Sherry FitzgeraldInvitation to TenderJanuary 2011

www.optimal.ie

About Optimal

100% Irish Owned, Optimal Print Solutions is perfectly positioned to coordinate your printing requirementsfrom start to finish. Our experience and attention to detail is your guarantee that we’ll find the best way tooptimize our operations and procedures to produce your order according to the highest standards of quality.Our clients are secure in the knowledge that when they give us a printing and design job it is completelyprocessed by Optimal Print Solutions and saves our clients from farming work out to several different printersand graphic designers or taking on the expense of a Print Management Company.

Optimal Print Solutions offer end to end services such as graphic design, fulfilment, storage & despatch. Thekey to our service is our ability to respond quickly & efficiently to our clients cutting out the middle man andkeeping your printing costs to a minimum. We do this through updating our skills in printing & production,investing in staff training, ensuring we maintain high standards within our own business and so whether it’sprinting, graphic design or signs you require we can offer you the complete printing package at competitiveprices.

Our commitment doesn’t end after your job is off the press or even delivered, we take our service to you theextra mile and through a team of experienced customer service representatives we build a relationship withour clients and grow to understand their needs, ensuring complete satisfaction.

www.optimal.ie

Creative

Optimal Print Solutions have a team of professional award winninggraphic designers who work with clients throughout Europe. We listen toour clients and their brief to develop their vision into an original &effective communication.

Our clients include small start up companies who need a total designsolution to large multinationals that require corporate identity, and brandmanagement. We also work closely with a number of charities that needgraphic design to properly target a particular event or cause.

Optimal Print Solutions has extensive experience in the design ofbrochures, flyers, folders, annual reports, magazines, books, yearbooks,newsletters, E signs, posters, banners, outdoor signs and officestationery.

www.optimal.ie

Delivery and Dispatch

Fulfilment Services Optimal Print Solutions specializes in fulfilment, packaging services, and despatch. Ensuring timely delivery of all yourmarketing materials. By offering the convenience of printing and fulfilment services under one roof, we save you timeand money.

Mailing and Postal Services From help with mailing design to fulfilment to posting your mail, our specialists have the answers. Whatever your mailingservice needs, we are ready to get the job done for you.

Our services include• Mail merge/personalized Letters • Inkjet/laser printing • High Speed Copying • Folding • Affix postage/labels • Collating/inserting • Shrink Wrapping

StorageAt Optimal Print Solutions we take the pressure off our clients, freeing them up to concentrate on other aspects of theirbusiness.

With our experience in warehousing & transport we deal with the logistics of stocking, storing, packing & shipping yourproducts.

www.optimal.ie

What Makes Us Different

• You get a quote within 24 hours

• While other printers rely on the web, we rely on getting to know our customers

• We are your print consultant rather than just a printer

• We believe in forming relationships rather than a large turnover of customers

• Family run business that believes in family values

• We give realistic deadlines rather than over promising and under delivering

• Our prices are competitive and we understand the value for money ratio

• Always contactable

www.optimal.ie

Short Description of the company, it’s history & services-indicating if youcurrently work with other estate Agents

Optimal Print Solutions (formally Digiprint.ie) is celebrating 10 years in business this year. We are fully Irishowned and create employment for 10 full time and 3 part-time staff. Optimal Print Solutions offer end to endservices from printing, graphic design, fulfilment, storage & despatch. The key to our service is our ability torespond quickly & effectively to our clients cutting out the middle man and keeping your printing costs to aminimum. We do this through updating our skills in printing & production, investing in staff training, ensuringwe maintain high standards within our own business so whatever your requirement might be, we offer youour very best service.

Based in Dublin 24 we are ideally situated to distribute quickly to our clients in Dublin same day. We currentlydeliver to fourteen countries throughout Europe, and the Middle East & Africa so we have extensiveexperience in transport and logistics.

Optimal Print Solutions work with a number of charities and multinationals on their corporate identity andbrand management. We have worked with a number of auctioneers over the years and are presentlytendering with a competitor of Sherry Fitzgerald. As part of our service to this company I would prefer notto mention who that is at this point.

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Any other material which seems appropriate

It’s important to point out that Optimal Print Solutions have a team of customer service representativesdedicated to each customer. So every time you contact us you will speak with the same customerrepresentative whom you’ll have build a relationship with and they will become familiar with yourrequirements and needs. They in turn work with you and the graphic designer to develop your vision intoan original & effective communication.

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Quotation

Brochures4 Page A5 full colour brochure printed on 250gsm silk card, scored and folded. Quantity: 75 Price €45.00

Brochures2 Page A4 full colour brochure printed on 250gsm silk card, scored and folded. Quantity: 75 Price €40.00

Brochures4 Page A4 full colour brochure printed on 250gsm silk card, scored and folded. Quantity: 75 Price €55.00

Brochures6 Page A4 full colour brochure printed on 250gsm silk card, scored and folded. Quantity: 75 Price €135.00

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Quotation contd.

Brochures8 Page A4 full colour brochure printed on 250gsm silk card, scored, folded and saddle stitched. Quantity: 75 Price €95.00

Brochures4 Page 210mm X 210mm full colour brochure printed on 250gsm silk card, scored and folded. Quantity: 75 Price €55.00

Brochures6 Page 210mm X 210mm full colour brochure printed on 250gsm silk card, scored and folded. Quantity: 75 Price €135.00

DesignWe normally charge design and typesetting at €90.00, however we would offer this service to Sherry Fitzgerald for€60.00 per hour, we also only charge pro rata, if job takes 15 minutes we charge €15.00.

Enclosed with our quotation is sample paper 250gsm and 300gsm.Prices are based on 250gsm stock but I feel 300gsm would be more suitable for your requirements. This we would supplyat the same price.

The INTO Professional Development Unit chose Optimal.ieover other tendering companies because of its fresh,modern and creative approach to design and their up-frontcollaborative approach. I found their team extremelyprofessional, accommodating and generous with the time,ideas and advice. I would have no hesitation inrecommending Optimal.ie as an innovative and highlycompetent print and design company.

Alison GilliandINTO Professional Development Senior Official, INTO

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I’ve been working with Optimal Print Solutions for about 4years. The company always offers a very competitive pricewithout compromising quality of products or service.Materials are always delivered according to schedule andrequirements.

The customer service team are very helpful andprofessional and pay great attention to details. Thecompany is very flexible in terms of delivery and storageand offers equally good quality whether a print job issimple or complex. I have no hesitation in recommendingOptimal Print solutions.

Tracy EganIrish Heart Foundation

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I have worked with Michael Sullivan and Optimal PrintSolutions over the last 6 years. I have never consideredmoving to another company as I have found theexperience, creativity and professionalism of his staff to beexcellent. Nothing is ever too much trouble for them andboth the attention to detail, timing of delivery and valuefor money to be a very high standard.

I would have no hesitation in recommending the servicesof Optimal Print Solutions to any company.

Susan O’ DwyerDevelopment & Fundraising ManagerMake-A-Wish Foundation Limited

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I have dealt with Optimal Print Solutions over the last few years witheverything from brochures to flyers, stationary to branded diaries. I havealways been impressed with their high service level, attention to details,excellent print and design quality and equally as important their pricing,especially in today’s economic climate. No job is too big or too small.Through high levels of communication, their ability to always deliver ontime, and as promised, ensures they continue to impress.

Eva O’ TooleMarketing ManagerHonda Distributors (Ireland)

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Greatfood.ie chose Optimal Print Solutions to manage the print of our First cookbook'Inside the Italian Kitchen'. The book market is highly competitive and a book needs tosell itself off the shelf so the quality of print and paper is a key issue. Optimal Printworked with us to deliver on quality, timing and price but they did far more than that.They worked with us as a genuine partner, providing production and layout skills andprinting digital proofs to give us comfort and overseeing every step of the print side.We have worked with Optimal Print Solutions for 5 years now in both the digital andlitho on small and large scale projects, and honestly, they are the only printer we everconsider working with.

Anne KennedyManaging DirectorGreatfood.ie

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Our Clients

AUTHORISED AGENT

quality, value & service