Optimal Media Solutions

Introduction to OMSOptimal Media Solutions Pvt Ltd(OMS) is a professionally managed media company. We are subsidiary of Bennett Coleman & Co. Ltd.

What is OMS? OMS is a medium that helps builds your brand by communicating your message to your customers (or potential customers) more effectively so they immediately associate with your brand.

What we do? OMS is more than just a tool OMS Understands your unique needs OMS Provides image enhancement solutions OMS Ensures credible communication across various media vehicles of The Times Of India Group

Where are we present

Future

PRINT

OPTIMAL MEDIA SOLUTIONS

TELEVISION

DIGITAL

What do we promise? Credible communication - it is the key differentiator of what we offer vis--vis other forms of paid communication Enhanced brand image it is the result of what we offer Focused more individualized communication Aesthetically distinct

Why Credible ? OMS is not a channel to buy your way into Times Publications All OMS articles have to pass the most stringent editorial filter, the commitment to which is unflinching in the TimesGroup OMS Matter produced for external public is after total approval from respective editors

What is a Brand? Firstly, a brand can be an identification, or a mark, that differentiates one business from another (through a name or a logo, for example). Secondly, a brand symbolises association with your product/service. Simply put, your brand is your company's personality

How we help build Brands? We design credible communication across various media vehicles of Times of India to offer customized solutions to our clients We understand the clients unique needs, translate them into editorial concepts and offer solutions primarily in the field of print

Why do you need a Brand? Having a brand helps differentiate your business from competition and drive customer loyalty. Building a brand helps customers in their decision-making and ultimate choice.

Optimal Media Solutions [OMS]designs credible communication for image enhancement with integrated media solutions across various media vehicles of The Times Of India Group

Advantage OMS

We are talking about ingenious brand promotion using media: An established marketing paradigm intended to tiptoe into the minds of consumers and reside there Communication reaches to a large captive audience who are loyal readers of the metro supplements Editorial message can be designed which is influential in forming opinion on brands Delivers your editorial message in the right context at the relevant time

Summary Optimal Media Solutions is not a synonym to Advertising Solutions OMS incorporates your brand messages into a strategically designed editorial concept to cater to your specific requirements. It is an editorial solution offering brand positioning through communication of credible concepts A premium service from the TOI Group assuring editorial in a quasi controlled media [ date, page, position, content]

Associate Clients

Some of the Properties offered by OMS Front page picture/ Front page story. DITA- Pg 2/3/5. Lifestyle. Launch Pad. Good life. Whats Hot?

THE LEELA

FRONT PAGE

Delhi Times

The Economic Times

Delhi Times

Whats Hot (TOI)

Times of Chandigarh

Whats Hot (TOI)

Bombay Times

Bombay Times

Bombay Times

The Economic Times

Bombay Times

Bombay Times

Bombay Times

Bombay Times

Bombay Times

Bombay Times

Delhi Times

Bombay Times

Bombay Times

Front Page Picture/Front Page story: An ideal platformfor creating an impact on national /regional level. This property can be usedespecially toleverage association with events / launchesetc, for brand building & promotion. It can also be a very useful medium to get instant recognition for the brand among the masses. The story can carry an introduction of the brand and its various attributes

Clients Wills Lifestyle (WIFW)

Wills Lifestyle Concept: Wills Lifestyle was the official sponsor of the Wills Lifestyle India Fashion Week (12th march to 16th march) and they wanted coverage throughout the event.

Grand Finale Designer announcement

The Debut

Event Coverage

Look of the Day-1

Look of the Day-2

Look of the Day-3

Look of the Day-4

Look of the Day-5

Grand Finale release

Reebok Concept: Reebok launched their new brand campaign Your Move with yuvraj singh and wanted to create hype about the same using TIMS. Space: 60cc Property: Front page story Editions: Bombay/Delhi/Bangalore

Front Page Story

Bata India Limited. Concept: Bata is a sole distributor of Hush Puppies brand in India, they were launching a new hush puppies store in Ahmedabad with Puja Gupta (current miss India universe) and they wanted to create a hype of this store launch using TIMS Space: 60cc each Property: Front page picture & Launch Pad Editions: Ahmedabad Times

Launch Pad

BELLES AND BELLIES! Glam girls Celina Jaitley, Amrita Arora, Ishaa Koppikar and Kim Sharma give the come-hither looks as they get ready to perform at the Dabur Red Gel Toothpaste Humse Dosti Karoge Concert, on air at 9 pm on Star Gold

Launch Pad

Launch Pad Is a platform that allows us to project a new product in comprehensive manner. This coverage includes branding and write up which profiles the product and brand. Weaves in the vision of the company behind the launch.

SHOE-GLOVED! Andreas Gellner, Managing Director, adidas, hates to put his adidas 1 shoes down. The worlds first intelligent shoe, its sole-embedded microprocessor gauges the cushioning required and makes running a tailor-made experience.

ALL TUCKED IN & READY TO GO ! Delhi Times captures model Sucheta Sharma as she poses in a Uni Style Image (USI) casual wear outfit at the launch of its outlet at Janpath

ITA- Is Talking About

Page DITA*(2/3/5)

Credible space for brand communication using events and parties as a medium. Are coveredon the Pages 2/3/5 in the Times city centric supplements. Subtle branding can be included in one picture.

*DITA- Delhi is talking About

DITA-Delhi Is Talking About

Lifestyle

LifestylePage

Offers space for profiling brands/products. This page as the name suggests alsotalks about the latest fashion, trends & lifestyle.

Good Life

Good Life The Good Life page comes along with the TIMS (Times of India Supplements) It is an ideal platform for a brand to showcase its features and services

Good life

Whats Hot

What's Hot:

This is forty page tabloid that covers Fashion, Entertainment, Art & latest life style trends The tabloid provides listings of all the Delhi hotspots and their promotional activities

Profile: Products Product watch: This section will be showcasing various new products that are launched or are about to be launched Ad Watch: A section on advertisement/campaign breaks Success story: A CEO, a company spokesman or a consultant discusses how a particular business challenge/crisis was overcome a turnaround case-study Alternate Suggestions: HR story on company policies

Profile: Page 3 Consumer information

Brand profile : A lead story on brand profile Corporate Chatter : Its a section that will talk about business rumors that is who is merging with who Corporate news : Corporate news digest, it will carry business announcements, management switches, launches Book: A review/author interview of a business book How to de-stress: A soft feature on how a CEO or a corporate house undertakes de- stress measures Alternate Suggestions: - Expert column on Finance/investment Business cartoon - Brand wars Banks: Information about products and services -

Profile: Page 4Corporate Lifestyle

Malls: A story on malls, luxury properties Business astrology: A weekly feature on business predictions Games CEOs play: A soft feature that focus on CEOs and their hobbies, passions and alternate interests Auto: This feature on automobiles that will car(s)/bikes Travel: A feature on what and how top brass executives travel/ destinations of corporate Alternate suggestions: - Profiles: Profiles of hotels/airlines/hospitals - Business programmes on television: A list of must-see TV shows

Whats Hot?- Tech PageNokia

Case Studies

Bacardi

Bacardi Martini Bacardi Martini , as part of its global campaign and association with music, organizes large scale music events across the world.

Bacardi- Client Brief In India, this activity kicks off on the 1st . The events will be organized on a huge scale (Estimated attendance at each event being 4,000 5,000 people). No invites are being distributed/sold. Online, sms and radio contests are on at this moment to select the audience. The client has requested for ITA/BTR coverage across six centers to cover these events. In terms of celebrities, other than the DJs who will perform, a large number of local celebrities are expected to attend each of these events. These would comprise people from the fashion, film, media and television fraternity and noted socialites as well.

Brand deliverables Branded visuals: each of the events will have a prominent Bacardi backdrop, which the client has requested be incorporated in the visuals. Specific persons to be shot: President and CEO, Bacardi Martini India. (Besides this the client contact will provide city specific requests prior to each event). Quotes: To be provided at individual venues.

Coverage- Calcutta Times

Coverage- Pune Times

Coverage- Bangalore Times

Coverage- Hyderabad Times

Bombay Times

Motorola

Case Study- MOTOROLA Motorola is known around the world as an innovator and leader in wireless and broadband communications. Motorola's operations in India are divided into three businesses: Enterprise Mobility Solutions, Home & Network Mobility and Mobile Devices.The Companys focus areas include, Mobile handsets, Wireless Infrastructure, Managed and Hosted Services, Broadband Equipment (wired as well as wireless), Trunking & Two Way Radios, Software Development, Applied Research and Development on Seamless Mobility/Convergence technologies.

Activity Launch of Motorola Razor V3 in the eye catching colour PINK Pink has emerged as the style statement, a colour that is synonymous with the delicate charms- that is the essence of a woman Seeded to a select group of fashion elite and Hollywood it girls, this svelte mobile boasts advanced technology, superlative design and enticing color while its shocking measurements make it one of the slimmest phones on the market. Rich functionality, performance excellence and design innovation give the user a total sensory experience from photo messaging to hands free connections to superlative metallic finishes.

OMS Solution OMS offered a Front page story with the picture of Motorolas Global Brand Ambassador-Maria Sharapova The story played and built upon the Pink theme citing examples of how the color has emerged as a style statement & hence a natural preference in color for the most ultimate style accessory-Mobile phones.

Front Page Story Motorola (Delhi Times)

Toyota

Activity for Toyota Design and buy your own Toyota Innova

Background to the activity To Promote Toyota Innova through this innovative campaign. It was a Post Event coverage

Client Brief To promote the kind of initiative Design your own Innova organized by Toyota Kirloskar Motor. This event was organized at various places in the city, which was a huge success as it witnessed crowds thronging to design their own Toyota Innova.

OMS Proposal 160 Sq cm Story in:

North Delhi Plus South Delhi Plus West Delhi Plus East Delhi Plus Lutyens Delhi Plus Gurgaon Plus Noida Plus Dwarka Plus

Coverage

Lufthansa

Activity for Lufthansa Generate hype and create brand awareness through the use of celebrity approach & integrated media mix.

Background to the Activity Exclusive promotion to promote the events of Munich/about the airline comfort andother featurefor the travelersand promote through the Miss India /Celebrity experience with India times and highlight the mutually discussed attractions of the destination and the comforts/feature/benefits of the airline( Lufthansa).

Client Brief To promote Munich/Lufthansa (Airline) as a lifestyle & a popular destination for bollywood through articles in the leading publication like Delhi Times & Bombay Times, it would be a joint promotion with The Times of India Group to promote Munichs attraction for the tourist thru Lufthansa as a best carrier (Airline). This would be done through article in the TOI publications.

OMS Solution Travel Page 400 sq cm (Delhi & Mumbai) Lifestyle Page 400 sq cm (Delhi & Mumbai)

Coverages Generated

UNI Style Image

Brief to the Activity USI has launched their new winter wear collection and they wanted to create a hype for the same by highlighting the USPs of the product.

OMS ProposalLaunch pad on the event pages in all centers Bombay Times Bangalore Times Calcutta Times Chandigarh Times Delhi Times

Bombay Times

Bangalore Times

Chandigarh Times

Delhi Times

Case Studies on Individual Profiling

Client Success Story using OMS Platform

Clients NameDr. Puneet Chawla

About Mr. ChawlaDr. Puneet Chawla is a Vaastu expert. He can sense negative and positive energies in a building, and specialises in removing Vaastu defects without any demolition.

Client Brief The Client was looking for some exposure in Times of India supplements to profile him and build awareness about his services.

OMSs Proposals

Two options were proposed 3. 4. Regular Column in Delhi Times Regular Column in Whats Hot

Coverage in Delhi Times.

Release in Whats Hot

Poonam Sethi

Clients Introduction

POONAM SETHI

About the ClientPoonam Sethi - Renowned Holistic Healer, Tarot Card Reader & Feng Shui consultant.

Client Brief

Client was looking for some exposure in Times of India supplements to profile her.

OMS Proposal

Two options were proposed 3. 4. Regular Column in Delhi Times Regular Column in Whats Hot

Client Acceptance

Whats Hot was Poonams first choice as it has better shelf life then Delhi Times Secondly, it was cost effective.

Brief 2 Editorial Poonam Sethi, Renowned Tarot Card Reader would like to start her regular tarot-column in Whats Hot. The contract period was only one month.

Client FeedbackFrom: sanjay sethi [mailto:sanjaysethidelhi@yahoo.com] Sent: Thursday, August 10, 2006 6:57 PM To: vivek.bhatia@timesgroup.com; vivek.toi@gmail.com Subject: Congratulations ! Dear Vivek, I must congratulate you for handling the campaign of Poonam Sethi in a very efficient manner. The column is giving us terrific response, better then we expected. Please do keep up the good work done. Hoping for a long lasting relationship. Thanks and regards Sanjay Sethi

Volvo Car India

Activity for the Client

Volvo car was showcasing their new models at the 9th Auto Expo 08.

The Client Brief To create a hype about their participation at the 9th auto expo 08 wherein they will be showcasing the latest models of their cars. Model Samyukta Sawhney was available for the shoot. Release date 9th Jan 08.

OMS Proposal Front Page Picture + Launch Pad.

Coverage

ABN Amro

Background to the Activity Leading Indian designer Rohit Bal to showcase newly launched platinum card design through Fashion Show followed by Dinner & Cocktail with glitterati of Mumbai. The Event took place in Mumbai

Client Brief. ABN Amro bank is launching their Platinum card in India. The actual card has been designed by renowned designer, Rohit Bal. ABN Amro seeks to use the Times Metro Supplements to create the requisite hype around this launch.

Our suggestion. Phase 1: Launch. Front Page Picture + Launch Pad + Pg 3 (Party coverage) for Post Event for Delhi Times/ Mumbai Times & Bangalore Times.

Coverage's Generated Front Page Lead Picture

Launch Pad

Event Coverage

LG

Background to the activity Launch of LG Shine Mobile Phone

The Client BriefThe name Shine reflects the Styled in Metal concept as it reflects the real metal (fully metal bodied in stainless steel) look and feel, slim handset with a mirrored front that magically transforms into a high-quality colour screen when the phone is activated. LG Shine obviously represent the sensuality and style that modern consumers are demanding from the phones. Amazing design combines with technical innovation to create products that are both iconic and emotionally appealing yet also affordable is what Black label series offers and this also applies for LG Shine. LG Shine represents real metal (fully metal bodied in stainless steel) with mirrored LCD that magically transforms into a high-quality colour screen when the phone is activated along with a scroll-key function in the front.

OMS Proposal Story on Launchpad Page 3 Size of the article 240 sq cm Visual description: Models posing with the product (as Branding)

Sabyasachi

The background to the activity Sabyasachi launched his new collection named Chand Bibi in the store Carma in New Delhi

Clients Brief To highlight the Chand Bibi collection designed specially for the masses and keeping in mind the wedding season.

OMS Proposal A Front Page Picture with the model wearing one dress from the Chand Bibi Collection and a Launch Pad discussing the work of Sabyasachi.

Coverages Front Page Picture

Launch Pad

Hongkong Tourism Board(HKTB)

The background to the activity

To promote tourism in Hong Kong, HKTB had organized Hong Kong Winter Fest To publicize the Fest, HKTB had arranged a painting contest for kids wherein they can win a trip to Hong Kong

Clients Brief

To highlight the Winter Fest and the contest so that more and more people can participate.

OMS Proposal A quarter page editorial in Delhi Times and Bombay Times to talk about Hong Kong and the Winter Fest.

Coverage

Nokia

Activity for the Client Nokia unveils its new fashion phones-The PRISM Collection

Background to the Activity

Leading Indian designer Rocky S to showcase designs inspired by the newly launched Prism collection at the Wills Fashion Week.

The Client Brief To announce its tie-up with Indias leading designer, Rocky S & his inspiration by the Prism collection, which was to be showcased at Wills Lifestyle Fashion week on September 7th at Pragati Maidan. To cover the party after the launch.

OMS Proposal Front Page Picture + Front Page Story + Pg 3 (Party coverage) for Pre & Post Event for Delhi Times/ Mumbai Times & Bangalore Times.

Coverages

Client endorsement/quotes

NOKIA- N Series

Activity for the Client Discover Nokia N series Independence Rock Fest Talent Hunt for aspiring Rock Bands from all India to showcase their talent & win the title. Discover Nokia N series Independence Rock Victory Winner Rock Band- Victory tour performance.

The Background to the Activity Nokia N-Series with E-18 (Event Organization) did Independence Rock Band Talent Hunt & Independence Rock Band Victory

The Client Brief

To do a Pre Event coverage with shortlisted Rock Bands for Nokia N series Independence Rock Band Talent Hunt. To do a Pre Event coverage with the winners on their victory of Nokia N series Independence Rock Fest. Objective to create the awareness & hype for the event.

OMS Proposal Front Page Story for both the Events in Delhi Times/ Mumbai Times & Bangalore Times.

Coverages Generated

Client endorsement/quotes

Dr. As Clinic

Dr. As Clinic Retail Client Specializes in hair transplantation Operates through a single clinic Services are designed to help people with acute hair fall problems by providing them with safe medical procedures.

Clients Background

The client wasnt aware of any editorial activities which could have helped him in getting the desired response and the footfall in his clinic. Contacted his agency, explained the concept of editorial coverage and the benefit of the same.

OMS Proposal To make an active awareness about the brand, we started out with 2 to 3 inserts Body & Soul page in Delhi Times in a month. Once the Clinic started getting more footfall, inserts were reduced to 2 inserts/month, either on Body & Soul or Lifestyle page

Coverage

Vandana Munjal

The Background to the Activity Vandana Munjal, a jewellery designer organizes exhibitions to showcase her jewellery twice in a year. The exhibition was held in Nov07 in Hotel Inter Continental in New Delhi

The Client Brief To announce the dates and place of the exhibition

OMS Proposal

Front Page Picture with a celebrity wearing the jewellery by Vandana Launch Pad on DITA talking about the designs and exclusivity of Vandanas Jewellery.

Coverages Generated

Wills Lifestyle

Event India Fashion week (Sep 2007).

Activity Wills India Fashion week (WIFW) was being organized by FDCI wherein wills was their main sponsor. It is one of the biggest events for the Fashion industry in India.

Background to the Activity All the leading designers were participating in this event as it gives them an ideal platform to showcase their talent.

OMS Proposal A coverage on the event page talking about the entire event, the designers and their shows on the first day of the event. Look of the day- A DITA property being specially created for this event to highlight the best outfit of the day. It was carried on all 5 days of the event. A page 2/3 coverage of the Grand Finale in selected TIMS. A retainership for lifting the embargo.

Coverage Generated

First Day Coverage

Look of the Day- day 1

Day-2

Day-3

Day- 4

Day-5

Grand Finale

Get in touch! No client is too big for us, none too small as for clients, size DOESNT matter! Call us, visit us, write to us well work out a package that suits you Try the OMS experience! Contact us now : Pradeep Joseph Manager Media Solutions Ph : +91 9958884617 Email : pradeep.joseph@timesgroup.com Email : pradeepjoseph.pradeepjoseph@gmail.com

Thank You