interests in all fields
Patent costs: Licensee argues Licensor should pay patent costs as Licensor will benefit
in other fields But what if first field license is the only license – no other licensein other
fields ? Licensee pays If future second license, Licensee is refunded 50% If future third license, licensee refunded further proportion, etc
Patent Infringements
Who should have responsibility for pursuing infringers ? Licensor may feel that it should Licensee will want to pursue infringers
Protect its commercial interests It’s a commercialisation expense It’s a commercialisation strategy – infringers will need a license Licensee has greater commercial risk: profits are greater than revenues Sometimes infringement proceedings give rise to patent revocation
application by infringer – and licensee will want to control those proceedings
Licensor will want Licensee to pursue infringers Can cost US$2m to “the sky is the limit” Research organisation Licensor unlikely to be able to fund
Patent Infringements
Three Tiers
Parties acting jointly If they agree, they prosecute jointly, pay the costs jointly, benefit from
damages jointly
Likely that licensee will want to pursue infringers solely Solely making decisions in pursuing the infringer Solely paying the expense of doing so Licensee that is exclusive will have the standing to do so
If Licensee does not pursue infringer, licensor may do so
General obligations on licensee
Reporting Progress in further research and development Progress in seeking regulatory approvals Progress in trials (including clinical trials) Marketing strategies Sales forecasts Improvements made
Use of patent numbers Compliance with laws No misleading or deceptive conduct No use of Licensor’s name without consent
Confidential Information
Typical for license to contain all the terms commonly found in a Confidentiality agreement
Usually mutual, as licensee also discloses confidential information to the licensor
Restriction to disclosure to third parties Cannot disclose without consent Can disclose without consent where the purpose of disclosure is
commercialisation Can disclose to employees etc
Restriction on use Cannot use IP except for the purpose of commercialisation
Usual exceptions. Public domain Disclosure from third party etc
Release
Licensee releases licensor from any liability in connection with commercialisation ie, Licensee cannot sue
Licensor if “it does not work”
Licensor cannot assess this, nor make warranties about it at the time of the grant of the license, when more R&D still has to be done
These are matters for the Licensee’s own commercial assessment
Licensor
Licensee
Limitation of Liability
Release does not always work Legal principles may limit their operation
Therefore a limitation of liability Financial limit on what Licensee can sue Licensor for May be expressed as
A stated amount A limit equal to the aggregate of all monies paid under the license
Exceptions not subject to a limitation of liability: Breach of confidentiality Breach of warranties
Indemnity
Indemnity against product liability claims
Release is “Licensee cannot sue Licensor”
Indemnity is “Licensee will pay damages if someone sues Licensor”
Indemnity usual in relation to product liability claims
Hard to envisage a Licensor being liable when it is not the manufacturer / seller
In the US, some law that suggests that an owner of a patent may have a liability
Licensor
Licensor
Someone else
Product liability insurance
Not enough to rely on an indemnity from a licensee Licensor needs to ensure that licensee has the capacity to meet product
liability claims Usual covenant that Licensee takes out and maintains product liability
insurance Reputable insurance company Minimum amount of insurance cover
Some licensees self insure: pharmaceutical companies / multinationals US established product liability claims fund
Therefore little point in requiring a large pharma to self insure Biotech company must insure.
WarrantiesWhat are warranties ?
Warranties are statements made by a licensor Akin to a guarantee A licensee warrants something to be true, that is, the licensor guarantees
something to be true
If the statement is untrue, the licensee can: Sue for damages Terminate the agreement and sue for damages
Therefore important that warranties that are made, are made accurately Important consequences follow from the breach of a warranty
As a rule, a licensor will want to make the minimal warranties sought
Warranties: Warranties about ownership of IP
Not uncommon for a licensor to warrant that the licensor owns the IP being licensed, (or has a license to it)
Should such a warranty be unqualified ? Consider:
Patent application filed License granted in PCT stage Licensor warrants that it owns the IP in that patent application Later, it is discovered that another person has an earlier priority date That other person owns the IP in that patent application, not the licensor
An absolute warranty about ownership would therefore be beached Such a warranty about ownership:
should not be unqualified should be expressed to be made to the best of the licensor’s actual
knowledge
Warranties: Warranties about infringement
Not uncommon for warranties to be sought that a IP does not infringe another person’s IP rights
Should such a warranty be unqualified ? Use of an improvement patent held by the licensor infringes an earlier
patent Or, exploitation of licensor’s patent encumbered by another person’s
blocking patent Neither situation may be known to the licensor Licensor cannot undertake a complete search to be able to ensure accuracy Patent applications may be filed with an earlier priority date, but may not
be published for years afterwards Such a warranty:
should not be unqualified should be expressed to be made to the best of the licensor’s actual
knowledge
Warranties: Warranties about unencumbered rights
Not uncommon for a licensor to be expected to warrant that: No notice has been received of any claim asserting infringement No notice has been received opposing the grant of a patent, or challenging
its validity No license has previously been granted No option to license or right of first refusal has been granted
If any of the above are incorrect, warranties are made subject to disclosures
Should such a warranty be unqualified ? All these are matters within the control of a licensor Licensor should be able to make the warranties sought without any
qualifications
Warranties: Warranties about patents
Common warranties about patents: That named persons are the only inventors No inventor has been omitted from being named in the patent application That no person is named as an inventor who is not an inventor That named inventors are employees of the licensor and made the
invention in the course of employment All patent maintenance, continuation and renewal fees have been paid Patents licensed have not been revoked Patent applications have been made properly No failure to take a required step in the patent application process
Should such a warranty be unqualified ? All these are matters within the control of a licensor Licensor should be able to make the warranties sought without any
qualifications
Expiration and termination
Expiration is where the term of a license ends
Term of x years Licensed rights end on the expiration of x years Any further exercise of rights would infringe the IP
Term until the expiration of a patent Licensed rights end upon the expiration of the patent
Termination occurs unilaterally, one party terminating in response to a termination event taking place
The termination event may also give rise to a right to damages.
Termination
Non sudden termination, with an opportunity to remedy a breach
14 days in breach Notice to remedy requiring remedy within 30 days If still in breach – can terminate
Types of breaches that may give rise to that mechanism Failure to pay a royalty Failure to provide a report Failure to take out product liability insurance Failure to meet a performance obligation
Termination
Sudden termination, without any opportunity to remedy the breach
For Event of Default Where the breach is serious:
Granting a sub-license without consent Assigning without consent Commercialising outside the Field Commercialising outside the Territory
For Insolvency, winding up, bankruptcy, etc
Consequences of termination
Cease using licensed rights Return all confidential information Sometimes, continue sale of products in stock until exhausted, or an agreed
period, such as 6 months Destroy biological materials licensed
Clauses that survive, and continue to operate notwithstanding termination Confidentiality Insurance Release from claims Indemnity against third party product liability claims
OPTEON
Philip Mendes Level 3, 33 Queen St
Brisbane QLD, Australia
Ph + 61 7 3211 9033
Fax + 61 7 3211 9025
Performance Obligation
What are performance obligations
Obligations that oblige a licensee to exploit a technology to a minimum extent Licensor seeks to
maximise its financial return on its technology ensure that the licensee does not
underperform, fail to perform “shelve the IP”
Performance obligations oblige a licensee to perform to a minimum extent With termination of the license / damages as the result if the licensee fails to
do so
Are performance obligations necessary?
Postulate: License granted of technology that is not fully developed Licensor licenses to partner with a licensee that has the capability to complete
R&D, and to take to market Engineering product at prototype stage IT Product: patents & theoretical code but no application code Biotech product in late pre-clinical stage, with years of clinical
development still to go Licensee has finite resources Resources sufficient for top 3 projects – this one ranks fourth Licensee makes a prudent commercial decision to defer R&D The technology remains idle, perhaps forever Licensor obtains no financial returns
Are performance obligations necessary?
Postulate: At the time of the license the licensee has best of intentions to commercialise
to the maximum extent Afterwards
Licensee develops its own competing product Licenses in a superior competing product Licenses in an inferior but less expensive competing product
Licensor’s technology remains idle, perhaps forever Licensor obtains no financial returns
Are performance obligations necessary?
In each case Technology is idle Licensor obtains no financial returns Technology is trapped with the non performing licensee
Licensor needs a mechanism to achieve: Termination of license Reversion of rights back to the licensor Licensor free to go out and find another licensee that can perform and
maximise the financial returns back to the Licensor
“Best endeavours” obligations
Licensee to Licensor: “I’ll agree to use my best endeavours to commercialise” May once have been a sufficient obligation
“Best endeavours” obligations were once onerous obligations: Required “leave no stone unturned”: “Best endeavours means what it says - it does not mean second best
endeavours” But best endeavors obligations have been watered down
It requires what “could reasonably be expected... having regard to the circumstances”
commercial and financial considerations can be taken into account to weigh up the reasonableness of the obligation
These commercial considerations may operate to relieve a Licensee from the obligation to perform
A better approach to performance obligations is to negotiate precise performance provisions to provide for the consequences of non compliance
Two phases to consider performance obligations:
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Performance obligations - R&D phase
Licensor wants to know that the Licensee Will continue R & D (if applicable)
Will complete R & D (if applicable)
Will expeditiously start and travel the regulatory pathway (if applicable)
Not “shelve” the IP
Commercialisation Milestones Milestones that a Licensee must achieve along the R&D and regulatory
pathway Not achieve milestone – license is ultimately terminated
Performance obligations - R&D phase
Commercialisation Milestones: engineering example: If more research is needed to bring product to a market ready state, the
completion of that research
Produce a prototype
Conduct a trial
Complete construction of pilot plant
Complete construction of production plant
Obtain any regulatory approval
Employ a person with particular expertise
Grant a sub license to a partner in key market
First sale anywhere in the world
Performance obligations - R&D phase
Commercialisation Milestones: Biotech example: If following completion of research, more research is needed to bring
products to a market ready state, the completion of that research
Completion of animal studies
Completion of collection of data for lodging IND in USA
Commencement of Phase 1 Clinical Studies
Commencement of Phase 2 Clinical Studies
Commencement of Phase 3 Clinical Studies
Filing of NDA with FDA in USA
Approval of NDA with FDA in USA
First sale anywhere in the world
Performance obligations - R&D phase
If these pre market entry milestones are not achieved There may never be market entry and sales Licensor may never receive royalties
There needs to be mechanisms for Termination Reversion of rights to licensor
So that Licensor can find another licensee Licensor can earn financial returns from a Licensee capable of achieving these pre
market entry commercialisation milestones
Ultimately, failure to achieve these milestones must lead to termination and reversion There may be models that allow flexibility, but ultimately with termination
Performance obligations – Product phase
Performance obligations do not cease after market entry After first sale, Licensor wants to ensure that there is the maximum possible
penetration of the market
Achieved by minimum sales
If minimum sales not achieved: License may convert to non exclusive
Allowing licensor to find another non-exclusive licensee License may be terminated
Rights revert to licensor Again, allowing the licensor to find another licensee
Territory Period Target, in units
USA & Canada Year 1 1.0m
Year 2 1.25m
Each following year 1.5m
European Union Year 1 1.5m
Year 2 1.75m
Each following year 2.0m
China & South East Asia Year 1 0.75m
Year 2 1.0m
Each following year 1.25m
Performance obligations – Product phase
Performance obligations – Product phase
Might consider:
Broad geographical markets, region by region Smaller geographical markets, country by country
Flat minimum sales in each period Ramped up sales as marketing is ramped up, followed by flat minimum
sales Minimum targets holiday in initial period after market entry, followed by
ramping up, and then flat sales
Reassessment of minimum sales if a competing product enters the marketplace
OPTEON
Philip Mendes
Principal
Level 3, 33 Queen St
Brisbane QLD, Australia
Ph + 61 7 3211 9033
Fax + 61 7 3211 9025
Structure of Financial Terms in a License
1. Royalty on sales by a licensee
X% of sales price Gross sales price; or Net sales price
Most common type of royalty provision
Royalty is remuneration for quantity of use Greater the quantity of use, the greater the royalty The more sales, the greater the royalty
But there can be more to a licensor than just a royalty on sales Clever ways for licensors to increase their remuneration Clever ways for licensees to reduce their royalty overhead
2. Royalty upon sub-license income received by licensee
Licensee grants sub-license Sub-licensee will pay to
Licensee Royalties on the sub-
licensee’s own sales Milestone payments, etc
All that income is sub-license income
Licensee pays a royalty of Y% to Licensor on all that income
.
Licensee
Licensor
Sub-Licensee
3. Royalty upon last Licensee’s Sales
Royalty on sale price for which the last licensee sells product
Royalty rate remains fixed, e.g. 2% of sale price of last sale – that is all licensor will receive
Licensor might be better off receiving Y% of Sub-license income – might be greater than this 2% - as Licensee will sub-license after value adding and will secure a substantially higher royalty
.
Licensee
Sub-Licensee
Licensor
Buyer
4. Royalty as a currency
Royalties sometimes expressed as a currency amount, rather than a percentage Eg, on software products, a royalty of $X per unit Eg, computer game
May be an attractive model when the product is expected to have a short product life of say 2 years
Why attractive ? Licensor is assured the same royalty regardless of downward price
fluctuations, which in a product with a short product life may be expected.
4. Royalty as a currency
Dangers
Should not be used where the product has a medium to long product life cycle In this case, can expect upward price fluctuations If fixed currency royalty, value of the royalty reduces over time with
inflation Percentage royalty on invoice price preferred
If financial analysis of royalties have been based and negotiated on currency amounts, convert the currency amount to a percentage on anticipated invoice price
5. Royalty on sales in countries where patent granted
Expressed as: “Valid Patent Claim” Sales in country where but for license product would infringe a granted
patent That is, licensor onlys receive a royalty where sales are made in countries
where the sale of a product is protected by a granted patent Traps:
No royalties on sales made while patent pending (e.g., delays in examination, opposition proceedings etc)
No royalties on sales in countries where patent is not sought, nor granted – ie, if patent in US only, you only get royalties on sales in US
6. Royalty on sales in countries where no patent is granted
This royalty often resisted by licensee – “why should I pay a royalty for sales in countries where there is no patent and I have no power to prevent competitors ?
Royalty might still fairly be payable: Patent may be taken out in 20 – 25 countries and that may represent 90%
- 95% of the global market – so why shouldn’t royalty be paid on sales in remaining countries ?
Licensee will select the countries where patent will be sought Result
pay full / part royalty, reducing by 50% if a competing product enters the marketplace, if it
would have infringed the patent
7. Royalty Splitting – know how
Split royalties so that they are referable to different parts of the IP that is
licensed
Instead of seeking a royalty of 5%:
Royalty of 3% for use of patent
Royalty of 2% for use of know how
Purpose:
If patent is invalidated, license on foot, with a royalty for the know how
component
getting a royalty in countries where there are no patents
8. Royalty stacking
Can arise in two ways
1. Product to be sold needs license in of complementary technology, e.g., a delivery system for a drug another active ingredient for a drug a complementary product where both sold together e.g., a
vaccine cocktail
Sale price of product sold reflects complementary technology as well
2. Freedom to operate – license in patent that is
infringed Cannot reduce royalty by whole amount of royalty paid to another
person Alternative: in each case, reduce royalty by X% of royalty paid
out, up to max of y% reduction on any royalty payment
Stack forfreedom tooperate z%
Stack fordeliverysystem y%
Royalty x%
9. Ramped Up Royalties
As a product is more successful, and costs reduce, royalty increases Licensor forgoes royalties in early stages, in return for higher royalties
later Licensor indirectly contributes to initial manufacturing and marketing
costs
Cumulative gross sales in USD$ Royalty %
Up to 100m 4
100m to 250m 5
250m to 500m 6
500m to 1b 8
1b and over 10
10. Research Tools: Reach Through Royalties
Research tools are tools that enable a product to be developed A valuable piece of IP How do you measure its value to properly remunerate the Licensor that owns the
research tool ? Examples:
License of a Mouse Model Mouse Model validates a drug target Therapeutic drug developed that acts on that target
License of an assay Assay identifies and qualifies a compound that may be developed into a drug
Reach through royalty is a royalty based on the sales of the drug that is developed with the research tool (mouse, assay, etc)
Royalty is not on the technology itself, but instead is a royalty on the sales of the product that is enabled by the technology
In that way measuring the quantity of use of the Licensor’s technology
11. Measuring quantity of use
Royalties are intended to remunerate a Licensor for the use of its technology Greater the quantity of use, the greater the licensor’s remuneration should be
How do you measure quantity of use (and therefore remuneration through royalties) where the technology Is enabling Does not itself produce a product
For example: Software that provides a capability A process technology
Consider some other measurement of the quantity of use of the technology For example
Software program – royalties on reagents Product produced with less cost as a result of a new catalyst
12. Royalties on value added
A license may enable a licensee to sell products But a license may also give the licensee a capability to sell other unrelated products
License may allow a licensee to sell diagnostic reagents But additionally, may equip licensee to sell a diagnostic machine to test the
reagents Licensee is profiting from
Sales of licensed reagents Sales of diagnostic testing machine
License equips licensee to make additional revenues and profits from the diagnostic testing machine
May be legitimate to value the license not just by reference to profits anticipated from reagents But additionally from profits anticipated from diagnostic testing machine
13. “Most favoured” royalty
Most favoured clause is very common in the case of a non exclusive license
Agree on royalty of 10% If licensor later grants a license in the same country to a competing
licensee for a lower royalty, that lower royalty will apply in lieu of the 10% royalty
Sought by non exclusive licensee to enable it to be able to compete
15. Lump Sum License Fees
Once Only License Fee Or, license fee payable by installments
May be the only consideration for the license May be one of a package of other financial terms
Important to try to secure in every license to offset past patent expenses, expenses of doing the deal (travel, legals etc) some part of R & D costs
16. Milestone Payments
Payments made at identifiable points along the development / regulatory pathway
Biotech Milestones
Grant of patent USD $2m
Filing New Drug Application FDA UDS $5m
Commencement Phase II Clinical Trial UDS $10m
Commencement Phase III Clinical Trial UDS $15m
Product registration FDA UDS $30m
16. Milestone Payments
Payments made at identifiable points along the development / regulatory pathway
Engineering Milestones
Completion of Prototype USD $2m
Completion of Pilot Plant UDS $5m
Completion of Trial UDS $10m
Completion of Production Plant UDS $15m
Grant of a regulatory approval UDS $30m
16. Milestone Payments
Payments made at identifiable points along the marketing pathway
Marketing Milestones
Market launch USD $1m
Granting sub-license in key market (US) UDS $2m
Worldwide sales reaching $X UDS $10m
US sales reaching $Y UDS $10m
Worldwide sales reaching $Z UDS $20m
17. Minimum Annual RoyaltyAlternative to performance obligations
Performance obligations are obligations that a licensee must meet to continue to be licensed
Avoids shelving (non use) of IP Licensor gets no financial return and wants to be able to license someone
else Avoids inadequate performance (e.g., no commercialisation in a major market,
such as US) Licensor gets inadequate financial return and wants to be able to license
someone else
17. Minimum Annual RoyaltyAlternative to performance obligations
Commercialisation Milestones: engineering example:
If more research is needed to bring product to a market ready state, the completion of that research
Produce a prototype
Conduct a trial
Complete construction of pilot plant
Complete construction of production plant
Obtain any regulatory approval
Employ a person with particular expertise
Grant a sub license to a partner in key market
First sale anywhere in the world
17. Minimum Annual RoyaltyAlternative to performance obligations
Commercialisation Milestones: Biotech example: If following completion of research, more research is needed to bring products to a
market ready state, the completion of that research
Completion of animal studies
Completion of collection of data for lodging IND in USA
Commencement of Phase 1 Clinical Studies
Commencement of Phase 2 Clinical Studies
Commencement of Phase 3 Clinical Studies
Filing of NDA with FDA in USA
Approval of NDA with FDA in USA
First sale anywhere in the world
17. Minimum Annual Royalty Examples of performance obligations
Usually require minimum sales revenue / units sold
Expressed as worldwide / or markets If failure in a market
Exclusivity converts to non exclusivity
Or termination In the market concerned, without
affecting other markets Multinational licensee - none of that is
acceptable Will be prepared to make minimum
annual payments
Territory Period Target, in units
USA Year 1 1,000,000
Year 2 1,250,000
Each following year
1,500,000
Countries in EU
Year 1 1,500,000
Year 2 1,750,000
Each following year
2,000,000
17. Minimum Annual Royalty Alternative to performance obligations
A pharma / multinational will not ordinarily accept performance obligations of these type in an early stage deal
A biotech company will not be able to secure those types of performance obligations from a pharma, and so will also not accept them from a licensor
Alternative is Minimum Annual Royalties A minimum amount of royalties to be paid Licensee must pay the higher of
Actual royalties, or Minimum annual stipulated amount
Ramp up the amount year by year If Licensee elects not to pay, termination
18. Pay royalties on what ?Pay on net profits ?
Would this work ?
“The Licensee will pay a royalty of X% on the net profits from the sale of Products”
How are net profits to be calculated ? Net profits are subject to manipulation Allows overheads to be taken into the calculation, in that way reducing
royalties A 5% royalty on net profits may in fact be a 1% true royalty
18. Pay royalties on what ?Pay on invoice price
Royalties always paid on invoice price That is, royalties are referable to the gross arm’s length sale price of products
Some agreed expenses are deductible taxes, duties, VAT, GST etc on sale credit for products returns trade and quantity discounts
Deduct packaging, freight and insurance Only if separately invoiced Or lump sum deduction, maximum of 3-5%
19. Pay royalties on what ?Bundling
Bundling What is bundling ?
Where the product is sold in a package or bundle with other products Package includes
Licensor’s product upon which a royalty is payable Other products upon which no royalty is paid, or a royalty is paid to another
licensor For example:
two software products sold in a bundle Or, end user license for a process, and technical assistance services
The total price of the package may be discounted Can’t tag royalty to invoice price because invoice price includes other products Tag royalty to the prevailing market price when Product sold unbundled
20. Pay royalties on what ?Combination products
Bundling issues – combination products
But what if there is no prevailing market price for the Product because it is not sold separately
For example, a vaccine that is always sold as a cocktail, that is, multiple vaccines in one injectable – always a combination product
Invoice price may never relate solely to the licensed product Some approaches:
Prevailing market price in another country where it is sold separately (if any)
Royalty on the invoice price of the cocktail (but over time the cocktail may have different components)
As negotiated in the future as prevailing circumstances change (with expert determination if no negotiated outcome)
21. Pay royalties on what ?Sales to related parties – transfer pricing
Licensee may sell products to a subsidiary or related party Non an arm’s length transaction Invoice price presumes that there is a market price – set by prevailing market
conditions A sale to a subsidiary or related party may not be for a market price
There may be an intention to manipulate the invoice price artificially to manipulate a royalty
Or, there may be legitimate reasons for sales to a related party, eg sales from manufacturing subsidiary in one country to a marketing subsidiary in another country
There may be a motivation to take advantage of lower tax rates in another country, so transfer prices may have the objective of choosing a lower tax jurisdiction
21. Pay royalties on what ?Sales to related parties – transfer pricing
Approaches
Royalties based on invoice price to first arm’s length party (ignoring on sales within a company group)
Royalty on prevailing market price Can only work when the licensee sells some products on an arm’s length
basis No grant of sub-license rights to a related party without consent (and deal with
the issue as a part of dealing with the request for consent)
22. Inspection of accounts and audit
Typical to include rights in a license that Licensee must keep good accounting records of items upon which royalties and
other payments are based Keep records to a standard
International Financial Reporting Standards (IFRS) - the accounting standards set by the International Accounting Standards Board
Or, an equivalent in a country (In Australia, GAAP) Particularly important when a licensee has no legal obligation to maintain
books to a certain standard (eg non publicly listed companies) Keep records for a minimum of X period
Avoid time limit on inspecting accounts (eg, only last X number of years records)
Licensor (or appointed auditor) may inspect those accounts (on giving eg 7 days notice) take copies or extracts
22. Inspection of accounts and audit
Costs of inspection and audit Borne by Licensor Unless an underpayment of amounts due to licensor is discovered that exceeds an
agreed amount (eg 5%), in which case, the cost of the audit are payable by the licensee
Inspection of Sub-licensee’s accounts Licensee must report to Licensor
Any inspection or audit of a sub-licensee’s accounts Results of that inspection, including copies of reports
Licensor can exercise Licensee’s rights to inspect Sub-Licensee’s accounts May be considered for appropriate transactions
25. Withholding tax
A tax effectively payable by a non resident Paid by a resident licensee effectively on behalf of a non resident Licensor 5% to 30%
Licensee in USA owes royalties of $100,000 Withholding tax of 10%
Licensee will pay $90,000 to licensor Licensee will remit $10,000 to IRS
In this way, effectively a tax on a non resident licensor entitled to royalties Withholding tax also often paid on interest income and dividends
25. Withholding tax
If a license is silent about withholding tax, the licensee must remit the royalties without deduction
Licensee effectively becomes the taxpayer
Licensee in USA owes royalties of $100,000 Withholding tax of 10%
Licensee will pay $100,000 to licensor Licensee will remit $10,000 to IRS Licensee has effectively paid the tax
The effective royalty rate is now 10% greater.
25. Withholding tax
Where there is a double tax treaty between the Licensor’s country, and the country where the sale of a product takes place, the Licensor gets a tax rebate for the withholding tax paid
In this way, double tax is avoided
Licensee in USA owes royalties of $100,000 Withholding tax of 10%
Licensee will pay $90,000 to licensor Licensee will remit $10,000 to IRS Licensor will provide evidence of payment of $10,000 to IRS Licensee pays tax on $100,000, and gets tax credit for $10,000, the amount
withheld
Conclusion
There’s more to a royalty than just filling in a blank on a license template !