Optimizing Optimizing Your Online PresenceYour Online Presence

Get Yourself Noticed!

Sandy BlanqueraCEO & Founder

Create arms for yourself.Create arms for yourself.

OptimizationOptimization

What it isWhy it is important3 keys to success

◦Know what can be optimized◦Understand the types ◦Know how to optimize

Optimization – what is it?Optimization – what is it?

The process of improving the volume of quality traffic to a website or web page from search engines via ‘natural’ or unpaid search results.

Why should I care?Why should I care?

You have a presenceYou now want the right people to find you

among millions of pages on the webHelps your business growOnline customers want to buy from you

3 Keys to Optimization 3 Keys to Optimization SuccessSuccess

1. Know the types of optimization

1. Know the types of optimization.1. Know the types of optimization.

Page Rank◦A number assigned to search results on Google

to measure it’s relevance

SEO – Search Engine Optimization◦Methods used to improve the ability to be

found on search engines

SMO – Social Media Optimization◦Methods used to improve the ability to be

found on search engines by improving visibility with social media

,

Google Page rank algorithm – Warning! Math is involved

Checking page rankChecking page rank

http://www.theecommercesolution.com/seo-analysis-tool.php

http://www.prchecker.info

3 Keys to Optimization 3 Keys to Optimization SuccessSuccess

2. Know what can be optimized.

WebsiteWebsite

BlogBlog

Facebook – Add your blogFacebook – Add your blog

LinkedIn – Add Links pointing to youLinkedIn – Add Links pointing to you

TwitterTwitter

3 Keys to Optimization 3 Keys to Optimization SuccessSuccess

3. Understand how to optimize your sites.

3. Understand how to Optimize3. Understand how to Optimizeyour sitesyour sites

•Content•Quality Content•Keep it fresh •Links•Keywords•Titles•Sharing•Integration•Evaluation

It’s either static or engaging.It’s either static or engaging.

Static Content that does not encourage interaction

with your customers (company, product and contact information)

Engaging Content that encourages your customers to

interact with you and is updated frequently

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Content.Content.

Content◦Easy to read text

◦Organized around the topic

◦Relevant language

◦Add same video to multiple video sites

Keep it Fresh.Keep it Fresh.

Fresh content improves your rankings

Keeps adding to search engine pages

Continues to improve your searchability

Content.Content.

Write content that is professional, high quality. Better ranking.

Add lots of keywords.Use them over and over.

Keywords.Keywords.

Do Keyword research◦Identify keywords before writing text◦Make them friendly for the user

Keyword use◦Use them in text◦Surround videos with keywords to define

usefulness

Keyword Checker.Keyword Checker.

Using Key WordsUsing Key Words

Write content with web searches in mindExample

◦Writing for Apple’s website?◦Use words such as computers, laptops, ipod,

mac as often as possible

Titles and sharing.Titles and sharing.

Titles Use keywords here for optimizing feedsUse captions with images, rich in keywords

SharingUtilize sharing features on the blog for

Facebook, Twitter, etc.Share with blog sites, del.icio.us, technorati

Links.Links.

Links◦One way to you is best

◦Quality links improve your rank

◦Quality more important than quantity

◦Label your own links with keywords – i.e. Sandy Blanquera on Facebook

◦Link out to others too

◦You can pay for links, but also ask for links – cater to influential bloggers to link to you

Sample Links to MeSample Links to Me My Twitter My Facebook My company Twitter and Facebook My Blog My Blog articles My Linkedin My Youtube My Flickr My Website

Find out what links to you

Sample Links to OthersSample Links to Others Twitter comment with their Twitter ID Facebook post with their photo, video,

post, link, event, website, etc. Their Facebook page Their Blog article Their Blog url Their Related websites Their Flickr photos Their Video sites

Do you want to use a baseball glove to catch the ball – or cast a wide net?

Bigger the “linking”, the bigger the personal web, and the better the chance to catch what you aim for.

Integration - All paths lead to you.Integration - All paths lead to you.

All points lead to another you.All points lead to another you.Make every first impression countMake every first impression count

Your web

Evaluating Your Site.Evaluating Your Site.

◦Analytics-using statistical data in business decision making

◦Analyze your website to measure its effectiveness, number of visitors, page views, etc.

◦Google offers free analytics-http://www.google.

com/analytics/

Your ChecklistYour Checklist

Learn what optimization is Understand the value it has for your business. Use the three keys to success

1.Understand three types of optimization◦Page Rank◦SEO◦SMO

Your ChecklistYour Checklist

2.Optimize whatever can be optimized Website Blog Social networking sites LinkedIn – links pointing back to your site count by search engines

Videos Blogs on your facebook page

Your ChecklistYour Checklist

3. Know how to optimize• Content• Keep it fresh • Links• Quality Content• Keywords• Titles• Sharing• Integration• Evaluation

Social Boomeranginfo@socialboomerang.com