Date post: | 21-Oct-2014 |
Category: |
Business |
View: | 532 times |
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Create professional campaign landing pages easily
‘Don’t outspend…out think!’
Did you know…
The most successful campaigns are attributed to optimised landing pages
• Optimised landing pages increase conversion rates by at least 25% - Omniture*
• 1 in 3 searches on Google are done on a mobile
• Mobile web will be bigger than desktop internet use by 2015 – Morgan Stanley
• July-December 2012 – 41% of all emails where opened on a mobile device, upto from 36% January-June 2012 – Knotice
*Omniture 2009 – a global leading web analytics company
• An optimised landing page solution
• An opportunity to help advertisers improve results from all types of advertising activities
• A way to connect offline response and mobile respondents
• An opportunity for advertisers to test-review-revise campaigns
• An alternative destination for advertising campaigns
What is ‘Campaign Page’?
Why we created ‘Campaign Page’?
Campaign Page is a response to the difficulties and frustrations we observed when managing over 1500 campaigns. Observations:
• POOR user engagement when directing traffic to homepage • Resource issues to create dedicated landing pages • Low conversion rates with no obvious or multiple Call To Actions (CTA) • Many landing pages are POORLY optimised to convert response • Most landing pages are NOT mobile optimised
Net result:
• Disappointment – poor Return On Investment (ROI) • Low rates of engagement and high bounce rates • Ineffective ad spend
How can Campaign Page add value?
• Increase conversion rates and improve marketing performance
• Optimise results on dedicated landing pages
• Create, test and analyse without website integration
Increase conversion rates and improve marketing performance:
• Dedicated (or optimised) landing pages can increase campaign conversion rates by 25%*
• They communicate a specific message more and capture response more effectively than a company website so respondents are more likely to convert to a sales lead or a customer
• Pages are mobile optimised - improved user experience & performance
• Manage response from all types of marketing – online, mobile, offline and email
• Different landing pages can be used to test and analyse response and to adapt campaigns – better consumer/customer insights
• Higher conversion rates and better customer insights will improve marketing performance
*Omniture 2009
Optimising results on landing pages Zero website integration
• Isolating the message and promoting a single Call To Action (CTA) improves response and increases campaign conversion rates
• CP landing pages are automatically optimised for all mobile devices and use QR codes to connect offline campaigns with mobile consumers
• 3.3m UK (or 11.4%) consumers scanned a QR Code in Q2 2012 – comScore • 43% increase YoY Q2 2011
• Zero integration means no website disruption, fewer stakeholders, less process and faster implementation more creative approaches and greater agility
• Easy to use technology and reporting capability – ability to incorporate 3rd party tracking
CP – Responsive Design:
Responsive design for all formats
Campaigns are optimised for all types of devise so that the same page responds to PCs, tablets and mobiles to deliver the best user experience.
Optimised landing page Videos and visuals to enhance engagement Single call to action and no opportunities to distract Story board to enhance the proposition and engage Social media links and contact details Full branding capability with choice of styles and colours
CP – Multi channel destination:
CLASSIFIEDS &
DIRECTORIES
DIGITAL
PPC, Social,
Display
Display,
Recruitment INSERTS
EXHIBITIONS
Registrations
PR & ePR
Newsletters,
Marketing
MOBILE
QR Codes,
Display
COMPANY WEBSITE
CP – Performance Management:
PPC
CAMPAIGN
SOCIAL MEDIA
DISPLAY
MOBILE
PR & ePR
EFFECTIVELY
MONITOR ROI BY
MEDIA RATHER
THAN CAMPAIGN
CP – OPTIMISED LANDING PAGE
Better engagement
Isolated proposition
Improved conversion
CAMPAIGN
TRAFFIC
FILE
DOWNLOAD
CALL TO ACTION /
ENGAGEMENT
HYPERLINK EMAIL
CAPTURE
COMPANY
WEBSITE
FILE
DOWNLOAD
COMPANY
DATABASE
VIDEO
ENGAGEMENT
SOCIAL
ENGAGEMENT
REMARKET TO
DATABASE
COMPANY
WEBSITE
COMPANY
DATABASE
Campaign Page – optimising results:
Non optimised vs. OPTIMISED pages…
Advertising Campaign promoting 50% discount on all treatments:
Non optimised landing page: OPTIMSED LANDING PAGE:
• Poor campaign message match • Too many interaction points • No clear Call To Action (CTA) • 15 CTA’s on homepage
• Explicit campaign messaging • Limited distractions • Single dominant CTA • Additional social media connections
Campaign results – £30 Adwords
October 2012 – 50% discount offer: • 55 clicks • 5 calls • 2 bookings
January 2013 – 50% discount offer: • 47 clicks • 25 conversions/email address • 31 treatments booked
£349 – 12 months access to Campaign Page System which includes: • 2 x Campaign Pages • Self service edit facility (no additional charges) • Mobile optimisation • Page builder service – page creation within 72hrs (maximum) • Page fully hosted on Campaign Page servers • Secure username and password – manage and edit pages • QR code provided for a single campaign page
Options:
• Additional Page – £79 (includes new QR code) • Additional CP Services:
• Image sourcing and resizing – £79 per page • Video editing – £79 per page
Campaign Page pricing