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OPTIGA™ Trust – Brand Protection and Device Authentication

Date post: 22-Apr-2015
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Find out more about Infineon on our Homepage: www.infineon.com OPTIGA™ Trust gives you the benefit of easy and convenient integration whilst offering you the most suitable security to protect your business. The global business with counterfeit electronic devices continues to expand. This creates a strong demand for robust authentication and brand protection solutions. Infineon’s OPTIGA™ Trust products consists of turn-key and programmable solutions that help manufacturers of electronic accessories and replacement to protect their businesses against damages caused by counterfeiting. More information: OPTIGA™ Trust Product web page http://www.infineon.com/cms/en/product/channel.html?channel=db3a30433efacd9a013f10d195764da7
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Timo Grassmann, Product Marketing Manager OPTIGA™ Trust – Brand Protection and Device Authentication
Transcript
Page 1: OPTIGA™ Trust – Brand Protection and Device Authentication

Timo Grassmann, Product Marketing Manager

OPTIGA™ Trust – Brand Protection and Device Authentication

Page 2: OPTIGA™ Trust – Brand Protection and Device Authentication

We focus on three central needs of modern society

Energy Efficiency Mobility Security

Power Management & Multimarket

Automotive

Chip Card & Security

Industrial Power Control

Page 2 Embedded World 2014 Copyright © Infineon Technologies AG 2014. All rights reserved.

Page 3: OPTIGA™ Trust – Brand Protection and Device Authentication

OPTIGA™ Trust – Increased security and lower system costs

Counterfeiting is big business – OPTIGA™ Trust is your security solution

Motivations and applications

Why OPTIGA™ Trust?

Distribution and partner network

Markets and OPTIGA™ Trust family

Infineon – the partner of choice for device authentication

Page 3 Embedded World 2014 Copyright © Infineon Technologies AG 2014. All rights reserved.

Page 4: OPTIGA™ Trust – Brand Protection and Device Authentication

Product counterfeiting inflicts billions of dollars in damages to businesses

IACC (int'l anti-counterfeiting coalition) EU Customs (OECD) 09/2013

Almost 40 million counterfeit articles were detained in 2012

Equivalent genuine product value is estimated to be just below 1 billion Euro

It is estimated that counterfeiting is a $600 billion a year problem

It's a problem that has grown over 10,000 percent in the past two decades

~5% to 7% of the world trade is in counterfeit goods

Page 4 Embedded World 2014 Copyright © Infineon Technologies AG 2014. All rights reserved.

Page 5: OPTIGA™ Trust – Brand Protection and Device Authentication

Different customers have different motivations to prevent product counterfeiting

Docking station

RELIABILITY

Toner & printer cartridges

PROFIT

Projector

QUALITY

Company Brands

IMAGE

AC adapter

LIABILITY

Medical devices

SAFETY

Page 5 Embedded World 2014 Copyright © Infineon Technologies AG 2014. All rights reserved.

Page 6: OPTIGA™ Trust – Brand Protection and Device Authentication

Asymmetric: Two different keys for En- and Decryption

SW-Encryption Public Key Non-Secure

SW environment Public Key Only

HW-Decryption Secret Key

Symmetrical Algorithms can not afford SW implementations: They pose a high risk of "Break-once, Publish-everywhere"

Private Key is protected in Hardware

OPTIGA™ Trust – Protecting Electronic Devices and Accessories against Product Piracy

Page 6 Embedded World 2014 Copyright © Infineon Technologies AG 2014. All rights reserved.

Page 7: OPTIGA™ Trust – Brand Protection and Device Authentication

The possible applications for OPTIGA™ Trust authentication products are endless

Electronic accessory authentication (e.g. MP3 players)

ICT Infrastructure authentication

(e.g. routers)

Gaming authentication (e.g. slot machines)

Industrial

Printer cartridge authentication

Medical equipment authentication

Cloud computing authentication

Software/ IP authentication

Page 7 Embedded World 2014 Copyright © Infineon Technologies AG 2014. All rights reserved.

Page 8: OPTIGA™ Trust – Brand Protection and Device Authentication

Why OPTIGA™ Trust?

Improved security Chip individual, unique magic number, 10 byte unique ID State of the art asymmetric elliptic curve cryptography Uniqueness provided by chip individual key pair

Lean and easy connectivity with Single Wire Interface

Optimized system costs with 1 chip solution

Smallest foot print using USON-3 package

Easy integration due to full turn key solution

Page 8 Embedded World 2014 Copyright © Infineon Technologies AG 2014. All rights reserved.

Page 9: OPTIGA™ Trust – Brand Protection and Device Authentication

OPTIGA™ Trust Evaluation Board

For Demo

USB stick demonstrating

Authentication

Memory usage

Plug-and-play functionality

Software and documentation

Windows-based GUI

Page 9 Embedded World 2014 Copyright © Infineon Technologies AG 2014. All rights reserved.

Page 10: OPTIGA™ Trust – Brand Protection and Device Authentication

Customer benefits

Revenue assurance/ protection of business case

Increased product safety, and reliability due to original product

Improved customer and end customer satisfaction

Page 10 Embedded World 2014 Copyright © Infineon Technologies AG 2014. All rights reserved.

Page 11: OPTIGA™ Trust – Brand Protection and Device Authentication

OPTIGA™ Trust SLS 10ERE Cost efficient ECC based asymmetric crypto Secret stored on-chip only! Turnkey solution

OPTIGA™ Trust P SLJ 52ACA Programmable security controller Java

OPTIGA™ Trust E SLS 32AIA Fully featured solution Certified security controller

>2 bn units to be sold in 2018 Products

Infineon is offering a comprehensive portfolio of products to address the growing demand for authentication solutions

Electronic accessory

authentication (e.g. MP3 players)

ICT Infrastructure authentication (e.g. routers)

Gaming authentication

(e.g. slot machines)

Industrial Printer cartridge authentication

Medical equipment

authentication

Page 11 Embedded World 2014 Copyright © Infineon Technologies AG 2014. All rights reserved.

Page 12: OPTIGA™ Trust – Brand Protection and Device Authentication

OPTIGA™ Trust and XMC microcontrollers …a perfect match

The OPTIGA™ Trust authentication chip and the XMC microcontroller can be perfectly matched in any embedded environment

Easy integration due to integrated XMC development environment (DAVE)

Host side Client side

Authentication

Page 12 Embedded World 2014 Copyright © Infineon Technologies AG 2014. All rights reserved.

Page 13: OPTIGA™ Trust – Brand Protection and Device Authentication

OPTIGA™

OPTIGA™ Security Products for Embedded Systems

Scalable and tailored to application needs: Infineon's OPTIGA™ product portfolio is the perfect match to secure embedded systems

OPTIGA™ Trust Device authentication is the focus of the OPTIGA™ Trust family matching function and performance to value

OPTIGA™ TPM Compliant to the Trusted Computing Group specifications, the OPTIGA™ TPM family is the Root-of-Trust for PC, mobile and embedded computing applications

Page 13 Embedded World 2014 Copyright © Infineon Technologies AG 2014. All rights reserved.

Page 14: OPTIGA™ Trust – Brand Protection and Device Authentication

Infineon is the partner of choice for the key trends in the device authentication market

With advanced hardware based security and asymmetric algorithms

OPTIGA™ Trust products consist of a chip and all necessary software

Increased security at lower system costs

Turn-Key solutions for fast and easy designs

Page 14 Embedded World 2014 Copyright © Infineon Technologies AG 2014. All rights reserved.

Page 15: OPTIGA™ Trust – Brand Protection and Device Authentication

Contact information

Your contact at Infineon:

Page 15 Embedded World 2014 Copyright © Infineon Technologies AG 2014. All rights reserved.

Phone: +49 (0)89 234-81413

Cell: +49 (0) (170) 2288324

eMail: [email protected]

Internet: www.infineon.com

Timo Grassmann

Product Marketing Manager

Page 16: OPTIGA™ Trust – Brand Protection and Device Authentication

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