26
Starmark Branding Advertising Interactive Public Relations Direct Response Mobile Social Analytics Maximizing Your Facebook Ad Buy eTIP Webinar
Starmark
BrandingAdvertising
InteractivePublic Relations
Direct ResponseMobile
SocialAnalytics
Maximizing Your Facebook Ad Buy
eTIP Webinar
STARMARK.COM© 2011 STARMARK
Our Backbone:
Company Founded on Integrated Marketing
Interactive, Social & Public Relations
Return On Investment Focused
Top-10 Diversity Owned Company in Florida
Nationwide Recruitment
Recognized Top South Florida CEO
Includes:
Fort Lauderdale (Headquarters)
San Juan, PR
Orlando, FL
Peggy NordeenCEO
Starmark: 30 Years of Excellence
STARMARK.COM© 2011 STARMARK
• Weekly eTip Newsletters
• Based on Cutting Edge Current Trends
• Co-Authored In-house By Experts Within Discipline
• Ongoing App, Web & Media Testing
• Nationally Syndicated Content
• Industry Benchmarks
• Actionable Webinars
!Starmark eTIPS
STARMARK.COM© 2011 STARMARK
OWNED EARNED
PAID
OWNED EARNED
PAID
INTELLIGENCE
OWNED EARNED
PAID
INTELLIGENCE
OWNED EARNED
PAID
INTELLIGENCE
OWNED EARNED
PAID
INTELLIGENCE
OWNED EARNED
PAID
INTELLIGENCE
The Landscape
STARMARK.COM© 2011 STARMARK
Owned Earned Paid
Media (Re)defined
Source: Forrester Research Inc
Collateral & Direct Response
Web Site//Mobile Site
Blog & Video Content
Social Media Presence
Email Marketing & Lists
Location Marketing
Custom Apps
Three Types of Media
Public Relations
Word-of-Mouth
Speaking Engagements
Awards
Search Engine Optimization
Social Media Discussions
Customer Support
Buzz/Viral
Print Advertising
Advertising Networks
Paid Search
Social Advertising
Co-Op & Advertorials
Sponsorships
Specials & Coupons
Outdoor & Trade Shows
IntelligenceCampaign Measurement • Social Reporting • Reputation Management • Segmentation & Predictive Modeling
STARMARK.COM© 2011 STARMARK
Maximizing Your Facebook Ad Buy
STARMARK.COM© 2011 STARMARK
Fast Facts
STARMARK.COM© 2011 STARMARK
Benefits of Advertising on Facebook
• Surprisingly Inexpensive
• Targeting Options Nearly Limitless
• Build/Strengthen Relationships
• Encourage Engagement and Interaction
STARMARK.COM© 2011 STARMARK
STARMARK.COM© 2011 STARMARK
Things To Consider First - Destination
Or
STARMARK.COM© 2011 STARMARK
Things To Consider First - Ad & Story Type
• Sponsored Story
• Facebook Ads
STARMARK.COM© 2011 STARMARK
Creative Considerations
STARMARK.COM© 2011 STARMARK
STARMARK.COM© 2011 STARMARK
Targeting
STARMARK.COM© 2011 STARMARK
Targeting
STARMARK.COM© 2011 STARMARK
Campaign Set-up
M18-24
F 18-24
M 25-34
F 25-34
M 35-54
F 35-54
M 55+
F 55+
STARMARK.COM© 2011 STARMARK
Bidding Strategy
STARMARK.COM© 2011 STARMARK
TEST, TEST, TEST and TEST AGAIN
STARMARK.COM© 2011 STARMARK
Testing
• A/B Testing
• Image
• Copy
• Demographics
• Interests
STARMARK.COM© 2011 STARMARK
Measurable Results
STARMARK.COM© 2011 STARMARK
Analysis
STARMARK.COM© 2011 STARMARK
Testing - Results
Female MaleOverall
STARMARK.COM© 2011 STARMARK
Additional Considerations
STARMARK.COM© 2011 STARMARK
• Targeting• Test, Test & Test Again• How Results Can Be Used Elsewhere• “Friends of Connections”• More Than Creative Messaging
Facebook Targeting Summary
STARMARK.COM© 2011 STARMARK
STARMARK.COM© 2011 STARMARK
Text “ETIP” to 24-7-365 to get our weekly eTip via SMS
Thank You
Get our weekly eTips: etips.Starmark.com
Chad FalkMedia [email protected]
