Optical Prism Magazine

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T H E M A G A Z I N E F O R E Y E C A R E P R O F E S S I O N A L S

innovationinnovationTheyear ofTheyear of

Fashion trends show style and creativity

Talking about

eye dropsKeeping your eyes safe

and healthy

O P T I C A L P R I S M | M AY / J U N E 2 0 1 2 3

c o n t e n t sMay/June 2012 Vol.30 No.2

Features14 Experimentation in eyewear

by James Michael McDonaldDesigners are mixing materials and reinventing vintage styles

20 Differences between dropsby Pippa WysongConcerns and criticisms of generic and brand-name eye drops

24 Lifestyle and ocular healthby Dr. Laurie Capogna and Dr. Barbara PelletierHow to keep strong, healthy eyes

28 Silmo aims for the stars

34 The East shines brightVision Expo East breaks attendance records

On opticalprism.ca this month:

k Shapes and colours to watch out for!

k Effects of smoking on your eye health

k The case for acetate

Departments6 From the associate publisher

8 PreviewClaudia Alan Inc’s new readers, FYSH UK’s tribal funk, plano lenses and LBI Eyewear, and more

30 Eye Seeby Janice SchmidtCosmetic contact complications

35 GlimpsesHOYA Thailand reopens its doors, Optifog by Essilor is voted Product of the Year, CooperVision increases its support for Optometry Giving Sight, and more

38 Events Calendar

39 Classifieds

40 Frame by FrameSeeing better in St. John’s, Newfoundland

ON OUR COVER: FYSH

Publisher [email protected] May 416-432-8473

Associate Publisher [email protected] Lu May 416-233-0779

Editor 905-419-4142Alethea Hopson [email protected]

Assistant EditorLeah Miller [email protected]

Art Director [email protected] Tang 416-456-3739

WebmasterGrant Heaslip [email protected]

ContributorsDr. Laurie Capogna, Dr. Barbara Pelletier, Janice Schmidt, Julie Skinner, Pippa Wysong

Advertising:Tel: 416-233-0779 Fax: 416-233-1746E-mail: [email protected] ads: [email protected]

Website: www.opticalprism.ca

Optical Prism (ISSN 0824-3441) is published 8times a year by Nusand Publishing Inc. Issued in January-February, March, April, May-June, July-August, September, October, November-December.

Responsibility: Nusand is not responsible forthe opinions or statements of its editors orcontributors. All rights reserved. Reproductionof any article, photograph or artwork is strictlyprohibited.

Subscriptions: One year subscriptions rates:Canada $45.00; Outside Canada $90.00. Non-paidsubscriptions to Optical Prism are limited tooptometrists, opticians, ophthalmologists andbuyers and key executives at retail chain storeheadquarters. All other individuals are eligiblefor subscriptions at the above annual rates.

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T H E M A G A Z I N E F O R E Y E C A R E P R O F E S S I O N A L S

ACCOUNTING CONSULTING TAX MNP.ca

MNP. Keeping your business in focus.

As an optical practitioner, it can bea challenge keeping your businesspriorities in focus. From balancingyour clients’ needs and trying tostand out from the competition tobuilding strategic relationships, theneed for effective planning is critical.

To gain a clearer picture of your business, contact Calvin Carpenter, CA, Professional Services Leader at 1.800.661.7778.

I WAS LIKE ON FACEBOOK LIKE, AND I LIKE WENT TO THE WESTGROUPE PAGE AND LIKE, LIKED IT.THEN LIKE I ENDED UP LIKE WINNING A

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* 1. Download a QR Code reader application for your smartphone. 2. Launch the application from your smartphone and follow the instructions to scan the QR Code (above, below, on right or left). 3. You’re browser will launch, directing you to our WestGroupe Facebook page. 4. “Like Us” on Facebook for your chance to win an Apple iPAD 3. 5. No camera? No worries. Just visit facebook.com/westgroupe to “Like Us”.

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6 O P T I C A L P R I S M | M AY / J U N E 2 0 1 2

l e t t e r f r o m . . .

I t’s always satisfying to learn that our readers appreciate it when editorially we investigate

new areas of the Canadian eyewearindustry. Last month’s ethnic reportbrought us tremendous feedback.There’s no question that theCanadian landscape is changing andthat it will continue to affect ECP’sand how they do business. Thankyou for your emails and phone calls.Keep them coming, we love thedialogue—that’s how we determinewhat’s relevant to you, our readers.

Vision Expo East is always a barometer for me as it clearlymeasures the “vibe” in the industryand seems to measure that almostimmeasurable ‘it’ factor—the healthof our industry in the coming year.This year the attendance numberswere the best ever and the feedbackI get from people working the showis that lots of business was writtenup. I call that a robust sign.

It seems we are in a period ofgrowth and creativity and it’s greatto see that so many companies arepushing the boundaries and exploringideas that are elevating the wholeindustry to a new level. The articleon trends in eyewear on page 14emphasizes the positive—brightcolours, gorgeous shapes—in short—an industry which is experiencing apositive ‘vibe’.

Pippa Wysong, once againdelves into a important subject,

giving us information that reallycauses us to stop and think. Herarticle on generic prescription eyedrops is a ‘must read’ on Page 20.

Cosmetic contact lenses areextremely controversial andpotentially dangerous. Read abouthow Lorne Kashin and JaniceSchmidt moved the whole issueahead to protect the eye health ofCanadians.

Finally, keep those commentscoming, let us know what yourthoughts are on this issue and ourwebsite at www.opticalprism.ca.

Mary Lu MayAssociate Publisher

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AYA’s new three

V ancouver’s Claudia Alan Incorporated is debuting three new readers this spring for both women and men. Two new styles for women called Jayden and

Kassidy join the collection along with Madison, a unisex style.The collection features First Nations artwork prominently in the designs and a great part about buying from ClaudiaAlan is that partial proceeds from the sale of every pair aredonated to the OneXOne First Nations Nutritious BreakfastProgram, which provides a nutritious breakfast for childrenon school days. AYA readers are scratch resistant and havethin and lightweight aspheric lenses for optimal viewing.

For more information, visit www.claudiaalanstore.com.

Choose your own adventure

Bushnell Outdoor Products combines traditional and modern styling with customizable fit and comfort to create the Milano, a top of the line sunglass. Integrated global fit adjustable nose

pad arms adapt to any face shape and the adjustable, wire-core templetips allow for truly personalized fit and adjustment. Premium injectednylon frames and Bushnell Serengeti photochromic glass lenstechnology are prescription ready. Available in shiny cognac, darkbrown, tortoise or metallic stripe, these cutting edge frames are builtwith Spectral Control® filters that interact with the full spectrum oflight and selectively filter light wavelengths, fine-tuning your vision.Other perks, such as its Ultra-Light glass lens and spring hinges, putthe Milano in the elite sun wear category.

For more information, visit www.bushnell.com.


It’s time for a new face

2012 marks the year that Face à Face proves it is a leader in eyewear design. Two new concepts are fresh and energetic, while breaking the rules of standard design

across the globe. The model Calas is an ode to opera-erafashion, a time when society would appear at its best among theelite. Having two separate opaque coloured parts give the framea modern look. The Tymeo frame is a technical achievementthat reinterprets the superimposition of double metal fronts.Although it looks like it was built with delicate wiring, cleverartistry and metal work make this frame close to a work of art.

For more information, visit www.faceaface-paris.com.

Fresh from FYSH

T he UK’s fashion eyewear darling FYSH UK is hitting this season with a new frame that combines funk and the forest. F-3460 uses tribal motifs as the basis for

patterning along the temples, giving off an exotic, yet fun look.The colouring is where you can branch out with your personaltaste, as these semi-rimless models come in colours such asbrown, red, purple, and teal to name just a few.

For more information, visit www.fyshuk.com.

p r e v i e w


Just do it like a pro

N ike and Transitions are team players launching Nike® MAX Transitions® adaptive sunglasses readymade for any athletic challenge. Available in two colours, these

lenses are responsive to changing light and specificallyengineered for sport performance. Optimal vision is integral inmaking accurate decisions in any sport. These sunglasses makeuse of Transitions Optical’s advanced photochromic lenstechnology and Nike Vision’s patented Nike MAX Optics andpatented engineered tints to create the best available vision forthose with an active lifestyle. Tint colours are Golf Tint, a violetshade designed to improve contour recognition on the greensand increase ball pop, and Outdoor Tint, a green colour thatbrightens the shadows, increases contrast and enhances the visual spectrum in natural environments.

For more information, visit www. www.transitions.com.

Playing with metal

J .F. Rey Eyewear Design turns metal patchwork into an exclusive thread fastening system in its new

Renoma collection. While evoking thespirit of high fashion and couture,frames in this collection adjust pieces of stainless steel precisely without glue or welding to create qualityfinishing and a perfect fit. By usingnylon threading, designers for the firsttime are able to layer metallics in aninteresting array of matte or shined-outcolours and effects. Head designerJean-François Rey takes his inspirationfrom various fields such as art,architecture and technology.

For more information, visitwww.renomaeyes.com.

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Covering new bases

W ith the ever-increasing demand for high base frames, Nikon introduces Base 3 and Base 5 to its latest lens

innovations: SeeMax Power AP and Presio Power.Fitting the wrong lens curve in a given framecreates warping and distortion. The Base 3 andBase 5 options now allow the transfer of a givenprescription to a different base curve to match theframe’s profile while maintaining optical integrity.SeeMax Power AP and Presio Power in Base 3 and Base 5 is now available in 1.60, 1.67 and 1.74indices and in SeeCoat, HCC ICE and HCCcoatings. The Base 3 is available in a total sphereof 10.00D to +4.00D, cylinder -6.00D, while Base5 is available in a total sphere of -9.00D to +6.00D,cylinder -6.00D.

For more information, visitwww.nikonlenswear.ca.

The power of plano

T he Los Angeles-based family founded company, LBI Eyewear, is making prescription sun wear easy, even for geeks.

The new polycarbonate spherical polarized Planolens, available in brown or grey, is designed to fitperfectly in Geek Eyewear’s tortoise RAD-09 model.With the Plano lens, the top-selling unisex framebenefits from impact resistance—ideal for sun wear.With more than 50 years in the optical industry, LBIhas been a leader in manufacturing and distributingframes, cases and high quality lenses.

For more information, visit www.lbieyewear.com.

Designers aretweaking old styles,mixing materials, andpushing the creativelimits

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The year 2012 will likely be remembered as the year people panicked (again)

that the world was going to end, but also as a year of innovation:NASA launched a satellite into lunarorbit, Adele redefined music withremarkable vocals, and The HungerGames continues to break records atthe box office.

The world of eyewear is nodifferent.

Innovation is the word of the year, with many designersattempting to redefine what it meansto be innovative. Familiar shapes arestill on the market, predominantlycat-eyes, with adaptations to theoriginal shape. Materials are beingmixed and cut in ways the industryhas not yet seen. Colours that wereonce accents are now being pushedas full-on wow frames.

The shift from bulky and heavy

to sleek and wearable comes fromthe wave in pop culture of individualstatements, rather than statementsbased on a specific decade, (namelythe 60s and 70s prior to this and last years). Although the 80s isplaying a role in the fashions we’reseeing today, there is still plenty ofinfluence from the 50s and 60s. 2012may be the year when designersmove away from inspiration andbegin experimenting and creatingtheir own trends to be used in yearsto come.

There’s a continued distancefrom large logos, rhinestones, andgaudy temple designs, with morestreamlined frames in bold colours,along with newer concepts, likelayered cut-outs and adapted shapes.

ColourWhile simple black is still on thescene, bright colours like tangerineand teal are dominating the market.Consumers want to make a

statement while remaining elegantand put-together, with an element offun. (The bling days are long gone,thank goodness!)

Nadia Baggetta, marketingcoordinator at Optiq, mentions theunique colour palette this year. “Youwill see frame colours like black, blue,tortoise, and burgundy, but they arebeing played together with othertones, which introduce a new feel inthe frame. For example, dark blueand silver create a bold sophisticatedlook, tortoise and cream add asummer glow (as shown in Helium4181), and burgundy and purple givea wine country feel.” She notes thatyou can’t help but feel warm withthese types of colour combinationsin frames, seen in many collections.

Beverly Suliteanu, VP productdevelopment with Westgroupe,reiterates Baggetta’s point, notingberry shades, as well as variations onorange and teal, as being popularthis season.

b y J a m e s M i c h a e l M c D o n a l d

Bright frames.From left: OptiqHelium 4181; LAE Pally 473476;FYSH 3466.


What’s interesting to see is amove to mixing colours and patterns.“Colour schemes include prettypastels, bold jewel tones, and classicretro plastics updated using mattfinishes,” says Linda Mulford-Hum,director of product development atCentennial Optical. “Highcontrasting colours are used ingeometric patterns and moderngraphics that catch our eye.” Thesepatterns and graphics include laceembedded in plastic, as in theChristian Lacroix line, or AlfredSung, toying with plaid-likegeometrics.

Over at l.a. Eyeworks, a brandthat’s known for bright colour, BrentZerger, director of communicationsand retail operations, notes thedominance of fluorescents, reversefades, and dual bright colourslayered in the same frame. All of theabove show a push to try somethingnew, on time-tested shapes that havebeen slightly altered to stay modern.

ShapeClassic shapes are being reinventedin different ways.

The cat-eye, for example, hasbeen mentioned by nearly everyoneas the dominant shape in women’sframes, but not the cat-eye youknow. The sexy librarian look is stilldesirable, just not in the aggressivestyle of Marilyn Monroe’s cat eyes ofthe 50s or Lisa Loeb’s chunky cateyes of the 90s. These new cat eyesare more comforting, more oval,with a younger vibe that has plentyof style, (hence why everyone’sraving about them).

“Not everyone is comfortablewearing a true vintage shape. Today’sversions of the classic cat eye, P3,and round tend to be smaller with

softer edges therefore easier towear,” says Mulford-Hum. EvenICU and Wink readers are seeing anentire line of patterned, colourful cateyes.

Some designs are stayingpronounced however, adapting thecat eye through new materials andfinishes, like the Pussy Galorecollection at Spectacle. Strong linesin all varieties of cat eyes, showingthe style has some staying power.

“Overall, vintage has been verystrong and for that reason we aredoing very well with our PussyGalore (vintage cat eye) and ourRETRO collections,” says MehranBaghaie, operations director andchief designer at SpectacleEyeworks. Like many designers, he’sseen the success of the cat eye. Thatsaid, Mehran, like many others, hasmany other shapes in othercollections, focusing more onmodified rectangle shapes and thelike, a staple on the market that’s notgoing anywhere.

MaterialThe most innovation this year comesin materials and mixing materials.Translucent acetates with metalswith cut-outs—nothing is impossibleanymore, with new technologiesexpanding how designers look at rawmaterials, and creating a new level ofexcitement in consumers.

“It is great to mix plastic andmetal together,” says Baggetta. “Youcan have a simple metal front andpair it with a detailed plastic temple.You can also build the boldness inthe front of the frame by combiningthe plastic and metal, like ourclubmaster style Respec 5648.”

“We are mixing it up withacetate fronts combined with metal

temples as well as metal fronts withacetate temples,” confirms Suliteanu.She also notes that full acetateframes are still big sellers, and thatthe introduction of TR-90 presents aworld of opportunity, as it’s solightweight.

And material experimentationdoesn’t stop there.

Clockwise from right: He’s wearingGR Wolfie, distributed by VivaInternational Group; ICU 7224;Respec 5648 from Optiq Frames;Christian Lacroix from Centennial;Rerun 342341 by l.a. Eyeworks.


“A very complicated procedureof fusing fabric with rubber hascreated a whole new world ofpossibilities for temple treatments,”says Mulford-Hum. “They canretain the natural texture of theoriginal fabrics along with beingdurable and easy to care for,” goingon to note the fusing of denim andfabric on rubber, and thecombination of carbon fibres withrubber.

Baghaie, while also giving a nodto plastics, is also mixing materials.“This season, I experimented withmixing stainless steel fronts withTR90 temples. The result are framesthat are very light yet very durable,due to elasticity of TR90.”

Matte finishes are popping up,

like in the William Rast collection,and stacked laminate, like in theAnna Sui collection, among others.

The sky’s the limit withmaterials, with more combinationssurely to be seen in the near future.

NextIt’s hard to say where the industrywill go, but designers have someideas. Some are saying athletic-inspired designs, with theintroduction of TR-90 and rubbers,others are saying there will beanother recycle of past trends,reinventing what’s already been done(again and again). There’s thepossibility to slip intorocker/country-chic, depending onthe influence of music and film over

the next few years.The only definite is that

materials will define shapes and newframes in the next decade. We seethat this year with the introductionof tonnes of new materials, and willsurely see it in years to come.

Overall, 2012 is a colourful yetsophisticated year in eyewear,moving away from gimmicks andinto the future. The revitalizationthat came last year, post-recession, isgrowing, with individualization andbrightness reentering the scene.

There’s so much going on outthere that it’s hard to keep on top ofit all. The pulse of the industry ishigh, with excitement and intrigue inthe air, so there’s certainly somethingfor everyone. •

Denim and fabric on rubberfrom Centennial; GR Wolfie1012 distributed by VivaInternational Group

dropsConcerns and criticismsof generic and brand-name eye drops b y P i p p a W y s o n g

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Differencesbetween

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Brand-name verses generic prescription eye drops: the general rule is that they are the same in terms of

pharmacological action. There isgrowing concern, however, that non-active ingredients in generic versionsmay alter drops’ effectiveness,comfort, and safety.

The issue came up at a recentophthalmology conference whereCindy Hutnik, MD and professor of ophthalmology and pathology atthe University of Western Ontario,discussed various potential and realproblems with generics. The issue isof growing concern because over thenext several years, a large number ofpatents will expire on brand-nameglaucoma ophthalmic products inCanada. Generics are certainlybeneficial in terms of cost, but Dr.Hutnik is concerned that all types ofgeneric drops may come with risksnot seen in the brand-name versions.

In an interview with OpticalPrism, Dr. Hutnik noted that a keyissue is the non-active ingredients,such as antimicrobial preservativesand compounds that affect pH andtoxicity. While a generic will containthe same drug as the brand-name,these other agents aren’t required to be the same, she says.

Non-active ingredients “canaffect the bioavailability of the drugby interfering with its solubility andocular penetration, and inactiveingredients may ultimately affect thedrug’s effectiveness,” said Dr. Hutnik.Even slight differences in some ofthe non-active ingredients can affectthe pH of the eye-drop, or affect itstexture. If these changes cause drops

to sting or feel gritty, patients won’tuse them and a disease can gountreated.

The concentration of an activedrug in eye-drops can vary betweenproduction lots. One study ofglaucoma drops showedconcentrations of the active drug inseveral products ranged from 85 to120 per cent. “Unfortunately, we can’tregulate eye-drops as much as wecan regulate pills,” she said. “Liquidmedications are harder to control.”

It is also tough to prove that ageneric remains in or even reachesthe part of the eye where it is neededas well as the brand-name does.Testing for bioavailability is notpossible with ophthalmics, says Dr. Hutnik.

“With a pill, you take it, and it can be measured in the blood. But with an eye-drop, there is nomechanism to make sure it has reallygone in or how active it is. Thedefinition of equivalence has becomevery loose for these products by theregulating authorities. We reallyhave no idea what patients are reallygetting with the generics.”

In many parts of Canada,physicians are required to prescribethe lower cost generics, unless thereis a specific reason not to with anindividual patient. Physicians mayhave to do a lot of paperwork toswitch patients to a brand-name.Many pharmacies don’t even carrybrand-name products if a generic isavailable, she says. Other factors suchas dropper size and how squeezablethe bottle is can also affect the dosage.

Generic companies often don’thave access to the original recipe for the brand-name drug they are

imitating. They resort to reversingengineered products to determinethe ingredients and proportions,according to Richard Fiscella,PharmD, clinical professor ofpharmacy practice at the Universityof Illinois. Generic companychemists make best guesses for some of the non-active ingredients. Dr. Fiscella has published a numberof studies pertaining to ophthalmics.

Just how much of a problem thisrepresents in clinical practice is hardto say, but there have been someworrying incidents, he says. Generally,generics are of good quality andeffective, but more scientific studiesare needed to better determine safetyand efficacy of generic ophthalmics.It’s likely that problems won’t be thatcommon, but there have been someworrying and serious incidents.

There were severe problemswith the generic version of theNSAID diclofenac in 1999. Afteronly a year on the market, therewere case reports of corneal meltingas a result of the drops. Some patientsrequired corneal transplants and theproduct was taken off the shelves.With this particular generic, theproblems were due to the solubilizingagent and other inactive ingredientsdiffering from the brand-name.

There were also problems,though not as devastating, with ageneric form of prednisolone acetate.Reports showed that in some genericversions the drug didn’t suspend wellin the solution, meaning there wereinconsistent amounts of steroid ineach dose, Dr. Fiscella says. The FDAin the US now requires studies ofophthalmic suspensions be performedbefore a generic is approved.


In another example, one of thegeneric versions of latanoprostproved to be less effective than thename brand in lowering intraocularpressure in glaucoma patients. But to add to the confusion, there aremultiple manufacturers who producegeneric versions of latanoprost, atleast seven in the US alone.

Compounding the issue is thatmany ophthalmic products, andmany of the raw materials used inthem, are manufactured in othercountries. With multiple siteslocated around the world, GoodManufacturing Practice standardscan be difficult to monitor, says Dr. Fiscella.

More research is needed tobetter elucidate the problems andweaknesses in generic development,in part because many reports ofproblems with ophthalmic genericsare anecdotal, says Dr. Fiscella.Conducting small randomizedclinical trials to compare safety and efficacy of brand-name versusgeneric drugs before they arebrought into the market would be

useful. However, for many genericmanufacturers, doing this would be prohibitively expensive and may discourage companies fromproducing generics in the first place.This would lead to fewer affordabledrugs on the market.

A post-marketing data gatheringsystem would help, not just fortracking major side effects but forminor problems too, such as rednessor irritation. It’s important to payattention to minor complicationsfrom drops because even slightdifferences can affect patientcompliance, he says.

In the meantime, optometristsshould ask patients to bring all theireye-drops in to appointments.

“See if the patient was switchedfrom a brand to a generic. Note the manufacturer in the chart sofollow-up can be done,” Dr. Fiscellasaid. Look for differences ineffectiveness, comfort, and sideeffects and make notes of that.Communicate with a patient’sophthalmologist if it looks like drops should be changed. •

Although generic eye drops can dothe trick, further studies are neededto improve their comfort and safety.

Design your own vision

To differentiate yourself from the competition

To improve your product mixand increase your sales

To create an unforge� ableexperience for your customers

To educate and inform your customers

To be up-to-date

To own the most preciseand efficient tool

REASONS TO GETVisioffi ce61

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78857_Annonce_Optical_Prism 1 12-04-13 3:05 PM

In our previous article in the January/February issue of Optical Prism, “An Eye on Nutrition,” we explored the relationship between dietary

intake and ocular health. The foodthat fuels our bodies plays an integralrole in keeping our eyes healthy andpreventing chronic ocular conditions.If we look beyond nutrition, we learnthat lifestyle and overall health alsohas an impact on our eyes.

Healthy lifestyle choices give usthe energy and vitality we need tolead a happy and fulfilling life withour best possible vision. Protectingour eyes from UV and blue light,not smoking, engaging in regularphysical activity, and maintaining a healthy weight are factors related

to eye health. Combined with eye-friendly nutrition choices that focus on eyefoods, these lifestylerecommendations will help preventeye disease and promote long-termhealth.

UV and blue lightLight is essential to the operation of our eyes. However, UV light andshort wavelength visible light, bluelight, can cause oxidative damage toour retina and lens. The relationshipbetween UV light and age-relatedmacular degeneration (AMD) andcataracts is well-known, but recentstudies show the effect of blue lighton these same conditions. In fact,the oxidative stress on the retinafrom blue light is worse on people

Lifestyleocular

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and


Features of sunglasses that promote eye healthEnsure your sunglasses have UV 400 protection and

have a professional help you choose a good quality

lens. In low quality lenses, the UV 400 may wear off

quickly. This can cause more damage to the eyes over

time as the dark lenses allow your pupils to dilate.

As a result, more of the harmful UV rays enter the eye.

Ensure your sunglasses filter blue light as well as

UV light.

Sunglass frames should fit close to your eyes and face,

and be large enough to prevent light from entering

through the sides.

Features of sunglasses for better visionConsider polarized lenses to reduce reflected glare

from the road, water, windshields

and other flat, shiny surfaces.

A mirror on the front surface of

your lens will reflect most of the

direct glare.

Anti-glare coating on the back surface of

your sunglass lens will prevent light from

reflecting off the back of the lens into your eye.

Above all, we need to remind our patients of all ages to

wear their sunglasses during every seasons of the year.

ICU 8802

with low macular pigment opticaldensities (MPOD). These people are believed to have a greater risk for developing AMD.

By the age of 20, the averageperson has been exposed to 80 percent of the UV light the eye cansafely absorb without tissue damage.Therefore, sunglass wear needs tostart young. Children should beencouraged to wear good qualitysunglasses to promote a lifetime ofhealthy eyes.

How can we encourage ourpatients to wear good qualitysunglasses? What factors do theyneed to consider when choosingtheir sun protection? Here are a few simple tips you can provide your patients to help them choosethe best sunglasses for ocular healthpromotion and better vision.

SmokingScientific studies show that smokingis the most important modifiable riskfactor in AMD. From our perspectiveas eye care professionals, this has

great importance. Losing vision isone of the largest fears people have,especially as we age and strive tokeep our independence. Most peopleare well aware that smoking greatlyincreases their risk of cancer andheart disease, but the link of AMDto vision loss is not as well-known.

Educating our patients aboutthe relationship between smokingand vision loss may help them ontheir quest to quit.

Physical activityWhen we’re young, we exercise withthe hope of the ideal body. At thistime in our lives, looking physicallyfit is often our biggest motivation toexercise. Along the way, we discoverthat we also feel younger, stronger,and more energetic. The effect thatphysical activity has on our eyes is notas immediate but it is an importantpart of an eye-friendly lifestyle. In 2003, an article in Archives ofOphthalmology showed that regularexercise of at least three times perweek slowed the progression of AMD.


So how does this informationapply to the care and treatment of our patients? Counselling ourpatients with AMD regarding thebenefits of exercise will help themtwofold: First, it may help slow theprogression of the disease, andsecond, regular physical activity will help them feel better and relieve some of the emotional stress they may be experiencing from their struggles with AMD.

AMD and cardiovascular diseaseAMD and cardiovascular disease

share many of the same risk factors,including age, smoking, antioxidantlevels, physical activity, BMI, andwaist circumference. In a clinicalsetting, we observe that most of our patients with AMD also sufferfrom cardiovascular disease; current scientific research shows a relationship between the two.

Because of this connection,many similarities exist between aheart-friendly and an eye-friendlylifestyle. Good nutrition, engagingin physical activity, maintaining a healthy weight, and not smokingwill promote both healthy eyes

and a healthy heart. Most people can paint a picture of a heart-friendly lifestyle. The next piece ofthe puzzle is to reinforce that ahealthy heart, healthy eyes, and a healthy body are all connected.

Dr. Laurie Capogna and Dr. Barbara Pelletier are the co-authors of Eyefoods: A Food Plan for Healthy Eyes. They bothmaintain active optometric practicesin the Niagara Region. If you would like to subscribe to theirEyefoods Practice Tips e-newsletter, please email the authors [email protected]. •

In addition to thenutrients we consume,we now know that an above normalbody mass index

(BMI) and a larger waist

circumferenceor waist-to-hip ratio may increase the likelihood of the progression of AMD. Also, people that havemore body fat may absorb less of the carotenoidslutein and zeaxanthin, essential in the maintenance of a healthy retina.

The topic of weight loss is not an easy one tobreach with a patient, as our body weight often has a more personal component. How can we as eye careprofessionals discuss weight loss with our patients?Many eye care professionals even ask if it is our place.

Here are some tips as to why it’s important to include healthy weight maintenance as part ofnutritional counselling and some examples of tools to help.

High BMI and waist circumference can increase thelikelihood of progression of AMD.

High BMI and waist circumference can increase therisk for Type 2 Diabetes and cardiovascular diseasethat can lead to vision loss from retinopathy.

Encourage your patients to be aware of their BMIand waist circumference.Health Canada and the World HealthOrganization recognizethese as two measurementsused by professionals to helpdetermine a person’s risk for developing diseasesassociated with being overweight.

BMI is a ratio of weight to height. Print out BMIcharts from an online resource or download anapp to your smart phone.

Waist circumference is an indicator ofabdominal obesity. Health Canada recognizesthat men with a waist circumference of 40 inchesand women with a waist circumference greater than35 inches have an increased risk of developing certainchronic health conditions.

Healthy weight, BMI, and waist circumference


A midst the bright lights of the city of love, Silmo is readying itself for its annual show, the

premiere eyewear industry event in Europe, October 4–7, 2012.After several years in the location,

the convention returns to the ParisNord Villepinte, mere minutes from Charles de Gaulle airport, to educate, inform, and celebrate the best and most innovative designsand technologies in the world.

Organizers continue to pushinnovation, redefining what delegatesare expecting at a show of this nature.Of course there will be hundreds of

dedicated exhibitors (nearly 900 thisyear!), but Silmo coordinators alsohave other levels of excitement uptheir sleeves: Optic Dating, a speed-dating type of event that allowsprofessionals to speak with employersquickly and painlessly; merchandisingworkshops with experts, completewith a list of ten merchandisingcommandments to help your businessgrow and succeed; Silmo TV, a continuous source of informationwith panels and debates; and somuch more.

Following the success of thescience symposium last year, patronscan also expect that series of events

again this year, with time dedicated tochildren’s vision, reading, and myopia.And let’s not forget the prestigiousSilmo D’Or Awards, a one-of-a-kindawards ceremony celebratingexcellence in all areas of the field.

With over half of the delegatescoming in from other countries, andover 70 per cent being internationalexhibitors, Silmo promises a diverseshow like no other. •

Silmostars

aims for the

Eye care professionals onceagain head to Paris this fall

..............................FOR MORE INFORMATION ON SILMO,

INCLUDING A FULL LIST OF EVENTS

AND UP-TO-DATE SHOW NEWS,

CHECK OUT EN.SILMOPARIS.COM...............................

3 breaking news

3 web-exclusive editorials

3 the latest fashion trends

3 Optical Prism’s online directory

3 employment opportunities

3 equipment for sale

3 business opportunities

Your gateway to the Canadian optical marketplace

opticalprism.caT H E W E B S I T E F O R C A N A D I A N E Y E C A R E P R O F E S S I O N A L S

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Are non-corrective contactlenses fashionable or shouldthey be feared?

Cosmetic

contactcomplications

b y J a n i c e S c h m i d t


e y e s e e

Plano cosmetic contact lenses are available online, in grocery stores, gas stations, tattoo parlours, beach

shops, and drug stores. The locationswhere these fashion lenses can befound and the number of lenses thatare available is unlimited. Theyappear to be everywhere.

You can buy contact lenses thatare mirrored lenses, theatrical lenses,lenses that have flower power, andcontact lenses that fly the Americanflag, all without the assistance, fitting,education, and recommendations ofan eye care professional.

As eye care professionals, wehave many concerns regarding theillegal dispensing of contact lensesand the sale of non-correctivecosmetic lenses by unregulatedpersons. We worry about the targetmarket for these contact lenses,referring to tweens and teens.

They know fashion and trendsand are extremely vulnerable tosophisticated marketing plans thatcontinually influence them bysuggesting what it’s like being a girlor boy growing up in today’s world.It is extremely important that weaggressively push government topass laws to protect the eye health of tomorrow’s professionals today.There is literally no differencebetween contact lenses that correctvision to those that provide anaesthetic change; the risk of harm is the same, if not greater.

First, corneas are not createdequal. Few corneas are spherical and

the average cornea flattens from theapex to the periphery. Therefore,every patient is unique in terms ofcorneal topography and tearchemistry, and it is the responsibilityof the eye care professional toconsider all these factors whenselecting a contact lens material,modality of wear, and the contactlens solution. The significant pointhere being one base curve or fittingdoes not fit all patients.

Secondly, we all know that thereis a range of ocular complicationsassociated with poorly fitted lenses.There is little to no education withthe selling of fashion lenses whichmakes the purchase of theseunregulated products moredangerous in the hands of thepatient.

Prescription or correctivecontact lenses are medical devicesand there is evidence that if contactlens users are buying their lensesthrough alternative routes, aspreviously mentioned, then they maybe more susceptible to eyeinfections. In my mind, it’s a no-brainer that all contact lenses shouldbe considered medical deviceswhether they are corrective or non-corrective.

For nearly 10 years, eye careprofessionals have beenrecommending to government thatnon-corrective cosmetic contactlenses should be classified the sameas prescription or corrective contactlenses.

I’m happy to say that we’realmost there!

Bill C-313 was introduced as a private member’s bill by PatriciaDavidson, MP for Sarnia- Lambton,as an act to amend the Food andDrugs Act (non-corrective contactlenses). The original motion read:That, in the opinion of the House,the Minister of Health shouldregulate non-corrective, cosmeticcontact lenses as medical devicesunder the Hazardous Products Actor the Food and Drug Act.

The bill recommends that non-corrective cosmetic contact lenses beclassified as a type II medical devicewhich makes sense as it would alignall contact lenses in the same federalregulatory framework and environment.

A class II medical device must be dispensed by a regulatedindividual. Moving forward with thisbill will give the dispensing of non-corrective cosmetic contact lensesback into the hands of the eye careprofessional where it should be.

Health Canada will also step inand provide guidance on regulatoryrequirements for private labelmanufacturers of Class II medicaldevices. Private label manufacturersmust comply with the requirementsof the medical devices regulationsand they must apply for and obtain a medical devices licence in Canada.Health Canada will also continue tomonitor and assess the safety of themedical devices on the market, toprotect the health and safety ofCanadians, taking action if necessaryto mitigate any health and safety risks.

Lorne Kashin, RO, President/Executive Director of the OntarioOpticians Association (OOA), andVice President of the OpticiansAssociation of Canada (OAC),accompanied by me, Janice Schmidt,RO, Advisor to the OAC and

Coordinator of the Opticianryprogram at Georgian College inBarrie, Ontario, recently attendedthe House of Commons committeeon Health (HESA) on February 14as witnesses in support of Bill C-313which will classify non-correctivecosmetic contact lenses as a class IImedical device. The bill was atsecond reading, our last opportunityfor input. Dr. Peter Agapitosrepresented Ophthalmology and Dr. Desmond Fonn was thererepresenting the Canadian Associationfor Optometrists. This was a greatopportunity for all us to worktogether as a team in support of Bill C-313 in the public interest.

Each group had ten minutes tospeak providing statements in supportof the bill moving forward. Thecommittee discussed the informationprovided, made several amendmentsto the bill, then voted unanimously

to move forward to considerationand third reading, after which it will need to go to the Senate for the same process. Once passed in theHouse and the Senate, it will receiveRoyal Assent and become law.

Bill C-313 is a step in the right direction by regulating non-corrective contact lenses because weknow that if we fit lenses properlyand provide the necessary education,the risks associated with cosmeticlenses will be minimized.

We were truly honoured to beable to support this safety initiativein the public interest, knowing theselenses can continue to be fashionablebut will be much safer in the future.

If you’d like to see the full textof Janice and Lorne’s commentsregarding Bill C-313 and non-corrective contact lenses, go to the OOA website at ontario-opticians.com. •


e y e s e e

Janice Schmidt has been an optician for more than 30 years and is coordinator of the Opticianry program at Georgian College in Barrie, Ontario.

EXPAND YOUR FIELD OF

THE COMPLETE EYECARE EVENT

EDUCATION: SEPTEMBER 5–8, 2012 | EXHIBITION: SEPTEMBER 6–8, 2012Las Vegas, NV | Sands Expo & Convention Center | www.visionexpowest.com

LENSES & PROCESSING TECHNOLOGY

MEDICAL &SCIENTIFIC

EYEWEAR & ACCESSORIES

CONTINUINGEDUCATION

BUSINESSSOLUTIONS

S


T his year’s Vision Expo East, which ran from March 22–25 in New York City, was the

most attended in the convention’shistory. With over 16,000 eye careprofessionals in attendance, the showreached a new high, a staggering 10 per cent over last year’s numbers.

“We are pleased to report thatwe broke attendance records datingback to the show’s inception in1986,” said Tom Loughran, vicepresident for Reed Exhibitions.“Overall feedback indicates thatvisitors were very satisfied with thisyear’s show.”

Because of the expansion of theconvention in recent years, as well asconstruction in the Javits Center, theshow expanded to include multiplefloors of exhibits.

“The new split level floor plan,featuring the French Loft on theLevel 4 Terrace and combinedpavilions and education destinationon Level 1, exceeded expectations,”said Loughran. With specified areasand helpful conference staff at everyturn, the remarkable amount ofpatrons made their way throughoutthe centre with ease.

“Reed Exhibitions and TheVision Council rose to the challengewhen presented with several showfloor design constraints due to theongoing construction at the JavitsCenter,” said Deborah Castor, vicepresident of shows and meetings forThe Vision Council. “In the end, theconstruction provided us with anopportunity to reinvent InternationalVision Expo East in its twenty-sixthyear, into a totally re-energizedevent.”

There was no lack of lavishdisplays and celebratory parties,

highlighting the hottest frames andnewest technologies. CarsonKressley returned as the host ofSafilo’s annual fashion show, addingwhimsy and comedy for patrons andpassersby.

“Vision Expo is one of thepremier events to occur every year,”said Steve Wright, SVP of sales forMarchon Eyewear, Inc. “Thegreatest percentage of business isdone at the beginning of the year, soit is critical to exhibit at Vision ExpoEast.” He reiterates that it was aremarkable show and that Marchonis proud to be a leader at the event.

With nearly 600 exhibitors, 132of them new this year, showcoordinators are already lookingforward to next year. Until then,don’t forget about Vision ExpoWest, September 5–8, at the SandsExpo and Convention Center in LasVegas.

In 2013, the show returns to theJacob Javits Convention Center,March 14–17. For more informationon either event, check outvisionexpoeast.com andvisionexpowest.com. •

hines brightEast

Vision Expo East breaks attendance records

The


g l i m p s e s

For the third year in a row,

Transitions Optical, Inc. is being

honoured with the Gallup Great

Workplace Award, a distinction that

recognizes the most engaged and

productive companies in the world.

Based on the most rigorous workplace

research ever conducted, the Gallup Great

Workplace Award is presented to

organizations that pass an annual

evaluation by a panel of workplace experts.

Transitions Optical will be one of only 27 organizations to receive a Gallup Great Workplace Award in 2012.

“Employee engagement is the foundation of Transitions Optical’s success,” said Dave Cole, president,

Transitions Optical. “This, coupled with the active participation of our driven and dedicated employees, has

made our sustained high performance for the Gallup Great Workplace Award possible, and we couldn’t be more

proud of our Transitions Optical team.”

Transitions Optical receiving third consecutive Gallup GreatWorkplace Award

HOYA Canada announces major investment in advancedFreeForm lens productioncapacity

HOYA Canada is pleased to announce a major

capital investment project to increase the

capacity of advanced freeform lens

production at its Mississauga facility. The seven figure

investment will provide the capability to produce

HOYA’s advanced “iD”, Integrated Design FreeForm

technology products and HOYA’s “iQ”, digital design

TrueForm™ technology products.

“This investment will strengthen our position in

Canada and compliments the company’s extensive

global expansion of multiple supply points for

advanced technologies. It is the next logical step in our aggressive growth plan for Canada.” said David Pietrobon, HOYA

Vision Care Canada President.

The extensive investment plan is underway and is expected to be operational by late spring. This initiative will also

create additional new job opportunities at the Hoya Mississauga facility.


HOYA Thiland reopens its doors according to plan

Six months after the closing in October

2011, caused by the worst flooding to hit

Thailand in decades, HOYA Lens Thailand

Limited has re-opened its manufacturing facility

in Ayutthaya. HOYA starts production with

limited volumes of prescription lenses [Rx] which

will increase progressively on a monthly basis.

HOYA has taken several flood-protection

measures to secure its facility in case inundations

may occur in the future. These include the

reinforcement of surrounding factory walls,

placement of secondary steel walls and shutters,

additional pump systems and drain pipes and a

so-called irrigate wall that can be opened to let out water.

Additionally, the Hi-Tech Industrial Estate, where HOYA’s RX facilities are based, is in the process of building a

new flood barrier of 5.4 meters high, as well as redesigning its pumping systems to accommodate higher water

volumes.

In addition, HOYA is working on the re-establishment of its global production system to pursue a partial

deconcentration of production facilities, while maintaining a secure and stable supply chain structure.

Optifog by Essilor is voted Product of the YearCanada by consumers

Within the framework of the Product of the Year Canada program from Rogers Publishing

Limited, Optifog was voted Product of the Year in the category personal comfort by

Canadian consumers.

“The 2012 Product of the Year winners have every right to be proud of this accomplishment,” says

Sandra Parente, Program Director, Product of the Year. “This designation shows that these are innovative

companies that have listened to what Canadian consumers want and are delivering it.”

“Fog can be a problem for glasses wearers year-round. Foggy lenses can occur when drinking a hot

beverage or even working, especially in jobs where safety or precision are important, such as a surgeon

wearing a mask,” said Dr. Lawrence MacAulay, of Armstrong Optometry in Armstrong, B.C. “Initial consumer

feedback about Optifog™ has been incredible. It’s given glasses wearers a new-found freedom; they love

being able to see clearly without worrying about fog.”

For additional information on Product of the Year conducted by Rogers Connect Marketing Research

and client Service Group: Productoftheyear.ca.


g l i m p s e s

CooperVision increases its support for Optometry Giving Sight

Optometry Giving Sight is delighted to announce that CooperVision has increased its

partnership commitment to the organization by becoming a Platinum Global Sponsor,

starting January 1, 2012.

“This is a huge vote of confidence in Optometry’s efforts to eliminate the backlog of uncorrected

refractive error by the year 2020,” said Clive Miller, CEO for Optometry Giving Sight. “CooperVision’s

support, along with that of our existing donors and Global and National sponsors, will help us to reach

more people in underserved communities and transform the lives of millions in need by providing

access to affordable and accessible eye care services delivered by locally trained ECPs.”

For more information, visit www.coopervision.com

a d v e r t i s e r i n d e x

Bollé Cover & Cover Wrap

Centennial Optical 42 (OBC)

Essilor 13, 23

Menicon 7

MNP 4

Optic Plastic 22

Optical Group 37

Optical Prism 29

Optiq Frames 2 (IFC)

Silmo 41 (IBC)

Spectacle Eyeworks 32

Transitions Optical 19, 38

Vision Expo West 33

Viva 11

Western Optical 5, 27


g l i m p s e s

E v e n t s C a l e n d a r

DATES EVENT CITY VENUE WEB EMAIL

May 12–13, 2012

Entretiensophtalmologiques de l’Université deMontréal (EOUM)

Old Montreal, QC Marché Bonsecours www.eoum.ca [email protected]

Jun. 13–16, 2012

35th Annual UC Davis OphthalmologySymposium—Big Topics on theBig Island: An Updateof ComprehensiveOphthalmology

Kohala Coast,Big Island

Hilton Waikoloa Village [email protected]

Jun. 26–30, 2012

XIIth InternationalOrthoptic AssociationCongress and COS2012 AnnualConference andExhibition

Toronto, ON Westin Harbor Castlewww.internationalorthoptics.org

[email protected]

Jul. 10–13, 2012CAO 2013 33rdBiennial Congress andOPTOFAIR

Edmonton, AB www.opto.ca [email protected]

Jul. 22–27, 2012

The XX BiennialMeeting of theInternational Societyfor Eye Research

Berlin, Germany Maritim Hotel Berlin www2.kenes.com [email protected]

Sep. 5–8, 2012 Vision Expo West Las Vegas, NVSands Expo &Convention Center

www.visionexpowest.com/[email protected]

Sep. 20–22, 2012

44th Sally LetsonSymposium onCornea, Cataract andRefractive Surgery

Ottawa, ON Westin www.eyesite.ca [email protected]

Visit the 12-Month Event Calendar sponsored by Transitions at www.opticalprism.ca


c l a s s i f i e dP E R S O N N E L WA N T E D P E R S O N N E L WA N T E D

F O R S A L E

S E R V I C E S

Does your existing space need updat-ing? Are you ready for a change? At Belmark, we specialize in the needsof the optical industry. We offer ourclients a variety of services and a convenient one-stop-shop for all theirrenovations, new construction, mainte-nance and design needs. At Belmark,we do more than construction, weexcel at creating unique contemporaryspaces, custom display fixtures, creativesignage solutions, branding and logodesign.

Call us today to book a free consulta-tion and find out how we can enhanceyour business image.

Please visit us at www.belmark.ca orcall us at (416) 913-0341.

Licensed Optician, Burlington, ON ptHealth is currently recruiting for full-time Optician within our Burlingtonoptical store. Completion of universityand licensed. Related experience in optical store a definite asset.Managerial experience an asset. Largegrowth potential. Send your applica-tion to Victoria Butler, [email protected].

OPTICAL EQUIPMENT FOR SALE,• Gamma Edger from Essilor. Plastic/

Poly/Glass wheels. Approximately23,000 jobs on current wheels. Inexcellent condition. Asking $6000.

• Phantom 6 Pot Heating System• Phantom 2 Pot Heating System• Phantom Lens Automatic Lens

Tinting MachinePlease contact Gail or Jessica at:(519) 882-1316 [email protected] fordetails.

FOR SALE• pupil meter• toney lens meter• keratometer• slit lamp• photopter• auto-refractorAll in excellent condition. Call (647) 938-6940

Refracting Optician/Contact LensSpecialist, fully licensed in Ontario torefract legally.

Perfect fit for busy optholmology/Optometry practice.

Please [email protected]

OPTICIAN/ST. OPTICIAN/INTERN.OPTICIAN WANTED

For Busy Optical for Woodbridge. Mustbe a Team player and Energetic. F/T orP/T. Please forward Resume to:[email protected].

PART TIME/FULL TIME OPTICIANIS NEEDED

Kitchener Waterloo area Optical Storeis looking for a licensed Optician, positive working environment andmany opportunities. Please forwardyour resume to: Fax: (519) 880-2727E: Ben99@me. com.

Full time experienced optometric assistant or optician required for brandnew full scope optometry practice inCourtice, Ontario. We are seeking anenergetic, professional and detail oriented individual to join our teambeginning in June 2012. Please e-mailresume to [email protected].

LICENSED OPTICAL MANAGER We need a high energy Full TimeLicensed Manager who is committed toproviding an outstanding customerexperience in the Sears Optical inNorth Bay. We offer a competitivesalary, commissions, Manager’s bonus,benefits, and discount options in amotivating team environment. Pleaseemail your resume to Diane Carlsen [email protected].

Well established Optical Store for Salein Surrey, BC. Owner retiring after 20years in business. Turn Key operationwith Vision Testing Equipment. Formore details please email [email protected].

PART TIME OPTICIAN POSITIONAVAILABLE ...

Where ... Seen Vision Care YorkdaleMall, Telephone 416-785 0700. ContactInformation, please email resume [email protected] based on experience , tobe discussed at time of interview.

Sears Optical is looking for licensedopticians/managers for GTA and optician for Oshawa store. We needopticians who are goal oriented andcommitted to providing exceptionalcustomer service. We offer a competi-tive salary, benefits, and commissions ina motivating team environment. Pleaseemail your resume to:[email protected] and [email protected].

OCCASIONAL OPTICIAN NEEDEDLooking for Locum Optician to do reliefwork. Approximately 4-6 weeks peryear. Independent Optical with strongsupport staff, in a fun low key environment. Located in Wallaceburg,ON. Contact Brad Eggett via email:[email protected].

For sale—established optical boutiquein major Mississauga mall. Sixteen yearsin business. Owner/optician looking tosemi-retire, potential to stay on staff.Please contact: [email protected].

Well established optical store for sale.In business for 40 years with loyal clientele. Located in busy Scarboroughplaza and close to Optometrist’s office.Recently renovated and includes: separate lab and contact lens room,large inventory and modern custom-made display units. For more info.please contact [email protected](serious inquiries only).

Optical dispensary for sale well established in Etobicoke, Toronto areafor owner retirement. Loyal clienteleafter 20 years of quality service andestablished referral base. Includesinventory and eye exam equipment.

For more details, please contact us byemail: [email protected] inquiry only please.

Well established Optical Store for salein Medicine Hat, AB. Located in hightraffic area. Busy Ophthalmologistlocated across the hall. Site testing andfinish lab on premises. Excellent forOptometrist or Optician looking foreasy start up with established patientbase. For more info email:[email protected] Serious enquiriesonly!

Optical store for sale. EstablishedWoodbridge location for the past 15years. Many files. Doctor comes in twicea week. Monthly sales of $75,000.Seventy five percent name brand highend sales. All inventory, modern doctor’s equipment, and high end pat-ternless edger included in sale.$525,000 firm. Serious inquiries only.Arthur (416) [email protected].

O P T I C A L S T O R E S F O R S A L E

O P T I C A L S T O R E S F O R S A L E

D I S P E N S A R I E S F O R S A L E

FREE!!!!!!!! GRATIS!!!!!!!! NO CHARGE!!!!!!!!

Optical Prism classified word ads are now FREE when sent to Optical Prism by email.

Not only do you get your ad in Optical Prism, the magazine, your ad is also posted on the Optical Prism web site—www.opticalprism.ca

Please note, the maximum number of words per ad is 50, and no logos are to be included with this offer.

Need to hire staff? Need to sell some equipment? Just email your text to [email protected] and reach the entireCanadian optical industry.

Deadline for next issue – June 15, 2012.T H E M A G A Z I N E F O R E Y E C A R E P R O F E S S I O N A L S


f r a m e b y f r a m e

Y vonne Murphy’s enthusiasm for glasses is contagious. A licensed optician and the manager of Vogue Optical on Duckworth

Street in St. John’s, Newfoundland, Murphy has spentthe last 25 years working as an eye care professional inthe downtown core.

“It’s a different feel down here,” says Yvonne, whoprides herself on the shop’s homey, boutique-styleatmosphere.

University student Steven Peach picked up on thisvibe when he came into Vogue on Duckworth, lookingto replace his beloved red Ray-Ban Clubmaster sunglasses(model number RB 3016-985). After chatting with Yvonneabout his prescription, Steven decided to purchase newglasses as well—his very first pair of prescription lenses!

When Steven returned the following day, he had a clear sense of what he wanted: “round, thick-framedRay-Bans.”

1. Ray-Ban RX5244; 2. Yvonne Murphy; 3. Ray-Ban RB5154; 4. Ray-Ban RB3016-985; 5. Respec 5648; 6. Ray-Ban RX5245.

Retro Ray-Bans

2

1

3 4 5 6

First, Steven tried on a unique, square-shaped framein transparent grey (model RX 5245). Despite beingdifferent from the round Ray-Bans, Steven said that heliked the clear-framed glasses “a lot,” and could seehimself wearing them.

Trying on a black pair of Respec frames (model 5648),he decided that these glasses weren’t distinctive enoughfor him. Being a local musician, Steven wanted somethinga little less mainstream. Next, he tried on the Ray-BanRB 5154 in black and silver. These frames looked like asubtle, modern-day throwback to 1960s horn-rimmedglasses and he was instantly enthralled. Given the store’ssecond pair free policy, he was halfway there.

Although Steven and Yvonne both agreed that the next pair, BLURR 984 in demi-blonde were “fun,” he preferred a pair of round Ray-Ban frames(model number RX 5244) in Havana and opted to gowith those. -Julie Skinner

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